CASE STUDY
Presented By:
+
ABOUT OUR
CO-CURATORS
What is Co-Curating?
Co-curating is a brand’s
opportunity to communicate
with intent and shape the unique
experience of Catalyst Week or
Creativ Week with its vision or
theme.
With 28 co-curators under our belt, our brand partners have run
the gamut in industry and experience. Organizations we’ve proudly
partnered with include: Burning Man Project, Indiegogo, Enstitute,
Delivering Happiness, Endemol, the projects*, and CultureSync.
1
28 CO-CURATORS TO DATE
THE INTENTION2
Since 2012, CatalystCreativ has
partnered with 18 Catalyst Week
co-curators and 10 Creativ Week
co-curators to exchange in ideas
and provoke conversations on
important themes ranging from
Reimagining Education, 	Women
in Leadership, Citizen Power, to
Giving Forward and many more.
Focused on creating an engaging, interactive experience with a
curated community of leaders, innovators and entrepreneurs in
technology, social impact, nonprofit, education, and health &
wellness, to learn about the urban revitalization efforts in
Downtown Las Vegas and explore important topics of discussion.
18
CATALYST WEEK
CO-CURATORS
CREATIV WEEK
CO-CURATORS10
TECHNOLOGY EDUCATIONSOCIAL IMPACT NONPROFIT HEALTH & WELLNESS
THE EVENT3 OUR WEEKS AT A GLIMPSE
30-60
CHANGEMAKERS
4-DAY
IMMERSIVE EVENT
250
SPEAKERS TO DATE
28
VARIOUS TOPICS
Monthly beginning in November 2012, CatalystCreativ brought
between 30-60 changemakers interested in Downtown Project’s urban
revitalization efforts in Downtown Las Vegas to enjoy a 4-day
immersive event to “live as a local” in DTLV.
During Catalyst and Creativ Weeks, Wednesday evening’s Welcome
Session brought together its intimate group of attendees for a private
introductory dinner with the CatalystCreativ team at Downtown
Project visionary Tony Hsieh’s apartment.
The weeks continued with morning yoga sessions, insightful
workshops, educational and heartfelt storytelling, and camaraderie
among attendees.
Throughout the weeks, attendees were continually engaged with
breakout sessions at workshops, brainstorming activations, panel
discussions, visits to local shops during tours and Small Business
Spotlights, and the Speaker Showcases, which have produced talks
by over 250 speakers on 28 various topics.
OBJECTIVES
& RESULTS
4
1 - INTRODUCE CATALYSTCREATIV AND
WELCOME CATALYST WEEK ATTENDEES TO DTLV
•	 CatalystCreativ team welcomed Catalyst Week attendees to
Downtown Las Vegas and set the intention from day one to forget
themselves as visitors and “live as locals” during their stay.
•	 A Downtown Project tour brought attendees into Tony Hsieh’s
home to hear the story of how the idea of Downtown Las Vegas’
urban revitalization came to be and guided them through the
evolving neighborhood for lessons in history, context, and insight.
•	 Fireside Chats with Downtown Project Directors Jeanne Merkel
and Kim Schaefer offered attendees direct interface with a 	
Downtown Project team member to answer their questions.
2 - INTRODUCE OUR CO-CURATORS
•	 Co-curators were introduced to attendees before the Welcome
Dinner and had the opportunity to address them and set their 	
intention for the week ahead.
•	 Co-curators led workshops or presented talks during the 		
Speaker Showcases to drive home the theme of the weeks. 	
Co-curators hoped to leave attendees inspired or drive 		
attendees toward a certain action.
OBJECTIVES
& RESULTS
5
3 - CREATE MEANINGFUL CONTENT
•	 Video content captured: Catalyst Week Speaker Series and Creativ
Week Showcases were recorded, uploaded to YouTube and shared
on social media and in monthly newsletters. Video testimonials
were submitted to CatalystCreativ by attendees post their Catalyst
Week or Creativ Week experience.
