This document provides an overview of the Italian crisps and chips marketplace. It discusses how online searches often lead to offline purchases in Italy. The grocery industry is examined, showing high search volumes for common crisp terms. Social media is highlighted as an important channel for brands to engage customers and associate their products with an Italian lifestyle. The objectives of choosing this agency include improving local search visibility, boosting brand awareness through influencers, and increasing national presence and sales. The agency offers dedicated consultants, expertise across key digital marketing areas, and partnership with Google.

1. Crisps & Chips
Italian marketplace | Overview

2. INDEX
THE SCENARIO
1.1 Online searches could be offline sales
1.2 What does the grocery industry look like?
1.3 Keywords: the keys for sales
1.4 Aperitivo, an Italian lifestyle
THE MAIN PLAYERS
2.1 Geocalised SEO and Search Advertising
2.2 Social Engagement
2.3 Brands are becoming content creators
WHAT YOU COULD ACHIEVE
3.1 Objectives
WHY CHOOSE US
4.1 We are more than a traditional agency
4.2 The personal consultant, your best resource
4.3 We can help your business in many ways
4.4 Google is our partner
CONTACT US

3. THE SCENARIO

4. CRISPS & CHIPS – Italian marketplace | Overview
1.1 ONLINE SEARCHES COULD BE OFFLINE SALES
THESCENARIO
42% of Italian online
users search on
Google before
purchasing.
This is more than the
UK, Germany, France
and Spain.

5. THESCENARIO
If we go into more
detail, the situation
doesn’t change.
22% of Italians
usually search online
before buying offline,
more than anywhere
else in Europe.
1.2 WHAT DOES THE GROCERY INDUSTRY LOOK LIKE?
CRISPS & CHIPS – Italian marketplace | Overview

6. THESCENARIO
1.2 WHAT DOES THE GROCERY INDUSTRY LOOK LIKE?
This chart shows the
monthly queries
generated on Google
using the two most
common words for
“Crisp”or“Chips”.
Is your brand visible
for those searches?
0
1000
2000
3000
4000
5000
6000
Patatine Fritte Patatine
CRISPS & CHIPS – Italian marketplace | Overview

7. THESCENARIO
1.4 APERITIVO, AN ITALIAN LIFESTYLE
Aperitivo is a pre-meal
drink but it has now
come to signify the
ritual of going out for a
drink with friends.
In Italy, crisps are
naturally served in the
late afternoon in all the
bars and are a must for a
pre-dinner at home.
Searches for this term
are booming in the last
2 years.
Data from: Google Inc.
0 5000 10000 15000 20000
Patatine
Patatine
Fritte
Aperitivo
CRISPS & CHIPS – Italian marketplace | Overview

8. THE MAIN PLAYERS

9. THEMAINPLAYERS
2.1 Geocalised SEO and Search Advertising
Data from: Google Inc.
The main players
are visible for their
relevant keywords
on Google.it.
A SEO and SEA
strategy is
important to exploit
the opportunities of
the Marketplace.
CRISPS & CHIPS – Italian marketplace | Overview

10. THEMAINPLAYERS
2.2 SOCIAL ENGAGEMENT
The relationship between Italians and food is quite difficult for
other nationalities to understand.
In Italy food is pleasure, atmosphere and a moment for sharing
emotions. It’s a lifestyle.
Most players in the market are exploiting this by associating their
products with values such as friendship, companionship and
entertainment.
CRISPS & CHIPS – Italian marketplace | Overview

11. THEMAINPLAYERS
The Main players of the crisp market are mainly present and active on:
Facebook, Twitter and Instagram.
To maximize the power of Social Media they use events that involve
blogger, communities or even real events as party, sponsorship, etc.
The main competitors have a deep knowledge of the Italian market
and culture.
2.2 SOCIAL ENGAGEMENT
CRISPS & CHIPS – Italian marketplace | Overview

