WordPress is an incredibly flexible tool that allows us to quickly build and launch websites – both fun and profit. Unfortunately, most sites never realize their full potential because they lack a few critical details. In this session, we will discuss how to use WordPress to tell better stories that lead visitors to action. We will also look at external systems that interface with WordPress to help us maximize our digital presence.

2. MattIsLive.com
MATTHEW RUSSO
Designer | Strategist | Marathoner
@matthewrusso

3. BACKSTORY
October 30, 2010

5. “I HAVE
CANCER.”
-Lindsay Giannobile

7. THE BIG WHY
A family for Lindsay and Tony

9. LIFE IS ABOUT
GROWTH
“If what you did yesterday seems big, you
haven't done anything today.” -Lou Holtz

10. MY BIG IDEA
Running + Website = $1,000 per Mile

12. THE TOOLS
Website, Themes, Plugins & More

13. WEBSITE
WordPress
SOCIAL
Facebook & Twitter
PLUGINS
WordPress
EMAIL
Build a List
OFFLINE
Spread the Word
CONNECT
It's Better Together

14. WORDPRESS
FTW
Work Smarter, Not Harder

16. IMPACT
Spend your time doing what you know.

18. TELL A
GREAT STORY
Quality matters more than ever.

20. bit.ly/Running4L
Watch the Video

21. PLUGINS
Connect your website to other platforms.

22. MaxGalleria – PHOTO GALLERIES

25. BE SPECIFIC
Tell people what you want them to do.

27. BUILD BRIDGES
Connect your website to other platforms.

29. OFFLINE
Drive people online to learn more

31. SOCIAL
Listen, then get the word out.

32. FACEBOOK
Get people involved.

37. TWITTER
Listen. Respond. Converse.

38. “#nikeplus training”
“Really nice run! What
are you training for?”
bit.ly/Running4L
LISTEN
search.twitter.com
RESPOND
Respond personally
CONVERSE
Be interested & helpful

40. WORLDWIDE
COMMUNITY
Dutch runner donated $25 from conversation
started by listening on Twitter.

41. WEB TRAFFIC
By the numbers

44. EMAIL
Build a list, keep them engaged.

45. 377
Donors & Subscribers

46. POWER IN
NUMBERS
Give your subscribers a voice

47. CLICKTOTWEET.com
Pre-populate the tweets you want others to send

51. 7,231
Unique visitors
59
Add'l Likes & Shares
26,469
Facebook impressions
705
New Visitors to Site
$1,142.83
Raised in One Day

52. RACEDAY
26.2 miles for a friend

59. 245
Likes & Shares
106,675
News feed impressions
2.9%
Click-through-rate
3,103
New Visitors to Site
62.99%
of all traffic came from social media

60. $27,781
3 Months, 2 Platforms, 1 Goal

61. 7 MONTHS LATER...
Success

64. QUESTIONS?

65. THANK YOU
Learn more at
SystemsForGrowth.com