•	 Social media was abuzz during #CatalystWeek, #CreativWeek, 	
and when attendees plug into local community events outside of 	
Catalyst Week or Creativ Week programming! Attendees also 	
participated in: Panel at Zappos’ Women in Leadership meeting,
Downtown Podcast live interviews, Zappos’ Pop-up Shop Live 	
Musical Performance.
•	 Photos of special moments were personally uploaded by various
attendees on the Catalyst Week app and on Facebook, Instagram,
and Twitter.
4 - BUILD LASTING RELATIONSHIPS
WITH HIGHLY ENGAGED THOUGHTLEADERS
•	 931 highly engaged guests participated in 28 Weeks of 4-day 	
programming.
•	 Catalyst Week and Creativ Week Speaker Showcases, workshops,
and Reciprocity Circles sparked stimulating conversations, new
connections, and budding friendships for attendees.
•	 Guests enjoyed connecting with each other in their free time by
working out, eating, or co-working together.
PRAISE6
“What a gift you gave 30 individuals last week. I’ve been to
many, many (did I mention many?) conferences over the course
of my career, but this was unlike anything I’ve ever attended.
It was a terrific, diverse and edifying mix of places, people and
ideas.”
“I was connected with an amazing member of the DTP 	
community Hartej, who has connected me with a potential 	
employee and introduced me to Fred Mossler who introduced
me to the lead buying teams at Zappos! How’s THAT for ripple
of impact?”
“It was so moving for me to be around such extraordinary 	
people who really are committed to the greater good. I believe
in magic and everyone at Catalyst Week has reminded me yet
again of it’s shimmering potential and possibility. The experience
has changed me already.”
“It was an honor to speak on stage at Catalyst Week, and be a
part of this incredible experience. The Catalyst team did such an
incredible job, from the informative and personable communication
to their warm and friendly presence at all times. What’s going on in
downtown Vegas is beyond impressive.”
SHARON MCINTOSH PRESIDENT AT AND THEN COMMUNICATIONS
CARRIE HAMMER FOUNDER AT CARRIE HAMMER CUSTOM CLOTHING BRAND
COLETTE BARON REID FOUNDER & CEO AT THE INVISION PROJECT
JENNIFER DIAMOND DIRECTOR OF MARKETING & EVENTS AT MASHABLE
MEMORIES7
COMMUNITY8
INTRODUCED attendees to Downtown Vegas businesses and
entrepreneurs, and promote locally sourced businesses
PROMOTED local commerce by encouraging guests to purchase
goods from local businesses
ATTRACTED press and promotional oppurtunities for local small
businesses
ASSISTED local businesses such as Fremont East and Big Ern’s with
logo design and graphic design work
FEATURED numerous Downtown Project small businesses on the
CatalystCreativ blog as part of our ROI Series, including but not
limited to: GrassRoots, OFace Doughnuts, Inspire Theatre, Scullery,
eat. (private event where Natalie spoke to guests), The Container Park,
Big Ern’s, Simply Pure, Oak & Ivy, Work In Progress, Shift, Moveline,
and Turntable Health
NOTE : GrassRoots reported their highest day in sales while Catalyst
Week attendees visited during a spotlight tour
THE CATALYST
IMPACT
9
BY THE NUMBERS
28 TOPICS 28 CO-CURATORS
263 SPEAKERS 931 GUESTS
CATALYST WEEK OR CREATIV WEEK HAS BEEN FEATURED IN:
SOCIAL MEDIA IMPACT:
#CATALYSTWEEK / #CREATIVWEEK
*based on monthly average
150+
POSTS USING #CATALYSTWEEK OR
#CREATIVWEEK
50+
USERS
300K+
#CATALYSTWEEK OR #CREATIVWEEK
IMPRESSIONS
WHAT’S NEXT?10
Connect with us via:
Subscribe to our YouTube channel:
Visit our website:
CATALYSTCREATIV
@CATALYSTCREATV
@CATALYSTCREATIV
YOUTUBE.COM/CATALYSTCREATV
CATALYSTCREATIV.COM

Catalyst+&+Creativ+Week+Case+Study

  • 1.
