Introduction to marketing
•
0 likes•380 views
Introduction to marketing The SENSES project co-funded by the European Union funds (ERDF and IPA) For more information check the official website: http://www.interreg-danube.eu/senses
Report
Share
Report
Share
Recommended
Digital Africa growth program
The Digital Africa Growth Program aims to help Finnish ICT companies grow their business in Africa through activities like training workshops, coaching, identifying opportunities, and strengthening marketing and sales competencies. The program focuses on entering target African markets together and utilizing cooperation and networking. Its goals are to help 30-40 companies develop internationalization plans, close initial business deals in sub-Saharan Africa, and eventually expand sales further in Africa and into new markets and customer segments over the course of 2.5 years.
CV_Csilla_Nemeth
Csilla Németh has over 30 years of experience in sales, marketing, and product management roles. She is currently the Sales Manager at Color Pack Zrt, where she is responsible for opening new export territories and finding packaging partners. Previously, she held several sales, marketing, and product support roles in the medical device industry, including at Vitrolife Kft and Cryo Management/Vitrolife Kft. She has strong skills in sales management, marketing, customer service, and supply chain management. Németh is fluent in English and Russian and has a professional level of German and Italian.
Case study - DB Schenker
This is a short presentation on how I managed to generate monthly qualified leads worth over 40.000 euro for DB Schenker, using paid advertising and SEO.
CV 3 2016 En
Maud POLLIER has over 20 years of experience in business development, sales management, and coaching startups in international markets. She has worked with companies in industries such as IT, electronics, logistics, and air freight. Some of her responsibilities have included managing key accounts, developing sales strategies, launching new products and subsidiaries, and providing strategic coaching to startups. She is fluent in English, French, and Spanish.
Lauri Lakiasuo Project Portfolio
1. The document describes a business project from 2011-2013 to create a start-up company called Trading House Ciparc that would provide sales and consulting services for Nordic start-up and small-to-medium enterprises in the field of resilience.
2. The project aimed to build a Nordic brand and sales model by partnering with resilience-related companies in Finland and other Nordic countries to help them expand their global market presence and sales operations.
3. Trading House Ciparc's business model was based on involving customers early in partners' research and development processes and building relationships to develop customized solutions and sales globally through the partner network.
Enrico Dal Fior_resume
The document is a resume for Enrico Dal Fior, an Italian marketing internship seeker. He has a strong work ethic and accomplishments including developing marketing plans and websites. He has a bachelor's degree in economics and management from Università Cà Foscari Venezia and marketing and project management certifications from University of California, Irvine Extension. His work experience includes marketing, sales, and supply chain roles in Italy and the United States. He is highly dedicated to motocross and interested in psychology and movies.
Euro-FEM Module 10 : Attracting funding
This document provides information about a training course for women entrepreneurs within the Euro-FEM project funded by the European Union. The training will take place online over 4 hours and cover attracting funding sources in the EU, including structural funds, financial instruments for startups, and the process for participating in European projects. The training will be led by Irene Otero Rodriguez, an experienced consultant specialized in business creation and internationalization.
Varga Martin_cv
Martin Varga is seeking a position to apply his knowledge and experience. He has over 5 years of experience in sales and account management roles. Currently he works as a Key Account Manager for Intersilesia McBride Polska Sp. z.o.o., where he focuses on growing existing clients, private label products, and creating reports. Previously he was a Sales Manager at Prezentex Kft., coordinating Hungarian production and international trade. He also held a Sales Intern role there and studied International Economics at Budapest Business School.
Recommended
Digital Africa growth program
The Digital Africa Growth Program aims to help Finnish ICT companies grow their business in Africa through activities like training workshops, coaching, identifying opportunities, and strengthening marketing and sales competencies. The program focuses on entering target African markets together and utilizing cooperation and networking. Its goals are to help 30-40 companies develop internationalization plans, close initial business deals in sub-Saharan Africa, and eventually expand sales further in Africa and into new markets and customer segments over the course of 2.5 years.
CV_Csilla_Nemeth
Csilla Németh has over 30 years of experience in sales, marketing, and product management roles. She is currently the Sales Manager at Color Pack Zrt, where she is responsible for opening new export territories and finding packaging partners. Previously, she held several sales, marketing, and product support roles in the medical device industry, including at Vitrolife Kft and Cryo Management/Vitrolife Kft. She has strong skills in sales management, marketing, customer service, and supply chain management. Németh is fluent in English and Russian and has a professional level of German and Italian.
