Team Works Entertainment has created a distribution and marketing plan to establish CBD4U, a mobile app for CBD products. The target market is males and females aged 18-24 in Quakertown, PA. In year one, CBD4U products will be distributed through their own store, partner stores, and their website and app. In year two, they will seek a large distributor to expand. If successful, the plan will help CBD4U drive more customers and sales over two to three years.

1. Distribution and Marketing Plan for
CBD4U
Team Works Entertainment
Tamirah Sass, Jason Wiley, Aaliyah Carbon and Kiombre Clark
EBBS Project & Portfolio V
08/28/2020

2. I. Executive Summary
The Company:
Team Works Entertainment builds to established a continuing reaches to the target market with less
expense.
The Project:
CBD4U, Mobile Application App, Health
Sales Projections / Return on Investment:
Follow the trends on the buying from customers
Target Market:
The age range of 18-24
Strategy:
TWE will distribute and market the produce by promotion through social media.

3. II. Company Information
Team Work Entertainment Marketing
Team Work Entertainment Marketing is a production company that creates and facilitates
marketing and distribution plans for growing companies.
Leadership Team
The Team Woks Entertainment business involves a talented team; producing satisfaction to their
client’s business requested. Kiombre Clark oversees Distribution based on experience in Project and
Portfolio: Business and Marketing from the Entertainment Business Bachelor of Science at Full Sail
University degree. Aaliyah Carbon and Jason Wiley oversee Marketing, Distribution. Tamirah Sass
oversees Marketing based on experience in Project and Portfolio ll: Market Research from the
Entertainment Business Bachelor of Science at Full Sail University degree.
Company Ideals
Team Work Entertainment operates with the intent to expand awareness and sharpen existing
features in the marketplace for businesses in order for them to grow. We see our company helping
CBD4U elevate and rival the competition. Within the next 20 years, we hope to see Team Work
being a major marketing company in the Entertainment Business field. We want to be the leading
or one of the leading companies to help upcoming and new business elevate and succeed in the
market.
Projects
Future plans for the Team Works Entertainment business have been filed with five missions to
complete. Help five businesses expand their reach to their target market, using the same strategy
blueprinted by TWE.

4. III. Project Information
Creator: Jason Joyner
Title: CBD4U
Media: MOBILE APPLICATION
Genre: HEALTH
Hooks
Chronic pain, CBD is 4U.
Want to take away the blues?, CBD’s 4 U. All
natural, CBD 4U!
Want a better version of you? Try CBD products, here at CBD4U. You
deserve to feel good, try CBD4U.
Want to remain organic? CBD products are just 4U. Heal
and be happy at CBD4U.
Visit CBD4U and invest in you.
Logline
Recreational use or medicinal use of CBD products is more than okay. Whether you want to have
fun or heal and cure your illness, CBD4U can assist you.
Premise
Not everyone loves the use of smoking cannabis. Some enjoy using it in other ways, whether for
recreational or medicinal use. If you want to have fun and enjoy yourself or you have been
recently diagnosed with an illness and believe in natural healing products, CBD products are for
you. Visit CBD4U in stores or online to satisfy your needs and wants.

5. IV. Distribution & Marketing Goals
Our goal for this plan is to help CBD4U find ways to drive more customers to purchasing
more products. Due to the ease and convenience of the app, people like it already. It does the work
for them and it saves them trips to smoke shops. Nowadays, online shopping is the new way to
shop. “So far, 69% of Americans have shopped online, and 25% of Americans shop online at least
once per month.” (Ouellette, 2020) People like to sit on their couch and shop in the comfort of their
own home. If the app continues to show successful results, it will lead to loyal customers and more
sales. If those customers get excited using the app, they will recommend others to use it. Soon after
that, hundreds of people will rave about the app.
Over time, as the app hits its two-to-three years standing, revenue and good reviews will
increase tremendously from the large amounts of new, happy customers. By then, the app should
be well established and may even expand. Freshbooks.com says that it takes two to three years for
a business to be profitable on average. Hopefully their following on social media will increase as
well. Right now, they do not use social media as much. Within the next two years, we want them to
be trending on all social media platforms, especially the ones that cater to their target market.
If our marketing plan for CBD4U is successful, we will create a great relationship with the
client and hopefully he will continue to work with us. The success of our marketing plan will lead
to more success for the app. The success of the app could also lead to even bigger things for the
client, like maybe another app or an actual store. We want to create a marketing plan for him that
he can use for several years, not just two or three. In the future, he may come to us again, seeking
additional marketing advice because of our previous plan’s success.

