FHC SHG : THE FUTURE BEGINS NOW WITH US AND TOGETHER

1. FUTURIST HOTEL CONCEPT
MADRID SUSTAINABLE HOTEL
GOOD****

2. BE CURIOUS AND TRY A NEW HOTEL EXPERIENCE
WITH A STAY IN OUR FUTURIST HOTEL CONCEPT
INCLUDING A FLEXIBLE ROOF TOP (6 SATELLITE
CLIMB CAPSULE, AN ARTISTRY ROOM, A DIGITAL
THINK AREA, A DRINKING CONNECTED
RELAXATION AREA AND HELIPAD WITH VERRIN)
AND AN AUTOMATIC SELF VEHICLE GARAGE AND
500 SPACE ACCOMODATIONS (A HIGH TECH AND
DIGITAL EQUIPMENT) AND A BUSINESS PANORAMIC
SPACE (12 MEETING ROOMS AND 6 SUBCOMMITTEES
ROOMS ORGANISED WITH SEMINAR FITTING
VERRIN SYSTEM) AND AN TAGEAE AQUATIC
UNIVERSE (5 SPAIC BOXES, A CIRCULAR SOLARIUM
TERRACE, AN AQUALUDIC SPACE, A FOETISIC AREA
AND A JACUZZI HAMMAN CRYOTHERAPY
UNIVERSE) LOCATED IN MADRID

3. PLAN  I – Analysis environnemental structure
A – Touristic trends in MADRID
B – Robotics analysis
 II – S.W.O.T. Analysis
A – Strenghts
B – Weaknesses
C – Opportunities
D- Trends
 III – The commercial programm
 IV – Distribution channels
 V – Advertisement
 VI – Staff board scheme
 A – With robots
 B – Without robots
 VII – Staff planning
 A – With robots
 B – Without robots
 VIII – Room architectist drawing
 IX – Aquatic universe architectist drawing

4. I- Analysis environnemental structure
A – Touristic trends in MADRID
Spanish hoteliers face 2017 with their
pockets full after a record year. Helped by
terrorist attacks in North Africa and with
Madrid and Barcelona increasingly in vogue,
the country boasts urban tourism, sun and
beach and ... security. But that has been so
far; You have to start designing the future.
One has to choose between looking at the
navel or investing what is necessary to deal
with a possible, and certainly desirable,
imminent recovery of markets damaged by
violence.
Jordi Ferrer , partner Industry Travel,
Hospitality,

5. Leisure & Transport of Deloitte , told
Cerodosbé the keys according to their analysts
guide the sector over the next 12 months and
were detected during the World Travel Market
held in London . "This year, demand has
driven the industry, now many owners must
invest to improve the product and place it at
the level of expectations," says the
consultant.
The first, the customer experience. If Spanish
hosting has always led in cost policy, now is
the time to "put the user in the center of the
board". "Not only the big ones like Meliá and
NH , even the most modest chains and
independent hotels already work with more
information about the competition and
elaborate their projections betting on
quality," he adds.

6. Once in the establishment, the mission will be
to retain the traveler. Still far from the big
programs of Hilton and Marriott purely for
size, more and more second-line companies
are betting on loyalty projects. "The urban
chains are putting the batteries", he
illustrates. On the coast, names like Palladium
and Holiday World also work in the same line.
But the Spanish hotelier does not forget his
pocket. "The improvements in efficiency will
come from the hand of the central purchasing
and the commitment to subcontracts," he
illustrates. Societies like Hotusa and Quantum
rub their hands while the floor cleaners see it
with more skepticism.

7. Faced with optimistic business prospects,
large international funds track the country's
large capitals in search of opportunities. Prior
to the World Travel Market, Deloitte organizes
a forum for investors in which the existing
interest could be felt; Especially in Barcelona
despite the moratorium on tourist licenses.
"Investors are still waiting to see how the
Special Urban Tourism Tourist Plan will be
solved, " warns Ferrer.
Due to the twists in Catalonia and being a
more virgin market, Madrid grows faster. "It
starts from below and its profitability is
inferior to the Mediterranean city, but the
great foreign names have already put the
focus on the Great Way, " he says. Foreign
investors have come to stay in a territory
traditionally dominated by the national
hotelier.

