1. New Website
New Elements Tools Resources Careers Results
New Home Page
Our website needed an overhaul that would both demonstrate
our progressive approach to client service by providing a
collaborative experience and key information for clients, and
distinguish us from other law firms.
We procured, created and edited more than 5,000 pages of web
content in one year to build out the site.
Most law firm websites focus on the firm, not the needs of its
clients. Ours does the opposite. Our unconventional approach
initially increased the challenge of gaining support from our
attorneys, who expected the typical (e.g., banners on the home
page touting firm awards, honors and press mentions). However,
with education from marketing and strong support from our
president/CEO, their enthusiasm grew.
Old Website
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2. New Website
New Elements Tools Resources Careers Results
New Home Page Features
RSS feeds allow clients
Quick access to valuable information
and other visitors to receive
clients say they want and need.
updates in real time.
Can’t find what you are
looking for? The search box
functions seamlessly and
categorizes search options
to find your answers quickly.
When selected to expand,
our resource center
showcases substantive
information including video,
interviews with clients, and
industry/business news.
Social media icons offer clients and
visitors a chance to engage with the
firm and attorneys online. Their location
is easy to find on the home page,
making it easy for visitors to connect
and share instantly.
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3. New Website
New Elements Tools Resources Careers Results
Mega Menus
Because client focus is key, our Business Solutions
page is packed with articles, guidelines, tips,
checklists and forms. By involving our attorney-
webmasters in ongoing content development, we
offer our clients resources by showing—not telling—
them we’re dedicated to service.
Old Website
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4. New Website
New Elements Tools Resources Careers Results
Mega Menus
Mega menus enable visitors to preview and select
what is most important to them on the firm’s website:
attorney bios and solutions to their business and legal
needs.
Interactive highlights preview the latest resource
additions.
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5. New Website
New Elements Tools Resources Careers Results
Examples of attorney bio pages feature video
highlights, links to LinkedIn, and expandable
accordions to view representative matters,
publications, speaking engagements, professional
and civic activities, and more. To improve SEO, the
first paragraph of each bio is in a larger font size.
Previous attorney bio page 5

6. New Website
New Elements Tools Resources Careers Results
The search box functions seamlessly and
categorizes search results to find your answers
quickly.
Previous search results
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7. New Website
New Elements Tools Resources Careers Results
Our RSS feeds page allows clients, journalists,
firm attorneys, and other visitors to receive
information in real time.
Our Bookmark & Share option offers countless
ways to share information in the social media
atmosphere.
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8. New Website
New Elements Tools Resources Careers Results
A sampling of our resources, including (1) Publications (articles, blogs, client alerts, etc.); (2) Upcoming
events; (3) Video and news highlights on attorney bios; (4) Blogs and resources; (5) Business solutions;
(6) Video capabilities.
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3
1
4
5
2
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9. New Website
New Elements Tools Resources Careers Results
New tools include a mobile website that makes on-the-
go access simple for those with iPads, smartphones and
tablets.
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10. New Website
New Elements Tools Resources Careers Results
Sidebars on our Careers webpages feature key contacts
and highlighted information, including writing tips for
associates and information about the firm’s diversity
scholarship.
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11. New Website
New Elements Tools Resources Careers Results
Our Careers pages offer additional resources for both law
students and experienced lawyers interested in joining our firm.
These provide tips on, for example, interviewing and succeeding
as an attorney.
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12. New Website
New Elements Tools Resources Careers Results
Examples of third-party publications/blogs
reprinting our attorneys’ articles, which discuss
substantive business and legal topics.
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13. New Website
New Elements Tools Resources Careers Results
We continue to experience increases in unique
website visitors, bounce rate decreases, and
numerous inquiries from industry and legal
publications seeking permission to republish our
articles.
72
%
Search Engine Traffic
Unique Visitors
52
%
Overall Monthly Site Traffic
40
8%
Unique Visitors
Traffic to Publications
25
4%
Unique Visitors
Mobile Traffic
13