90 Minute MBA

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90 Minute MBA, perfect for small entrepreneurs, bloggers, and other social media mavens.

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90 Minute MBA

  1. 1. @FridayWereInLove @HudsonAndEmily @ReachelBagley
  2. 2. @FridayWereInLove @HudsonAndEmily @ReachelBagley 2 About us Creative Dating Ideas MBA from ASU @FridayWereInLove Camille Whiting Fridaywereinlove.com Motivational Marriage Blog MBA from Liberty University @HudsonAndEmily Emily Crider Hudsonandemily.com Fashion Consultant MBA from BYU @ReachelBagley Reachel Bagley CardiganEmpire.com
  3. 3. @FridayWereInLove @HudsonAndEmily @ReachelBagley 90 min MBA Business School EXPRESS
  4. 4. @FridayWereInLove @HudsonAndEmily @ReachelBagley 4 BUSINESS SCHOOL BREAKDOWN 1Branding creating a name symbol and/or design that identifies and differentiates 2Market Research gathering information about consumer’s needs and preferences. 3ACCOUNTING/Finance keeping records of the money you have while funding, growing & managing future sources of capital 4operations sequence of processes involved in production and distribution, the supply chain 5networking connecting with other people to exchange information and develop contacts GRADuATE
  5. 5. @FridayWereInLove @HudsonAndEmily @ReachelBagley
  6. 6. @FridayWereInLove @HudsonAndEmily @ReachelBagley “Ifyouarenotabrand,youareacommodity.Thenpriceiseverything andthelow-costproduceristheonlywinner.” PhillipKotler,Kellog
  7. 7. @FridayWereInLove @HudsonAndEmily @ReachelBagley 7 Branding Are you smashable?
  8. 8. @FridayWereInLove @HudsonAndEmily @ReachelBagley Transmedia strategies
  9. 9. @FridayWereInLove @HudsonAndEmily @ReachelBagley 9 SWOT SWOT brand recognition sense of humor abundant ideas STRENGTHS networking photography organization WEAKNESSES pippit market conference circuit e-book OPPORTUNITIES instagram declining readership up & coming bloggers THREATS
  10. 10. @FridayWereInLove @HudsonAndEmily @ReachelBagley 10 Hierarchical values map Product   A*ributes   Product   Benefits   Customer   Benefits   Customer   Values   save money buy what works know what looks good on me sense  of     accomplishment   peace  of  mind   personal   esteem   fashion profile color analysis signature style body type shopping guidance self awareness avoid fashion “mistakes” save time unique self expression better dressed than peersmore efficient embrace imperfections genuine confidence being  well     respected   create visual art fun  &     enjoyment  
  11. 11. @FridayWereInLove @HudsonAndEmily @ReachelBagley genuine confidence 11 Brand Design Value centric SupportingImages Logos Lexicon Brand/ProductName PROFILE FLATTER TRUE BEAUTY EMBRACE UNIQUE FASHION LOOKBOOK CARDIGAN EMPIRE
  12. 12. @FridayWereInLove @HudsonAndEmily @ReachelBagley Brand consistency
  13. 13. @FridayWereInLove @HudsonAndEmily @ReachelBagley 1.  Choose a name that will stick with you 2.  Choose a name that can go beyond a blog 3.  Switch now, not later! rebranding
  14. 14. @FridayWereInLove @HudsonAndEmily @ReachelBagley An LLC is not a corporation; it is a legal form of company that provides limited liability to its owners in the vast majority of United States jurisdictions. 14 NAME PROTECTION A trademark is a word, phrase, symbol or design, or a combination of words, phrases, symbols or designs, that identifies and distinguishes the source of the goods of one party from those of others. TRADEMARKING LLC
  15. 15. @FridayWereInLove @HudsonAndEmily @ReachelBagley
  16. 16. @FridayWereInLove @HudsonAndEmily @ReachelBagley “Withoutbigdataanalytics,companiesareblindanddeaf,wanderingo utontotheWeblikedeeronafreeway.” GeoffreyMoore,AuthorofCrossingtheChasm&InsidetheTornado
  17. 17. @FridayWereInLove @HudsonAndEmily @ReachelBagley Metrics Quiz What is the goal?
  18. 18. @FridayWereInLove @HudsonAndEmily @ReachelBagley 18 Know thy love group AGE 25-45 FAMILY STATUS Married, Kids Gender FEmale income $50K-$150K EDUCATION College+
  19. 19. @FridayWereInLove @HudsonAndEmily @ReachelBagley THE CARDIGAN EMPRESS: EMILY B EARLY 30S MARRIED, 2 KIDS BACHELORS DEGREE PART – FULL TIME EMPLOYED BUDGET, BUT SOME FLEXIBLE INCOME ENGAGED, SAVVY
  20. 20. @FridayWereInLove @HudsonAndEmily @ReachelBagley Facebook Insights
  21. 21. @FridayWereInLove @HudsonAndEmily @ReachelBagley Pinterest Analytics
  22. 22. @FridayWereInLove @HudsonAndEmily @ReachelBagley GOOGLE ANALYTICs ThereportsYOU’RE NOTUSINGTHATYOU SHOULDBE.
  23. 23. @FridayWereInLove @HudsonAndEmily @ReachelBagley Time Based Habits
  24. 24. @FridayWereInLove @HudsonAndEmily @ReachelBagley Outlier Posts
  25. 25. @FridayWereInLove @HudsonAndEmily @ReachelBagley Geo Analytics
  26. 26. @FridayWereInLove @HudsonAndEmily @ReachelBagley Claritas-Geo Analytics www.claritas.com/ MyBestSegments/ Default.jsp
