Case study: Global School Of Management Science

Wivenhoe Management Group

Global School of Management Science in Delhi wanted to increase awareness of their new business school and drive admissions. They used mobile vans and kiosks equipped with Bluetooth technology to deliver information about the school and programs directly to users' mobile phones. Over 7,000 people engaged with the activity, generating significant interest and over 350 potential student leads over just 3 days of activations.

Business Technology

Driving enrollment for management course using mobile.

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Activity Summary 7000 + (>80% of TG) Unique users who were engaged with Delhi, India. Location of the campaign 3 days Duration Of the Campaign

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There is a dilemma around whether to fire or retain Mr. Ramesh R. Joshi, a department manager at Nepal Lever Ltd. who has worked there for 25 years. While he is extremely dedicated, knowledgeable, and essential to the company, he is also high-tempered, rude, and belittling towards employees. His behavior has resulted in many complaints and a high employee turnover rate in his department. However, he is nearing retirement in 7 years, so the company must decide whether to fire him immediately or allow him to continue working until his planned retirement.

Multi elementary school security case study. Preventing a "Newtown"

Content Management Case Study

Jerald Burget

Acme produces modems and network cards and wants to improve customer satisfaction by better organizing and delivering technical support information and documentation on their websites. They plan to integrate their separate customer support and main websites onto a single site. This will involve developing content across different departments, conditioning and categorizing existing content, managing workflows, and delivering personalized content to users based on their roles. The new system must support features like content syndication, wireless notifications, load balancing, and caching to improve performance as site traffic increases.

Apple strategic management study case

DixDoor, Direct-Index Solutions

Apple Inc. is a major technology company with $65.23 billion in revenue and 49,400 employees. It designs consumer electronics like the iPhone, iPad, and Mac computers. This case study evaluates Apple's strategy using Porter's 5 Forces, SWOT analysis, and examining its value chain and life cycle. It recommends Apple expand into new regions and widen its marketing to achieve its vision of being the world's most admired company.

Whitepaper Mobile Solutions for the Education Industry

Cygnet Infotech

The education industry finds itself on the tip of a revolution as conventional methods of learning and teaching are rapidly replaced by high-tech learning & training. Today, teachers and students are dynamic and technology savvy and they love to access learning resources from anywhere,anytime.This trend has redefined the entire training and learning process and the way universities, colleges and educational organizations deliver learning solutions.

Blackboard K12 Mobile Webinar August 2010

Blackboard K12 Mobile Webinar August 2010

Amplework Software Pvt. Ltd.

Mobile learning allows learners to access content and training materials anywhere, anytime through their mobile devices. It provides an opportunity to extend learning beyond the classroom and encourage collaboration between learners and trainers. Studies show that mobile learning programs have increased in organizations in recent years and can boost learner engagement and information access. Mobile learning enhances the overall learning experience when used as part of a blended learning approach that combines various methods including classroom, online, and mobile.

Grad Jobs

CAEnterprises

Mobile Apps: Revolutionizing the Future of the Education Industry

Ed-Tech: An Innovation in Education

International Journal of Management, Sciences, Innovation, and Technology IJMSIT

Mahasweta Ghosh Innovation and reinvention is the key factor for any business to succeed. Reinvention is the improvisation made o the innovation considering the key factors of the innovation whether organization or individual. Ed-tech has brought about innovation in the field education. With the emerging of new ideas and technology, learning has become much more fun and interesting. Since the old school method of learning had become monotonous and was harder at times for students to communicate with teachers thus the invention of the newer concept in the field of education is becoming more acceptable for students of every age group. This paper is a brief analysis on how ed-tech has brought changes in the field of education system and in the process of teaching at the same times how it is helping the ed-tech companies to earn profits and role of management in this process. By discussing about the ways and processes by which organization deals with this it sheds light on how management plays a vital role in the entire process at the same time in innovation and reinvention

What are the benefits of education apps?

Nimble Appgenie LLP

Technopreneurship Mobile Application (TMA): A Support Mechanism for Flexible ...

IJITE

- The document describes a study that developed a Technopreneurship Mobile Application (TMA) to support flexible learning delivery for students. - 95 IT students evaluated the application on functionality, reliability, usability, efficiency, and user interface, giving it an overall excellent rating of 4.20. - The application was developed using Android Studio, Visual Studio Code, Indexed DB database, and PHP/JavaScript. It allows students to access lessons, submit assignments, and communicate with teachers.

