This document provides an overview of CatalystCreativ's co-curated events called Catalyst Week and Creativ Week that bring together leaders, innovators, and entrepreneurs. It discusses the objectives of introducing attendees to Downtown Las Vegas, sharing insights from co-curators on weekly themes, creating engaging content, and building lasting relationships among participants. Feedback from past attendees praises the impactful and diverse programming. The events have supported the local community through promotional and economic opportunities.

1. CASE STUDY
Presented By:
+

2. ABOUT OUR
CO-CURATORS
What is Co-Curating?
Co-curating is a brand’s
opportunity to communicate
with intent and shape the unique
experience of Catalyst Week or
Creativ Week with its vision or
theme.
With 28 co-curators under our belt, our brand partners have run
the gamut in industry and experience. Organizations we’ve proudly
partnered with include: Burning Man Project, Indiegogo, Enstitute,
Delivering Happiness, Endemol, the projects*, and CultureSync.
1
28 CO-CURATORS TO DATE

3. THE INTENTION2
Since 2012, CatalystCreativ has
partnered with 18 Catalyst Week
co-curators and 10 Creativ Week
co-curators to exchange in ideas
and provoke conversations on
important themes ranging from
Reimagining Education, Women
in Leadership, Citizen Power, to
Giving Forward and many more.
Focused on creating an engaging, interactive experience with a
curated community of leaders, innovators and entrepreneurs in
technology, social impact, nonprofit, education, and health &
wellness, to learn about the urban revitalization efforts in
Downtown Las Vegas and explore important topics of discussion.
18
CATALYST WEEK
CO-CURATORS
CREATIV WEEK
CO-CURATORS10
TECHNOLOGY EDUCATIONSOCIAL IMPACT NONPROFIT HEALTH & WELLNESS

4. THE EVENT3 OUR WEEKS AT A GLIMPSE
30-60
CHANGEMAKERS
4-DAY
IMMERSIVE EVENT
250
SPEAKERS TO DATE
28
VARIOUS TOPICS
Monthly beginning in November 2012, CatalystCreativ brought
between 30-60 changemakers interested in Downtown Project’s urban
revitalization efforts in Downtown Las Vegas to enjoy a 4-day
immersive event to “live as a local” in DTLV.
During Catalyst and Creativ Weeks, Wednesday evening’s Welcome
Session brought together its intimate group of attendees for a private
introductory dinner with the CatalystCreativ team at Downtown
Project visionary Tony Hsieh’s apartment.
The weeks continued with morning yoga sessions, insightful
workshops, educational and heartfelt storytelling, and camaraderie
among attendees.
Throughout the weeks, attendees were continually engaged with
breakout sessions at workshops, brainstorming activations, panel
discussions, visits to local shops during tours and Small Business
Spotlights, and the Speaker Showcases, which have produced talks
by over 250 speakers on 28 various topics.

5. OBJECTIVES
& RESULTS
4
1 - INTRODUCE CATALYSTCREATIV AND
WELCOME CATALYST WEEK ATTENDEES TO DTLV
• CatalystCreativ team welcomed Catalyst Week attendees to
Downtown Las Vegas and set the intention from day one to forget
themselves as visitors and “live as locals” during their stay.
• A Downtown Project tour brought attendees into Tony Hsieh’s
home to hear the story of how the idea of Downtown Las Vegas’
urban revitalization came to be and guided them through the
evolving neighborhood for lessons in history, context, and insight.
• Fireside Chats with Downtown Project Directors Jeanne Merkel
and Kim Schaefer offered attendees direct interface with a
Downtown Project team member to answer their questions.
2 - INTRODUCE OUR CO-CURATORS
• Co-curators were introduced to attendees before the Welcome
Dinner and had the opportunity to address them and set their
intention for the week ahead.
• Co-curators led workshops or presented talks during the
Speaker Showcases to drive home the theme of the weeks.
Co-curators hoped to leave attendees inspired or drive
attendees toward a certain action.