Case study - DB Schenker
This is a short presentation on how I managed to generate monthly qualified leads worth over 40.000 euro for DB Schenker, using paid advertising and SEO.
CV 3 2016 En
Maud POLLIER has over 20 years of experience in business development, sales management, and coaching startups in international markets. She has worked with companies in industries such as IT, electronics, logistics, and air freight. Some of her responsibilities have included managing key accounts, developing sales strategies, launching new products and subsidiaries, and providing strategic coaching to startups. She is fluent in English, French, and Spanish.
Lauri Lakiasuo Project Portfolio
1. The document describes a business project from 2011-2013 to create a start-up company called Trading House Ciparc that would provide sales and consulting services for Nordic start-up and small-to-medium enterprises in the field of resilience.
2. The project aimed to build a Nordic brand and sales model by partnering with resilience-related companies in Finland and other Nordic countries to help them expand their global market presence and sales operations.
3. Trading House Ciparc's business model was based on involving customers early in partners' research and development processes and building relationships to develop customized solutions and sales globally through the partner network.
Enrico Dal Fior_resume
The document is a resume for Enrico Dal Fior, an Italian marketing internship seeker. He has a strong work ethic and accomplishments including developing marketing plans and websites. He has a bachelor's degree in economics and management from Università Cà Foscari Venezia and marketing and project management certifications from University of California, Irvine Extension. His work experience includes marketing, sales, and supply chain roles in Italy and the United States. He is highly dedicated to motocross and interested in psychology and movies.
Euro-FEM Module 10 : Attracting funding
This document provides information about a training course for women entrepreneurs within the Euro-FEM project funded by the European Union. The training will take place online over 4 hours and cover attracting funding sources in the EU, including structural funds, financial instruments for startups, and the process for participating in European projects. The training will be led by Irene Otero Rodriguez, an experienced consultant specialized in business creation and internationalization.
Varga Martin_cv
Martin Varga is seeking a position to apply his knowledge and experience. He has over 5 years of experience in sales and account management roles. Currently he works as a Key Account Manager for Intersilesia McBride Polska Sp. z.o.o., where he focuses on growing existing clients, private label products, and creating reports. Previously he was a Sales Manager at Prezentex Kft., coordinating Hungarian production and international trade. He also held a Sales Intern role there and studied International Economics at Budapest Business School.
How Information (Data!) can help your Creative Business - by David Furmage, P...
This initiative is financed by the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage competitiveness among European enterprises. Cluster 2020 is testing new ideas to help creative businesses in the UK, France and Germany grow in smart and sustainable ways through increased access to finance, voucher schemes, cluster excellence initiatives, and a policy platform. The document discusses using smart data to help small and medium enterprises gain competitive advantages, with case studies of data projects underway in Birmingham and Manchester.
Where is the New growth for Creative Businesses? Next Generation Clusters & B...
Cluster 2020 - supporting creative businesses
http://www.cluster2020live.eu
http://www.howtogrow.eu/ecia/project/cluster2020/
twitter: cluster_2020
The European Creative Industries Alliance (ECIA): http://www.eciaplatform.eu/
ECIA - Presentation by Edgar Garcia Casellas (Barcelona 6 juny 2013)
Presentations of the ECIA's Policy Learning Platform meeting on June 5th and 6th, 2013 in Barcelona. The conference focused on Access to Finance.
The European Creative Industries Alliance (ECIA): http://www.eciaplatform.eu/
International Marketing Group Presentation
International Marketing Group is a market research and consulting firm based in Ukraine. It has over 15 years of experience conducting market research projects and providing strategic consulting services. Some of its major clients include Shell, Total, Siemens and Lukoil. The document outlines IMG's services, capabilities, case studies and experience in areas like B2B research, marketing strategy, brand development and training.
Developing Next Generation Clusters & Business Support - by ECIA Cluster 2020
Cluster 2020 - supporting creative businesses
http://www.cluster2020live.eu
http://www.howtogrow.eu/ecia/project/cluster2020/
twitter: cluster_2020
The European Creative Industries Alliance (ECIA): http://www.eciaplatform.eu/
European Funds Financial Management Mario Borisic
The document provides an overview of a training on obtaining and managing European funds. It outlines 5 daily topics that will be covered over the 5 day training: 1) an introduction to European funds and eligibility, 2) examples of successful marketing projects funded by European funds, 3) the application process, 4) available EU funds for Serbia 2007-2013, and 5) the application process and examples of best practices. Each day will provide objectives and content related to understanding and accessing European funds.
