This document provides an analysis of the music video for the song "Never Mind" by Dennis Lloyd. It notes several elements of the original music video that the author intends to draw inspiration from for their own music video project, including the font, lighting, color palette, close-up shots, fast editing, variety of locations, and range of shot types. The goal is to create a sinister and mysterious atmosphere that will appeal to the target audience and fit within the parameters of the assigned brief.

1. Case Study 1
Never mind - Dennis Lloyd

2. • This is the original music video for the song that I
have chosen for my brief.
• I intend to use inspiration from this music video in
my own product
• This is because they will appeal to my target
audience as well as suit the brief.

3. • Simplistic, modern font
• This font will appeal to my
target audience of class AB
culturally sophisticated 16-25
year olds.
• Low lightning mise-en-scene
• Similar colour palette
• I intend to follow these to
create a sinister and
mysterious atmosphere

4. • Extreme close ups shots
• I intend to use close up shots
of the artist. This will represent
intimacy as well as mystery.
• Fast paced editing
• This technique keeps the
video exciting and ensures
that the audience is not bored.

5. • Range of different locations
• I will adopt this in my own
music video to adhere to
Andrew Goodwin’s theory in
that the visual aspects are
illustrating the lyrics. For
example, the lyrics state ‘if I
left and it made no sense’ and
the shots are of different
locations.
• Range of shot types
• This is to demonstrate my
cinematography and the
variety of shots keeps the
video exciting.