8. If three or four years ago nobody wanted to
know anything about Spain, today every
property is practically auctioned at the first
exchange rate. "From family offices to
pension funds and investment funds British,
American and Asian are very interested in
the sector," he says.
Held in London, over both events inevitably
planned the shadow of the BREXIT. With
uncertainty still in the spotlight, Ferrer
explains that during the fair no impact has
been perceived in the tourism sector of
Europe's departure . "The crash of the
pound has to influence in some way, because
it will be more expensive to travel from the
archipelago, but still no solid consequences,"
he says.

9. By contrast, the sale of second homes in the
Canarian archipelago and the Costa del Sol
has slowed down . Fashion destination for
Belgians, Brits and French, Central European
customers persist in their desire to summer
on the beaches of southern Spain while the
British buyer has become more restrained.
Source :
http://www.cerodosbe.com/es/alojamiento/
hoteles/las-7-tendencias-que-marcaran-el-
sector-hotelero-en-2017_18956_102.html +
http://www.tourspain.es/es-
es/VDE/Documentos%20Vision%20Destino%2
0Espaa/Plan_Turismo_Espa%C3%B1ol_Horizo
nte_2020.pdf

10. A – Robotics analysis
Just a few words : 1 robot for 3 humans. It means for our hotel, an organization
with robots needs 47 staffs to run. Without robots, robots are 104. More
information are given in this source article below :

11. II – S.W.O.T analysis
A - Strenghts
- Business space on the roof with panoramic
view and 12 meeting rooms et 6
subcommittee rooms
- TAGEAE aquatic universe opens every day
from 08.00 AM to 23.00 PM with 10 spaic
boxes
- Space accommodation with digital
equipment
- Automatic Self Garage System (ASGS)
- Room service with high quality products
from 06 H 30 to 00 H 00 issued from
partnerships with restaurants
- Groundfloor platform
- Flexible rooftop
- Bed Switch Bed machine (BSB)
- Self Verrin Fitting System (SVFS)

12. B - Weaknesses
- No restaurant
- High taxes
- Big investment

13. C – Opportunities
- Competitive advantage for innovative product
- Geographic adaptations of the project

14. D – Threats
• Administrative state disk
• Maslowien blocking return in triumph
• Terrorists risks

15. ,
III – Commercial programm
See advertisement, guest segment and
landmarks attachments,

16. IV – Distribution networks
The best network is guest connections to various links as our internet site created with WIX. A
designed for trying them a new experience to enhance turnovers and fast IAR (INVESTMEN
Click open windows on GOOGLE ADS, FACEBOOK ADS, BOOKING.COM, SLIDESHARE
TRAVELAGENCIES LIST, NEW YORK EVENTS AND ACTIVITIES. Do not forget smartp
connected with booking and searching engine and the option « STAY AWAKE FOR YOUR NE

17. V- Advertisement
DISCOVERING FUTURIST HOTEL CONCEPT MADRID
SUSTAINABLE HOTEL GOOD****
BE CURIOUS AND TRY A NEW HOTEL EXPERIENCE
WITH A STAY IN OUR FUTURIST HOTEL CONCEPT
INCLUDING A FLEXIBLE ROOF TOP (6 SATELLITE
CLIMB CAPSULE, AN ARTISTRY ROOM, A DIGITAL
THINK AREA, A DRINKING CONNECTED
RELAXATION AREA AND HELIPAD WITH VERRIN)
AND AN AUTOMATIC SELF VEHICLE GARAGE AND
500 SPACE ACCOMODATIONS (A HIGH TECH AND
DIGITAL EQUIPMENT) AND A BUSINESS PANORAMIC
SPACE (12 MEETING ROOMS AND 6
SUBCOMMITTEES ROOMS ORGANISED WITH SFVS
SEMINAR FITTING VERRIN SYSTEM) AND AN
BLACKWATEREA AQUATIC UNIVERSE (5 SPAIC
BOXES, A CIRCULAR SOLARIUM TERRACE, AN
AQUALUDIC SPACE, A FOETISIC AREA AND A
JACUZZI HAMMAN CRYOTHERAPY UNIVERSE)
LOCATED IN MADRID
FHC MADRID SHG****
Tél. 00 34 91 588 75 00
Fax 00 34 91 588 75 01
Email : commercial@fhcmadridshg.es
Web site : www.fhcmadridshg.com

