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SoLoMo
Inna Basilla K31
SOCIAL
•
•
•
•

Networks
Communication
Interaction
Social websites
LOCAL
• Languages
• Location
• Reviews
• Relevance
Everyone and everything
is within reach
Mobile
• Applications
• Mobile Users
• Convenience
SoLoMo: Effects to E-commerce
•
•
•
•
•

Reach
Generate Awareness
Growth
Save time and effort
Promotion
SoLoMo: Implications to Ecommerce
•
•
•
•
•

Barriers to entry are lower
Opens new opportunities
Increase of expenses for ...
SoLoMo in 2 years: An Effective and
Popular Strategy
A MARKETING
REVOLUTION
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Solomo: A Marketing Revolution

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SoLoMo stands for Social - Local - Media

Published in: Technology, Business
  • Slide 1: SoLoMo is a strategy used by most businesses today. Almost everyone nowadays has his or her own smartphone. Also, people use their smartphones to do just about anything in their everyday lives. SoLoMo is an easier way for businesses to connect and gain information from their possible customers. With today’s technology, everyone will have anything and everything within their reach.
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  • Slide 2: So in SoLoMo stands for Social
    With the use of social websites, companies will be able to communicate, interact and spread important information to customers. Also, social websites can either promote or destroy a business this is why businesses should be alert and keep an open mind to whatever information they decide to share. Also, customers can connect through these websites to also gain information about the business.
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  • Slide 3: The Lo in SoLomo stands for Local
    Through the localization of products, customers will be more inclined to buy from these businesses using this strategy. Also, they could check their smartphones and look for reviews and the distance to whatever business they would want to see.
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  • Slide 4: Lastly, the mo in SoLoMo stands for Mobile
    As I have stated earlier, almost everyone now has his or her smartphone. Companies looked at this as an opportunity for their customers to get to know the business more. Also, through applications mobile users will have a more convenient time in searching for what they want.
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  • Slide 5: SoLoMo is strategy that is more advantageous to small time businesses since these businesses are not yet well known to the public.
    Businesses will be able to reach their customers from different parts of the market and they will be able to generate awareness by providing them information about their business. This gives them the time to be creative and attract more customers.
    Also, with the growth of e-commerce, posting things online for a huge audience is an easier way to promote a business. Also, it saves time and effort because labor is not a problem.
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Solomo: A Marketing Revolution

  1. 1. SoLoMo Inna Basilla K31
  2. 2. SOCIAL • • • • Networks Communication Interaction Social websites
  3. 3. LOCAL • Languages • Location • Reviews • Relevance Everyone and everything is within reach
  4. 4. Mobile • Applications • Mobile Users • Convenience
  5. 5. SoLoMo: Effects to E-commerce • • • • • Reach Generate Awareness Growth Save time and effort Promotion
  6. 6. SoLoMo: Implications to Ecommerce • • • • • Barriers to entry are lower Opens new opportunities Increase of expenses for advertising Highly competitive market Easier to get noticed
  7. 7. SoLoMo in 2 years: An Effective and Popular Strategy
  8. 8. A MARKETING REVOLUTION

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