  • 2.
    ABOUT OUR CO-CURATORS What isCo-Curating? Co-curating is a brand’s opportunity to communicate with intent and shape the unique experience of Catalyst Week or Creativ Week with its vision or theme. With 28 co-curators under our belt, our brand partners have run the gamut in industry and experience. Organizations we’ve proudly partnered with include: Burning Man Project, Indiegogo, Enstitute, Delivering Happiness, Endemol, the projects*, and CultureSync. 1 28 CO-CURATORS TO DATE
  • 3.
    THE INTENTION2 Since 2012,CatalystCreativ has partnered with 18 Catalyst Week co-curators and 10 Creativ Week co-curators to exchange in ideas and provoke conversations on important themes ranging from Reimagining Education, Women in Leadership, Citizen Power, to Giving Forward and many more. Focused on creating an engaging, interactive experience with a curated community of leaders, innovators and entrepreneurs in technology, social impact, nonprofit, education, and health & wellness, to learn about the urban revitalization efforts in Downtown Las Vegas and explore important topics of discussion. 18 CATALYST WEEK CO-CURATORS CREATIV WEEK CO-CURATORS10 TECHNOLOGY EDUCATIONSOCIAL IMPACT NONPROFIT HEALTH & WELLNESS
  • 4.
    THE EVENT3 OURWEEKS AT A GLIMPSE 30-60 CHANGEMAKERS 4-DAY IMMERSIVE EVENT 250 SPEAKERS TO DATE 28 VARIOUS TOPICS Monthly beginning in November 2012, CatalystCreativ brought between 30-60 changemakers interested in Downtown Project’s urban revitalization efforts in Downtown Las Vegas to enjoy a 4-day immersive event to “live as a local” in DTLV. During Catalyst and Creativ Weeks, Wednesday evening’s Welcome Session brought together its intimate group of attendees for a private introductory dinner with the CatalystCreativ team at Downtown Project visionary Tony Hsieh’s apartment. The weeks continued with morning yoga sessions, insightful workshops, educational and heartfelt storytelling, and camaraderie among attendees. Throughout the weeks, attendees were continually engaged with breakout sessions at workshops, brainstorming activations, panel discussions, visits to local shops during tours and Small Business Spotlights, and the Speaker Showcases, which have produced talks by over 250 speakers on 28 various topics.
  • 5.
    OBJECTIVES & RESULTS 4 1 -INTRODUCE CATALYSTCREATIV AND WELCOME CATALYST WEEK ATTENDEES TO DTLV • CatalystCreativ team welcomed Catalyst Week attendees to Downtown Las Vegas and set the intention from day one to forget themselves as visitors and “live as locals” during their stay. • A Downtown Project tour brought attendees into Tony Hsieh’s home to hear the story of how the idea of Downtown Las Vegas’ urban revitalization came to be and guided them through the evolving neighborhood for lessons in history, context, and insight. • Fireside Chats with Downtown Project Directors Jeanne Merkel and Kim Schaefer offered attendees direct interface with a Downtown Project team member to answer their questions. 2 - INTRODUCE OUR CO-CURATORS • Co-curators were introduced to attendees before the Welcome Dinner and had the opportunity to address them and set their intention for the week ahead. • Co-curators led workshops or presented talks during the Speaker Showcases to drive home the theme of the weeks. Co-curators hoped to leave attendees inspired or drive attendees toward a certain action.
  • 6.