18. VI – Staff board scheme
A - With robots
GENERAL
MANAGER
FINANCIAL
ADMINISTRATION
MANAGER
SALES MANAGER
CASINO MANAGER
BUSINESS
MANAGER
MAINTENANCE
MANAGER
•MAINTENANCE
FLEXIBLE ROOF TOP
•MAINTENANCE
ACCOMODATION
SPACE
•MAINTENANCE
AQUATIC UNIVERSE
AREA
•MAINTENANCE
GROUND FLOOR
BASIS
• MAINTENANCE
ROBOTICS
HOUSEKEEPER
29 ROBOTS
SPA MANAGER
BUSINESS
MANAGER
DRINK &
BREAKFAST
MANAGER
DRINK MANAGER
BREAKFAST
MANAGER
FRONT OFFICE
MANAGER

19. GENERAL MANAGER
FINANCIAL
ADMINISTRATION
MANAGER
SALES MANAGER
CASINO MANAGER
•GAME STAFF 1
•GAME STAAFF 2
•GAME STAFF 3
•GAME STAFF 4
•GAME STAFF 5
•GAME STAFF 6
MAINTENANCE MANAGER
•MAINTENANCE FLEXIBLE
ROOF TOP
•MAINTENANCE
ACCOMODATION SPACE
•MAINTENANCE AQUATIC
UNIVERSE AREA
•MAINTENANCE GROUND
FLOOR BASIS
HOUSEKEEPER
•CHAMBERMAID 1
•CHAMBERMAID 2
•CHAMBERMAID 3
•CHAMBERMAID 4
•CHAMBERMAID 5
•CHAMBERMAID 6
•CHAMBERMAID 7
•CHAMBERMAID 8
•CHAMBERMAID 9
•CHAMBERMAID 10
SPA MANAGER
•THERAPIST 1
•THERAPIST 2
•THERAPIST 3
•THERAPIST 4
•THERAPIST 5
•THERAPIST 6
•THERAPIST 7
•THERAPIST 8
•THERAPIST 9
•THERAPIST 10
BUSINESS MANAGER
•FITTER 1
•FITTER 2
•FITTER 3
•FITTER 4
•FITTER 5
•FITTER 6
DRINK & BREAFAST
MANAGER
•DRINK MANAGER
•DCRR 1
•DCRR 2
•DCRR 3
•BREAKFAST MANAGER
•BREAKFAST 1
• BREAKFAST 2
•BREAKFAST 3
•BREAKFAST 4
FRONT OFFICE MANAGER
•RECEPTIONIST 1
•RECEPTIONIST 2
•RECEPTIONIST 3
•RECEPTIONIST 4
•SWITCH RECEPTIONIST 1
•SWITCH RECEPTIONIST 2
•SWITCH RECEPTIONIST 3
•SWITCH RECEPTIONIST 4
•NIGHT 1
•NIGHT 2
•NIGHT 3
•NIGHT 4
B - Without robots

20. VII– Staff planning
A – With robots
P P P P P O O
P P P P P O O
P P P P P O O
O O P P P P P
P P P P P O O
CM CM CM CM CM O O
P P P P P O O
BKF BKF BKF BKF BKF O O
DM DM DM DM DM O O
SP SP SP SP SP O O
J J J J J O O
P P P P P O O
P P P P P O O
P P P P P O O
P P P P P O O
P P P P P O O
J J J J J O O
DN DN DN DN DN DN DN
P = 09.00 TO 19.00 PM DN = 24/24
DM= 10.00 TO 08.00 PM M= 08.00 TO 01.00 PM BKF = 06.30 TO 03.30 PM
M/E = 08.00 TO 01.00 PM AND 5.00 PM TO 9.00 PM
RM= 07.00 TO 04.00 PM RE= 03.00 TO 00.00 PM N = 11.00 PM TO 08.00 AM
SM= 10.00 TO 08.00 PM AS = 10.00 AM TO 08.00 PM TH = 10.00 AM TO 08.00 PM
D=DUTY=09.00 AM TO 7.00 PM BM = 08.00 TO 06.00 PM CM = 15.00 TO 00.00 PM
GAME STAFF = 10.00 AM TO 00.00 PM MAINTENANCES AREA = 08.00 TO 6.00 PM
BKF = BREAKFAST AS = ACCOMODATION SPACE E = EVENING
SM=SPA MANAGER AS=ASSISTANT SPA TH=THERAPIST
DRINK & BREAKFAST MANAGER
HOUSEKEEPER
FOM
MAINTENANCE ROBOTICS
E= 05.00 PM TO 09.00 PM
BREAKFAST MANAGER
DRINK MANAGER
29 ROBOTS
MAINTENANCE AS 40 M2
MAINTENANCE ROOF TOP
MAINTENANCE AS 30 M2
SPA MANAGER
MAINTENANCE GROUNDFLOOR
MONDAY TUESDAY WEDNESDAYTHURSDAY
FLEXIBLE PLANNING FHC MADRID SHG****2017
STAFF = 47
FRIDAY SATURDAY SUNDAY
GENERAL MANAGER
CASINO MANAGER
16/02/2017
FAM
SALES MANAGER
BUSINESS MANAGER
INTERNAL MANAGER