David Furmage: Cluster 2020 - Next generation business support
Presentation by David Furmage during the Parallel Session on Cluster Excellence & Internationalisation @ ECIA Closing Conference on November 27 2014 in Amsterdam (The Netherlands).
Brochure about SME Instrument in Horizon 2020 programme
Businesses can now get EU funding and support for innovation projects that will help them develop and expand into other countries – in Europe and beyond.
The funding is available through the SME Instrument, part of the EU's Horizon 2020 programme.
The SME Instrument offers small and medium-sized businesses:
- funding for innovation projects in two phases
concept and feasibility assessment phase (phase 1);
- innovation project (phase 2);
- support services to help you make money from your innovation, including help accessing private financing–commercialisation (phase 3);
- coaching – to enhance the firm's innovation capacity and help align the project to strategic business needs.
To qualify for funding or other support, a project must fit one of the current bottom-up SME Instrument topics.
Innovation Kitchen - 2018 SME Instrument Impact Report Highlights
Innovation Kitchen - 2018 SME Instrument Impact Report HighlightsEuropean Commission - Executive Agency for SMEs (EASME)
The SME Instrument supports ingenious and innovative small businesses with non-dilutive funding and business acceleration services. The 2018 edition of Impact Report Highlights reveals the ins and outs of the programme and presents you its best successes.Managing regional investment funds (Agorada16)
My presentation to Agorada16 on our experience with managing regional investment funds, and some early results from the Eurada-META Spring Survey of Managing Authorities.
More information on my blog: https://www.linkedin.com/pulse/improving-use-europes-financial-instruments-luigi-amati
UK - Workshop Amsterdam - 3 October 2014
On the 3rd of October the Amsterdam Economic Board organized a workshop for European policymakers within the creative industries. Representatives from 11 different European cities and regions participated in this workshop.
Branding eng
The document provides an overview of branding and marketing services offered by a company in Kiev, Ukraine in 2014. It describes complex and lite versions of branding that include market research, brand positioning, visual identity development, testing and management. Case studies are presented showing experience developing brands for various industries. Contact information is also included.
Cv Dr. Mostafa Abdel Azim April 2015
This document contains the resume of Dr. Mostafa Abdel Azim. It lists his contact information, objective of obtaining a college professor position, and extensive work experience in marketing management, training, and consulting roles over 20 years. It also provides details of his education, including a Doctorate in Marketing from Ain Shams University in 2011. The resume highlights his past role as Marketing Director at Electrostar Home Appliances, where he was responsible for marketing planning, sales analysis, advertising, sales support, market research, and competitor surveys.
Cv Dr. Mostafa Abdel Azim April 2015
This document contains the resume of Dr. Mostafa Abdel Azim. It lists his contact information, objective of obtaining a college professor position, and extensive work experience in marketing management, training, and consulting roles over 20 years. It also provides details of his education, including a Doctorate in Marketing from Ain Shams University in 2011. The resume highlights his past role as Marketing Director at Electrostar Home Appliances, where he was responsible for marketing planning, sales analysis, advertising, sales support, market research, and competitor surveys.
European Marketing Agenda 2022
This document outlines the key topics and challenges for marketing in Europe in 2022 based on a survey of nearly 6,000 marketing/sales managers. The top issues identified include digital marketing, customer experience management, content marketing, and data analytics. While individual digital tools are understood, the challenges lie in orchestrating cross-functional teams and taking a data-driven, personalized approach across all customer touchpoints. Successfully addressing these topics requires integrating strategies, overcoming organizational barriers, and developing the needed competencies from the strategic to implementation levels.
Technology startups how to and lessons learnt chania feb2016
The document discusses key considerations for technology startups, including 6 questions entrepreneurs should answer about their product, market, team, investment requirements, and exit strategy. It emphasizes the importance of solving a significant problem, clearly defining the target market size and competition, trusting the capabilities of the founding team, and doing thorough homework before approaching investors to secure funding. Entrepreneurs are advised to advance their idea into a product and prove its potential without funding if possible, as it builds credibility and reduces dilution of the founder's ownership.
B2B Marketing Awards Winner - Lead Generation Factory by Atos
Our work with Atos on the Lead Generation Factory was rewarded with the trophy for Most Commercially Successful Campaign at the 2015 B2B Marketing Awards. Here is our submission.
