The document discusses RUURD PRIESTER's presentation on creative value networks at the LBi LOST BOYS Creative Company Conference in June 2011. It outlines LBi LOST BOYS' approach of blending insight, creativity, and expertise to deliver business value for customers. The approach involves three elements: 1) self-directed teams that deliver value customers want, 2) shared processes, tools and culture for product development, and 3) a creative core focused on leadership, individual growth and a compelling story/proposition. The blueprint combines these elements to achieve customer value, an opportunity-driven mentality, and clever sourcing skills.