State of the Digital Graphics Industry
Dan Marx, SGIA
What Is Specialty Graphics?




2                 Converging Marketing Trends   22.09.10
What Is Specialty Graphics?


     Digital and analog printing processes
     used to create or finish a variety of end
  ...
The Current State




             200-1000
                                                      Source: FujiFilm Sericol...
Wide-Format Digital:
    Advantages & Technologies




5              Converging Marketing Trends   22.09.10
Full Color




                    …why not benefit from it? Use it at will!

6                Converging Marketing Trends...
Customization




                                                    3
         1                                        ...
Size




                                         Get the
                                         Picture?


8          C...
Cost




                                         This is a
                                         huge one!

9         ...
Short Runs




                x1000
                    x100
     … for viability, profitability. Take the job!
         ...
Process Simplification




      …imagine the ways digital can change your core processes.

11                         Con...
Turnaround Time


                                                Tortoise?
                                              ...
Wide-Format Inkjet Presses


       •   Roll to Roll
       •   Flatbeds
       •   Hybrids
       •   High-Production
   ...
Ink Systems: Major Players

      •   Aqueous-Based Inks
      •   Eco-Solvent
      •   Solvent-Based Inks
      •   UV-c...
Specialty Inks for Graphics

     •   White
     •   Gloss Lacquer
     •   Silver/Metallic
     •   Spot Color




15    ...
Wide-Format Applications




16              Converging Marketing Trends   22.09.10
Specialty Products Produced

      Ad Specialty Products, Architectural Signage, Awards, Plaques, Trophies,
      Banners ...
Signs/Posters




18                   Converging Marketing Trends   22.09.10
Banners




19             Converging Marketing Trends   22.09.10
Point of Purchase/Retail Display




20                 Converging Marketing Trends   22.09.10
Vehicle Graphics




21              Converging Marketing Trends   22.09.10
Textile Prints




22                    Converging Marketing Trends   22.09.10
Outdoor Signage Applications




23                 Converging Marketing Trends   22.09.10
Industrial Applications


     • Development of Solar
     • RFID
     • Custom Electronic
       Circuits
     • A Massiv...
Trends & Statistics:
     Wide-Format Digital Printing




25               Converging Marketing Trends   22.09.10
Graphics Producers: Technology Mix


      44% Digital-Only Facilities
      1% Screen-Only Facilities
      55% Multi-Tec...
Expected Sales Growth: Year Ahead

     •   More than 100%                              1.5%
     •   50-100%             ...
Primary Products

     •   Banners                                       80.4%
     •   Point of Sale (POS)/POP           ...
Growth Products

     •   Building Wraps                                 58.1%
     •   Environmental Graphics            ...
Equipment Purchases: Plan vs. Actual

      Device                P2009                      A2009                  P2010
...
Marketing Methods Used

     •   Referrals                                    97.9%
     •   Company Web Site             ...
Online Marketing Methods Used

     •   Company Web Site                           87.9%
     •   Search Engine Listings  ...
Production Initiatives

     •   Reduce Operating Costs                              65.2%
     •   Add New Product Lines ...
Sales & Management Initiatives

     •   Develop New Markets                                70.6%
     •   Increase Intern...
Conclusions

     •   Wide-Format Digital is Mainstream Technology
     •   Remains a Strong Segment
     •   Technology S...
Join the SGIA Community

     •   SGIA Expo, October 13-15, Las Vegas
     •   SGIA Webiars
     •   SGIA Membership
     ...
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Agfa/SGIA State Of Ink Jet Sept2010

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Agfa/SGIA State Of Ink Jet Sept2010