The Benefits Of Digital Education For Students.pdf

Ravinder Thakur

Edutech Ecosystem Prospering India

eTailing India

Byju's, an Indian mobile learning start-up, expects to become a unicorn company with a billion dollar valuation this year based on over 400,000 students using its app to study school subjects on smartphones. The app has been downloaded over 8 million times since launching in 2015 and converted over 5% of users to paid subscriptions, generating revenues of 60 crore (600 million rupees) last year. The start-up provides K-12 learning apps and programs for competitive exams and has raised $204 million from investors while cracking less than 1% of the potential market.

The Impact of Mobile Apps in Educational Industry.pdf

BYJUS.pdf

SOUMYASINGH241628

- BYJU's is an Indian ed-tech company that provides online educational content and resources through its platform. It was founded in 2011 and now has over 50 million students using its services. - BYJU's aims to bridge gaps in India's education system and help students take initiative in their own learning rather than just focusing on test scores. It provides personalized learning experiences tailored to each student. - To grow its business, BYJU's utilizes various marketing strategies targeted at both students and parents. It also uses analytics of student usage on its AWS infrastructure to further improve personalized learning content.

Coca Cola Recruitment Drive Through Blu Fi

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Challenges and Opportunities for Online Education in India

IJAEMSJORNAL

Considering the rapid change in technology, inevitable changes in education sector are going to happen. A lot or research is taking place to understand the pros and cons of online education in comparison to face to face education. In India, there are a lot of challenges and opportunities for online education. With a comprehensive literature review, in this paper, we have identified key factors which will boost online education in India. We have identified internet penetration; low cost of online education, ease of doing course, initiative by government, employer’s recognition and bridging gap are the key factors the growth of online education. There are certain factors which are creating a hindrance in the growth which include insufficient digital infrastructure, credibility and language used in online education. With the increase in number of internet users in India, the paper also looks into what opportunities are there in future in education sector.

7 Best Ways EdTech Has Impacted Modern Education | Future Education Magazine

It is impossible to deny that Edtech has impacted modern education, as seen by the rise of e-learning, virtual classrooms, and online programs. Around 81 percent of teachers in the United States have acknowledged that their usage of educational technology has significantly advanced in the year 2020 in response to COVID-19. Not only has this revolution made education more accessible, but it has also raised the bar for the quality of education.

Leverage Mobile Technology In Your District

Is it becoming more difficult to keep students and parents engaged and informed of critical information? Discover how Blackboard Mobile Learn can impact teaching and learning and extend online learning by giving students and teachers access to course content, and the ability to view documents in multiple formats, post announcements (teachers), create discussion threads and posts, and comment on blogs and journals. Also, learn about Blackboard Mobile Central - a dynamic communication tool that gives students, parents, and teachers on-demand access to district-wide resources and essential information such as directories, calendars, lunch balances and course schedules on the mobile devices they already own.

E learning app development cost

PLE Conference 2011 - Southampton

Today, cutting-edge technologies are empowering mobile applications as consumers can access digital education at their fingertips. The educational app acts as a virtual bridge between teachers and learners. Although providing and educating others is a great job. On the other hand, you also need to create income that you can make by launching an innovative education and training app. Hiring a top mobile apps development company in Los Angeles with in-depth experience in developing educational apps is a good way to go.

Awarded Special Global Education Tech Leader

ChildLearningLtd

Opportunities and challenges of the use of mobile phone technology in teachin...

RohitTyagi46

PLE in marketing

This document summarizes a presentation about placing personal learning environments (PLEs) at the center of marketing education. It discusses how marketing curriculum and education should respond to changes in technology and the digital skills needed for 21st century careers. The presentation advocates for integrating PLEs into marketing modules through tools like blogs, social networks and online communities to help students manage their lifelong learning. It acknowledges challenges in getting students and staff to embrace new learning approaches but provides examples of students who have successfully used PLEs.

Star TV - Mini Channel on Mobile

Star TV wanted to promote its new shows airing on channels like Star Plus and Star World. It used the location-based mobile solution Buzz to deliver exclusive trailers and promos of upcoming shows to audiences' phones. Buzz hotspots in over 2000 locations across 18 cities provided content from Star's prime channels. The campaign exceeded expectations with over 330,000 engagements in a month and 25% repeat users, demonstrating interest in the mobile content. Buzz allowed Star to measurably engage users in a way not possible through other media.

