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Presented By 
Surbhi Bhandari 
Reecha Pathak 
Gaurav Solanki
INTRODUCTION 
• Rolex was founded by Hans Wilsdorf and Alfred Davis in London, 1905 , Rolex base 
of operations is in Gene...
Innovation 
• The first waterproof wristwatch "Oyster", 1926 
• The first wristwatch with an automatically changing date o...
History Of Rolex 
1905 
HANS WILSDORF 
• The history of Rolex is inextricably linked to the visionary spirit of Hans Wilsd...
GENIUS IN 
FIVE LETTERS 
1908 
Hans Wilsdorf wanted his watches to bear a name that was short, easy to say and 
remember i...
CEO 
Jean-Frederic Dufour will 
be appointed as the CEO 
of Rolex SA (society 
anonyme which means 
"anonymous company") i...
Rolex Oyster Collection 
DATEJUST DAY-DATE ROLEX DEEPSEA 
GMT-MASTER II LADY-DATEJUST MILGAUSS
SEA-DWELLER 4000 SUBMARINER DATE 
OYSTER PERPETUAL 
SKY-DWELLER YACHT-MASTER YACHT-MASTER II
Dr. Rajendra Prasad’s Gold Rolex 
Oyster 
• The first president of India, Dr. Rajendra Prasad, owned 
this watch. 
• It wa...
MISSION, VISION, OBJECTIVES 
MISSION 
To manufacture, distribute and service high-quality wristwatches. 
VISION 
To contin...
Market Segment 
Cameron 
Diaz 
Roger Federer 
• The Current Target market for Rolex is wealthy consumers that are looking ...
MARKETING OBJECTIVES 
• Product: 
The Rolex product will stay very recognizable and relatively unchanged. 
• Price: 
The l...
MARKETING STRATEGY 
PROMOTION/CAMPAIGN STRATEGY: 
Positioning 
• High-end luxury brand that is the ultimate aspiration of ...
ONLINE MEDIA 
Website 
A section of Rolex.com will be developed that caters to the target market and conveys 
the benefits...
FINANCIAL FORECAST 
• Increase daily production by 10%. (An extra 200 watches per day on top of the 
2,000 that are alread...
Parameters 
• New Marketing: Marketing team, financial team, sales teams, public relations, social 
media team, web develo...
SITUATIONAL ANALYSIS 
Strengths, Weaknesses, Opportunities and Threats
Case Study 
Tiger Woods Now Wears Rolex 
• Why would Rolex want to sign an endorsement contract with Tiger Woods, a celebr...
Continue... 
• While Tiger Woods had maintained commercial 
contracts with Electronic Arts, Nike, Upper Deck, 
NetJets Inc...
Price Range of Competitor 
Initial level Price 
Growth 
In 
Price
Top 50 Most Searched for Luxury Brands 
(2014)
CONCLUSION 
• This marketing plan summarizes the main points of how Rolex will market their 
wristwatches to a younger gen...
Rolex ppt(includes, introduction, history , innovation, ceo, rolex watchs , case study and market obj. ,strategy, vission ...
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Rolex ppt(includes, introduction, history , innovation, ceo, rolex watchs , case study and market obj. ,strategy, vission , mission , segment, graph,conclusion)

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Proper ppt on Rolex watch, includes all detail , with effective animation and pictures,it will help everybody

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  • Rolex is soo expensive! I prefer buying similar watches for $100, like this https://bregawatches.com/products/watch-e612-renaissance
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  • One more slide is added,with the name of Indian First President Dr Rajendra Prasand and his gifted Rolex Watch.