6. OBJECTIVES
& RESULTS
5
3 - CREATE MEANINGFUL CONTENT
• Video content captured: Catalyst Week Speaker Series and Creativ
Week Showcases were recorded, uploaded to YouTube and shared
on social media and in monthly newsletters. Video testimonials
were submitted to CatalystCreativ by attendees post their Catalyst
Week or Creativ Week experience.
• Social media was abuzz during #CatalystWeek, #CreativWeek,
and when attendees plug into local community events outside of
Catalyst Week or Creativ Week programming! Attendees also
participated in: Panel at Zappos’ Women in Leadership meeting,
Downtown Podcast live interviews, Zappos’ Pop-up Shop Live
Musical Performance.
• Photos of special moments were personally uploaded by various
attendees on the Catalyst Week app and on Facebook, Instagram,
and Twitter.
4 - BUILD LASTING RELATIONSHIPS
WITH HIGHLY ENGAGED THOUGHTLEADERS
• 931 highly engaged guests participated in 28 Weeks of 4-day
programming.
• Catalyst Week and Creativ Week Speaker Showcases, workshops,
and Reciprocity Circles sparked stimulating conversations, new
connections, and budding friendships for attendees.
• Guests enjoyed connecting with each other in their free time by
working out, eating, or co-working together.

7. PRAISE6
“What a gift you gave 30 individuals last week. I’ve been to
many, many (did I mention many?) conferences over the course
of my career, but this was unlike anything I’ve ever attended.
It was a terrific, diverse and edifying mix of places, people and
ideas.”
“I was connected with an amazing member of the DTP
community Hartej, who has connected me with a potential
employee and introduced me to Fred Mossler who introduced
me to the lead buying teams at Zappos! How’s THAT for ripple
of impact?”
“It was so moving for me to be around such extraordinary
people who really are committed to the greater good. I believe
in magic and everyone at Catalyst Week has reminded me yet
again of it’s shimmering potential and possibility. The experience
has changed me already.”
“It was an honor to speak on stage at Catalyst Week, and be a
part of this incredible experience. The Catalyst team did such an
incredible job, from the informative and personable communication
to their warm and friendly presence at all times. What’s going on in
downtown Vegas is beyond impressive.”
SHARON MCINTOSH PRESIDENT AT AND THEN COMMUNICATIONS
CARRIE HAMMER FOUNDER AT CARRIE HAMMER CUSTOM CLOTHING BRAND
COLETTE BARON REID FOUNDER & CEO AT THE INVISION PROJECT
JENNIFER DIAMOND DIRECTOR OF MARKETING & EVENTS AT MASHABLE

8. MEMORIES7

9. COMMUNITY8
INTRODUCED attendees to Downtown Vegas businesses and
entrepreneurs, and promote locally sourced businesses
PROMOTED local commerce by encouraging guests to purchase
goods from local businesses
ATTRACTED press and promotional oppurtunities for local small
businesses
ASSISTED local businesses such as Fremont East and Big Ern’s with
logo design and graphic design work
FEATURED numerous Downtown Project small businesses on the
CatalystCreativ blog as part of our ROI Series, including but not
limited to: GrassRoots, OFace Doughnuts, Inspire Theatre, Scullery,
eat. (private event where Natalie spoke to guests), The Container Park,
Big Ern’s, Simply Pure, Oak & Ivy, Work In Progress, Shift, Moveline,
and Turntable Health
NOTE : GrassRoots reported their highest day in sales while Catalyst
Week attendees visited during a spotlight tour

10. THE CATALYST
IMPACT
9
BY THE NUMBERS
28 TOPICS 28 CO-CURATORS
263 SPEAKERS 931 GUESTS
CATALYST WEEK OR CREATIV WEEK HAS BEEN FEATURED IN:
SOCIAL MEDIA IMPACT:
#CATALYSTWEEK / #CREATIVWEEK
*based on monthly average
150+
POSTS USING #CATALYSTWEEK OR
#CREATIVWEEK
50+
USERS
300K+
#CATALYSTWEEK OR #CREATIVWEEK
IMPRESSIONS

11. WHAT’S NEXT?10
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@CATALYSTCREATV
@CATALYSTCREATIV
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