21. B- Without robots
P P P P P O O
P P P P P O O
P P P P P O O
O O P P P P P
P P P P P O O
CM CM CM CM CM O O
P P P P P O O
BKF BKF BKF BKF BKF O O
DM DM DM DM DM O O
BKF BKF BKF BKF BKF O O
O O BKF BKF BKF BKF BKF
BKF BKF BKF BKF BKF O O
SP SP SP SP SP O O
O O SP SP SP SP SP
TH TH TH TH TH O O
O O TH TH TH TH TH
TH TH TH TH TH O O
O O TH TH TH TH TH
TH TH TH TH TH O O
O O TH TH TH TH TH
TH TH TH TH TH O O
O O TH TH TH TH TH
TH TH TH TH TH O O
O O TH TH TH TH TH
J J J J J O O
GENERAL MANAGER
CASINO MANAGER
16/02/2017
FAM
SALES MANAGER
BUSINESS MANAGER
INTERNAL MANAGER
MONDAY TUESDAY WEDNESDAYTHURSDAY
FLEXIBLE PLANNING FHC MADRID SHG*** 2017
STAFF = 104
FRIDAY SATURDAY SUNDAY
BREAKFAST MANAGER
BREAKFAST STAFF 2
BREAKFAST STAFF 3
DRINK MANAGER
BREAKFAST STAFF 4
THERAPIST 9
THERAPIST 10
SPA MANAGER
SPA MANAGER ASSISTANT
DRINK & BREAKFAST MANAGER
THERAPIST 1
THERAPIST 2
FOM
THERAPIST 5
THERAPIST 3
THERAPIST 4
THERAPIST 6
THERAPIST 7
THERAPIST 8

22. VIII – Room architectist drawing
BEDSWITCHCHANGE
BED SWITCH CHANGE
WATERISATION POURING
BED SWITCH CHANGE
FUTURIST ROOM DRAWING
MAINTENANCIAL BOX
MAINTENANCIALBOX
WALLIC DIGITAL
LIGHTY VARIETY
WATERISATIONPOURING
WATERISATIONPOURING
MAINTENANCIALBOX
FOOTSPARKLE
PILLOWING SHELTER
NIGHTHER BODYWIHTOUTY
BEDSWITCHCHANGE

23. IX – Aquatic universe architectist drawing
RELAXATION
LOUNGECONNECTED
DRINKS
RELAXATION
LOUNGECONNECTED
W
ITH
DRINKS
HC1 HC2 HC3 HC4
RELAXATION AQUALUDIC SPACE FOETUSIQUE JHC UNIVERSE
FUTURIST AQUATIC UNIVERSE
PANORAMIC SOLARIUM TERRACCE
PANORAMICSOLARIUMTERRACE
PANORAMICSOLARIUMTERRACCE
AU RESERVED AUMANAGER
WELCOMESPACE
STAFFCLOAKROOMS
TECHNICALS LOCALS
WAITING SPACE
RELAXATION
LOUNGECONNECTED
DRINKS
RELAXATION
LOUNGECONNECTED
W
ITH
DRINKS
PANORAMICSOLARIUMTERRACE
PANORAMIC SOLARIUM TERRACCE
PANORAMICSOLARIUMTERRACCE
WELCOMESPACE
STAFFCLOAKROOMS

