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Online Marketing Session 1

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Online Marketing Session 1

  1. 1. An introduction for small businesses March 2012
  2. 2. • How many of you plan to start your own practice? ~~~• How many of you think online marketing is important to the success of a health practitioner? ~~~• How many of you currently participate in at least one social networking venue? ~~~• What would you like to take away from this series over the next 4 weeks? copyright © 2012 mandala services
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  5. 5. The promotion ofa product, service or cause that is carried outelectronically via the internet 5copyright © 2011 mandala services
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  7. 7. Business Processsource: www.prlog.org/10690572-costa-rica-seo-and-online-marketing-done-right.html 7 copyright © 2012 mandala services
  8. 8. Search Engine Mktg references to your businesscopyright © 2012 mandala services 1/24/11 8
  9. 9. the options these days areendless • don’t be intimidated • start with 2 or 3 • monitor your results • if you find yourself avoiding it, try something else • don’t wait until you need more clients 9 copyright © 2012 mandala services
  10. 10. • connect• stay top of mind• establish credibility• create trust• educate 10 copyright © 2012 mandala services
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  12. 12. • inform• educate• connect• create trust• save time and money 12 copyright © 2012 mandala services
  13. 13. • professional & clean • engaging and articulate • values• consistent & intuitive • directly calls for action • philosophy• uses visuals intelligently • reliable • expertise• credible and clear • search engine friendly • personality or culture • image/brand 13 copyright © 2012 mandala services
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  15. 15. • what is the vision for your business?• what is your target market?• what is the goal of your site?• what do you like/dislike about other websites in general? and your competitor websites?• what differentiates you from your competitors?• what feelings and values do you want to convey? 15 copyright © 2012 mandala services
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  18. 18. • contact us form • share this• mailing list sign up • video presentations• Blogging with rss feed • scheduling • calendar of events• content management • storefront – products,• analytics services, webinars • site search • affiliate marketing • access to premium content 18 copyright © 2012 mandala services
  19. 19.  keep it simple! ⓧ use visuals just for the keep it fresh & up- sake of using them to-date ⓧ write a book, or even use pdfs for more an essay detailed material ⓧ have under highlight the current construction pages page ⓧ use external links or review analytics mailto in menus regularly ⓧ much flash, if any 19 copyright © 2011 mandala services
  20. 20. † source: http://en.wikipedia.org/wiki/Search_engine_optimization 20 copyright © 2011 mandala services
  21. 21. Go back one page 21 copyright © 2011 mandala services
  22. 22.  Search extends far beyond your website  YouTube, Facebook, Social Bookmarking sites  Web directories, blogs, forums, other websites Keyword research Location based search Outbound links to well established sites Monitor your SEO  http://www.seomoz.org/tools 22 copyright © 2011 mandala services
  23. 23.  Test out your website with Google’s keyword tool  https://adwords.google.com/select/KeywordToolExternal Get ideas for new keywords with YouTube’s keyword tool  https://ads.youtube.com/keyword_tool 23 copyright © 2011 mandala services
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  27. 27.  content  simple link structure &  quality, fresh, engaging, site map linkable, sharable, relevant  search engine friendly urls establish yourself as an  every page expert  call to action and value  blog proposition  local events and services  location & service core search terms in  avoid flash or ajax content home page title alt tag, html titles, keywords 27 copyright © 2011 mandala services
  28. 28.  Online marketing is important to your business Your website is the hub of your online marketing strategy The goal of your website is to turn visitors into clients The design and content of your website is crucial to keeping people on it and getting them to take action. Search engine optimization is key to helping people find you online. 28 copyright © 2011 mandala services

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