European financing schemes under h2020 & cosme - Workshop on Juncker plan - B...
European financing schemes under h2020 & cosme - Workshop on Juncker plan - B...Rodolphe d'Udekem d'Acoz
The document summarizes various European financing schemes available through programs like COSME and Horizon 2020. It provides an overview of 14 main schemes, describing their purpose, financing details, availability, budget and target recipients. It also notes limited access to these schemes in Belgium and calls for more effort to market schemes to intermediaries and make public funds available to match EU financing.Cyk kick off 12 6 2015 presentation for sharing
The document provides an agenda and information for an event on capitalizing knowledge through an industrial internet growth program in Finland. The agenda includes sessions on setting the scene for Team Finland growth programs, an overview of the Capitalize Your Knowledge growth program, perspectives from Tekes and a participating company, and discussions on business opportunities in Finland, Germany, and the US. The growth program aims to help 30-40 companies expand internationally over three years through activities like export camps, trade shows, and developing international business models and sales capabilities. The program metrics include targets for company participation, events abroad, media visibility, and growth in sales, jobs, and exports for participating companies.
Cyk kick off 12 6 2015 presentation for sharing
The document provides an agenda and information for an event on capitalizing knowledge through an industrial internet growth program in Finland. The agenda includes sessions on setting the scene for Team Finland growth programs, an overview of the Capitalize Your Knowledge growth program, perspectives from Tekes and a participating company, and discussions on business opportunities in Finland, Germany, and the US. The growth program aims to help 30-40 companies expand internationally over three years through activities like export camps, trade shows, and developing international business models and sales capabilities. The program metrics include targets for company participation, events abroad, media visibility, and growth in sales, jobs, and exports for participating companies.
Module 3.1 - Sales and pipeline management
Module 3.1 - Sales and pipeline management
The SENSES project co-funded by the European Union funds (ERDF and IPA)
For more information check the official website: http://www.interreg-danube.eu/senses
Module 3.2 - International sales
Module 3.2 - International sales
The SENSES project co-funded by the European Union funds (ERDF and IPA)
For more information check the official website: http://www.interreg-danube.eu/senses
More Related Content
Similar to Introduction to marketing
How Information (Data!) can help your Creative Business - by David Furmage, P...
This initiative is financed by the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage competitiveness among European enterprises. Cluster 2020 is testing new ideas to help creative businesses in the UK, France and Germany grow in smart and sustainable ways through increased access to finance, voucher schemes, cluster excellence initiatives, and a policy platform. The document discusses using smart data to help small and medium enterprises gain competitive advantages, with case studies of data projects underway in Birmingham and Manchester.
Where is the New growth for Creative Businesses? Next Generation Clusters & B...
Cluster 2020 - supporting creative businesses
http://www.cluster2020live.eu
http://www.howtogrow.eu/ecia/project/cluster2020/
twitter: cluster_2020
The European Creative Industries Alliance (ECIA): http://www.eciaplatform.eu/
ECIA - Presentation by Edgar Garcia Casellas (Barcelona 6 juny 2013)
Presentations of the ECIA's Policy Learning Platform meeting on June 5th and 6th, 2013 in Barcelona. The conference focused on Access to Finance.
The European Creative Industries Alliance (ECIA): http://www.eciaplatform.eu/
International Marketing Group Presentation
International Marketing Group is a market research and consulting firm based in Ukraine. It has over 15 years of experience conducting market research projects and providing strategic consulting services. Some of its major clients include Shell, Total, Siemens and Lukoil. The document outlines IMG's services, capabilities, case studies and experience in areas like B2B research, marketing strategy, brand development and training.
Developing Next Generation Clusters & Business Support - by ECIA Cluster 2020
Cluster 2020 - supporting creative businesses
http://www.cluster2020live.eu
http://www.howtogrow.eu/ecia/project/cluster2020/
twitter: cluster_2020
The European Creative Industries Alliance (ECIA): http://www.eciaplatform.eu/
European Funds Financial Management Mario Borisic
The document provides an overview of a training on obtaining and managing European funds. It outlines 5 daily topics that will be covered over the 5 day training: 1) an introduction to European funds and eligibility, 2) examples of successful marketing projects funded by European funds, 3) the application process, 4) available EU funds for Serbia 2007-2013, and 5) the application process and examples of best practices. Each day will provide objectives and content related to understanding and accessing European funds.