    OBJECTIVES & RESULTS 5 3 -CREATE MEANINGFUL CONTENT • Video content captured: Catalyst Week Speaker Series and Creativ Week Showcases were recorded, uploaded to YouTube and shared on social media and in monthly newsletters. Video testimonials were submitted to CatalystCreativ by attendees post their Catalyst Week or Creativ Week experience. • Social media was abuzz during #CatalystWeek, #CreativWeek, and when attendees plug into local community events outside of Catalyst Week or Creativ Week programming! Attendees also participated in: Panel at Zappos’ Women in Leadership meeting, Downtown Podcast live interviews, Zappos’ Pop-up Shop Live Musical Performance. • Photos of special moments were personally uploaded by various attendees on the Catalyst Week app and on Facebook, Instagram, and Twitter. 4 - BUILD LASTING RELATIONSHIPS WITH HIGHLY ENGAGED THOUGHTLEADERS • 931 highly engaged guests participated in 28 Weeks of 4-day programming. • Catalyst Week and Creativ Week Speaker Showcases, workshops, and Reciprocity Circles sparked stimulating conversations, new connections, and budding friendships for attendees. • Guests enjoyed connecting with each other in their free time by working out, eating, or co-working together.
  • 7.
    PRAISE6 “What a giftyou gave 30 individuals last week. I’ve been to many, many (did I mention many?) conferences over the course of my career, but this was unlike anything I’ve ever attended. It was a terrific, diverse and edifying mix of places, people and ideas.” “I was connected with an amazing member of the DTP community Hartej, who has connected me with a potential employee and introduced me to Fred Mossler who introduced me to the lead buying teams at Zappos! How’s THAT for ripple of impact?” “It was so moving for me to be around such extraordinary people who really are committed to the greater good. I believe in magic and everyone at Catalyst Week has reminded me yet again of it’s shimmering potential and possibility. The experience has changed me already.” “It was an honor to speak on stage at Catalyst Week, and be a part of this incredible experience. The Catalyst team did such an incredible job, from the informative and personable communication to their warm and friendly presence at all times. What’s going on in downtown Vegas is beyond impressive.” SHARON MCINTOSH PRESIDENT AT AND THEN COMMUNICATIONS CARRIE HAMMER FOUNDER AT CARRIE HAMMER CUSTOM CLOTHING BRAND COLETTE BARON REID FOUNDER & CEO AT THE INVISION PROJECT JENNIFER DIAMOND DIRECTOR OF MARKETING & EVENTS AT MASHABLE
  • 8.
  • 9.
    COMMUNITY8 INTRODUCED attendees toDowntown Vegas businesses and entrepreneurs, and promote locally sourced businesses PROMOTED local commerce by encouraging guests to purchase goods from local businesses ATTRACTED press and promotional oppurtunities for local small businesses ASSISTED local businesses such as Fremont East and Big Ern’s with logo design and graphic design work FEATURED numerous Downtown Project small businesses on the CatalystCreativ blog as part of our ROI Series, including but not limited to: GrassRoots, OFace Doughnuts, Inspire Theatre, Scullery, eat. (private event where Natalie spoke to guests), The Container Park, Big Ern’s, Simply Pure, Oak & Ivy, Work In Progress, Shift, Moveline, and Turntable Health NOTE : GrassRoots reported their highest day in sales while Catalyst Week attendees visited during a spotlight tour
  • 10.
    THE CATALYST IMPACT 9 BY THENUMBERS 28 TOPICS 28 CO-CURATORS 263 SPEAKERS 931 GUESTS CATALYST WEEK OR CREATIV WEEK HAS BEEN FEATURED IN: SOCIAL MEDIA IMPACT: #CATALYSTWEEK / #CREATIVWEEK *based on monthly average 150+ POSTS USING #CATALYSTWEEK OR #CREATIVWEEK 50+ USERS 300K+ #CATALYSTWEEK OR #CREATIVWEEK IMPRESSIONS
  • 11.
    WHAT’S NEXT?10 Connect withus via: Subscribe to our YouTube channel: Visit our website: CATALYSTCREATIV @CATALYSTCREATV @CATALYSTCREATIV YOUTUBE.COM/CATALYSTCREATV CATALYSTCREATIV.COM