This document outlines a marketing project for a high school economics class. Students will be divided into groups to study the four P's of marketing - product, price, promotion, and place - as they relate to a specific product. Each student will then explain one of the P's to the class. The project aims to teach students about strategic marketing concepts and vocabulary through both collaborative group work and individual public speaking practice, which will be assessed on scales of 1 to 10.

1. ALEJANDRO ROMERO SORIANO
-Choose a sociocultural topic and design a project to put into practice in
class including:
1. Name
2. Level
3. Topic
4. Timing
5. Steps
6. Content learning
7. Language learning
8. Assessment
1.- NAME: MARKETING
2.- LEVEL: second course of high school in the subject “Economía de la
empresa”.
3.- TOPIC: Strategic Marketing
4.- TIMING: Two sessions
5.- STEPS: students must choose a product in groups of 4 persons and make a
study of the 4 p's of marketing (product, price, promotion and place) then each
student will explain a P in public.
6.- CONTENT LEARNING: The four P’s of marketing.
7.- LANGUAGE LEARNING: Students will learn some specific vocabulary like:
Product: end result of production process sold on the market to satisfy a
customer need.
Consumer durables: manufactured products that can be re-used and are
expected to have a reasonably long life, such as cars and washing machines.
Product line: different variations of the same product sold by a business.
Product mix: the variety of product lines that a business produces or a retailer
stocks.
Product range: all types of products made by a business.
Product life: cycle the pattern of sales of a product from launch to withdrawal
product before a brand new one is needed.
Brand: an identifying symbol, name, image or trademark that distinguishes a
product from its competitors.
Etc…

2. 8.- ASSESSMENT: In this activity I’m going to assess in a scale from 1 to 10.
• 5 points to assess collaboration and group work.
• 5 points to assess oral exposition.