OgilvyOne Worldwide and OgilvyAction set out to discover how the growing penetration of smartphones influences the way people build brand preference and select, purchase and experience products in three representative international markets: the United States, the United Kingdom and Singapore. Marketers and retailers alike need to know where to focus their energies and how they can make the biggest impact on their bottom lines. The report reveals some surprising insights - conclusions that go against conventional wisdom - and some thought starters to identify the opportunities ahead.
OgilvyOne Worldwide and OgilvyAction set out to discover how the growing penetration of smartphones influences the way people build brand preference and select, purchase and experience products in three representative international markets: the United States, the United Kingdom and Singapore. Marketers and retailers alike need to know where to focus their energies and how they can make the biggest impact on their bottom lines. The report reveals some surprising insights - conclusions that go against conventional wisdom - and some thought starters to identify the opportunities ahead.
Benefits of tighter Automotive Dealer-Manufacturer Data CollaborationInfosys
The automotive industry lags in its ability to collaborate through the value chain in order to maximize customer satisfaction and efficiency. Several impediments such as heterogeneous nature of Dealer-originated information, the barriers of working through protective Dealer Systems Providers (DSPs), dealer concerns of protecting sensitive information, underlying technology immaturity, and manufacturer system constraints exist.One of the most significant opportunities for improvement is how Dealers and Manufacturers can effectively, consistently, and co-operatively utilize common information for mutual benefit
Smartare kunder kräver smartare affärerIBM Sverige
Att alla affärer börjar med en kund är en gammal sanning. Men nu håller en ny typ av kunder på att förändra kraven och dynamiken mellan köpare och säljare. Kundernas ställning stärks genom ökande social interaktion och tillgång på information på nätet.
Per Ankarås, Smarter Commerce Lead Nordic, IBM Svenska och IBM Business Partner Fiwe
Accenture: Multichannel Attribution Dec 2012Brian Crotty
Anticipating consumers’ every move to conversion is essential to realizing a strong return on marketing investment (MROI), yet, pervasive methods for understanding consumer behaviors fall short in a multichannel environment.
In the digital world, channel savvy, highly mobile, multiple device-happy consumers are in control. While they move from one media channel to another—and from one device to another—companies across industries are struggling to keep pace.
Anticipating consumers’ every move to conversion—and measuring every interaction across every channel—is essential to realizing a strong MROI and to sustaining competitive differentiation. Yet, pervasive methods for understanding consumer behaviors fall short in a multichannel environment.
As such, various attribution models and approaches have emerged to help businesses better capture and analyze consumers’ purchase journeys across both offline and online channels. Though a singular approach for measuring consumer data has yet to emerge, multichannel attribution holds exciting promise.
December 6, 2012
A taster of the results from IAB & MMA supported research into the UK mobile advertising market (June 2009).
If you want to buy the full report then contact James Cameron on james@camerjam.com
Online Campaigns: A waste of money or improving your bottom line?Research Now
With the explosion of online advertising, many brands have taken a shotgun approach to reach their audience. But consumers are now demanding more focused, targeted and personalised communications. In this webinar, we will tackle the move from offline to online advertising and show how effective consumer insight can advance your online campaigns and drive conversions.
Learn more: http://bit.ly/132FstQ
Keynote presentation from Jeffrey Pruitt, CEO of ethology, at Baidu World Conference in Beijing on September 2, 2011.
The confluence of content, social, and search have presented marketers with a uniquely new and challenging paradigm shift. Pruitt delves into the new breed of marketing that is driven by creating, optimizing, and distributing the different types of content required to engage customers on the social web, based on the data of many analysis tools.
Benefits of tighter Automotive Dealer-Manufacturer Data CollaborationInfosys
The automotive industry lags in its ability to collaborate through the value chain in order to maximize customer satisfaction and efficiency. Several impediments such as heterogeneous nature of Dealer-originated information, the barriers of working through protective Dealer Systems Providers (DSPs), dealer concerns of protecting sensitive information, underlying technology immaturity, and manufacturer system constraints exist.One of the most significant opportunities for improvement is how Dealers and Manufacturers can effectively, consistently, and co-operatively utilize common information for mutual benefit
Smartare kunder kräver smartare affärerIBM Sverige
Att alla affärer börjar med en kund är en gammal sanning. Men nu håller en ny typ av kunder på att förändra kraven och dynamiken mellan köpare och säljare. Kundernas ställning stärks genom ökande social interaktion och tillgång på information på nätet.
Per Ankarås, Smarter Commerce Lead Nordic, IBM Svenska och IBM Business Partner Fiwe
Accenture: Multichannel Attribution Dec 2012Brian Crotty
Anticipating consumers’ every move to conversion is essential to realizing a strong return on marketing investment (MROI), yet, pervasive methods for understanding consumer behaviors fall short in a multichannel environment.
In the digital world, channel savvy, highly mobile, multiple device-happy consumers are in control. While they move from one media channel to another—and from one device to another—companies across industries are struggling to keep pace.
