Many individual YouTubers and companies have found success and lucrative careers through YouTube content creation. The top 40 individual YouTubers earn over $1 million per year from ad revenue, with PewDiePie earning an estimated $7 million annually from his channel with over 27 million subscribers. Companies like Rooster Teeth and Machinima also thrive on YouTube, employing dozens of people to produce content for their multiple spin-off channels that together reach tens of millions of subscribers and billions of video views each year. With over 1 billion unique visitors and 100 hours of new content uploaded every minute, YouTube offers vast exposure and a new career path for those who can create appealing videos.