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Leverage new communication
technology for development and health




                M4ID
              www.m4id.fi
Services


 • Strategy Development
 • Creative concepts,
   campaign development
 • Technical innovation/
   production
 • Capacity Building
Work
• MacArthur Foundation
• World Health Organization, Europe Region
• World Health Organization, HQ
• World Health Organization, South-East Asia Region
• Partnership for Maternal, Newborn and Child Health
• United Nations Population Fund
• Women’s Refugee Commission
•Immpact
• Reproductive Health Matters
• The Resource Alliance
Mama – Together for Safe Births in Crises
Push for Change - UNFPA
• UNFPA social media driven
  maternal health advocacy
  campaign
• 190,000 members, 10,000 appeal
  names, +40 media articles
• Strong official, political support
• Resulted in € 500,000 for
  UNFPA’sMaternal Health Trust
  Fund and a € 5
  millionunearmarkedfunding
  increase
WHO SEARO


 - Goal: engage 100,000
 - Advocate with policy makers
& health decision-makers,
   hospital administrators
 - WHA resolution signed
Strategy

- Raise support through simple reaction
  tester
- Seed with health bloggers, champions,
disaster communities
- Use public support to advicate at
  national, regional, global
Ministerial/health
  meetings
Results
• + 218 000 reacted to date
• Extensive media coverage and
e-fluencer engagement
• 1 400 ‘fans’
• Resolution signed May 2011
• Actions taken in India, Nepal,
  Indonesia, Bhutan
• Map roll-out
Case studies - quick overview

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Case studies - quick overview

  • 1. Leverage new communication technology for development and health M4ID www.m4id.fi
  • 2. Services • Strategy Development • Creative concepts, campaign development • Technical innovation/ production • Capacity Building
  • 3. Work • MacArthur Foundation • World Health Organization, Europe Region • World Health Organization, HQ • World Health Organization, South-East Asia Region • Partnership for Maternal, Newborn and Child Health • United Nations Population Fund • Women’s Refugee Commission •Immpact • Reproductive Health Matters • The Resource Alliance
  • 4. Mama – Together for Safe Births in Crises
  • 5.
  • 6. Push for Change - UNFPA • UNFPA social media driven maternal health advocacy campaign • 190,000 members, 10,000 appeal names, +40 media articles • Strong official, political support • Resulted in € 500,000 for UNFPA’sMaternal Health Trust Fund and a € 5 millionunearmarkedfunding increase
  • 7. WHO SEARO - Goal: engage 100,000 - Advocate with policy makers & health decision-makers, hospital administrators - WHA resolution signed
  • 8. Strategy - Raise support through simple reaction tester - Seed with health bloggers, champions, disaster communities - Use public support to advicate at national, regional, global Ministerial/health meetings
  • 9.
  • 10.
  • 11. Results • + 218 000 reacted to date • Extensive media coverage and e-fluencer engagement • 1 400 ‘fans’ • Resolution signed May 2011 • Actions taken in India, Nepal, Indonesia, Bhutan • Map roll-out