Anticipating consumers’ every move to conversion—and measuring every interaction across every channel—is essential to realizing a strong MROI and to sustaining competitive differentiation. Yet, pervasive methods for understanding consumer behaviors fall short in a multichannel environment.
As such, various attribution models and approaches have emerged to help businesses better capture and analyze consumers’ purchase journeys across both offline and online channels. Though a singular approach for measuring consumer data has yet to emerge, multichannel attribution holds exciting promise.
December 6, 2012
A taster of the results from IAB & MMA supported research into the UK mobile advertising market (June 2009).
If you want to buy the full report then contact James Cameron on james@camerjam.com
Online Campaigns: A waste of money or improving your bottom line?Research Now
With the explosion of online advertising, many brands have taken a shotgun approach to reach their audience. But consumers are now demanding more focused, targeted and personalised communications. In this webinar, we will tackle the move from offline to online advertising and show how effective consumer insight can advance your online campaigns and drive conversions.
Learn more: http://bit.ly/132FstQ
Keynote presentation from Jeffrey Pruitt, CEO of ethology, at Baidu World Conference in Beijing on September 2, 2011.
The confluence of content, social, and search have presented marketers with a uniquely new and challenging paradigm shift. Pruitt delves into the new breed of marketing that is driven by creating, optimizing, and distributing the different types of content required to engage customers on the social web, based on the data of many analysis tools.
This webinar previews exclusive new data gathered from a Retail TouchPoints survey of retail executives, which focused on the current status of mobile deployments supporting both e-commerce and in-store initiatives, as well as plans for future roll-outs. The survey results will reveal how cutting edge retailers are using mobile for scanning, digital receipts, cross channel transactions, self-checkout, price look ups and deal of the day offers.
This new data provides insights into:
The current functionality retailers are offering on mobile apps
Plans for integrating mobile apps to improve the in-store shopping experience
The percentage of retailers enabling store associates with tablet devices
Projections on the number of retailers planning to deploy mPOS with tablets and smartphones
Join Retail TouchPoints and AisleBuyer, the leader of in-store mobile solutions, for an advanced look at the data gathered from this survey. This webinar provides "behind-the-scenes" perspective on what leading retailers have learned during the early stages of mobile adoption and the best practices that should be followed to ensure the success of mobile strategies.
Best practice in sales and marketing alignment B2B Marketing
The B2B marketing world has changed dramatically. Today's marketer must be technically proficient, possess strong analytical skills and be innovative in their approach to aligning effectively with their sales counterparts. They must determine how they will increase demand creation through effective lead generation, inbound marketing and more impactful sales enablement with the sales organisation.
In his keynote, John Neeson will review five best practice strategies that are leveraged by high growth organisations for better alignment and effectiveness. Specifically, he will address the following:
•A best practice demand creation framework
•Strategies that best practice organisations are using to effectively align marketing and sales
•A marketing model for inbound, outbound and sales driven demand creation
•Best practice demand creation for the channel
•Identification of buying cycle phases and alignment of marketing activities and budget according to sales requirements in each phase.
Drytac company and portfolio overview, Presentación de Drytac como compañia y extensión de tecnologías y productos.
http://www.Drytac.com
http://www.PrintLAT.com
Presentación Unisub Chromaluxe by PrintLAT - Master DistributorPrintLAT
Descubra como puede sacarle todo el potencial a sublimación en aplicaciones fotográficas de la mas alta calidad con paneles y productos especiales para sublimación de @chromaluxe y @unisub, accesibles a través de su Distribuidor Master para América Latina PrintLAT
http://www.PrintLAT.com
Lintec Window films by PrintLAT for Latin AmericaPrintLAT
Lintec line of Window films is the best solution for Window big projects decoration, on architecture and interior design projects; Japan manufactured films with the best quality materials and state of the art coatings
Get all info for Latin America thru PrintLAT
http://www.lintecgraphicfilms.com
http://www.PrintLAT.com
Asphalt art applications - Apliaciones con productos Asphalt ArtPrintLAT
See all applications you can do with Asphalt Art products
a universe of applications in floors, walls, pools etc
Mire todo lo que puede hacer con los productos de Asphalt Art, en pisos, paredes, piscinas etc
Representante Exclusivo para América Latina
PrintLAT
http://www.PrintLAT.com
http://asphaltartusa.com
Andi grafica 2013 como diferenciarse usando diferentes materiales ink jet
Catalina graphic films PrintLAT
1.