  27. 27. @FridayWereInLove @HudsonAndEmily @ReachelBagley Claritas-Geo Analytics
  28. 28. @FridayWereInLove @HudsonAndEmily @ReachelBagley Heat Mapping
  29. 29. @FridayWereInLove @HudsonAndEmily @ReachelBagley
  30. 30. @FridayWereInLove @HudsonAndEmily @ReachelBagley “Moneyislikegasolineduringaroadtrip.Youdon’twanttorunout ofgasonyourtrip,butyou’renotdoingatourofgasstations.” TimO’Reilly,O’ReillyMedia
  31. 31. @FridayWereInLove @HudsonAndEmily @ReachelBagley Acctg Quiz What’s your Hourly Rate?
  32. 32. @FridayWereInLove @HudsonAndEmily @ReachelBagley Tracking & Organizing Your Expenses/time track expenses time management digital signatures invoicing, payments
  33. 33. @FridayWereInLove @HudsonAndEmily @ReachelBagley “Itismoreimportanttodowhatisstrategicallyrightthanwhatis immediatelyprofitable. Companiesworrytoomuchaboutthecostofdoingsomething. Theyshouldworryaboutthecostofnotdoingit.” PhilipKotler,Kellog Opportunity cost
  34. 34. @FridayWereInLove @HudsonAndEmily @ReachelBagley 34 Time value of money Adollartodayisworthmorethanadollar tomorrow
  35. 35. @FridayWereInLove @HudsonAndEmily @ReachelBagley Breakeven point # of units = Fixed COsts Price-variable cost per unit
  36. 36. @FridayWereInLove @HudsonAndEmily @ReachelBagley 36 Supply & demand
  37. 37. @FridayWereInLove @HudsonAndEmily @ReachelBagley Case Study - Starbucks “Sellvalue,notprice.”
  38. 38. @FridayWereInLove @HudsonAndEmily @ReachelBagley Cost to acquire a customer CAC= Sum of all sales & marketing expenses No of New customers added
  39. 39. @FridayWereInLove @HudsonAndEmily @ReachelBagley Campaign tracking
  40. 40. @FridayWereInLove @HudsonAndEmily @ReachelBagley
  41. 41. @FridayWereInLove @HudsonAndEmily @ReachelBagley 1.  Acquisition 2.  Campaigns Custom URL Tracking
  42. 42. @FridayWereInLove @HudsonAndEmily @ReachelBagley
  43. 43. @FridayWereInLove @HudsonAndEmily @ReachelBagley “Whensolvingproblems,digattherootsinsteadofjusthackingat theleaves.” AnthonyJ.D’Angelo,TheCollegeBlueBook
  44. 44. @FridayWereInLove @HudsonAndEmily @ReachelBagley automation
  45. 45. @FridayWereInLove @HudsonAndEmily @ReachelBagley outsourcing
  46. 46. @FridayWereInLove @HudsonAndEmily @ReachelBagley
  47. 47. @FridayWereInLove @HudsonAndEmily @ReachelBagley “Thefastestwaytochangeyourselfistohangoutwithpeoplewho arealreadythewayyouwanttobe.” ReidHoffman,LinkedIn
  48. 48. @FridayWereInLove @HudsonAndEmily @ReachelBagley Networking quiz Areyouinintrovertoranextrovert?
  49. 49. @FridayWereInLove @HudsonAndEmily @ReachelBagley Net worth = network
  50. 50. @FridayWereInLove @HudsonAndEmily @ReachelBagley Which Social Platforms? “We’dliketobeonTheFacebook” #1quotefromnewbusinessowners
  51. 51. @FridayWereInLove @HudsonAndEmily @ReachelBagley Where?
  52. 52. @FridayWereInLove @HudsonAndEmily @ReachelBagley Check, check
  53. 53. @FridayWereInLove @HudsonAndEmily @ReachelBagley Get over here • Meetup Network locally with like minded individuals and businesses • Pippit Share content with links/affiliate links for better promotion and increased mobile marketshare • Quora Show more expertise in a subject • StumbleUpon Drive Traffic, curate content
  54. 54. @FridayWereInLove @HudsonAndEmily @ReachelBagley Apply it to your blog • Foursquare Promote local presence, connect with local companies • Google+ SEO rankings, Google Outreach • LinkedIn Connect with brand partners, collaborators, find new employees
  55. 55. @FridayWereInLove @HudsonAndEmily @ReachelBagley Linkedin - Personal Story, what sets you apart - Business + Personal- Blog information- URL, media kit pieces - Metrics, all companies want to see that - Connect with everyone you meet, get a blogging presence online and start promoting yourself.
  56. 56. @FridayWereInLove @HudsonAndEmily @ReachelBagley 6 musts of SEO 1.  Utilize the Google keyword tool and/or Yoast platform 2.  Choose a separate keyword for every post/page 3.  Integrate it into your URL, headline, copy, title tag, meta description, ALT tags, and links 4.  Be careful with do-follow links 5.  Use your keywords across social media! 6.  Never EVER duplicate your content
  57. 57. @FridayWereInLove @HudsonAndEmily @ReachelBagley remember Everyoneisworthmeeting!
  58. 58. @FridayWereInLove @HudsonAndEmily @ReachelBagley Elevator pitch https://www.youtube.com/watch?v=Qe2uYYU9H0A
  59. 59. @FridayWereInLove @HudsonAndEmily @ReachelBagley Tweet it Whenyoulookatuniquevisitorsremembertheyarejustthat- UNIQUEpeople whochosetospendpartoftheirbusylifeonyoursite
  60. 60. @FridayWereInLove @HudsonAndEmily @ReachelBagley Media kits Agoodmediakit+ agoodpitch= youneverknow!
  61. 61. @FridayWereInLove @HudsonAndEmily @ReachelBagley

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