The following presentation details our groups social media marketing campaign, Perkis Fitness. Our goal was to market to college students looking to live healthier lifestyles. We worked through Facebook, Pinterest, and Twitter. Our results are documented in the presentation.
2. Our Campaign
Perkis Fitness:
Using social media platforms to give health
and fitness tips for people who are always on
the go.
Target audience:
Males and females between the ages of 18 and
22.
3. General Goal
Form a two-way relationship with our
audience.
Allow them to share their personal health tips and
experiences with our social media pages, while at
the same time giving them our input and tips.
8. Pinterest summary and future
recommendations
Summary
Perkis Fitness pinned daily
Overall high repinn rate
Consistent notifications throughout campaign
We had an average of 35 pins per board
Recommendations
Create more boards
Follow more users
Get more followers
17. Edgerank
Facebook does not release an Edgerank score
It is based upon:
Affinity, Weight, and Time Decay
18. Facebook summary and future
recommendations
Summary
Facebook was a success and it is evident through the
feedback received from the posts
Steady growth
Consistent and high reach among our target audience
(18-22)
People are more interested in eating tips than fitness
tips
Recommendations
Implement more contests
Keep the conversation going
Get a higher interest in fitness tips
23. Twitter summary and future
recommendations
Summary
Consistent tweets throughout the campaign
Perkis Fitness didn’t receive as many retweets as
hoped
Unfortunately our hashtag was never trending
Recommendations
Encourage followers to retweet
Get more followers
Follow more target audience users rather than fitness
professionals
Encourage more interaction with posts
boards: healthy snacks, fitness tips, healthy meal ideas107 pins: hs=44 pins, 5 followersft=28 pins, 2 followershmi=35 pins, 1 followers We have an overall of 6 followers and are following 13 people
As you can see from the highlights our repinn rate is a little over 50%
Not all cities shown
Not enough people
Not all cities shown
Not all cities shown
Organic, paid, viral, total explanations on facebook
Need more external referrals
Estimate: people who like your page, how many visits you have, amount of engagement with your posts, how relevant you are
Keep the conversation going: post more interactive posts, ask for suggestions, post polls, write people back, implement a crm model Implement contest: get like rate up
As you can see, we integrated our social media platforms with each other to attempt a higher reach and larger audience