Chennai Express

The document discusses a case study of the movie Chennai Express' promotional campaign. The film team sought to generate hype for the upcoming movie starring Shah Rukh Khan through unconventional promotions. They partnered with BUZZ to release exclusive movie posters and content at malls and other busy locations. This allowed over 20 million engagements with fans accessing wallpapers and sharing on social media. The campaign was especially successful at Café Coffee Day locations, connecting fans to the movie prior to its release.

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Blackboard K12 Mobile Webinar October 2010

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Leverage Mobile Technology In Your District

E learning app development cost

PLE Conference 2011 - Southampton

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Blackboard K12 Mobile Webinar October 2010

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Star TV - Mini Channel on Mobile

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Samsung Galaxy Note II

Samsung launched the Galaxy Note II smartphone with an innovative stylus called the S-Pen. To demonstrate the phone's unique features, Samsung created print ads that were enabled with Point technology. This allowed readers to interact with their mobile devices to view a 360-degree view of the phone, try the S-Pen features, and share their experience on social media. Over 3 million engagements were recorded from the ads, with 50% of users exploring the phone's 360-degree view and over half of engagers being new to the app. The campaign successfully drove interest in the new phone's features through an interactive mobile experience attached to traditional print ads.

Satyamev Jayate

The document discusses a case study for the Satyamev Jayate talk show in India. The show aimed to generate interest and discussion around social issues. To promote the premiere, the print ad was augmented using Point technology to allow readers to engage with promotional videos and set reminders for the show through their mobile phones. This campaign engaged over 5,000 users in a single day and 53% set reminders, showing generated interest. It also reached a wide audience by supporting many phone models.

Saffola Healthy Heart

The document summarizes a campaign by Saffola to create awareness about heart health through print ads that prompted users to engage with mobile content. The print ads directed users to use their phone's intARact feature, which played a video wishing them a happy birthday and healthier heart. It also included a heart age calculator. This mobile extension generated over 1 lakh website visits and 14k submissions. Most users were males between 26-50 years old. The campaign effectively used mobile to enhance the impact of traditional print advertising and encourage people to pledge to healthier hearts.

Reliance Trends - Virtual Tee Fest

Reliance Trends launched a campaign to promote their spring collection of t-shirts using virtual wear engagement. Users could capture print ads with their mobile camera to access an interactive virtual trial room on their phone where they could try on and compare different designs. This provided 50,000 sqm of virtual trial space at 10% more cost than print alone. 68% of users also accessed offers and store locations. The campaign increased social media impressions by 200% and extended the brand's reach. Reliance gained insights into popular designs and customer demographics. The success demonstrated how print ads can become interactive virtual experiences.

Pond's Let's Pink

Pond's launched a breast cancer awareness campaign called "Let's Pink" to promote awareness through their CSR initiative. They used a front page newspaper ad that consumers could scan with their phone to access additional interactive content like a self-exam video and doctor locator. This transformed the print ad into a digital experience. The campaign engaged over 10,000 people and drove 58% to watch the educational video, achieving Pond's goals of raising awareness and strengthening their consumer relationships through an innovative digital-print integration.

Outlook Cover Page Augmentaion

Outlook magazine wanted to celebrate recognizing India's Greatest by offering an innovative mobile experience for readers beyond print. They enabled their cover page with POINT to allow users to cast votes in a poll and access additional content by capturing the cover page with their phone. This reached more people and encouraged voting. Over 2100 users engaged with the magazine through this, generating over 4500 views of the interactive content and 22% of engagements over the weekend. The magazine found a new interactive way to deliver extra information and attracted over 1000 new users to POINT.

Nissan Evalia

Nissan wanted to promote its new vehicle, the Nissan Evalia, through an interactive digital campaign. The campaign allowed users to access a 360 degree view of the car, ringtones, website access, pricing information and test drive booking by scanning a logo on print ads using their mobile phones. Over 14 lakh engagement seconds were recorded and 42% of consumers viewed the car through the 360 degree experience. The campaign successfully delivered experiential marketing benefits through traditional media and achieved both brand building and response generation.

Hyundai Case Studies

Hyundai launched new models Verna and EON in India to enter new segments. Verna was offered at varying price points through different engine options. A mobile campaign was created to promote Verna and EON, providing information and videos to users through widgets accessed via print ads. The campaign achieved over 26,000 engagements and high website and video viewing rates. It successfully reached the target audience and generated brand awareness and sales leads in a cost-effective manner.

