Personal Trainer, Inc. is planning to expand internationally by opening a supercenter in Toronto and has hired IT consultant Susan Park to develop the information system for this facility. Susan recommended an in-house team to create a design prototype using a relational database, focusing on data design, user interface design, and application architecture. The case study outlines various tasks such as explaining normalization, creating an ERD, and discussing system architecture, user-centered design, and marketing strategies for the new system.