This is a short presentation on how I managed to generate monthly qualified leads worth over 40.000 euro for DB Schenker, using paid advertising and SEO.

1. DBSCHENKER
CASESTUDY

2. HowIgenerated
qualifiedleads
40.000€

3. 1
Situation
overview
3
Results
generated
2
Strategy&
tactics

4. 1
Situation
overview

5. 100mil.euro
turnoverlengthyprocesses
lackofdigitalinnovation
DB Schenkerwasrunning a very
solid business with an annual
turnoverofover100mil.Euro,and
thatonlyontheRomanianmarket.
TThe company was generating
business opportunities mainly
through networking at business
events and tradeshows, and by
buildinga good relationship with
themaininstitutionsactiveinthis
field.

6. 2
Strategy&
tactics

7. expand
awareness
validateandthenscale
builtaProofofConcept
TheGoalwastobuildthestructure
forDBSchenkertoimproveexpand
theirawarenessinamarketwith
newcompaniesinneedofcargo
transportationsolutions.
TTo build a solution for a
multinational company with no
historyindigitalinnovation,Iknew
thatweneededtofirstset-upaPoC
(ProofofConcept),validate the
idea,andthenscaleittoincludeall
theothermarketinginitiatives.

8. 20.000€
leads
paidadvertisingandSEO
workwiththeSalesteam
FirstI’veusedpaidadvertising,the
Google Search Network. To
understand what is the ideal
customerand how the leadsare
validated,IworkedwiththeSales
Team andProductManagers.
AfterAfterreaching20.000euroworthof
qualified leads monthly, I also
implemented SEO optimization
campaigns, set-up the content
strategyforSocialMedia,andatthe
sametime,workingalongsidethe
Salesteam to understand and to
impimprovetheconversionfunnel.

9. 3
Results
generated

10. 40.000€
qualified
leads
The main KPIs was the value of
monthlyqualifiedleadsandtheSERP
rankings for the company’s main
solutions,forthe.rodomain.
AfterAfter3monthsofoptimizationand
SEO,the campaign wasgenerating
monthlyqualified leadsworth over
40.000euro,andrankedfirstpage
forthefirsttwosolutions(roadand
oceantransport-ro)-theRomanian
localwebsitewasmerged with the
internationalinternationalwebsiteanditisnow
beenredirectedtothelatter.

11. THANKYOU!DANIEL|PIRCIU
www.danielpirciu.com
danielpirciu@gmail.com