Ford India Case Study

Ford India was established in 1995 and manufactures vehicles in India. It launched the Ford Figo and Endeavour targeting the Indian market. Ford invested in print media but found it lacked interactivity. It augmented print ads to provide engaging mobile content like videos to users, creating a more personal experience. This witnessed over 48,000 interactions and 80% of users accessed additional information. It was the first time static ads were converted into interactive engagement generating more value and deeper audience connections.

Vikram Hospitals - Augmenting Advertorials

Vikram Hospitals planned a series of print advertorials to create awareness about treatments for various ailments. They augmented the advertorials to provide deeper insights and information that readers could access using an image recognition app. This allowed readers to learn symptoms, treatments, patient testimonials and details about procedures from their mobile devices. It delivered a higher impact than other integrations by giving readers access to doctor contacts and building confidence in Vikram Hospital's ability to treat patients beyond typical care.

Big Bazaar

Big Bazaar, an Indian hypermarket chain, wanted to promote a public holiday sale using innovative digital methods. They augmented a print ad with a code prompting users to engage via mobile to access sale details, participate in contests to win vouchers, and watch promotional videos. Over 11,000 engagements occurred, exceeding other media outreach. The interactive ad informed customers of offers to help drive store foot traffic during the special sale.

Times Property - Home affairs

Times Property organized a two-day real estate expo called Home Affairs to showcase properties from over 40 developers. They wanted to promote the expo and drive more visitors to properties. Their solution was a mobile app that allowed users to scan real estate ads from the newspaper to view videos and details of properties, compare options, and contact realtors. On the first day, 23 ads were scanned over 28,500 times for a total of 3,000 hours of virtual property tours. 20% of users who engaged contacted realtors. The campaign was highly successful in marketing properties.

Loius Philippe

Louis Philippe, a luxury brand, wanted to drive readers of its print ads for its autumn/winter collection to visit stores. It augmented the print ads to include a mobile experience where users could watch a video about the brand and locate the nearest store by map, call, or email from their phone. This mobile solution drove over 53% of users who watched the video to find a nearby store, engaged 97% of users who were new to the brand, and achieved high engagement levels, demonstrating the success of using mobile to generate interest and in-store visits.

RCB @ IPL 5

Royal Challengers Bangalore wanted to leverage the Indian Premier League cricket tournament to increase brand awareness and connect with fans. They created a mobile app that allowed fans at the stadium to upload photos, participate in discussions and quizzes, and view live highlights - creating an exclusive digital experience. Only those at the stadium could post, but others could view posts on social media, giving fans a way to share their experience. This highly engaged fans at the matches, with over 50,000 recorded interactions, far more than social media for the same games. The app succeeded in building brand loyalty and new fan engagement behaviors.

Louise Philippe - Driving Walk-ins

Louis Philippe, an apparel brand, wanted to increase foot traffic during an end-of-season sale. They deployed a mobile advertising campaign on Buzz that delivered coupons for an additional 5% discount to consumers within 1 km of Louis Philippe stores. Over 41,000 engagements occurred in just 4 days, and 41% of users who received coupons redeemed them, spending an average of Rs. 4,000 each. The campaign resulted in Rs. 20.5 lakh in sales from coupon redemptions, outperforming other marketing channels.

10 million ears refreshed

Coca Cola launched Coke Studio, a music fusion show, to create brand awareness and a unique experience. Though the campaign was not well integrated with points of consumption, integrating it could have strengthened brand connections. The solution involved prompting consumers at Coke partner locations to download wallpapers, videos and audio from Coke Studio on their phones, with customized content for different phones. This ensured high reach and engagement at zero cost. Regularly updating the content catalogue kept consumers returning for fresh content and engaging more with the brand in a positive cycle. Results included over 10 million downloads, each user engaging with an average of 4 pieces of content, and 45% of consumers returning looking for more Coke Studio content.

Coke Open Happiness

Coca Cola launched Coke Open Happiness Season 2 to provide music, sports, and entertainment content to consumers for free at malls and recreation areas on their mobile phones. The campaign allowed users to download wallpapers, videos, and music from Coke Studio Season 1 and sporting events. Over 10 million people engaged with the content, with each user interacting with an average of 7 pieces. The integration of social media increased brand awareness and the number of people experiencing the content on mobile exceeded other media. The campaign demonstrated how brands can leverage mobile entertainment to connect with consumers.

Buzz Case Studies