Luc Michalski is a French national born in 1979. He has over 15 years of experience in web development, project management, and social media marketing. His career history includes roles as a senior social media technologist at We Are Social in London, technical director at Evolutive Business SARL in France, and freelance PHP developer. He has extensive skills in technologies like PHP, MySQL, Linux, and social media platforms. He holds a Master's degree in General Management from EM Lyon and speaks English, French, and Polish.

1. Flat 33. Turnbull House LANGUAGES
Luc Michalski Britannia Row
Nationality : French English, Frenc and Polish
French
nch
N1 8QF - LONDON
Born : 23/12/1979
luc_michalski@yahoo.fr
Phone : +44 (0) 742 95 66 743
SKILLS :
- Corporate Finance, Costs Management, - Agile Management - Expert Full Text Engine (SphinxSearch)
Ux, Branding, content, viral marketing, pro- - Product Manager - Expert XML, CSV Feeds (>2Go)
ject management for Top Global Brands. - ScrumMaster - Expert MySQL DB ( >1To)
- Collaborate with brand managers, mar- - Affiliation Network Manager (Netaffiliation) - ERP : Cegid, Sherpa, SilverProd
keters, producers, designers, developers, - Social media (Facebook, Twitter, Instagram) - Optimisations, Load Balancing
writers, programmers and information archi- - PHP5 (OOP, MVC), MySQL - Powerpoint, Word, Excel
tects. - Public Speaking
CAREER HISTORY :
SENIOR SOCIAL MEDIA TECHNOLOGIST
December 2011 to Now - We Are Social - London
// SOCIAL MEDIA CAMPAIGNS FOR TOP GLOBAL BRANDS
• Clients : Tesco, Adidas, Moet & Chandon, Paypal, Microsoft, Eurostar, Sony
• Facebook Pages, Iframe Apps, Social Media statistics tools
• NGNIX, Apache, MySQL Varnish, Wordpress Blog Administration
• PHP/JSON modules for Facebook, Twitter, Instagram and Tumblr APIs (MVC, OOP)
• Linux Administration : SVN, Backup, Security, Ubuntu
STUDIES / PROJECT MANAGER - SOCIAL MEDIAS
Febuary 2011 to December 2011 - Personal Projects, in London
// IN FRANCE, LYON, EM Lyon, Business School : MASTER - GENERAL PROGRAM OF MANAGEMENT
o Corporate Finance, Costs Management, Leadership, Motivation, Strategy, Country Manager,
Understanding and designing international strategies.
// IN LONDON, http://www.popularity-fair.com : SOCIAL WEBSITE FOR GIVING ANONYMOUS FEEDBACKS ON FOOTBALL,
BASKETBALL, POPULARITY, SEDUCTION AND LEADERSHIP SKILLS OF YOUR FACEBOOK FRIENDS
o UX, Facebook Graph 2.0 and JQUERY, Viral Marketing.
TECHNICAL DIRECTOR (HIRED FULL-TIME)
Febuary 2007 to febuary 2011 - Evolutive Business SARL, in Saint Genis Laval ( http://www.evolutive-business.com )
// INTERACTIVE AGENCY DESIGNING, DEVELOPING WEBSITES AND E-SHOPS FOR INTERNATIONAL
BRANDS : LAFUMA, OXBOW, SMOBY, BESTFORM, OBUT
o Strategy allowed to suppress the technical debt of Lafuma-boutique.com and to increase by 10 the monthly income
o Designing storyboards and user experience specifications for e-commerce websites.
o Managing the company’s relationship with core clients and top global brands.
// TECHNICAL BUILDING AND MANAGING OF THE FOLLOWING EUROPEAN WEBSITES
http://www.lafuma-boutique.com (3M€), http://www.oxbow-shop.com (3M€), http://www.fusalp.com (1M€),
http://www.bellecocotte.com (600K€), http://www.piscine-mania.com (750k€), http://www.literie-mania.com (1Mk€),
http://www.bestform.fr (1Mk€), http://www.smoby.com, http://www.majorette.com, http://www.gites-de-france.com
// I-PHONE APPS
o Project Management of the following apps : Kronometry1999, Recettosiro
// MANAGER OF A TEAM OF 5 DEVELOPERS PHP/MYSQL WITH AGILE APPROACH
o Agile Management with Task Freak Software
o Prestashop, Wordpress, Drupal, Os-Commerce
o Security Management : Preventing Cross Scripting attacks, Rootkits, Encryption
o Recruitment, Career Management
// VARIOUS ARTICLES IN E-COMMERCE MAGAZINES
o About the difficulty of brand for launching their e-shops
http://www.e-commercant.com/2010/12/16/les-contraintes-des-marques-pour-se-lancer-dans-e-commerce/
o How to optimize your presence on online price comparators ?
http://www.e-commercant.com/2009/10/26/comment-optimiser-votre-presence-dans-les-comparateurs-de-prix/
o How to connect an e-shop to an ERP ?
http://www.capitaine-commerce.com/2009/08/06/23638-comment-connecter-un-e-commerce-a-un-pgi/

2. FREELANCE PHP DEVELOPER
January 2005 to december 2006 - Michalski Conseils, in Lyon
// DEVELOPMENT OF FREE E-COMMERCE PORTAL CALLED « DEAL GATES »
• http://www.dealgates.com : online auctions, price comparator in USA, UK, France, Belgium and Switzerland
• Front Office & Back Office user experience specifications
• AJAX User Exeprience
• Advanced URL Rewriting technics, SEO, SEM
• Importing weekly 75Millions of products from the major affiliation networks
(Commission Junction, TradeDoubler, Zanox, Netaffiliation)
• XML and CSV Product feed processing (Automated Shell/PHP Routines)
• Backup and replication procedures (Maatkit)
// OPEN WEB PROJECT - SEARCH ENGINE (UPDATED IN 2009)
• Based on the SphinxSearch technology and the Open DIrectory Project database (DMOZ).
• Browsing of 113 Millions of pages with 1 dedicated server (4,6 Millions de sites) http://www.dealgates.net
• Development of various tools : geolocalisation , automatic detection of user language, LinkRank, PageRank
• Development of 7 different types of bot in PHP (Crawling sitemap, deep web, robots.txt restrictions)
• Innovative strategy for processing datas and updating indexed datas : DELTA & SPLIT
• http://www.ziserman.com/blog/2009/07/15/superman/
DIGITAL AGENCY OWNER
January 2004 to december 2004 - Real Estate Internet Services SA, in Geneva (Switzerland)
// AB SERVICES SA - ONLINE RECRUITMENT
• http://www.ab-services.ch : Publishing job opportunities and CV database
• Database Modelization
• Front Office & Back Office specifications
// BIOPIEZO.CH - E-COMMERCE
• http://www.biopiezo.ch : Phytotherapy Products
• Os-Commerce v2.2 implantation
• Front Office & Back Office specifications
// SYNEUROP DEVELOPMENT HOLDING
• http://www.syneurop.com : Investments Funds
• Business Plans Management
EDUCATION
Master II (Part Time Study) - General Program of Management - EM Lyon - Promotion 2011-2013
2 years of Higher Education in Law - Université Lyon 3 - 1998-2000
Baccalaureat of physics/maths - Lycée International - 1998
HOBBIES
French boxe (Instructor for beginners during 2 years), SkyDiving (License A), Improvisation Acting (1 year).