Browse through the sales pitch in which we presented how Central Bank of India could Tip Toe in Social Media and Leverage it for Customer Retention and Acquisitions.
Social Media and the Energy Industry May 2012DEER digital
This presentation come from DEER digital's May Breakfast Briefing on Social Media and the Energy Industry. Sparked by the vast contrast between BP’s management of the Deepwater Horizon Oil Spill and the Total Elgin Gas Leak, it is clear that the public demands communication on these channels. In this presentation we examine to what degree the energy industry has embraced social media, with key learnings for the future.
Leverage social media to drive business the case sept 2012SimoneVersteeg
Dell has leveraged social media extensively over the past 15 years, beginning with launching online discussion forums and blogs in the mid-2000s. Notable events include launching IdeaStorm in 2007 to allow customers to submit ideas, joining Twitter in 2007, and being named the #1 most social brand in 2009. Dell now has a large social media presence across platforms and over 8,000 employees trained in social media strategies.
Leverage social media to drive business the case sept 2012SimoneVersteeg
Dell has leveraged social media to drive its business for over a decade. It began by addressing customer issues on blogs and forums. Dell then launched communities like IdeaStorm to gather customer feedback. Over 100,000 employees are now trained in social media, and Dell uses platforms like Twitter, Facebook, and YouTube to engage customers, generate sales, and improve support. Dell's social media efforts have contributed to increased revenues, resolutions, and brand reputation.
1) The document discusses segmentation strategies for social media marketing. It explores segmenting audiences based on interests, behaviors, and areas of social media activity.
2) Examples of segmenting include looking at which fan pages or networks users interact with most, their preferred content types like photos vs. articles, and their hourly/weekly internet usage patterns.
3) Behavioral segmentation is discussed, comparing the 1-9-90 engagement rule to other models for classifying users as passive, conversational, or creators. Determining which groups to target and engage is key.
Presentation made by Sociagility's Niall Cook to the Chartered Institute of Marketing's Levitt Group of senior marketers on Friday 16 March 2012 in London.
For more information about Enterprise 2.0: How social software will change the future of work, please go to http://www.enterprise2dot0.com.
Listening and engaging in the digital marketing ageDell Social Media
A Forrester Consulting Thought Leadership Paper Commissioned By Dell. Companies Progress Their Customer-Centric Approaches And See Positive Business Outcomes
Social Media and the Energy Industry May 2012DEER digital
This presentation come from DEER digital's May Breakfast Briefing on Social Media and the Energy Industry. Sparked by the vast contrast between BP’s management of the Deepwater Horizon Oil Spill and the Total Elgin Gas Leak, it is clear that the public demands communication on these channels. In this presentation we examine to what degree the energy industry has embraced social media, with key learnings for the future.
Leverage social media to drive business the case sept 2012SimoneVersteeg
Dell has leveraged social media extensively over the past 15 years, beginning with launching online discussion forums and blogs in the mid-2000s. Notable events include launching IdeaStorm in 2007 to allow customers to submit ideas, joining Twitter in 2007, and being named the #1 most social brand in 2009. Dell now has a large social media presence across platforms and over 8,000 employees trained in social media strategies.
Leverage social media to drive business the case sept 2012SimoneVersteeg
Dell has leveraged social media to drive its business for over a decade. It began by addressing customer issues on blogs and forums. Dell then launched communities like IdeaStorm to gather customer feedback. Over 100,000 employees are now trained in social media, and Dell uses platforms like Twitter, Facebook, and YouTube to engage customers, generate sales, and improve support. Dell's social media efforts have contributed to increased revenues, resolutions, and brand reputation.
1) The document discusses segmentation strategies for social media marketing. It explores segmenting audiences based on interests, behaviors, and areas of social media activity.
2) Examples of segmenting include looking at which fan pages or networks users interact with most, their preferred content types like photos vs. articles, and their hourly/weekly internet usage patterns.
3) Behavioral segmentation is discussed, comparing the 1-9-90 engagement rule to other models for classifying users as passive, conversational, or creators. Determining which groups to target and engage is key.
Presentation made by Sociagility's Niall Cook to the Chartered Institute of Marketing's Levitt Group of senior marketers on Friday 16 March 2012 in London.
For more information about Enterprise 2.0: How social software will change the future of work, please go to http://www.enterprise2dot0.com.
Listening and engaging in the digital marketing ageDell Social Media
A Forrester Consulting Thought Leadership Paper Commissioned By Dell. Companies Progress Their Customer-Centric Approaches And See Positive Business Outcomes
"Marketing in the Oilfield" was presented at Gulf Publishing's 2010 energy marketing event. If you'd like a soft-copy please contact me via Twitter, LinkedIn for Facebook. Thank you!
