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Weight Watchers Points Plus for Men

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Weight Watchers Points Plus for Men

  1. 1. Join Our Social Media                            for Men too
  2. 2. Increase male interaction Use FIVE social media outlets  to attract males Focus on male target      Weight Watchers... Over 40 years, Weight Watchers has helped people around the world  lose weight  
  3. 3.   Weaknesses Low Male involvement and interaction Well-developed community support, strong social media foundation
  4. 4. <ul><li>Upload Youtube Videos </li></ul>Weight Watchers Men's Club Show Success Community Meeting Integrate
  5. 5. <ul><li>Eating tips </li></ul><ul><li>RT success stories </li></ul>@WeightWatchersMensClub Integrate
  6. 6. 'Weight Watchers Men's Club' Eat this, not that Success stories Integrate
  7. 7. <ul><li>Meetings </li></ul><ul><li>      Grocery stores  </li></ul><ul><li>             Healthy restaurants </li></ul>Integrate
  8. 8. <ul><li>Community meetings, celebrity spokes people </li></ul>
  9. 9. <ul><li>Social Media = </li></ul>
  10. 10. <ul><li>Twitter Re-tweets, @mentions,                                    </li></ul><ul><li>positive and negative #hashtag  </li></ul><ul><li>comments. </li></ul><ul><li>Online Buzz </li></ul><ul><li>Youtube Comments </li></ul>

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