6. V. Target Markets
Primary Target Audience
There is no getting around it, CBD is being legalized in many states. At CBD4U, their target market
is males and females in the city of Quakertown, PA from ages 18-24. Most CBD users are of a
younger age and you will find users in the age range of 18-24 use it for recreational use, than
medicinal use. (Singlecare Team) This age group is the largest of all groups to use CBD products.
Most of their users are in high school, college, or working low through high paying level job and
some may even have a family.
Secondary Target Audience
After a year of business, CBD4U will expand its target market to outside of Quakertown, PA and to
Richlandtown, PA. Richlandtown is outside of Quakertown and the two cities are of the same
county, Bucks County (Niche, n.d.). The target market is male and female in the age group of 30 -49,
which is the second biggest demographic for CBD users. Richlandtown has a population of over
1,000 people, most are of that age group of 30-49. We believe that this would be a perfect marketing
goal for CBD4U. Most people in this age group us CBD products for medicinal purposes versus
recreational use. Users in this age group use CBD products to treat many medical issues such as
heart disease, cancer, autoimmune diseases, Alzheimer’s, acne, and more. (Singlecare Team)

7. VI. Distribution - Year One:
Self-Distribution Plan
Brick and Mortar Outlets
In order to get CBD4U the biggest physical presence, products will be showcased in a few
areas in addition to the physical store. Your CBD Store, Quakertown Smoke Shop and GNC,
will be the local businesses chosen to showcase the product. There will be other options to
purchase besides brick and mortar. The physical locations will provide a direct and quicker
experience for customers.
Aggregator
An aggregator has not been chosen for the company product. The aggregator suggested for
the company will be the Apple Store. They will benefit tremendously by being apart of the
largest app store available. This will be included in their budget and generate a new stream
of revenue.
Project Website
CBD4U’s domain name would be cb4u2.today and is available at $3.99. CBD4U’s main page
will include a tab in the upper left hand corner that allows customers to shop, search
products, the product/company background, and subscription. Links for the social handles
such as; Instagram, Twitter and Facebook would be located at the bottom right of the page.
This is in order to tap in to social media platform. These social handles will serve to keep
customers informed. Products are able to be purchased from the site and payment forms
would be via third party payment processor. This method allows business security.
Customer Relationship Management Systems
Customer relationships will be cultivated in a couple of different ways. Customer data will be
collected in-store, by website and CBD4U’s app. In-store transactions will give customers an
opportunity to provide phone numbers and emails for reward programs. CBD4U will collect data
including names, addresses, phone numbers, account numbers, and social network information. In
order to form the best relationships, the store will communicate, exceed expectations, ask for
feedback, connect, and show appreciation. Website transactions will allow customers to provide
emails for ongoing subscriptions. These subscriptions will allow first access to new products and
improvements for members. The store website will be used to build customer relationships by
engaging and making sure response times are quick for concerns or questions. The website will also
host exclusive promotions along with competitions. The store app will provide customers with
waived delivery fees and more upon sign up. Any customer complaints will be prepared for by
speaking with team members in advance about any possible mishaps. To understand customer’s
suggestions and complaints the company also wants to find them before they occur. This is where
emails and surveys come in handy.

8. VII. Distribution - Year Two:
Finding a Large Distributor or Publisher
The first company is called Brightfield Group which has a "product market-level aggregation and an
interesting approach to modeling out and presenting information state-by-state for cannabis and CBD.
They offer a compelling free report as well as additional services for market research and predictive
consumer insights." (Brightfield) Brightfield believes that the structure of this data needs to weave
together the narratives of human intellect and machine brilliance - adapting to shifting dynamics and
the growing sophistication of emerging industries. Without this structure, the story is incomplete. A
brand or company itself is not enough to take away the insights that drive great business
decisions. Data can tell you one thing, but people can tell you the whole story.

9. VIII. Sales Projections
Price and Sales Projections (based on $1500 budget)
Price
Projecte
d Units
Projected
Net
Revenue
Retail
Tinctures 4 oz (online) 15.00 45 675
Edibles (in-stores) 5.99 100 599
Oil Concentrates (online) 16.99 55 934.45
Wholesale/Dealer Price**(Hemp Headquarters)
Tinctures (Amazon)* 7.50 90 675
Edibles (Sunoco Gas)* 3.99 200 798
Oil Concentrates (Amazon, EBay)* 8.50 110 935
Projected Total Net Sales Revenue $4616.45

10. * Assumes 50/50 split from wholesale price
Return on Investment (ROI)
Depending on the projected sales and units sold, the ROI investment percentage would be a good
return for the company. The ROI for CBD4U is projected to be 79% by the end of year one based on a
profit on $4,616.45.
The ROI could decrease as far as 39% based on profit of $2,308.23 on the lower end and increase to
ROI of 39% based on profit of $4,616 on the higher end.
This range was based on a plus/minus of 10% based on research into the prospective target market.