David Furmage: Cluster 2020 - Next generation business support
Presentation by David Furmage during the Parallel Session on Cluster Excellence & Internationalisation @ ECIA Closing Conference on November 27 2014 in Amsterdam (The Netherlands).
Brochure about SME Instrument in Horizon 2020 programme
Businesses can now get EU funding and support for innovation projects that will help them develop and expand into other countries – in Europe and beyond.
The funding is available through the SME Instrument, part of the EU's Horizon 2020 programme.
The SME Instrument offers small and medium-sized businesses:
- funding for innovation projects in two phases
concept and feasibility assessment phase (phase 1);
- innovation project (phase 2);
- support services to help you make money from your innovation, including help accessing private financing–commercialisation (phase 3);
- coaching – to enhance the firm's innovation capacity and help align the project to strategic business needs.
To qualify for funding or other support, a project must fit one of the current bottom-up SME Instrument topics.
Innovation Kitchen - 2018 SME Instrument Impact Report Highlights
Innovation Kitchen - 2018 SME Instrument Impact Report HighlightsEuropean Commission - Executive Agency for SMEs (EASME)
The SME Instrument supports ingenious and innovative small businesses with non-dilutive funding and business acceleration services. The 2018 edition of Impact Report Highlights reveals the ins and outs of the programme and presents you its best successes.Managing regional investment funds (Agorada16)
My presentation to Agorada16 on our experience with managing regional investment funds, and some early results from the Eurada-META Spring Survey of Managing Authorities.
More information on my blog: https://www.linkedin.com/pulse/improving-use-europes-financial-instruments-luigi-amati
UK - Workshop Amsterdam - 3 October 2014
On the 3rd of October the Amsterdam Economic Board organized a workshop for European policymakers within the creative industries. Representatives from 11 different European cities and regions participated in this workshop.
Branding eng
The document provides an overview of branding and marketing services offered by a company in Kiev, Ukraine in 2014. It describes complex and lite versions of branding that include market research, brand positioning, visual identity development, testing and management. Case studies are presented showing experience developing brands for various industries. Contact information is also included.
Cv Dr. Mostafa Abdel Azim April 2015
This document contains the resume of Dr. Mostafa Abdel Azim. It lists his contact information, objective of obtaining a college professor position, and extensive work experience in marketing management, training, and consulting roles over 20 years. It also provides details of his education, including a Doctorate in Marketing from Ain Shams University in 2011. The resume highlights his past role as Marketing Director at Electrostar Home Appliances, where he was responsible for marketing planning, sales analysis, advertising, sales support, market research, and competitor surveys.
Cv Dr. Mostafa Abdel Azim April 2015
This document contains the resume of Dr. Mostafa Abdel Azim. It lists his contact information, objective of obtaining a college professor position, and extensive work experience in marketing management, training, and consulting roles over 20 years. It also provides details of his education, including a Doctorate in Marketing from Ain Shams University in 2011. The resume highlights his past role as Marketing Director at Electrostar Home Appliances, where he was responsible for marketing planning, sales analysis, advertising, sales support, market research, and competitor surveys.
European Marketing Agenda 2022
This document outlines the key topics and challenges for marketing in Europe in 2022 based on a survey of nearly 6,000 marketing/sales managers. The top issues identified include digital marketing, customer experience management, content marketing, and data analytics. While individual digital tools are understood, the challenges lie in orchestrating cross-functional teams and taking a data-driven, personalized approach across all customer touchpoints. Successfully addressing these topics requires integrating strategies, overcoming organizational barriers, and developing the needed competencies from the strategic to implementation levels.
Technology startups how to and lessons learnt chania feb2016
The document discusses key considerations for technology startups, including 6 questions entrepreneurs should answer about their product, market, team, investment requirements, and exit strategy. It emphasizes the importance of solving a significant problem, clearly defining the target market size and competition, trusting the capabilities of the founding team, and doing thorough homework before approaching investors to secure funding. Entrepreneurs are advised to advance their idea into a product and prove its potential without funding if possible, as it builds credibility and reduces dilution of the founder's ownership.
B2B Marketing Awards Winner - Lead Generation Factory by Atos
Our work with Atos on the Lead Generation Factory was rewarded with the trophy for Most Commercially Successful Campaign at the 2015 B2B Marketing Awards. Here is our submission.