Steve Latham
http://twitter.com/stevelatham
http://facebook.com/slatham
http://linkedin.com/in/stevelatham
For nonprofits, LinkedIn can be a development and outreach goldmine.
LinkedIn is a no or low-cost database that can be used to:
research donors
find board members with the skills and passion you need
get that all-important introduction to someone you want to know
brainstorm with peers
find volunteers and employees
connect with community leaders
It is a tool that boards, executives, and staff must understand because e-based outreach will be the norm.
LinkedIn is the one social medium geared to business people interested in professional development and connections. It links 135 million personal profiles and more than 2 million company profiles that can be tapped according to interest, specialty, location, and background. Recently, LinkedIn has added professional staff to look after the specific needs of nonprofits.
There are also more than 80,000 LinkedIn groups focus on nonprofit issues and ideas. Their members ask and answer questions, float ideas, and engage in discussions. It’s a rich and far-reaching knowledge base.
For this webinar, we will have a panel of three LinkedIn experts who will show you the LinkedIn ropes and answer your real-life questions.
"Online Marketing in the Energy Industry" provides energy marketing execs a business case for online marketing and a roadmap for planning and execution of online marketing campaigns. The presentation also discusses how the energy industry can use social media as a marketing platform to build their brand and engage customers.
Social Media governance, tools and employee certification Goril Mathisen
1) Dell has implemented a comprehensive social media governance program that includes training employees through its Social Media and Community University (SMaC U) program.
2) SMaC U provides multiple levels of certification training to empower employees to engage appropriately on social media on behalf of Dell. Over 7,500 employees have been trained and certified so far.
3) Dell's social media strategy aims to have social media embedded throughout the company in areas like product development, marketing, sales, and customer service. The goal is to have all employees who want to engage on social media activated after receiving the appropriate training.
Social Media Governance, Tools and Employee CertificationDell Social Media
Presentation on Dell’s experience with employee training, governance and tools, at Social Media Week Copenhagen, February 2013. Learn more about Dell Social Media here: http://dell.to/11DoZIp
Liz Brown Bullock, Director of Social Media & Community, Dell, shares the journey for Dell launching their social media training program, SMaC University, plus ten lessons learned from Dell’s training program. Presentation presented at Dreamforce 2012.
2011 MBA Online mobile and Social Media - The Emerging TrendsJoe Dahleen
This document discusses emerging trends in online, mobile, and social media and their implications for mortgage business leaders. It summarizes a panel discussion on these topics featuring speakers from TowerGroup, RGA, and Mount Olympus Mortgage. The panel addressed how social media is affecting business, the effect of mobile devices, and opportunities provided by evolving information technology. The document provides information on MBA social media initiatives and outlines strategies for leveraging online lending, mobile technologies, and social networks in financial services.
The document discusses how social business can transform organizations. It outlines how social networking and collaboration tools can be used to (1) engage customers through personalized experiences, (2) network business processes both internally and with partners, and (3) analyze social data to improve products, marketing and other areas. Case studies show benefits like increased revenue, faster innovation, and greater productivity. The document advocates developing a social agenda and provides examples of how leading companies are integrating social throughout their organizations.
Embedding Social Media to Become a Better Business via TrainingDell Social Media
Liz Brown Bullock’s presentation to Marketing Science Institute on the importance of integrating social media within an organization through training your employees. Training is critical for both risk mitigation and empowering employees to be brand ambassadors. Liz drew on her experience of launching Dell’s Social Media and Community University and shares her insights on activating employees company wide.
Connecting the dots social media across the customer journeyClicktools
The document discusses how companies can enhance customer insight through social media. It outlines challenges companies face with legacy systems and mindsets. It then covers how social media can be used across the customer journey from lead generation to engagement. The presentation recommends integrating social media data into CRM systems to develop a single customer view. It proposes a 10-point plan for companies to transition from social media to social CRM.
The document traces the evolution of shopping from early in-person shopping on Main Streets to the rise of suburban shopping malls and home shopping through catalogs, TV, and the launch of eCommerce. It then discusses how social media and user reviews are changing shopping behaviors and driving business value, with examples from Dell's social media growth and customer engagement leading to increased spending, loyalty, and sales. The document advocates that companies embrace social influence over control and highlights Dell's early adoption of social media and online communities.
The documents summarize survey results from Raddon Financial Group about consumers' confidence in and use of social networks for financial advice and services. The key findings are:
- Less than half of consumers would feel confident obtaining financial advice from a social network.