12. IX. Marketing
Marketing Tools
Fifteen marketing tools TWE would utilize would be creating a website. There will be the
use of the website called “Canva” for designs, handing out and hanging up flyers, putting ads on
social media, posting on social media, conducting surveys, sending out emails, selling merchandise,
using google analytics, using a website called “Mention, using a website called “HubSpot”, getting
mentioned on podcast shows, using the website called “Trello”, using a website called
“BuzzSumo”, and using a website called “Buffer”.
Promotion
Pre-Release
Strategy
We want to use the marketing tools to get new customers to use the
app and existing customers to continue using the app. We want to know what
drew their attention and what brought them to the app. We also want to see
what a lot of customers are buying so that we use those products in ads to
promote the app. It is very important to cater to the customers’ needs.
Tactics
Sept 1-4: send out emails with surveys attached to existing customers
Sept 6-11: conduct several analyst test to see the progress of the app and the needs
of the customers, especially over the Labor Day weekend
Sept 13-18- : add ads to social media platforms and create posts for customers to
see
Sept 21- 25: create the designs for flyers and merchandise
Sept 25-31- start hanging flyers up near 3775 Royal S Pkwy, Atlanta, GA 30349
Release
Strategy
As the app continues to sell products and gain more customers, we want
to continue monitoring the promotion of the app and products on social media.
We also want to start promoting the app on different internet streams and
sending out promotional emails to customers. We want the app to reach as many
streaming platforms as possible.
Tactics
November 2-6: post flyers near 100 Piedmont Ave SE, Atlanta, GA 30303
November 9-13: adding more posts to the social media
platforms
November 16-20: get several podcast shows to mention the app and what it
November 23-27: send out promotional emails before the Thanksgiving holiday

13. Post-Release
Strategy
By December, we hope that the marketing tools will lead to the app
gaining at least 10 customers per month. Almost every other month, we are
going to make sure we post on all social media platforms and conduct analyst
test to see the progress of the app. It is important that we stay on top of the app
and make sure that it stays in good standing. We want to start selling more
merchandise as well and hopefully that will bring more customers to the app
too.
Tactics
December 1-4: create Christmas promo deals for the app
December 7-11: sell merchandise near 755 Battery Ave SE, Atlanta, GA 30339
December 14-18: check the progress of the app
December 21-25: showcase the app at a festival, 755 Battery Ave SE, Atlanta, GA 30339

14. X. Budget
Tactic Specifics Frequency (e.g.
daily, monthly,
quarterly)
Annual
Cost
Aggregator Fees $31.25 monthly $125 quarterly $500
Brochures/Flyers 100 units/$5.00 Quarterly $20.00
Manufacturing
Hemp production 1000 units/$1.00 As required $400
Media Advertising
Online N/A weekly $100
Other (Billboards, etc.)
Direct Mail
Website
Development/Programming Purchasing, Efficiency,
Checkout, Availability
Daily $300
Maintenance/Hosting Maintenance Monthly $150
TOTAL $1470

15. XI. Appendices
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Buildfire (no date). How to Become a Mobile App Developer (A Complete Newbie Guide).
Retrieved from: https://buildfire.com/become-mobile-app-developer/
Ouellette, C. (2020, January 03). Online Shopping Statistics You Need to Know in 2020.
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Niche (no date) Pennsylvannia, Richlandtown. Retrieved from:
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statistics/#:~:text=According%20to%20a%202019%20Consumer,45%2D59%20h
ave%20tried%20CBD
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https://www.socialreport.com/insights/article/115001002743-How-To-Build-Customer-
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respond-to-customer-complaints

16. https://www.brightfieldgroup.com/us-cbd-consumer-insights
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Beattie, A. (June 2020) A Guide to Calculating Return on Investment (ROI).
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calculating-
roi.asp#:~:text=ROI%20is%20calculated%20by%20subtracting,finally%2C%20multiplying
%20it%20by%20100.
CBD4U. (no date) CBD4U LLC. Retrieved from: https://www.facebook.com/cbd4ullc/about
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Crescent Moon Herbals. (no date) Single Herb Tinctures/ Extracts. Retrieved from:
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18. Google Maps. (August 2020) Gas stations in Quakertown PA. Retrieved from:
https://www.google.com/search?rlz=1C5CHFA_enUS857US859&sxsrf
=ALeKk00ir_IeuRB xysRCBVhSy2U-
GHeNWA:1598066840459&q=gas+stations+in+quakertown+pa&npsic
=0&rflfq=1&rlha= 0&rllag=40443145,-
75351610,1094&tbm=lcl&ved=2ahUKEwjQ7Ojy7q3rAhWKUt8KHWIE
BIcQjGp6BAgLEDo &rldoc=1#rlfi=hd:;si:;mv:[[40.525309299999996,-
75.2447996],[40.3548584,-
75.4237965]];tbs:lrf:!1m4!1u3!2m2!3m1!1e1!1m4!1u16!2m2!16m1!1e
1!1m4!1u16!2m
2!16m1!1e2!2m1!1e16!2m1!1e3!3sIAE,lf:1,lf_ui:3