NEA Audience Research

1. AUDIENCE
RESEARCH

2. BRIEF
CULTURALLY SOPHISTICATED, 16-25
CLASS AB DEMOGRAPHIC
▸A culturally sophisticated audience is one which is well-
educated and shows worldly knowledge and cultural
refinement.
▸Class AB demographic are upper and middle class earning
the highest amount.

3. AUDIENCE PROFILE
▸Culturally sophisticated young adults may fall in to the
psychographic group of Aspirers who are materialistic and
favour image and fashion.
▸They may be included in the Succeeders group which support
stability and status quo and are based on reward and prestige.
They have a strong goal orientation and work ethic.
▸This type of audience may also be Explorers who are typically
younger and seek sensation and indulgence and are not afraid
of challenge.

4. AUDIENCE PROFILE