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Similar to Casia 2014 Team Winterfell Round 3
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Casia 2014 Team Winterfell Round 3
- 1. www.simplify360.com Stage 3 Have Your Say Team Name: Winterfell Name of first member: Sourabh Sharma College Name:TAPMI Name of second member: Tej Diwanji College Name:TAPMI
- 2. Research & Channels • Research on organizations operating in the Delhi NCR region and covered territories. • Using the organization or location keywords to search for customers on social media platforms like facebook and Twitter. • Mapping of activity of customer base on various social media websites. • Facebook and Twitter are the most popular social media channels on personal computers and mobile phones and therefore these are the two used in the ideas for the social media campaign.
- 3. The Ideas • #MyChoice • #CookieQuestion • #NotTonight • #FoodForThought • #LearnFromMaa • Talk To Guru
- 4. #MyChoice • Followers are given a choice between two dishes by a tweet: • “Your choice for Sunday - #butterchicken or #kadaipaneer. Every tweet counts #MyChoice” • This will help increase the number of followers on twitter as people will want to vote for the dish they prefer. • This hashtag can retain the interest of followers on a weekly or bi-weekly basis.
- 5. #CookieQuestion • @bringmyfood will release a riddle or puzzle on a daily basis on facebook and twitter. The first or first few people to respond with the correct answer get a free cookie with their next meal. • Eg.: bringmyfood -“I’m in the middle of middle and end of end #CookieQuestion” • TejDiwanji – “@bringmyfood the letter ‘d’ #CookieQuestion “ Source: www.freedigitalphotos.net
- 6. #NotTonight • The #NotTonight is a facility for those customers who have booked the meal plan for the whole month. • These customers can cancel their meals atmost 4 times in a month by informing BMF on twitter or facebook at least 5 hours in advance. • Customers can avail these 4 meals after the monthly plan is over for free. • Eg. TejDiwanji – “@bringmyfood #NotTonight “
- 7. #FoodForThought • The company may release the following on facebook: • “@bringmyfood to serve lunch to the children of xyz teaching school. Volunteer and join us in making this initiative a success. #FoodForThought”. • Such an initiative would enhance the reputation of the brand and would get certain followers to get personally involved with the operations of the company.
- 8. #LearnFromMaa • People living away from home miss “home food” the most. • With #LearnFromMaa, customers can send the contact of their family member to BMF via personal message. • The company can select one customer’s recipe and contact the family member to incorporate it into all the customers’ meals on a weekly or biweekly basis. • BMF can then share the following message on facebook: • Eg. “The dish for this weekend is #chickenbiryani @TejDiwanji #LearnFromMaa”
- 9. Talk To Guru • The company could make a page/profile on facebook called TalkToGuru where customers can send their complaints, suggestions and feedback with the assurance of getting swift replies. Source: www.freedigitalphotos.net
- 10. Metrics for Measurement of Success • As the number of followers for BMF are relatively less, it would be a good idea for the company to go through the content manually and engage the customer base in conversations or follow conversations between customers etc. • The company can use Google Analytics to see the direction of traffic from Twitter or facebook to its own website. • Use analytical tools to analyse the facebook activity and Twitter activity like no. of new followers, followers with maximum tweets, followers with maximum original tweets etc. • This metrics may be done through free websites like google analytics and simplymeasured.com. The company can move to more sophisticated paid analytical tools when the traffic increases in the future.