An english! A little riff about the way catalog creative is changing thanx to Web 2.0. Presentation to czech mail-order association in late 2007

1. Catalogue-Marketing 2.0 How Mail Order Traders Change Catalogues to Succeed in a Multichannel-Environment Martin Gross-Albenhausen Editor-in-Chief „ Der Versandhausberater“

2. The Changing Environment

3. The Changing Environment Multichannel-Merchants (Catalog+Internet) 17.523 Mio. EUR Online-Retailer 2.986 Mio. EUR eBay-Powerseller 1.987 Mio. EUR Teleshopping-Companies 1.288 Mio. EUR Retailer with MO-Business 521 Mio. EUR Online-Pharmacies 266 Mio. EUR Industry „direct to consumer“ 246 Mio. EUR Agency, Direct Sales 68 Mio. EUR Marketplaces (Amazon, B2B) 42 Mio. EUR Other 1.372 Mio. EUR

4. The Changing Environment

5. The Changing Consumer

6. The Changing Consumer

28. New Cataloging

29. New Cataloging

30. New Cataloging How is my €24,80 bikini ever going to pay for this generous page??? Well, 90 % margin will do...

31. New Cataloging

32. New Cataloging Now, was it Depp or Walker?... Heck, I‘ll call him Johnny!

33. New Cataloging

34. New Cataloging

36. New Cataloging

37. New Cataloging