- Only 1% said social network advice influenced a financial product purchase.
- Facebook is the most commonly accessed social network, used by 52% of consumers monthly.
- Bankrate.com is the most used site for comparing financial product rates and features.
Este documento describe las wikis y su potencial como herramientas de colaboración y construcción colectiva del conocimiento. Las wikis permiten que múltiples usuarios editen fácilmente un sitio web de forma simultánea, lo que facilita la creación y aportación de contenidos. Fomentan el aprendizaje colaborativo, la comunicación y el trabajo en equipo.
Amsterdam's Dam Square has served as the city's central plaza since the 13th century. A historic base map from around 1770 shows Dam Square and its surrounding streets and canals before many of the modern developments in the area. The map provides a glimpse into what Dam Square and the surrounding neighborhood looked like over 250 years ago, prior to many of the changes to the area's layout and architecture over the centuries since.
The AL-Scan device performs a variety of eye scanning and measurement functions in a single, compact unit. It uses low coherence interferometry, dual keratometry, Scheimpflug imaging, and optional ultrasound to measure corneal thickness, anterior chamber depth, toric lens parameters, and more. Measurements can be automatically captured and printed or sent to a PC for further analysis.
A bride to be is styled by Marry Me Weddings for a Valentines shoot that captures the essence of the romantic season perfectly. See more at: http://www.marrymeweddings.in/
1. O OPD-Scan III é um sistema avançado de análise da córnea, refração e pupilas.
2. Fornece medições detalhadas da córnea, refração, aberrações ópticas, diâmetro de pupilas e densidade de cataratas.
3. Essas medições permitem um diagnóstico mais rápido e abrangente e a otimização de resultados em cirurgias de implante intraocular e cirurgia refrativa.
Matemáticas Financieras. Ley financiera de descuento simple racional y dto ba...Juan González Díaz
Este documento explica las leyes financieras de descuento simple racional y descuento bancario. Resume la ley de descuento simple racional, cómo se calcula el descuento bajo esta ley, y compara esta ley con la de descuento comercial. Luego, define el descuento bancario, los tipos de descuento bancario, y cómo se calcula el efectivo, la rentabilidad para la entidad financiera y el coste para el cliente en una operación de descuento bancario.
A primeira geração do modernismo brasileiro procurou romper com a tradição literária do passado através de revistas que reuniam intelectuais com afinidades estéticas. Os principais movimentos foram o Pau-Brasil, que valorizava a cultura nacional, e a Antropofagia, que propunha uma releitura crítica da história brasileira através da "devoração cultural seletiva".
"Paralelismo o comparación de textos en tiempos virtuales", Buenos Aires, Arg...Matilde L. Fabrello
Presentación en el VI Congreso Latinoamericano de Traducción e Interpretación organizado por el Colegio de Traductores Públicos de la Ciudad de Buenos Aires.
ATLANTE BRASIL transporte internacional transporte internacional maritimo aer...atlantebrasil
A empresa Atlante Shipping do Brasil Transportes Internacionais Ltda é uma empresa de transporte internacional localizada em São Paulo, Brasil, com endereço na Av. Francisco Matarazzo, 1500 - Torre New York - 16o andar. Ela pode ser contatada por telefone ou e-mail para assuntos comerciais.
"Marketing in the Oilfield" was presented at Gulf Publishing's 2010 energy marketing event. If you'd like a soft-copy please contact me via Twitter, LinkedIn for Facebook. Thank you!
Steve Latham
http://twitter.com/stevelatham
http://facebook.com/slatham
http://linkedin.com/in/stevelatham
For nonprofits, LinkedIn can be a development and outreach goldmine.
LinkedIn is a no or low-cost database that can be used to:
research donors
find board members with the skills and passion you need
get that all-important introduction to someone you want to know
brainstorm with peers
find volunteers and employees
connect with community leaders
It is a tool that boards, executives, and staff must understand because e-based outreach will be the norm.
LinkedIn is the one social medium geared to business people interested in professional development and connections. It links 135 million personal profiles and more than 2 million company profiles that can be tapped according to interest, specialty, location, and background. Recently, LinkedIn has added professional staff to look after the specific needs of nonprofits.
There are also more than 80,000 LinkedIn groups focus on nonprofit issues and ideas. Their members ask and answer questions, float ideas, and engage in discussions. It’s a rich and far-reaching knowledge base.
For this webinar, we will have a panel of three LinkedIn experts who will show you the LinkedIn ropes and answer your real-life questions.
