The document discusses careers in brand management. It covers the basics of what brand management entails, managing tangible and intangible characteristics to give a product or service identity. Eligibility for brand management degrees requires a minimum of 55-60% in science subjects at the 10+2 level. Job prospects for those with an MBA in brand management include roles in sales, packaging, and brand marketing strategies for companies in various industries. On average, a brand manager in India earns an annual salary of Rs. 775,098. Several institutes in India that provide education in brand management are also listed.

1. Careers
In
Brand Management
Introduction
Eligibility
Job Prospects
Remuneration
Institutes
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2. Introduction
Brand management includes managing the tangible and
intangible characteristics of brand. In case of product
brands, the tangibles include the product itself, price,
packaging, etc. While in case of service brands, the
tangibles include the customers’ experience. The
intangibles include emotional connections with the
product / service.Branding is assembling of various
marketing mix medium into a whole so as to give you
an identity. It is nothing but capturing your customers
mind with your brand name. It gives an image of an
experienced, huge and reliable business.
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3. Eligibility
The minimum eligibility to apply for Bachelor of Science in
Botany is 55-60% in science stream in 10+2. Physics,
chemistry and biology are the main subjects which are
considered while giving admissions.
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4. Job Prospects
When hired by a company, an MBA in Brand
Management will have to take up the responsibilities of
providing sufficient support to the teams that handle
sales and packaging. He or she will also have to divide
the strategies of brand marketing according to the
budget that has been allocated for the same. These
professionals will be able to find employment
opportunities in renowned Indian as well as foreign
companies that are involved in manufacturing,
insurance, pharmaceuticals, cosmetics and such like.
There is a great demand for specialists in brand
management in advertisement agencies, too.
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5. A Brand Manager earns an average salary of Rs 775,098
per year.
Remuneration www.entranzz.com

6. Institutes
Pearl Academy, Mumbai,Maharashtra.
Pearl Academy, Delhi,New Delhi , Delhi NCR.
School of Management, SRM University, Tamil
Nadu,Chennai .
GNVS Institute of Management, Mumbai,Maharashtra.
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