1. TOPIC: Nourishing to flourish
Improper protein uptake
Ensuring efficient & reasonable supply of protein rich foods to the affected
Team Details:-
Anurag Kumar Kyal, Nikhil Kumar Singh, Pratik Mahapatra
Snehasis Patra, Subham Debnath
KIIT School of Biotechnology, KIIT University

2. is the condition that results from eating a diet in which certain
nutrients are lacking, in excess or in wrong proportions
Getting inside the science of proper nutrition
we have the following facts:
• Nutrients involved to sustain life are carbohydrates,
fats, proteins, water and micro quantities of
vitamins & minerals
• Carbohydrates and fats are energy giving food & are
required in large quantities
• Proteins though required in lesser quantity are the
most important component for nutrition
• Vitamins & minerals are required in micro amount &
their activities are regulated by proteins
Protein are the building blocks of the human body. From digestion of food to
utilization of digested food all are controlled by enzymes – which are proteins.
Even antibodies – major component of immune system are proteins.

3. • Staple foods in India are carbohydrate rich but lack proteins:
India’s staple food is wheat and rice both of which are rich in
carbohydrates but are low in proteins
• Misconception in masses – energy giving food is required to
build body:
Misconception persists amongst the masses that energy giving food
is necessary for proper growth causing dependence on carbohydrate
and fat rich food, leading to deficiency of proteins
• Comparatively higher cost of protein rich food:
Protein rich food are higher in cost, so undoubtedly the affected
population prefers low cost energy rich food
• Flaw in the Public Distribution System (PDS):
PDS concentrates on feeding the unprivileged but does not focus on
proper nutrition of the lowly. The consumable components of PDS
are wheat, rice & sugar - all carbohydrate rich food and have very
low protein.

4. PROPOSED SOLUTION: Making available protein rich food to the masses at a subsidized
rate through a well connected network
We intend to provide egg and pulses at a subsidized rate to meet the gap in
the protein uptake of the affected population.
Using Public Distribution System for this, integrating pulses and eggs as the
fourth consumable would be very feasible and would ensure proper supply.
Why PDS?
- It is the most spread and established network of the government to feed the lowly
- The objective of PDS is to provide food items at a very affordable price
- PDS is a well established system for distribution
- Recent steps to digitize the PDS is gonna make it very efficient
- PDS already has 3 major food components, thus adding a protein rich
component

5. Why pulses?
- India is the largest producer of pulses in the world
- Pulses are abundant in proteins
- It contains some of the most important micro-nutrients
Why eggs?
- Pulses alone would only be able to cover a fraction of
the targeted population
- Complimenting pulses with eggs would ensure overall
coverage
- India is one of the largest and fastest growing producer
of eggs
- 50% of India population is non-vegetarian
Pulses & eggs together would ensure meeting the demand of entire population

6. - For ease of management and feasibility of the proposed solution we intend to follow the
distribution criteria of PDS
- Stipulated quantity of pulses/eggs would be provided at a subsidized rate to all families under
poverty line
- A family would be entitled to either one of the protein rich food for a month
- The above prices are as average reference, actual prices would vary per state depending on
supply, demand and PDS network (similar to other components of PDS)
- Like in the case of rice, wheat and sugar; the FCI would be responsible for procurement and
supply of pulses/eggs to the respected states
- The pattern of cost sharing between the center and state government would be as per
present norms of PDS (90:10 for north eastern states; 50:50 for other states)
Component Limit (per month
per family)
Avg. Market rate
(Rs.)
Avg. subsidized
rate (Rs.)
Pulses 1 kg 80 / kg 20 / kg
Eggs 20 pcs 4 / pc 1 / pc

7. - Families under poverty line are the biggest victims of malnutrition
- PDS presently is able to meet 20 crore of such families
Keeping the above facts into consideration we can make the following assumptions:
For Eggs:
- Targeted population: 10 crore families
- Annual Requirement: 2400 crore pcs
- Cost incurred(approx): Rs. 7200 crore
$ 1.2 billion
For Pulses:
- Targeted population: 10 crore families
- Annual Requirement: 12 lakh tonne
- Cost incurred(approx): Rs. 7200 crore
$ 1.2 billion
Total cost incurred to the center and state governments annually: $ 2.4 billion (approx)
Cost to GDP of India annually : 2.95% ~ $ 55 billion
- Accordingly the proposed solution would directly impact nearly 100 crore people
- Though it would take time but overall effect would be significant

8. • Study of automation of PDS in Himachal Pradesh by Himachal Pradesh university
• www.wikipedia.com
• www.pdsportal.nic.in
• FAO corporate document repository
• Ministry of consumers affairs and public distribution
• Consumption pattern of pulses, vegetables and nutrients among rural population in India (African
Journal of Food Science Vol. 4(10), pp. 668-675, October 2011)
• Report of the working group on public distribution system and food security, GOI 2007
• http://articles.economictimes.indiatimes.com
• http://timesofindia.indiatimes.com
• www.hindustantimes.com
• www.ncbi.nlm.nih.gov/
• http://www.worldpoultry.net/Broilers/Markets--Trade/2011/8/USDA-review-Indian-egg-and-poultry-
production-WP009262W/
• nutritiondata.self.com/‎
• fciweb.nic.in/
• http://www.who.int/research/en/
• http://www.unicef.org/nutrition/index_statistics.html