"Online Marketing in the Energy Industry" provides energy marketing execs a business case for online marketing and a roadmap for planning and execution of online marketing campaigns. The presentation also discusses how the energy industry can use social media as a marketing platform to build their brand and engage customers.
Social Media governance, tools and employee certification Goril Mathisen
1) Dell has implemented a comprehensive social media governance program that includes training employees through its Social Media and Community University (SMaC U) program.
2) SMaC U provides multiple levels of certification training to empower employees to engage appropriately on social media on behalf of Dell. Over 7,500 employees have been trained and certified so far.
3) Dell's social media strategy aims to have social media embedded throughout the company in areas like product development, marketing, sales, and customer service. The goal is to have all employees who want to engage on social media activated after receiving the appropriate training.
Social Media Governance, Tools and Employee CertificationDell Social Media
Presentation on Dell’s experience with employee training, governance and tools, at Social Media Week Copenhagen, February 2013. Learn more about Dell Social Media here: http://dell.to/11DoZIp
Liz Brown Bullock, Director of Social Media & Community, Dell, shares the journey for Dell launching their social media training program, SMaC University, plus ten lessons learned from Dell’s training program. Presentation presented at Dreamforce 2012.
2011 MBA Online mobile and Social Media - The Emerging TrendsJoe Dahleen
This document discusses emerging trends in online, mobile, and social media and their implications for mortgage business leaders. It summarizes a panel discussion on these topics featuring speakers from TowerGroup, RGA, and Mount Olympus Mortgage. The panel addressed how social media is affecting business, the effect of mobile devices, and opportunities provided by evolving information technology. The document provides information on MBA social media initiatives and outlines strategies for leveraging online lending, mobile technologies, and social networks in financial services.
The document discusses how social business can transform organizations. It outlines how social networking and collaboration tools can be used to (1) engage customers through personalized experiences, (2) network business processes both internally and with partners, and (3) analyze social data to improve products, marketing and other areas. Case studies show benefits like increased revenue, faster innovation, and greater productivity. The document advocates developing a social agenda and provides examples of how leading companies are integrating social throughout their organizations.
Embedding Social Media to Become a Better Business via TrainingDell Social Media
Liz Brown Bullock’s presentation to Marketing Science Institute on the importance of integrating social media within an organization through training your employees. Training is critical for both risk mitigation and empowering employees to be brand ambassadors. Liz drew on her experience of launching Dell’s Social Media and Community University and shares her insights on activating employees company wide.
Connecting the dots social media across the customer journeyClicktools
The document discusses how companies can enhance customer insight through social media. It outlines challenges companies face with legacy systems and mindsets. It then covers how social media can be used across the customer journey from lead generation to engagement. The presentation recommends integrating social media data into CRM systems to develop a single customer view. It proposes a 10-point plan for companies to transition from social media to social CRM.
The document traces the evolution of shopping from early in-person shopping on Main Streets to the rise of suburban shopping malls and home shopping through catalogs, TV, and the launch of eCommerce. It then discusses how social media and user reviews are changing shopping behaviors and driving business value, with examples from Dell's social media growth and customer engagement leading to increased spending, loyalty, and sales. The document advocates that companies embrace social influence over control and highlights Dell's early adoption of social media and online communities.
The documents summarize survey results from Raddon Financial Group about consumers' confidence in and use of social networks for financial advice and services. The key findings are:
- Less than half of consumers would feel confident obtaining financial advice from a social network.
- Only 1% said social network advice influenced a financial product purchase.
- Facebook is the most commonly accessed social network, used by 52% of consumers monthly.
- Bankrate.com is the most used site for comparing financial product rates and features.
Este documento describe las wikis y su potencial como herramientas de colaboración y construcción colectiva del conocimiento. Las wikis permiten que múltiples usuarios editen fácilmente un sitio web de forma simultánea, lo que facilita la creación y aportación de contenidos. Fomentan el aprendizaje colaborativo, la comunicación y el trabajo en equipo.
Amsterdam's Dam Square has served as the city's central plaza since the 13th century. A historic base map from around 1770 shows Dam Square and its surrounding streets and canals before many of the modern developments in the area. The map provides a glimpse into what Dam Square and the surrounding neighborhood looked like over 250 years ago, prior to many of the changes to the area's layout and architecture over the centuries since.
The AL-Scan device performs a variety of eye scanning and measurement functions in a single, compact unit. It uses low coherence interferometry, dual keratometry, Scheimpflug imaging, and optional ultrasound to measure corneal thickness, anterior chamber depth, toric lens parameters, and more. Measurements can be automatically captured and printed or sent to a PC for further analysis.
