Red Academy co-presented an event with CatalystCreativ focused on urban revitalization efforts in Downtown Las Vegas and preparing humans for the future of digital. The event brought 32 changemakers together for a 4-day immersive experience including business spotlights, workshops, and speaker showcases. Objectives of the event were to introduce CatalystCreativ and Red Academy, welcome attendees to Downtown Las Vegas, create meaningful content, and build lasting relationships among thought leaders. Attendees provided positive feedback and the event achieved a significant social media impact.

1. may impact report

2. co-presented by:
red academy
Red Academy is a new digital media and
technology academy in Vancouver that was
created for the web designers, digital
creators, developers and digital marketers
of tomorrow.

3. Focused on creating an engaging, interactive
experience with a curated community of
changemakers to learn about the urban
revitalization efforts in Downtown Las Vegas
and invite discussion on education with the
theme of “Preparing Human Capital for the
Future of Digital.”
the intention

4. CatalystCreativ brought 32 changemakers interested in the topic of
new business models to enjoy a 4-day immersive event to “live as a
local” in DTLV.
Wednesday night brought our group of attendees together for an
introductory dinner at Place on Seventh, where attendees got to
recount stories of the first piece of technology they marveled at.
The weekend continued with small business spotlights at Grassroots
Juice Bar, Digital Royalty, The Writer’s Block Bookstore, and Teach for
America, as well as attendee-led workshops on Finding Intrinsic
Motivation and Educational Analytics & Networking.
Educational and vulnerable storytelling during our Speaker Showcases
invited the public to learn about how to foster creativity, diversity, and
success in tech teams, how Red Academy hopes to transform
education, how reading can be a fun habit, and how taking education
outside the classroom to form inspirational events founded
CatalystCreativ.
the event

5. objectives & results
1 Introduce CatalystCreativ
• CatalystCreativ Communications & Events Manager, Evelyn welcomed Catalyst Week attendees to Downtown Las Vegas
together and set the intention from day one to forget themselves as visitors and “live as locals” during their stay.
• Evelyn facilitated an icebreaker by asking the group to respond to question that brought them back to childhood: “What was
the first piece of technology you marveled at as a child?” Responses like the Polaroid camera, an angry VHS tape, the
Nintendo game system, and the track loader operated by an attendee’s father let attendees laugh over stories of recently
antiquated technologies.
• Robert & Evelyn kicked off Thursday’s programming with a Q&A at the Catalyst Crashpad to give insight into the story of
CatalystCreativ’s & Downtown Project’s humble beginnings in the neighborhood.
• CEO Amanda Slavin wrapped up 2.5 years of Catalyst & Creativ Weeks in an emotional talk during Friday night’s speaker
showcase.
2 Introduce Red Academy
• During the Welcome Session, Colin Mansell, Managing Partner at RED, welcomed attendees to downtown Las Vegas, gave
background on Red Academy and thanked attendees for their participation in the week.
• Aimee Chung, Academic Program Manager at RED, shared a story on her experience with a particularly engaged group of
students and how remaining open and flexible as an instructor can help foster the best in students.
• Katie Jeanes, a recent addition to the RED family, shared lighthearted anecdotes about her journey from neuroscience to
the startup world and how she found passion for online education.
• Colin Mansell and Matt Parsons closed Friday evening’s showcase with a joint presentation on RED’s ambitious and
dedicated mission to redefine education.

6. objectives & results
3 Welcome Catalyst Week attendees to Downtown Las Vegas
• CatalystCreativ led attendees on a tour of Downtown Las Vegas that provided history, context, and insight into the
neighborhood and Downtown Project’s role in its evolution.
• A smoothie tasting at Grassroots Juice Bar and chat with Co-Founder Shane Stuart introduced attendees to a local,
passionate business owner and his devotion to educating the community on clean eating and healthy living.
• A chat with Scott Seeley, Director and Owner of The Writer’s Block allowed attendees to meet a local business owner
bringing the feel of a neighborhood bookstore to DTLV. The Writer’s Block offers free classes and workshops for children.
• A Q&A session with Lauren Vosbein at Digital Royalty introduced attendees to a social media firm offering online classes
in “snackable” bites as edutainment for those wishing to learn various social media platforms.
• A conversation with Teach for America Director Victor Wakefield provided one of the more in-depth conversations on
education transformation for the week.
4 Create meaningful content
• Video content captured of talks from 8 speakers.
• Stuart Anderson offered thought-provoking workshop on Finding Intrinsic Motivation.
• Progressive Educator Joe Greenberg facilitated a workshop on Education Analytics & Networking.
• Photos of special moments were personally uploaded by various attendees in Catalyst Week Connect app and on social
media sites like Facebook, Twitter, and Instagram.
5 Build lasting relationships with highly engaged thought leaders
• 32 highly engaged guests participated in events Wednesday evening - Friday night.
• Small business spotlights, workshops with group interaction, group cocktails, lunches & dinners, Catalyst Week Showcases
and Q&As with community members ignited questions and provoked insightful conversations among attendees.
• Guests enjoyed connecting with each other in their free time by exploring the neighborhood, dining, or drinking together
at The Container Park, PublicUs, Grass Roots and more.
• The Reciprocity Circle provided a circle of trust for attendees to petition personal and professional asks from the group
and the group responding back with offered introductions to potential investors and clients, as well as general advice on
places to live and travel.

7. “Thanks so much for being an awesome host for Catalyst Week! I had
such a fun time while I was in Vegas learning more about Catalyst, the
Downtown Project and downtown Vegas in general. You did such a
fantastic job organizing and managing the event (down to every last
detail!), and made it a great experience for myself and all the other
attendees!”
- Anthony Rosen, Independent Contractor in Private Equity
influencers & impact
“Incredible to have met everyone, have this experience together, connect
in all the ways we did, where we did, big discussions, ridiculous laughs,
inspiration for what’s next and what’s possible. Super thankful to know
all the attendees. Huge thanks to Catalyst and Red (Evelyn, Jonathan,
Robert, Amanda, Colin and Co.) for making it all possible and making it
all happen.”
- Melanie Curtis, Coach & Speaker at MelanieCurtis.com
“HUGE thank you. It was an amazing opportunity to connect with so
many brilliant people in a unique environment. I found the Downtown
Project fascinating.”
- Heather Hendry, Marketing & Community at Red Academy
SOCIAL IMPACT:
#CatalystWeekDTLV Metrics
115
POSTS
46
USERS
103,363
REACH
427,325
IMPRESSIONS

8. memories & moments