A pioneer in green department store retailing, terra20 works closely with brand partners and guests to find the most environmentally sound products available. terra20’s flagship store features more than 12,000 eco-products under one roof. The cloud-based, self-serve platform allows terra20 to update and manage their individual devices throughout the store from a single, integrated platform.

1. Cloud Services for Scalable
In-Location Engagement
Case Study | terra20
Overview
A pioneer in green department store
retailing, terra20 works closely with brand
partners and guests to find the most
12,000 eco-products under one roof.
The company’s vision is to create a different type of
modern retail environment – one that is community-oriented, and acknowledges today’s busy lives. The goal
is to make it as simple as possible to learn about and
explore healthier, more sustainable products. Following
the success of its flagship location, terra20 has opened
a second boutique store in Wellington West Village.
Challenges
Solution
terra20 wanted a differentiated in-store experience that
was very modern. The challenge was to find an interactive
technology solution that would be instantly intuitive
and user-friendly, enabling guests to quickly and easily
explore products, sales and educational information. It
also needed to be unobtrusive to meld into the look and
feel of the store and at the same time stimulate sales.
Toushay’s in-store application enables terra20
to display decision-making product information
at key locations throughout the store.
environmentally sound products available.
terra20’s flagship store features more than
terra20 also created a screen embedded in a
fountain as guests enter the store. This ecostatement can be used to showcase the store’s
green features as well as promote upcoming
vendor visits and alert guests to sales and deals.
The cloud-based, self-serve platform allows terra20 to
update and manage their individual devices throughout
the store from a single, integrated platform. Working
closely with terra20, we developed a branded solution
that would meet their “out of the gate” needs as well as
evolve with terra20 as the company’s needs changed.
The company’s vision is to create a different type of
modern retail environment.
As well, the solution needed to support vendor partners
during in-store demonstrations and visits. It also had to
be flexible enough to deliver discrete content on specific
devices, and allow for refreshes from terra20’s corporate
office. Like terra20 itself, the solution had to be ecofriendly, allowing the company to reduce paper usage.
“ Toushay has always been
quick to find solutions even
when other suppliers haven’t
been able to meet the
Rachelle Mesheau,
demand.“
Director of Marketing
www.toushay.com

2. Toushay Case Study | terra20
Benefits
The Toushay solution is beneficial to terra20’s
internal teams – sales staff and marketing – as well as consumers.
It has allowed terra20 to:
Fully engage with their guests and create a better, more
immersive retail experience with access to informative
content, like terra20’s interactive “decision trees”, which
help consumers find the right product for their lifestyle.
Support in-store vendor visits with a dedicated
device that can easily be uploaded with product
details and presentation materials.
Get new hires up to speed more quickly as well as supply
all staff members with at-a-glace access to information.
Eliminate the need for in-store paper flyers,
as consumers and staff can view digital
versions of monthly and weekly sales.
Easily update and schedule their in-store content
from the office without the need for any IT.
Capture analytical data about their guests to see which
products were most popular, length of interactions and
other business insights that help improve their bottom line.
“ In our field, education is
everything. The majority
of purchase decisions
are made at store level.
If we can educate during
that time, that is success.
We’re able to strengthen
our marketing.”
Rachelle Mesheau, Director of Marketing
Looking forward, terra20 is excited about how the Toushay application can evolve
with their needs. They plan on incorporating product reviews, allowing guests to
share photos, and implementing a gift registry.
To see what Toushay can do for your retail operations, contact us at +1 (613) 271-8314.
www.toushay.com