A bride to be is styled by Marry Me Weddings for a Valentines shoot that captures the essence of the romantic season perfectly. See more at: http://www.marrymeweddings.in/
1. O OPD-Scan III é um sistema avançado de análise da córnea, refração e pupilas.
2. Fornece medições detalhadas da córnea, refração, aberrações ópticas, diâmetro de pupilas e densidade de cataratas.
3. Essas medições permitem um diagnóstico mais rápido e abrangente e a otimização de resultados em cirurgias de implante intraocular e cirurgia refrativa.
Matemáticas Financieras. Ley financiera de descuento simple racional y dto ba...Juan González Díaz
Este documento explica las leyes financieras de descuento simple racional y descuento bancario. Resume la ley de descuento simple racional, cómo se calcula el descuento bajo esta ley, y compara esta ley con la de descuento comercial. Luego, define el descuento bancario, los tipos de descuento bancario, y cómo se calcula el efectivo, la rentabilidad para la entidad financiera y el coste para el cliente en una operación de descuento bancario.
A primeira geração do modernismo brasileiro procurou romper com a tradição literária do passado através de revistas que reuniam intelectuais com afinidades estéticas. Os principais movimentos foram o Pau-Brasil, que valorizava a cultura nacional, e a Antropofagia, que propunha uma releitura crítica da história brasileira através da "devoração cultural seletiva".
"Paralelismo o comparación de textos en tiempos virtuales", Buenos Aires, Arg...Matilde L. Fabrello
Presentación en el VI Congreso Latinoamericano de Traducción e Interpretación organizado por el Colegio de Traductores Públicos de la Ciudad de Buenos Aires.
ATLANTE BRASIL transporte internacional transporte internacional maritimo aer...atlantebrasil
A empresa Atlante Shipping do Brasil Transportes Internacionais Ltda é uma empresa de transporte internacional localizada em São Paulo, Brasil, com endereço na Av. Francisco Matarazzo, 1500 - Torre New York - 16o andar. Ela pode ser contatada por telefone ou e-mail para assuntos comerciais.
O documento apresenta três questões do ENEM sobre diferentes textos de propaganda. A primeira questão trata de um texto sobre a gripe suína e orienta a população sobre sintomas e procedimentos para evitar a contaminação. A segunda questão analisa um texto híbrido entre carta e publicidade oficial sobre o combate à dengue. A terceira questão discute uma propaganda do Ministério da Saúde alertando para os riscos do tabagismo ao aparelho respiratório.
1) O documento apresenta um fragmento de um soneto de Gregório de Matos sobre o Barroco e questões relacionadas a características do movimento literário.
2) Há também trechos de sermões de Padre Antônio Vieira analisados em questões sobre estilo e temas típicos do Barroco.
3) Por fim, há questões que abordam características gerais da literatura barroca brasileira como dualismos e a linguagem conceptista.
Este documento discute a história, tipos e uso da batata. Explica a origem da batata nas Américas e sua disseminação para a Europa. Detalha vários tipos de batata, como são cultivadas e armazenadas, sua composição nutricional, e formas como aparecem no mercado. Também fornece curiosidades sobre a batata.
O documento discute orações subordinadas adverbiais, que funcionam como adjuntos adverbiais na oração principal. Ele classifica nove tipos de orações subordinadas adverbiais de acordo com a função que desempenham: causal, consecutiva, condicional, concessiva, conformativa, comparativa, final, temporal e proporcional. Ele também discute conjunções e exemplos para cada tipo.
Aula02 lab01 - montagem de uma topologia simplesCarlos Veiga
O documento descreve 10 passos para criar uma pequena rede sem fio no Packet Tracer, incluindo adicionar um switch, servidor DHCP, estações de trabalho cabeadas, configurar DHCP, adicionar um ponto de acesso wireless e uma estação wireless para testar a conectividade na rede híbrida.
This document provides an overview of cost-benefit analysis as an economic evaluation technique. It discusses key aspects of CBA including:
- Measuring both costs and benefits in monetary terms, with an intervention undertaken if benefits exceed costs.
- Perspectives taken including patient, provider, and societal.
- Methods for measuring costs such as direct, indirect, and intangible costs.
- Methods for measuring monetary value of benefits including cost of illness averted and contingent valuation using willingness to pay.
- An example cost-benefit analysis of interventions to reduce cholera cases in an area.
