The document proposes marketing A4 sheets to the university community. It identifies the target markets as administration, faculty, students, and shops on campus. It notes there is high demand for A4 sheets due to their diverse uses. The branding elements proposed include a logo, slogan "A SIMPLE INNOVATION BRINGS CHANGE", and jingle. Promotion plans include print ads, samples, and an integrated marketing communications approach using advertising, personal selling, direct marketing and sales promotion.