  1. 1. State of the Digital Graphics Industry Dan Marx, SGIA
  2. 2. What Is Specialty Graphics? 2 Converging Marketing Trends 22.09.10
  3. 3. What Is Specialty Graphics? Digital and analog printing processes used to create or finish a variety of end products. While many of the technologies utilize wide-format inkjet and screen printing, other technologies are also used. 3 Converging Marketing Trends 22.09.10
  4. 4. The Current State 200-1000 Source: FujiFilm Sericol 4 Converging Marketing Trends 22.09.10
  5. 5. Wide-Format Digital: Advantages & Technologies 5 Converging Marketing Trends 22.09.10
  6. 6. Full Color …why not benefit from it? Use it at will! 6 Converging Marketing Trends 22.09.10
  7. 7. Customization 3 1 …every 2 element can change. 7 Converging Marketing Trends 22.09.10
  8. 8. Size Get the Picture? 8 Converging Marketing Trends 22.09.10
  9. 9. Cost This is a huge one! 9 Converging Marketing Trends 22.09.10
  10. 10. Short Runs x1000 x100 … for viability, profitability. Take the job! x10 10 Converging Marketing Trends 22.09.10
  11. 11. Process Simplification …imagine the ways digital can change your core processes. 11 Converging Marketing Trends 22.09.10
  12. 12. Turnaround Time Tortoise? Hare? The Decision is Yours! 12 Converging Marketing Trends 22.09.10
  13. 13. Wide-Format Inkjet Presses • Roll to Roll • Flatbeds • Hybrids • High-Production • Single-Pass • Fabric Printers • Narrow-Format Devices • Direct-to-Garment 13 Converging Marketing Trends 22.09.10
  14. 14. Ink Systems: Major Players • Aqueous-Based Inks • Eco-Solvent • Solvent-Based Inks • UV-curable Inks • Dye-Sublimation 14 Converging Marketing Trends 22.09.10
  15. 15. Specialty Inks for Graphics • White • Gloss Lacquer • Silver/Metallic • Spot Color 15 Converging Marketing Trends 22.09.10
  16. 16. Wide-Format Applications 16 Converging Marketing Trends 22.09.10
  17. 17. Specialty Products Produced Ad Specialty Products, Architectural Signage, Awards, Plaques, Trophies, Banners Fabric, Banners Vinyl, Billboards, Blueprints, Boxes, Cartons, Ceramic Printing, Circuit Boards, Clock Faces, Watches, Compact Discs, Credit/Loyalty Cards, Decals Ceramic, Decals Cut Vinyl, Decals Heat Transfer, Decals Pressure Sensitive, Decals Waterslide, Dials, Faceplates, Displays, Electroluminescent Lamp, Exhibits, Fine Art Prints, Fine Art Reproduction, Flat Glass, Fleet Markings, Foam Board, Glass Flat, Glass Tile, Graphic Overlays, Graphics Floor, Graphics Indoor, Graphics Extremely Large, Graphics Outdoor, Graphics Outdoor, Graphics Narrow Format, Graphics, Vehicle, Graphics Vinyl, Greeting Cards, Announcements, Menus, Heat Transfer, Color Laser Copier, Heat Transfer Plastic, Instruments/Gauges, Keypads, Labels/Stickers, Lenticular Prints, Membrane Switches, Mouse Pads, Nameplates, Numbering Graphics, Packaging, Panel Fronts, Photo Prints, Photographic Services, Plastics Printing, Plates, Point of Purchase Displays, Posters, Presentation Graphics, Prototypes, Signs Back- Lit, Signs Luminescent, Signs Magnetic, Signs Metal, Signs Paperboard, Signs Plastic, Sublimation Printing, Tile, Ceramic, Transit Advertising, Wallpaper, Window Graphics, Perforated Film, Wood Products, Textiles, Carpet, Rugs, Fabric Bolt Flags, Gaming Cloths, Textile, Apparel, Textile, Heat Transfer, Textile, Dye-Sublimation, Textile, Roll Goods, Neckwear, Silk Scarves, Swimwear, Tablecloths, Etcetera 17 Converging Marketing Trends 22.09.10
  18. 18. Signs/Posters 18 Converging Marketing Trends 22.09.10
  19. 19. Banners 19 Converging Marketing Trends 22.09.10
  20. 20. Point of Purchase/Retail Display 20 Converging Marketing Trends 22.09.10
  21. 21. Vehicle Graphics 21 Converging Marketing Trends 22.09.10
  22. 22. Textile Prints 22 Converging Marketing Trends 22.09.10
  23. 23. Outdoor Signage Applications 23 Converging Marketing Trends 22.09.10