Prova de Língua Portuguesa do ITA-2011 resolvida e comentadama.no.el.ne.ves
Este documento contém 13 questões e respostas sobre um texto de compreensão sobre trânsito em São Paulo. As respostas analisam detalhes do texto e identificam elementos como objetivos, inferências, referências e procedimentos discursivos.
This document provides an overview of social business planning. It discusses why social presence planning is important, outlining key impacts on communications, customer service, sales, product development, customers, and employees. It describes the characteristics of social planning including required technologies, processes, and people. The document then outlines steps for evaluating the social media landscape, developing a roadmap, prioritizing objectives, defining activities, and measuring/refining strategies. Contact details are provided at the end.
The Social Media Boot Camp for business discussion focusses on the major social media platforms and how businesses can best leverage the platforms to engage their audience in a meaningful way and grow their brand through meaningful interaction. Now that the search engines are considering social signals there is even more reason to engage with social media than ever before.
The document discusses strategies for social media marketing. It outlines objectives like getting messages out faster to more people, building brand loyalty through real-time interactions, and improving branding at lower costs than traditional marketing. It then covers opportunities like viral marketing, lead generation, and consumer feedback. Finally, it discusses social media marketing services that can help with goals, content, promotions, and management of campaigns.
1. Facebook is the most popular social media site in Puerto Rico, with 1.3 million active users who spend an average of 8 hours and 8 minutes per month on the site.
2. A social media plan outlines developing a Facebook page community, growing and engaging fans through content and promotions, and strengthening loyalty.
3. The plan details services like building a Facebook page, recruiting new fans through ads, managing fan engagement with posts, and creating a promotional application to drive word-of-mouth sharing.
Organizations Should Be Where Their Customers Are- A Multi-Channel Service Ap...Parature, from Microsoft
This document discusses the importance of social customer service for organizations. It notes that 65% of customer support conversations will occur in the cloud by 2012 as customers' preferences change across generations. Companies must understand who their end users are and how they prefer to be supported across different channels like social media, where prompt responses are important for satisfaction and loyalty. The document recommends that organizations monitor social channels, engage and respond to customers, and facilitate collaboration between customer service and marketing teams to provide multi-channel support.
The document discusses how nonprofits and educational institutions can benefit from Salesforce.com Foundation's philanthropic programs and discounted access to Salesforce products and services. It outlines how the Foundation provides grants and volunteer support from Salesforce employees, as well as significant discounts on Salesforce products to help nonprofits and schools deliver social impact through technology. It also highlights some examples of nonprofits and universities currently using Salesforce solutions through the Foundation's programs.
Advanced integrations of social media analyticsBlake Robinson
Deck from "Advanced Integrations of Social Media Analytics" workshop at SXSW 2011.
Workshop featured: Blake Robinson, Chris Lightner, Margaret Francis, Megan Costello and Susan Etlinger
1) Measuring social media impact requires tracking key metrics like impressions, clicks, conversions, and value per fan or follower. Regular reporting of data helps inform business decisions.
2) Engagement can be increased before, during and after events through hashtags, extending the event lifecycle on social platforms, and providing ongoing value to participants.
3) Social media serves multiple purposes beyond just marketing, including community building, customer service, social intelligence, and enhancing the participant experience. Metrics should reflect these varied goals.
The document discusses stakeholder identification and prioritization for sustainability efforts. It provides information on how the Centre for Sustainability and Excellence (CSE) works with organizations worldwide to implement sustainability solutions and provides a framework for identifying and assessing stakeholders to maximize sustainability programs. The document also covers the importance of transparency, communication, and social media engagement for building relationships with stakeholders.
In the current economy where every dollar counts, the ability to demonstrate the value of your programs is a business imperative. You don’t need to have an army of people to measure properly (and no Ad Value Equivalents!) – you just need to be armed with a measurement process that works. Award-winning pro Kami Huyse will show us how to design PR and marketing programs from the beginning so they can be accurately measured, and step us through what to track using tools accessible to solos (without the hefty price tags).
The document discusses online communication and social media. It provides an overview of how organizations can establish an online presence through their website and then progress to engaging online influencers, enriching content, and online monitoring. It also discusses how journalists perform online research using tools like Google, blogs, and social media before writing articles. Finally, it addresses how non-profits have adopted social media and some best practices for social media use by organizations.
This document discusses using social media for business purposes. It lists popular social media platforms and provides examples of how different platforms can be used for engagement, networking, recruiting, and building communities. It emphasizes the importance of having goals and measuring results when designing a social media strategy. Key performance indicators mentioned include financial metrics, customer satisfaction, brand awareness, and innovation. Monitoring tools are also listed that can help track conversations and measure the impact of social media efforts.
