The document summarizes the results of a landing page review conducted by Netway for the website Vente-Exclusive.com. Vente-Exclusive.com was growing rapidly, adding 60,000 new members per month, but a site redesign had negatively impacted conversion rates. Netway conducted an iterative process to understand user behavior and motivations in order to make behavioral recommendations. A/B testing of Netway's recommendations led to a very satisfying 142% increase in conversion.

1. Landing page review
with Netway
February 2010

2. Vente-­‐Exclusive.com
in
a
nutshell
4
to
7
private
sales
per
week,
with
discounts
up
to
-­‐70%

3. Now with more than 600.000 members
and
growing
very
fast
...
and
growing
fast
(60.000
new
members
per
month)

4. To sustain our growth, we’ve rebuild our site from scratch

5. Some landing pages also changed because of this

6. ...which had a negative impact on conversion
This
is
why
we
contacted
Netway

7. Netway
took
us
through
an
iteraEve
process
Understanding
user
behaviour
Who
is
target
audience
What’s
the
user
moEvaEon
Flow
analysis
Behavioural
recommendaEons

8. We
A/B
tested
the
outcome
50%
50%

9. ...with a very satisfying impact on conversion
+142%

10. ®
Do you want the same results ?
Contact us
Marc Van Rymenant Alain Dewispelaere
CEO & Founder Sales Director
+352 621 31 22 07 +352 621 31 22 04
marc@netway.eu alain@netway.eu
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12. Having the right elements
is not enough …
®
Simplifying interfaces. TM
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