Case study of Good Life's social media channels including Facebook, Instagram and Twitter. For college course; Social Media Theory in Public Relations.

1. Case Study:
GOOD LIFE FITNESS
By: Amy Keys

2. Social Media Channels
 Facebook
 Instagram
 Twitter

3. Good Life Fitness
Persona & Style
 Any age, Any weight
 Caring, Community
 Male & Female
 Women’s weight
room
 Bold & loud
 Driven to get fit &
healthy
 Positive/motivating

4. Good Life Fitness
Message:
 “Real Results For Real
People”
 Here to motivate and
educate clients
Frequency:
 Weekly posts on all three
media channels
 No scheduled posts
Call to action:
 Join Good Life Fitness
 Get healthy, Work out
 Push yourself to a better
self

5. Supporting
Media posts:

6. Supporting
Media posts:

7. Audience
Engagement

8. Variety of Media posts

9. Having a variety of posts allows for more
connections and reaching different
audiences
 Variety
 Personal
 Health/eating tips
 Humorous
 Motivational

10. Asking audience questions
And responding to questions

11. Are their
communications…

12. Integrated?
 All three channels use same voice
 Similar @’s
 @GoodLifeLNK
 @GoodLifeFitnessChildCare
 @fitnesslincoln
 Facebook pages are more active then other social
channels

13. Strategic?
 No scheduled posts
 Current posts have low interactions
 Twitter cross linked to Facebook page
 Posts do follow trends/holidays
 Lots of videos, generate most response

14. What is their
Social Media
Strategy?

15. Social Media Strategy
 Encourage others to be active
 Create a workout community/positive
atmosphere
 Increase membership sales
 Build and grow brand awareness
 Increase audience engagement

16. Is the strategy evident?
 Mostly yes. Good Life Fitness posts and shares
media that is relevant to it’s business and
follows along with the social media strategy.
 Not evident in their Twitter. Twitter is linked
to owners Facebook and
not all information posted
is relevant or beneficial
to audience.

17. Instagram
@fitnesslincoln

18. Facebook
 Three different specific
pages
 Southwest location
 Southeast location
 Child care
 Multiple weekly
postings

19. More ways
Good Life is
using Social
Media:
 Posting variety of media
 Motivational videos
 Retweeting related
media
 Healthy recipes
 Posting
specials/discounts
 Referral program
rewards
 Marketing towards:
 Young adults-
adults/families
 Middle to upper class

21. Social Media
Improvements?

22. Recommendations to Improve
Effectiveness:
 Eliminate posting same content to
multiple channels
 Competitions that get people
talking/posting
 Show customer love
 Schedule automated posts
 Twitter
 Un-link from Facebook account
 More motivating quotes
 Spark communication/interaction
(likes, rt’s) to boost influence
 Facebook
 Post free content that is useful
 Highlight variety of classes
with pictures/videos
 Use #TBT in creative ways for
engagement
 Instagram
 Weekly workouts/workout of
the day
 Motivation Monday -inspire
and encourage
 More videos (highest
engagement)

23. Citations:
All images came from Good Life Fitness
social media channels