  24. 24. Industrial Applications • Development of Solar • RFID • Custom Electronic Circuits • A Massive Opportunity for Manufacturing 24 Converging Marketing Trends 22.09.10
  25. 25. Trends & Statistics: Wide-Format Digital Printing 25 Converging Marketing Trends 22.09.10
  26. 26. Graphics Producers: Technology Mix 44% Digital-Only Facilities 1% Screen-Only Facilities 55% Multi-Technology Facilities These numbers have changed dramatically over the past decade. 2010 SGIA Product Specialties Survey 26 Converging Marketing Trends 22.09.10
  27. 27. Expected Sales Growth: Year Ahead • More than 100% 1.5% • 50-100% 6.7% • 30-49% 8.2% • 15-29% 16.0% • 10-14% 18.6% • 5-9% 15.5% • 1-4% 12.9% • No Growth 9.8% • Negative Growth 7.2% Source 2010 SGIA Product Specialties Survey 27 Converging Marketing Trends 22.09.10
  28. 28. Primary Products • Banners 80.4% • Point of Sale (POS)/POP 72.2% • Window Displays 71.1% • Decal/Label/Sticker 69.6% • Indoor Wall Graphics 64.4% • Presentation graphics 61.3% • Backlit Sign 60.3% • Trade-show Displays 59.3% • Vehicle Graphics 56.2% • Construction Signs 52.1% SGIA 2010 Product Specialties Survey 28 Converging Marketing Trends 22.09.10
  29. 29. Growth Products • Building Wraps 58.1% • Environmental Graphics 58.0% • Indoor Wall Graphics 56.8% • Point of Sale (POS)/POP 51.4% • Vehicle Graphics 49.5% • Floor Graphics 48.9% • Banners 46.8% • Window Displays 45.7% • Building Graphics 45.7% • Architectural Wayfinding 40.3% Source: SGIA 2010 Product Specialties Survey 29 Converging Marketing Trends 22.09.10
  30. 30. Equipment Purchases: Plan vs. Actual Device P2009 A2009 P2010 Flatbed: Solv 13.5% 6.9% 10.3% Desktop: Solv 31.5% 1.1% 4.6% Flatbed: UV 12.6% 18.4% 32.2% R2R: Aqu < 96” 11.7% 10.3% 9.2% R2R: Solv < 96” 8.1% 12.6% 16.1% R2R: Solv > 96” 5.4% 9.2% 5.7% R2R: UV > 96” 3.6% 3.4% 4.6% 2010 SGIA Financial Outlook & Business Plans Survey 30 Converging Marketing Trends 22.09.10
  31. 31. Marketing Methods Used • Referrals 97.9% • Company Web Site 91.5% • Networking Events 89.1 • Inside Sales 87.2% • Outside Sales 77.0% • Trade Shows 68.8% • On-Site Advertising 66.0% • Social Media 64.9% • Direct Mail 59.6% • Pay-Per-Click Advertising 45.0% 2010 SGIA Market Trends Survey 31 Converging Marketing Trends 22.09.10
  32. 32. Online Marketing Methods Used • Company Web Site 87.9% • Search Engine Listings 51.4% • Email Campaigns 42.6% • Social Networking Sites 32.6% • Online Directories 27.0% • Online Storefront 21.0% • Published Articles 17.7% • Pay-per-Click Keywords 15.2% • Your Own Blog 13.5% • Forums/Discussion Boards 10.6% 2010 SGIA Market Trends Survey 32 Converging Marketing Trends 22.09.10
  33. 33. Production Initiatives • Reduce Operating Costs 65.2% • Add New Product Lines 53.9% • One-Stop Shop Approach 47.2% • Train Staff 44.0% • Add Imaging Capacity 41.8% • Add Finishing Capability 37.6% • Add Fulfillment Capability 27.3% • Staffing Adjustments 26.2% 2010 SGIA Market Trends Survey 33 Converging Marketing Trends 22.09.10
  34. 34. Sales & Management Initiatives • Develop New Markets 70.6% • Increase Internet Presence 63.5% • Improve Customer Service 61.0% • Maximize Current Clients 57.1% • Increase Sales Staff 34.8% • Increase Marketing Budget 32.6% • Marketing Sustainability 19.1% • Reducing Prices 14.9% 2010 SGIA Market Trends Survey 34 Converging Marketing Trends 22.09.10
  35. 35. Conclusions • Wide-Format Digital is Mainstream Technology • Remains a Strong Segment • Technology Still in Development Curve • New Markets/Applications • Product Focused Workflow is Critical • How to Market/How to Sell 35 Converging Marketing Trends 22.09.10
  36. 36. Join the SGIA Community • SGIA Expo, October 13-15, Las Vegas • SGIA Webiars • SGIA Membership • SGIA LinkedIn Dan Marx Vice President, Markets & Technologies SGIA 703.385.1335 dan@sgia.org 36 Converging Marketing Trends 22.09.10

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