24. X – Flexible roof top architectist drawing
FLEXIBLE FUTURIST ROOF TOP
RAIN
HARVEST
SOLAR
PANELS
W
IND
TOOL
RAIN
HARVEST
TRANSLUCENT ENVIRONMENTALIST SEPARATION
ARTISTRY
SOLAR
PANELS
W
IND
TOOL
DIGITALTHINK
AREA
HELISURFACEW
ITH
VERRIN
ARTISTRY
DIGITALTHINK
AREA
HELISURFACEW
ITH
VERRIN
DRINKING
RELAXATION
SATELLITE CLIMB
CAPSULE
SATELITTE CLIMB
CAPSULE
ARTISTRY
DIGITALTHINK
AREA
DRINKING
RELAXATION
SATELLITE CLIM
CAPSULE
SATELLITE CLIMB
CAPSULE

25. XI – Groundfloor basis architectist drawing
GROUNDFLOOR BASIS (1 000 m2)
VT
VT
BED SWITCH CHANGE
VT
VT
BED SWITCH CHANGE
M
VT
M
SP
MBSC LUGGAGERY
M
VT
M
SP
WELCOME SPACE
MBSC LUGGAGERY
SPATIALFRONT
OFFICE
ANSW
ERIE
&
PORTERIE
M
VT
M
SP
M
E
WELCOME SPACE
SPATIALFRONT
OFFICE
ANSW
ERIE
&
PORTERIE
DECISIONALCENTER
M
VT
M
DP
M
E
WELCOME SPACE
SPATIALFRONT
OFFICE
ANSW
ERIE
&
PORTERIE
M
ORNING
APESENTERIE
DECISIONALCENTER
M
DP
M
E
M
W
WELCOME SPACE
M
ORNING
APESENTERIE
VT
DEPOSITS
MWD OHMAUTOMATIC SELF VEHICLE GARAGE (ASVG)
VT
DECISIONALCENTER
M
DP
M
W
WELCOME SPACE
M
ORNING
APESENTERIE
LEGENDE :
VT = VERTICAL THRUSTER ME = MAINTENANCE ELECTRICITY
MSP = MAINTENANCE SOLAR PANEL MDP = MAINTENANCE DATA PROCESSING
MVT = MAINTENANCE VERTICAL THRUSTER MW = MAINTENANCE WATER
MWD= MAINTENANCE WIND OHM = OFFICE HEAD MAINTENANCE
VT
MWD OHMAUTOMATIC SELF VEHICLE GARAGE (ASVG)
VT

26. XII – Fututrist hotel concept architectist drawing
FLEXIBLE ROOF TOP
FHC MADRID SHG****
MEETING ROOM TENAEAMEETING ROOM MEDINEA
MEETING ROOM CARLOSEA MEETING ROOM MOVIDAEA MEETING ROOM ATOCHEA
MEETING ROOM PARDOEA
SUBCOMMITTEE 2
SPACE DRINK MOZARABEA
MEETING ROOM BERNABEUEA
MEETING ROOM MESETAEA
SUBCOMMITTEE 1
MEETING ROOM PICASSOEA MEETING ROOM SALAMANCAEA
SUBCOMMITTEE 3
MEETING ROOM MANZANAREZEA
SEM
INAR
OFFICE
SEM
INAR
OFFICE
VEGETALFACADE
HOUSEKEEPINGRESERVE
SUBCOMMITTEE 4 SUBCOMMITTEE 5 SUBCOMMITTEE 6
ACCOMODATION SPACE (430,52 ft2)
OFFICE
VEGETALFACADE
RELAX STAFF CONNECTED ROOM = 53 819,55 ft2
SPAMANAGER
SPAIC BOX 2SPAIC BOX 1 SPAIC BOX 3
SOLARTERRACE
SPATECHNICALAREA
SPAIC BOX 4 UAM
AQUATIC UNIVERSE TAGEA
SPAMANAGER
SPAIC BOX 2
SPAIC BOX 5
SPAIC BOX 1 SPAIC BOX 3
SOLARTERRACE
SPATECHNICALAREA
ACCOMODATION SPACE (322,9 ft2)
ACADE
LOBBY ROOM PDJ
LUGGAGE ROOM BACK OFFICE
IT
GM
RELIGIOUS AREA = 26 909,78 ft2
FAM
OFFICE
HOUSEKEEPINGOFFICE
FRONT OFFICE SM
ACADE
ELECTRICDATA PROCESSING