The trends in the UK around social media and mobility are outlined in this presentation. How are companies using it and how does this match what consumers expect and want?
The trends in the UK around social media and mobility are outlined in this presentation. How are companies using it and how does this match what consumers expect and want?
LinkedIn Financial Services Webinar Part 2 - 6-19-12LinkedIn
High Net Worth Investors Pt. 2 - Leveraging Social Media to Reach Affluent Investors.
This deck gives insights and best practices for reaching affluent investors with social media, based on new research from LinkedIn and Cogent Research. By Marie Rice, Cogent Research and Eileen Loustau, BlackRock, Inc.
http://ow.ly/hsc9k, Get Satisfaction’s Azita Martin and Josh Morris explain how organic, customer-generated praise is the new content marketing. Social media is a great channel to capture this praise, but even the most trafficked social mentions have short shelf lives and aren’t discoverable by search engines.
Defining social media_roi_new_comm_2010_read-onlydllu
The document discusses new approaches for measuring the return on investment (ROI) of social media marketing. It notes that traditional metrics like impressions and reach are no longer relevant, and that engagement and impact-based metrics should be used instead. It provides examples of how various organizations have measured ROI through social media by looking at metrics like cost savings, donations generated, sales increases, and other outcomes rather than just reach. It advocates defining goals and key performance indicators to measure success and outlines a seven step process for developing a new measurement program tailored to social media.
Social networking sites have become effective tools for business through connecting with potential customers and promoting products and services. The top social networking sites used by marketers are Facebook, Twitter, LinkedIn, YouTube and blogs. Marketers have seen benefits from using social networking sites including increased business exposure, traffic, leads and sales. Measuring success includes metrics like increased likes, shares, time spent with content, leads generated, and sales. Video marketing through social networking sites is also growing as a way to promote brands.
Leadership and businesses are always looking for new ways to understand and respond to customer needs. Social media analytics
gives us a snapshot of these needs from insights gained from online conversations. It has the capacity to capture customer
information with remarkable power to impact and drive revenue. Social Media Analytics uses social listening and predictive
analytic techniques that help corporations manage the brand and reputation products and services. Despite the benefits, it can
be a challenge defining an effective social media strategy.
Learning Objective: This workshop will explore effective tools, for building, interpreting and using metrics to understand and
respond to the needs of your customers.
Outcomes- At the end of this workshop, participants will be able to:
a. Explore how social media helps corporation predict trends
b. Examine how information and data is analyzed
c. Identify which types of industries can benefit from social media analytics
d. List steps for choosing and implementing a social media strategy
e. Explore how this tool can help seasoned and emerging leaders looking to increase value
ad:tech Sydney The Attribution Of Digital MonetisationTiphereth Gloria
ad:tech Sydney session Thursday 15 March 2012
Don’t Sell Me ... Tell Me - The Attribution Of Digital Monetisation
The Australian retail market has reached a tipping point. Modern consumers are canny, demanding good product knowledge and good customer experience. Retailers need to be on top of the latest technologies and understand how they can affect the bottom line. But where is the conversation really happening and why isn’t it on your website? Forums, price comparison sites and social networks all give consumers an insight beyond our immediate knowledge, how can you benefit your bottom line from this trend?
Actionable Insights
• How do you close the measurement loop and monitor the value of the media channels to see which are being monetised and are really driving your sales?
• When does a media plan become a revenue plan?
• If you're not in the discussion, you're missing the opportunity to influence - how can you hold sway without being salesy?
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6. Online Banking
People are doing Fund Transfers, RTGS, buying Groceries to Gadgets, Clothes to Cars.
Online!
7. Mobile Banking
The new tool people use for Bank transactions. SMS Services Redefining banking.
8. Relationship Banking
Customer Services going beyond complaints handling. Dedicated resource allocation.
Focus is to give your Customers an experience they deserve.
9. How your friends are leveraging Social Media!
Competitor
Analysis
What Indian
Banks are
doing on
Social Media?
23. Launch buzz
Blogs Contests
Wikis Offline Events
Seedings
Phase 1
Taking the first Steps in Social Media
24. Facebook- Kick the Buzz
Imaginary Creative depiction
What can be better than
opening a dialogue with your
Customers After 100 Years of
Existence.
Integration with Twitter
100 Years Celebration Tab with and YouTube
Features like Heritage Quiz, 100
reasons to bank with us and a
customer Support Initiative
25. Facebook- Shedding the Conventions
Introducing your staff. Write up about a
Day in his/her life at office to show the
hard work which goes in to extend Services.