12. THEMAINPLAYERS
2.3 BRANDS ARE BECOMING CONTENT CREATORS
Trend for“Ricette”(Recipes)
Italians are constantly researching new ways to develop food products with
traditional and new recipes, ideas and guidelines.
In fact, the average searches for the word“Ricette”(Recipes) are 135,000 per
month.
This is a huge opportunity for food related brands to communicate and
engage with their target audience.
CRISPS & CHIPS – Italian marketplace | Overview

13. WHAT YOU COULD ACHIEVE

14. WHATYOUCOULDACHIEVE
3.1 OBJECTIVES
1 - Local search engines visibility. (E.g. Google.it)
94% of clicks are on the first page!
43 %
# 1
15 %
# 2
10 %# 3
CRISPS & CHIPS – Italian marketplace | Overview

15. 3.1 OBJECTIVES
2 - Online presence through Italian
food bloggers and digital influencers.
3 - Brand awareness to the final
consumer.
Top 10 Crisps Article :
Kettle’s Italian digital evangelist:
WHATYOUCOULDACHIEVE
CRISPS & CHIPS – Italian marketplace | Overview

16. 3.1 OBJECTIVES
WHATYOUCOULDACHIEVE
4- Increase brand credibility and
awareness to traders and bar
professionals.
5- Increase national presence and
sales.
CRISPS & CHIPS – Italian marketplace | Overview

17. WHY CHOOSE US

18. 4.1 WE ARE MORE THAN A TRADITIONAL AGENCY
WHYCHOOSEUS
ü Personal Consultant– a dedicated Digital Marketing Consultant,
experienced and fully qualified, will manage the project from the
beginning. You will have a direct line with him, no middlemen.
ü Google Partner– Rich Clicks is one of the few agencies partnered with
Google. All of our consultants are certified Google professionals.
ü International – We have a European mind-set. Our team is formed by
Italian, French and British Consultants, to help our clients achieve the
best results in Italy, France and the UK.
ü Experience – 12 years of experience: see our CASE STUDIES click here!
ü Dedication, Professionalism and Passion - measured with numbers, not
words.
ü RAR Recommended agency.
CRISPS & CHIPS – Italian marketplace | Overview

19. 4.2 DEDICATED CONSULTANT, YOUR BEST RESOURCE
WHYCHOOSEUS
We assign a dedicated consultant to every project who is:
• A skilled digital marketer
• Officially a Google professional
• Experienced in your marketplace
You will always have a direct line with your consultant so that you can:
• Always have real time information on your campaigns
• Seek for advice and direct consultancy
• Speak directly with who is working on your project
You will never have:
• Middlemen who doesn't know anything about your project
• Waste of budget
CRISPS & CHIPS – Italian marketplace | Overview

20. 4.3 WE CAN HELP YOUR BUSINESS IN MANY WAYS
WHYCHOOSEUS
SEO
Search ADV
Display ADV
Copywriting
E-commerce
Analytics / ROI Tracking
Social Media
Digital PR
CRISPS & CHIPS – Italian marketplace | Overview

21. WHYCHOOSEUS
CRISPS & CHIPS – Italian marketplace | Overview
4.4 GOOGLE IS OUR PARTNER
The google partnership program is open only to top agencies and is
designed to meet the specific needs of your business, in a flexible and
effective way.
We have a preferred channel in google, which provides us with:
ü Dedicated consultants that works in Google.
ü Full support from google to maximise the performance of our
work for your business.
ü Total tracking of the conversions.
ü Accurate measurement of ROI for the best results.

22. Rich Clicks Ltd - UK
The Lansdowne Bldg, 2
Lansdowne Rd,
Croydon, CR9 2ER,
London
info@richclicks.co.uk
www.richclicks.co.uk
Rich Clicks Italia
Via Francesco De Sanctis 30
Milano - 20141
info@richclicks.it
www.richclicks.it
Tel: +44 020 7097 3852
Mobile: +44 079 00462612
Tel: +39 328 4256039
CONTACTUS

23. GRAZIE,
we hope to do great things together!