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Rolex ppt(includes, introduction, history , innovation, ceo, rolex watchs , case study and market obj. ,strategy, vission , mission , segment, graph,conclusion)

  1. 1. Presented By Surbhi Bhandari Reecha Pathak Gaurav Solanki
  2. 2. INTRODUCTION • Rolex was founded by Hans Wilsdorf and Alfred Davis in London, 1905 , Rolex base of operations is in Geneva, Switzerland in 1919. • Rolex is the largest single luxury watch brand, producing about 2,000 watches per day, with estimated 2013 revenues of US$7.4 billion. • Also, Rolex is the most reputable company that exclusively produces a consumer product. • It employs over 2,800 employee.
  3. 3. Innovation • The first waterproof wristwatch "Oyster", 1926 • The first wristwatch with an automatically changing date on the dial (Rolex Datejust, 1945) • The first wristwatch case waterproof to 100 m (330 ft) (Rolex Oyster Perpetual Submariner, 1953) • The first wristwatch to show two time zones at once (Rolex GMT Master, 1954) • The first wristwatch with an automatically changing day and date on the dial (Rolex Day-Date, 1956) • The first watchmaker to earn chronometer certification for a wristwatch
  4. 4. History Of Rolex 1905 HANS WILSDORF • The history of Rolex is inextricably linked to the visionary spirit of Hans Wilsdorf, its founder. • In 1905, at the age of 24, Hans Wilsdorf founded a company in London specialising in the distribution of timepieces. • He began to dream of a watch worn on the wrist. Wristwatches were not very precise at the time, but Hans Wilsdorf foresaw that they could become not only elegant, but also reliable.
  5. 5. GENIUS IN FIVE LETTERS 1908 Hans Wilsdorf wanted his watches to bear a name that was short, easy to say and remember in any language, and which looked good on watch movements and dials.
  6. 6. CEO Jean-Frederic Dufour will be appointed as the CEO of Rolex SA (society anonyme which means "anonymous company") in Geneva. Mr. Dufour would be replacing Gian Riccardo Marini. Jean-Frederic Dufour Gian Riccardo Marini • Many eminent person in the watch industry are familiar with Jean-Frederic Dufour as the CEO of Zenith watches • He is making the ultimate trip up the ladder to being in a top leadership position at Rolex.
  7. 7. Rolex Oyster Collection DATEJUST DAY-DATE ROLEX DEEPSEA GMT-MASTER II LADY-DATEJUST MILGAUSS
  8. 8. SEA-DWELLER 4000 SUBMARINER DATE OYSTER PERPETUAL SKY-DWELLER YACHT-MASTER YACHT-MASTER II
  9. 9. Dr. Rajendra Prasad’s Gold Rolex Oyster • The first president of India, Dr. Rajendra Prasad, owned this watch. • It was given to him in 1950 during India’s first ever Republic Day. • The watch features an 18K gold dial with a map of India dated 26 January 1950 inscribed into it.
  10. 10. MISSION, VISION, OBJECTIVES MISSION To manufacture, distribute and service high-quality wristwatches. VISION To continue the long tradition of excellence that the Rolex name represents. OBJECTIVES • Educate the younger market on the value of wristwatches. • Create a social media strategy that will encourage users to interact with the brand as well as extend the message to a larger audience. • Promote the purchase of wrist watches as a “reward” for key successes in a young man’s life.
  11. 11. Market Segment Cameron Diaz Roger Federer • The Current Target market for Rolex is wealthy consumers that are looking for high quality and exclusivity. • The products are created for those who want to show off their wealth. The typical Rolex owner is male and above the age of 35, sometimes a celebrity or sports figure. • Rolex is an international brand of Swiss watches that is valued all over the world with over 50% of the market residing in the US, Hong Kong, China, France and Singapore.
  12. 12. MARKETING OBJECTIVES • Product: The Rolex product will stay very recognizable and relatively unchanged. • Price: The level at which the watches are priced plays a huge role in the brand's image. For this reason price will remain the same. • Promotion: Rolex success relies on the continuation of promotions through magazines, newspapers ,selective television programs and prestigious events. • Place: The purposeful placement of Rolex's authentic dealers in the wealthiest neighborhoods and districts helps to solidify the brands association with excellence.