European financing schemes under h2020 & cosme - Workshop on Juncker plan - B...
European financing schemes under h2020 & cosme - Workshop on Juncker plan - B...Rodolphe d'Udekem d'Acoz
The document summarizes various European financing schemes available through programs like COSME and Horizon 2020. It provides an overview of 14 main schemes, describing their purpose, financing details, availability, budget and target recipients. It also notes limited access to these schemes in Belgium and calls for more effort to market schemes to intermediaries and make public funds available to match EU financing.Cyk kick off 12 6 2015 presentation for sharing
The document provides an agenda and information for an event on capitalizing knowledge through an industrial internet growth program in Finland. The agenda includes sessions on setting the scene for Team Finland growth programs, an overview of the Capitalize Your Knowledge growth program, perspectives from Tekes and a participating company, and discussions on business opportunities in Finland, Germany, and the US. The growth program aims to help 30-40 companies expand internationally over three years through activities like export camps, trade shows, and developing international business models and sales capabilities. The program metrics include targets for company participation, events abroad, media visibility, and growth in sales, jobs, and exports for participating companies.
Cyk kick off 12 6 2015 presentation for sharing
The document provides an agenda and information for an event on capitalizing knowledge through an industrial internet growth program in Finland. The agenda includes sessions on setting the scene for Team Finland growth programs, an overview of the Capitalize Your Knowledge growth program, perspectives from Tekes and a participating company, and discussions on business opportunities in Finland, Germany, and the US. The growth program aims to help 30-40 companies expand internationally over three years through activities like export camps, trade shows, and developing international business models and sales capabilities. The program metrics include targets for company participation, events abroad, media visibility, and growth in sales, jobs, and exports for participating companies.
Similar to Introduction to marketing (20)
How Information (Data!) can help your Creative Business - by David Furmage, P...
How Information (Data!) can help your Creative Business - by David Furmage, P...
Where is the New growth for Creative Businesses? Next Generation Clusters & B...
Where is the New growth for Creative Businesses? Next Generation Clusters & B...
ECIA - Presentation by Edgar Garcia Casellas (Barcelona 6 juny 2013)
ECIA - Presentation by Edgar Garcia Casellas (Barcelona 6 juny 2013)
Developing Next Generation Clusters & Business Support - by ECIA Cluster 2020
Developing Next Generation Clusters & Business Support - by ECIA Cluster 2020
David Furmage: Cluster 2020 - Next generation business support
David Furmage: Cluster 2020 - Next generation business support
Brochure about SME Instrument in Horizon 2020 programme
Brochure about SME Instrument in Horizon 2020 programme
Innovation Kitchen - 2018 SME Instrument Impact Report Highlights
Innovation Kitchen - 2018 SME Instrument Impact Report Highlights
Technology startups how to and lessons learnt chania feb2016
Technology startups how to and lessons learnt chania feb2016
B2B Marketing Awards Winner - Lead Generation Factory by Atos
B2B Marketing Awards Winner - Lead Generation Factory by Atos
European financing schemes under h2020 & cosme - Workshop on Juncker plan - B...
European financing schemes under h2020 & cosme - Workshop on Juncker plan - B...
More from szpinter
Module 3.1 - Sales and pipeline management
Module 3.1 - Sales and pipeline management
The SENSES project co-funded by the European Union funds (ERDF and IPA)
For more information check the official website: http://www.interreg-danube.eu/senses
Module 3.2 - International sales
Module 3.2 - International sales
The SENSES project co-funded by the European Union funds (ERDF and IPA)
For more information check the official website: http://www.interreg-danube.eu/senses
Module 6 - Basical knowledge on intellectual property protection in social e...
Module 6 - Basical knowledge on intellectual property protection in social enterprises
The SENSES project co-funded by the European Union funds (ERDF and IPA)
For more information check the official website: http://www.interreg-danube.eu/senses
Module 5.2 - Financial sustainability
Module 5.2 - Financial sustainability
The SENSES project co-funded by the European Union funds (ERDF and IPA)
For more information check the official website: http://www.interreg-danube.eu/senses
Module 5.1 - Managing finances and increasing profitability
This document provides an overview of financial management topics for social enterprises, including the importance of financial planning, forecasting, and projections. It discusses start-up costs, pricing strategies, break-even analysis, revenue and expense projections, and financial systems. Financial information is crucial for understanding viability, managing costs and cash flow, and making sound business decisions. Forecasting sales, costs, and profits allows owners to anticipate risks and set realistic goals and timelines.
