A Grooming Products selling company from Germany, now in India.. A college Presentation. Deals in Specially Razors and Blades.

1. S I N C E 1 9 2 0

2. Introduction
 Since 1920
 German Brand
 New in India
 Razors and shaving foams
 Wavelength Network and Management Pvt. Ltd.

3. SWOC Analysis
 Strengths
 Weakness
 Opportunuties
 Competition

4.  An international German brand.
 Product range for both men and women.
 High Quality Products.
 Consumer Comfort and Satisfaction.
Strengths

5.  Unfamiliar in the Indian market.
 Limited Products.
Weakness

6.  Brand Building, awareness.
 Entrance in the Indian market for both rural and urban sectors.
Opportunities

7. Threat/ Competition
 Competitors with high marketing investments.
 Competitors having a lower price range.

8. SEGMENTATION
GEOGRAPHIC DEMOGRAPHIC
P1 Markets
Maharashtra, Goa,
Tamil Nadu, Gujarat
P2 Market
Delhi, Kerala, AP,
UP, MP
P3 Market
Punjab, Haryana,
Bengal, Orissa,
Assam
Men 15 – 65 years
of age
Women 15 – 50
years of age
Middle and high
income group
Working
Professionals
Traveller

9. Hyper Markets
Medical Stores
Kirana Stores
Online Market
Saloons and Parlour
Promotions
TARGET MARKET

10. Wavelength will position Cavallix in India as:
Brand Positioning in the Market;
Pioneering
technology
POSITIONING
High quality and more
effective
Good Value and
moderately priced

11. MARKETING MIX – THE 4 P’s
• Diamond coated blades warranting
precision and durability
• Ergonomic handle for better holding
and grip even when the razor is wet
PRODUCT
• Price skimming
• Unique benefits
• Introductory Products
• Functional discounts
PRICE

12. • Launched in national rural markets
• Retail outlets
• E-Commerce websites
PLACE
• Social networking sights
• Promotional events
• Road shows
• Pamphlets, Kiosks etc.
PROMOTION
MARKETING MIX – THE 4 P’s

13. PRODUCT LINE UP
PREMIUM PRODUCTS
1
3
O R I G I N A L 5
MRP 599/-
E L E G A N T 2
MRP 699/-
P O W E R 5
MRP 599/-
REFILL
MRP 999/-Limited Edition Limited Edition
5 Blade (Disposable) 2 Blade Shaving System
With 15 Cartridges 5 Blade Shaving System

14. PRODUCT LINE UP
DISPOSABLE
2 & 1 BLADE SHAVING RAZORS
1
4
P U R E 2
CARTELLA: MRP 25/-
POUCH: MRP 120/-
C O O L 2
CARTELLA: MRP 21/-
POUCH: MRP 100/-
S P E E D 1
POUCH: MRP 75/-
S P E E D 2
CARTELLA: MRP 18/-
POUCH: MRP 85/-

15. PRODUCT LINE UP
FEMALE SPECIFIC PRODUCTS
1
5
D U N E S 2
POUCH : MRP 130/-
Limited Edition
3 Blade System
2 Blade (Disposable)
B E A U T Y 3
MRP 299/-
REFILL
MRP 599/-

16. Why Cavallix?

17. INSTAGRAM HANDLE
@cavallixindia
1
7

18. FACEBOOK HANDLE
@Cavallix India
1
8

19. WEBSITE
www.wavelengthnetwork.com
1
9

20. WHAT’S NEXT
 Shaving Foam / Cream / Gel
 Hair Wax/ Cream/ Oil
 Hair Styling Gel
 Skin Cream
 Body Lotion
 Sun Screen Lotion
 Face Scrub
2
0

21. THANK YOU
WE DID NOT COME THIS FAR TO
WALK AWAY WITHOUT THE
VICTORY….
IT’S TIME TO JOIN OUR FORCES!!!!
By Mohit Soni
SAP-101