2. Catalina History
• Founded in 1968 as Catalina
Plastic Suppliers#
• Began Coating PSA s in 1972#
• Opened 100,000 sq. ft. Las Vegas
manufacturing plant in 1989#
• Acquired sister company, Graphic
Materials International (GMI) in 2011#
• Today, Catalina is a premier coater/
converter of films coated with PSA s.#
3. Catalina Mission Statement
• To build quality relationships with our
customers based on mutual trust and
understanding#
• Use the highest quality raw materials
and state of the art technology to
insure the highest, most consistent
product standards#
• Help you maximize your ROI on your
investment in our materials#
4. Catalina Goals
• To help you maximize your ROI
with your customers#
• To be a knowledgeable source of the
latest application trends and market
direction#
• To give you unequaled personal
service in all phases of our business
with you#
• To be a valued partner in your
success and growth#
6. Web-Based Customer Service
• Web Sites:#
– www.catalinagraphicfilms.com#
– www.mojavedigitalmedia.com#
– Dealer-only website in development#
• VIP Online Ordering#
– Direct access to account information
and management#
– Real-time inventory tracking#
– Generate orders and invoice payments#
• Facebook active#
• QR Code#
7. Catalina Facilities
• Headquarters in Calabasas Hills, CA#
• Warehouse locations:#
– Las Vegas, NV#
• Adhesive
Coat,
Convert,
Stock
– Elk Grove, IL#
• Convert,
Stock#
– Atlanta, GA#
• Stock#
• National sales locations in: #
– Philadelphia, PA#
– Elk Grove, IL#
– Los Angeles, CA#
8. Recognized Milestones
• The largest producer of Static Cling
materials on the planet#
• Sign-Ad® and Clear-Ad® are icons
in the P.O.P. window display world#
• One of the first to market Wall
Graphics® to printers #
• Pioneers in the development of
films for solvent, eco-solvent and
uv-curable inkjet, and other
emerging inkjet technologies#
9. Current Manufacturing Capabilities
• Pressure-Sensitive Adhesive Coating#
• Surface Coating#
• Currently Available New Products#
• New Technologies Under Consideration#
• New Products Under Consideration#
11. Core Product Categories
• Screen & Offset#
• Digital Media & Overlaminates #
– Specially formulated products for use
with Eco-Solvent, Solvent, UV-Based
and Latex printing technologies#
• Computer Cut Media#
– Vinyl ideal for any C.A.S. application#
• Accessories #
– Tools and specialty items to be used with
all pressure-sensitive materials#
13. Trends Driving the Large Format
Print Market
• Demand trends driving large format
digital production #
– Faster cycle times #
– Shorter runs #
– Web-to-print/Online ordering #
• New applications require new
capabilities #
– Personalization and versioning #
– Expanded range of substrates for digital
devices #
14. Trends Driving the Large Format
Print Market
• Cross-media integration to
enhance customer experience,
engagement, and interaction #
– Quick Response Codes #
– Texting #
– Augmented Reality #
• Migration to digital and service
provider model#
16. Retail Value of Print
North
American
Digital Wide
Format
($Millions)#
17. Top Growth Markets for Wide Format Printing
Of the
industries that
you sell wide
format print
services to,
how do you
think demand
for wide format
is changing?#
18. The New Mantra: Faster, Shorter, and Now
How are client
demand for
the following
factors
changing?#
19. What They Buy: The Retail Selling Opportunity
Which of the
following
applications do
you regularly
produce on
your wide
format printer?#
20. Types of Firms that Buy Large Format Printing
Other 3.90%
19.40%
Other Profesional Services (Accounting, Markintg, et.c) 20.60% In what types
Government Agency or Department
20.60%
25.20%
of industries
30.30% are your clients
Hoteo or Other Lodging 31.50%
32.80% for wide format
Restaurant or Other Food Service 35.90%
37.60%
printing
Manufacturing 39.80% located?#
41.30%
Real Estate 41.50%
42.70%
Education (College, University, School System, etc.) 43.40%
50.50%
Retailing 56.80%
Mul6ple
Responses
Permi;ed
24. Window Graphics Family
• The most widely used films offered
today for most popular printing
technologies#
• Can be seen throughout the P.O.P.
advertising industry#
• HP Indigo certified substrates#
– Clear-Ad®#
– Sign-Ad®#
– Hi-Stat®#
26. Walk-On Graphics® Brand
• Two component, UL-approved floor
decal system#
• Consist of base film and slip-
resistant overlaminate#
• For low-pile carpets, Carpet
Graphics is also available#
27. HP Indigo Certified Substrates
• Sign-Ad®#
• Clear-Ad®#
• Hi-Stat® Static Cling#
• Wall Graphics®#
• Premium
Calendered
Vinyls#
– With Permanent, Removable and Gray
Permanent Adhesives#
28. CV300 Computer Cut Brand
• OPAQUE Calendered
Vinyl#
• 3.0 Mil High Gloss
with Excellent Stability#
• 6 year outdoor durability#
• 30+ Available colors #
• CV300 White
has a generic blue liner#
#
30. Customization
• Catalina offers custom solutions
for almost any industrial adhesive
applications requiring custom
components and engineering. #
• A wide variety of adhesives and
liner combinations ensures top
performance with either a customer
supplied face material or one we
secure for you. #
31. Thank You!
• We appreciate the opportunity to help your
business#
• Please visit catalinagraphicfilms.com for
additional product and company information#
• Latin American Manufacturer Representative#
#
#PrintLAT#
#http://www.PrintLAT.com#
#Intl Cell: +1-786-2299700#
#Management@PrintLAT.com#