  13. 13. MARKETING STRATEGY PROMOTION/CAMPAIGN STRATEGY: Positioning • High-end luxury brand that is the ultimate aspiration of the consumer. • Fashionable alternative to using a cell phone to tell time. • Status symbol. ADVERTISING: TRADITIONAL MEDIA • Magazine Advertisements- Rolex will place ads in men’s magazines such as Maxim and GQ. Ads will cater to the target market and attempt to educate them on the value of wristwatches as rewards and alternatives to cell phones to tell time. • Billboards- Ads will be placed on billboards in major cities, mainly in affluent areas to hit the target market. Both traditional and digital billboards will be utilized. • Ads at sporting events- Ads will be strategically placed at sporting events that young men attend including, but not limited to, basketball, football and hockey games. • Sponsorship of music concerts- Rolex will sponsor concerts that are popular with the target market. Ads will be placed throughout the concert venues as well as in the programs. The logo and name will be included all over the concerts promotional
  14. 14. ONLINE MEDIA Website A section of Rolex.com will be developed that caters to the target market and conveys the benefits and value of wristwatches. SOCIAL MEDIA • The website will include links that are prominently displayed on the homepage including Twitter, Facebook and YouTube. The user can then easily connect with Rolex’s social media sites with one simple click.
  15. 15. FINANCIAL FORECAST • Increase daily production by 10%. (An extra 200 watches per day on top of the 2,000 that are already being produced.) • Increase sales profit percentage to more than the percentage of population growth per year.
  16. 16. Parameters • New Marketing: Marketing team, financial team, sales teams, public relations, social media team, web development, advertising, event production. • Cost of Goods Sold: Watch materials, shipping, packing, quality control.
  17. 17. SITUATIONAL ANALYSIS Strengths, Weaknesses, Opportunities and Threats
  18. 18. Case Study Tiger Woods Now Wears Rolex • Why would Rolex want to sign an endorsement contract with Tiger Woods, a celebrity in crisis with a profoundly negative image? Was his public image destroyed forever? Would he come back on the golf course and in the boardroom? Was this a strategic marketing move for Rolex? • On October 5, 2011, luxury watchmaker Rolex Corporation executives signed an endorsement deal with Tiger Woods. This deal, the first major sponsorship contract since the Tiger Woods car accident and scandal in November 2009 that led to his admission of marital infidelity and divorce, represented a new beginning for him.
  19. 19. Continue... • While Tiger Woods had maintained commercial contracts with Electronic Arts, Nike, Upper Deck, NetJets Inc., he lost endorsement deals with AT&T, Accenture and Gatorade. • The public’s perception of Tiger Woods had changed dramatically. According to Marketing Evaluations, Tiger Woods’ likability appeal (Q score) had been surpassed by feelings of negativity (Baar, 2010). • Millward Brown, a research agency specializing in brand equity research, tracked public perception of celebrities, and found that before his scandal, only two percent of people surveyed had a negative impression of Tiger Woods. • In December 2009, 80 percent of those surveyed had a negative impression of him (Helm, 2009). • The new endorsement deal with Rolex once again included Tiger Woods in the luxury-watch category. Previously, Tiger Woods had endorsed TAG Heuer, the Swiss watchmaker, but the company ended its endorsement agreement with Woods when the contract expired in July of 2011
  20. 20. Price Range of Competitor Initial level Price Growth In Price
  21. 21. Top 50 Most Searched for Luxury Brands (2014)
  22. 22. CONCLUSION • This marketing plan summarizes the main points of how Rolex will market their wristwatches to a younger generation than the current target market. • This expansion will allow Rolex to move into an untapped area that needs education on the value of a high-quality time piece. • In order to properly address this objective, Rolex needs to update their marketing strategy to include a greater presence in advertisements that target this younger market as well as a strong showing in the social media realm.

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