Such Posts have worked magic for
organizations globally
Shedding the image of Conventional Nationalized Bank to give
a Brand new Young and Customer Friendly image to Young
Audience and NRIs
26. Facebook- Quiz, Contests & Banking Tips
Contests to Reach more people
and get them talking about us!
Useful Tips on investment & banking
Heritage Quiz
to make them
familiar
27. Twitter- The New ‘TouchPoint’
Launch of CBI’s own Impulse Customer Care handle
Customers will find a new
face of Central Bank’s
customer support in the
form of Tweet-Bird!
28. Twitter- The ‘Fastest’ Troubleshooter
Central Bank of India- All Ears to their Customer on Twitter
Quick Customer
Query disposal
mechanism will result
in high customer
satisfaction and Brand
Dependability
29. Twitter- Contest, Campaigns & Products
Central Bank Of India- Trending Ahead!
Integration Contests and Quiz to spark a conversation and trend
with
Facebook
& YouTube
Photo Product
Blogging and Promotions
Promotional on Twitter
Campaigns
30. Blogs- The Subtle Marketing
Creating buzz,
building brand
recognition and
driving traffic
through blogs
31. Blogs- Hitting many birds with one stone
Blogs Effects
Tips on Smart Banking Recommendations > Promotions
NRIs Investment Tips Third Party Responses resulting in
Dos and Don'ts of Online banking better Brand Creditability
Stocks and Related Tips Better Rankings Due to Original
Content
Snowball Blogging on Banking
Better Engagement and Brand
Troubleshooting FAQs Presence
32. Wikis- Bible of Information
Wiki Articles on-
Bank and its History and heritage
Founder and Important Leaders in Bank
Bank Schemes and products
NRI Services Portfolio
Branches and ATM- Location and
Descriptions
33. Seedings- Driving Traffic ‘Organically’
Triggering Discussions on Investment Forums
Writing Third Party Responses
Starting Threads on Banking Forums
Planting Hyperlinks on the most Visited
Websites
Writing Neutral Reviews on Discussion Boards
Cross-Linking FB page, Twitter Handle with the
most popular ones.
35. YouTube- CBI’s own Video Channel
Phase II will be
triggered with the
official channel of
Central Bank of India
on YouTube- World’s
Second Largest Search
Engine.
36. YouTube- Videos and More!
Promotional Videos, TV
Commercials and Product Videos
Facebook and Twitter Integration
Video Blogs of Bank’s
Important and Senior
Officials and Important
People from Banking
Industry
37. YouTube- Customer’s Destination
A mascot can be created as banking Videos on Banking Made Easy, Safe Online
advisor for young investors and NRIs
Transaction Guide etc. to keep Viewers Engaged
and videos can be uploaded
38. LinkedIn- Professional’s Paradise
Launch of LinkedIn profile and
Group will put CBI in the reach of
Professional Netizens and NRIs
LinkedIn is the most preferred destination for
working Professionals and is also the fastest
growing professional Network
39. LinkedIn- HR Solutions
LinkedIn has emerged as biggest HR solution and tool for
Organizations worldwide
Webinars Discussion Virtual
Boards Brainstorming
40. Presence on G+ will be maintained Primarily to
make Central Bank of India Search Friendly
Eye Catching Related Conversations
Bio Circles on Hangouts
41. Mobile Marketing- The Next Big Thing
Indian Users are now
available on mobiles
and using Swiss-knife
like all-in-one
Smartphones
42. Mobile App- CBI goes Handy!
Developing and Publishing Mobile
apps for iTunes and Android market
Will include-
Banking Services
Branch and ATM Locator
Social Badges
Banking FAQs
Quiz and Games on Investment & Banking
Financial News Updates
43. Forums for Online Reputation Management
Forums make the most Forums can be used in Multi-Faced
effective subtle marketing manner for Brand Building and
Channel promotions.
Answering Questions on Starting a fresh new forum
various Forums to promote Products
Promoting CSR activity Starting Community
through Charity Forums Building Forum
Forums on Current Facilitating Young
Affairs Talent through Forums
44. Execution Plan
Execution Strategy Overview This is a Proposed Execution
Strategy, Can be altered to the needs
Phases- Phase 1 Phase-2 of Organization.
Duration 4 months 3 months
Presentation for the same can be
Paid Ads Yes No arranged at Client’s Convenience.
Continuity Yes Yes
Insights Monthly Bi-Monthly Cost and Terms & Conditions can be
Revision Quarterly Monthly disclosed after assessing the exact
requirements of Client.