The document outlines the design process for an app called "OOPS" aimed at helping teenagers unprepared for parenthood access abortion services and adoption agencies by framing it as a dating app where they can easily "swipe left" to match with these options. User research revealed that teens lacked understanding of parenthood responsibilities and ability to problem solve, so the designs simplified navigation and recommendations. The process resulted in responsive designs across devices but the goal and tone of the app remained problematic.

1. OOPS!
Bob B.

2. The product:
App for New Parents
Project overview
Project duration:
November 2022 - January 2023
Preview of selected
polished designs.

3. The problem:
New Parents Have No Idea What They Are
Doing. Studies show that 99% of all parents wish
they had never had kids at some point.
Project overview
The goal:
Teenagers hardly read at all. They need instant,
reliable information with absolutely no critical
thinking skills or common sense filter. We will
give them the tools to succeed – succeed in
aborting this dream-smothering little miracle.

4. My role:
UX Researcher (extraordinaire!)
Project overview
Responsibilities:
Very few actually. Mostly just copy-pasted
pilfered designs from colleagues old hard drives
who had been let go.

5. Understanding
the user
● User research
● Personas
● Problem statements
● Competitive audit
● Ideation

6. User research: summary
Our typical user was barely treading water at school and had absolutely no idea the tremendous stress
and responsibility involved in parenthood.
We assumed this was by example, but after conducting research we realized that teenagers from good
families were just as delusional and unprepared for parenthood. Go figure.

7. Persona 1: Name
Problem statement:
Tina is a typical 17 year-
old headbanger still in
JHS
who needs access to
abortion clinics or
adoption agencies or the
police
because she is pregnant.

8. Persona 2: Name
Problem statement:
Jasmine is an honors
student]
who needs an adoption
agency
because she missed the
abortion train.

9. Competitive audit
An audit of a few
competitor’s products
provided direction on
gaps and opportunities
to address with the
OOPS Advice for New
Parents App.
Image of
spreadsheet

10. Ideation
I did a quick ideation
exercise (crazy 8’s) to
come up with ideas for
how to address gaps
identified in the
competitive audit. My
focus was specifically
on how to get out
when you cannot
abort a mission.
Image of
ideation exercise

11. ● Digital wireframes
● Low-fidelity prototype
● Usability studies
Starting
the design

12. Digital wireframes
Digital wireframes
It became clear that the
solution should invoke the
same design principles of the
app that created the problem
in the first place: Tinder. So
a simple swipe up or down
matches abortion clinics with
users intuitively.
Hyperlink to
other
alternatives
(adoption
agency, etc)
Abortion Doctor
SWIPE DOWN
to match

13. Low-fidelity prototype
Click below for the lo-fi prototype
link:
Hanger lofi prototype
Screenshot of
prototype with
connections or
prototype GIF

14. Usability study: parameters
Study type:
Unmoderated usability study
Location:
Kentucky, remote
Participants:
7 participants
Length:
15-20 minutes

15. Usability study: findings
Insert a one to two sentence introduction to the findings shared below.
Teens unprepared for
parenthood
Hanger Adopter Passport
Teens unprepared to even
find adoption agency
Teens don’t even know how
to apply for a passport
1 2 3

16. ● Mockups
● High-fidelity prototype
● Accessibility
Refining
the design

17. Mockups
Teens needed less options
and more visual suggestions.
We drop a pin, so you can
put a pin in it! Mockup 1
before
Mockup 1
after
Before usability study After usability study

18. Mockups
A user bio was included
because the new parent was
unwilling to do a background
check and just dropped off
baby at first attractive face.
Mockup 2
before
Mockup 2
after
Before usability study After usability study

19. Mockups
Mockups

20. High-fidelity
prototype
The high-fidelity
prototype followed the
same user flow as the
low-fidelity prototype,
including design
changes made after
the usability study.
View the Food Saver
high-fidelity prototype
Screenshot of
prototype with
connections or
prototype GIF

21. Accessibility considerations
Clear lables for interactive
elements that can be read
by screen readers.
Initial focus of the home
screen on random
recommendations help
define the tone for action
for the user.
1 2

22. ● Information architecture
● Responsive design
Responsive Design

23. Sitemap
With the app designs
completed, I started work on
designing the responsive
website. I used the Oops
sitemap to guide the
organizational structure of
each screen’s design to
ensure a cohesive and
consistent experience across
devices.
Image of
sitemap/IA

24. Responsive designs
The designs for screen size variation included mobile, tablet, and desktop. I optimized the
designs to fit specific user needs of each device and screen size.
Images of each
screen size
variation
Mobile Tablet Desktop

25. ● Takeaways
● Next steps
Going forward

26. Takeaways
Impact:
Users shared that the app made parenthood
seem like something they could actually deal
with. One quote from peer feedback was that “the
Oops app helps put the hood over parenthood!”
What I learned:
I learned that even though the problem I was
trying to solve was a big one, diligently going
through each step of the design process and
aligning with specific user needs helped me come
up with solutions that were both feasible and
useful. Also there is no future.

27. Next steps
Conduct research on how
successful the app is in
reaching the goal to opt-out
of parenting.
Add more educational
resources for users to learn
about the dangers of
procreation.
Provide incentives and
rewards to users for
successfully terminating
pregnancies. Loyalty cords
[sic].
1 2 3

28. Let’s connect!
I’m bob. Thanks for taking the time to look at my ideas.
If you want to connect, shoot me a fax at
(718) 314-1592