Module 4.3 - Human Resources management
Module 4.3 - Human Resources management
The SENSES project co-funded by the European Union funds (ERDF and IPA)
For more information check the official website: http://www.interreg-danube.eu/senses
Module 4.2 - Performance management
Module 4.2 - Performance management
The SENSES project co-funded by the European Union funds (ERDF and IPA)
For more information check the official website: http://www.interreg-danube.eu/senses
Module 4.1 - Operation management
Module 4.1 - Operation management
The SENSES project co-funded by the European Union funds (ERDF and IPA)
For more information check the official website: http://www.interreg-danube.eu/senses
Module 2.1 - Situation analysis and marketing information sources
Module 2.1 - Situation analysis and marketing information sources
The SENSES project co-funded by the European Union funds (ERDF and IPA)
For more information check the official website: http://www.interreg-danube.eu/senses
Module 2.1 - Marketing mix 2
Module 2.1 - Marketing mix 2
The SENSES project co-funded by the European Union funds (ERDF and IPA)
For more information check the official website: http://www.interreg-danube.eu/senses
Module 2.1 - Marketing mix 1
Module 2.1 - Marketing mix 1
The SENSES project co-funded by the European Union funds (ERDF and IPA)
For more information check the official website: http://www.interreg-danube.eu/senses
Module 2.1 - Market targeting and segmentation
Module 2.1 - Market targeting and segmentation
The SENSES project co-funded by the European Union funds (ERDF and IPA)
For more information check the official website: http://www.interreg-danube.eu/senses
Introduction - about social entrepreneurship
Introduction - about social entrepreneurship
The SENSES project co-funded by the European Union funds (ERDF and IPA)
For more information check the official website: http://www.interreg-danube.eu/senses
Module 1 – Creating social change by successful entrepreneurship Social busin...
This document is a training module on design thinking for social enterprises. It introduces design thinking and the business model canvas as tools to help social enterprises establish new opportunities and access new markets. The module is delivered by experts from SAP and IFKA to guide participants through the process of social entrepreneurship from idea to market, applying design thinking methodology and the business model canvas to finalize business plans and launch operations. The training covers concepts like social entrepreneurship, business model design, customer segmentation, value propositions, revenue streams, and uses videos and examples to illustrate how design thinking can help solve social problems.
More from szpinter (14)
Module 6 - Basical knowledge on intellectual property protection in social e...
Module 6 - Basical knowledge on intellectual property protection in social e...
Module 5.1 - Managing finances and increasing profitability
Module 5.1 - Managing finances and increasing profitability
Module 2.1 - Situation analysis and marketing information sources
Module 2.1 - Situation analysis and marketing information sources
Module 1 – Creating social change by successful entrepreneurship Social busin...
Module 1 – Creating social change by successful entrepreneurship Social busin...
Introduction to marketing
- 1. Module 2 EFFECTIVE MARKETING TOOLS FOR SOCIAL ENTERPRISES REDEA Public Institution for the Development of the Međimurje County - CROATIA 2018 Project co-funded by the European Union funds (ERDF and IPA)
- 2. Marketing – Why is it important? Stopping advertising to save money is like stopping your watch to save time. - Henry Ford Project co-funded by the European Union funds (ERDF and IPA)
- 3. MARKETING definition Project co-funded by the European Union funds (ERDF and IPA) Customers: - Want stuff - Want to trust suppliers Companies: - Want profit - Want repeated business
- 4. The marketing triangle Project co-funded by the European Union funds (ERDF and IPA)
- 5. The marketing triangle Project co-funded by the European Union funds (ERDF and IPA) Customers EnterpriseCompetitors
- 6. … so marketing is Project co-funded by the European Union funds (ERDF and IPA) collecting information: market research identifying the target group or groups - segmentation satisfying customers’ needs: positioning, marketing mix (4P) generating profit: financial planning
- 7. PESTEL analysis Project co-funded by the European Union funds (ERDF and IPA) Understanding the external environment that may impact business
- 8. Boston Consulting Group matrix Project co-funded by the European Union funds (ERDF and IPA) Determining strengths of business units and choosing course of action
- 9. Consumer decision making process Project co-funded by the European Union funds (ERDF and IPA) Customers determine what products and services best fit their needs
- 10. Thank you for your attention! Project co-funded by the European Union funds (ERDF and IPA)