The document provides details on several case studies from Omega's Olympic sponsorship in 2010, Honda's sponsorship of events like the Canadian Grand Prix from 2006-2008, and other corporate event sponsorships and campaigns from 2004-2010. Key information includes objectives of increasing brand awareness, solutions like providing VIP experiences and showcases, and results like positive feedback and increased engagement metrics.
This document summarizes the Philadelphia Water Department's (PWD) strategic energy plan to reduce energy consumption and costs. The plan includes establishing energy use and cost baselines, identifying conservation and renewable energy projects, and prioritizing a list of initiatives. Some key initiatives are installing solar panels at the Southeast Water Pollution Control Plant, exploring biogas cogeneration at wastewater plants, and pursuing a 2-5 MW solar installation through a power purchase agreement. The plan aims to lower PWD's energy costs and greenhouse gas emissions while ensuring reliable water and wastewater services.
The document summarizes the evolution of stormwater management in Philadelphia from focusing on drainage and flood control to expanding its role in environmental stewardship. It discusses trends in other major cities and a new paradigm of using green infrastructure and watershed-based approaches to improve water quality and restore habitat. The document recommends municipalities examine expanding their roles in private development regulation, source control, restoration, and using impervious area-based management to meet regulatory requirements in a more sustainable way.
IPC would be the media institution most likely to distribute the magazine, as it is a large institution that already distributes similar classical music magazines. IPC produces over 350 million magazine copies annually, including classical music magazines that the proposed magazine would resemble. While Haymarket produces Gramophone magazine, as a private company it may be less willing than IPC, as a larger institution, to take on the risk of an unproven magazine product.
Presentation on challenges and opportunities in the water, wastewater, and stormwater industry in the future and the major changes the industry will face in the 21st century with water crises occuring faster than global climate and energy crises.
This document summarizes the Philadelphia Water Department's (PWD) strategic energy plan to reduce energy consumption and costs. The plan includes establishing energy use and cost baselines, identifying conservation and renewable energy projects, and prioritizing a list of initiatives. Some key initiatives are installing solar panels at the Southeast Water Pollution Control Plant, exploring biogas cogeneration at wastewater plants, and pursuing a 2-5 MW solar installation through a power purchase agreement. The plan aims to lower PWD's energy costs and greenhouse gas emissions while ensuring reliable water and wastewater services.
The document summarizes the evolution of stormwater management in Philadelphia from focusing on drainage and flood control to expanding its role in environmental stewardship. It discusses trends in other major cities and a new paradigm of using green infrastructure and watershed-based approaches to improve water quality and restore habitat. The document recommends municipalities examine expanding their roles in private development regulation, source control, restoration, and using impervious area-based management to meet regulatory requirements in a more sustainable way.
IPC would be the media institution most likely to distribute the magazine, as it is a large institution that already distributes similar classical music magazines. IPC produces over 350 million magazine copies annually, including classical music magazines that the proposed magazine would resemble. While Haymarket produces Gramophone magazine, as a private company it may be less willing than IPC, as a larger institution, to take on the risk of an unproven magazine product.
Presentation on challenges and opportunities in the water, wastewater, and stormwater industry in the future and the major changes the industry will face in the 21st century with water crises occuring faster than global climate and energy crises.
The document discusses how a music magazine presents an alternative representation of young people by portraying them as talented musicians rather than stereotypical "drunk teenagers". It challenges dominant ideologies that portray youth as lazy and disrespectful, instead emerging a view of them as talented and goal-oriented. The young people featured in the magazine are depicted as coming from middle to high socioeconomic classes and as clever, sophisticated musicians.
Wastewater Plant to Resource Recovery Facilitycrockettc
The document discusses Philadelphia Water Department's (PWD) efforts to transition from traditional wastewater treatment to resource recovery. PWD consumes 260 GWh of energy annually across its facilities. It has established goals and an organizational structure to promote energy conservation, renewable energy generation, and cost-effective energy management. Specific projects and initiatives include a 5.6 MW cogeneration facility under construction, studies of hydroelectric power and algae biofuels, solar installations, and recycling of aircraft de-icing fluid. The goal is to balance energy cost savings with the core mission of water and wastewater services.
- Emerging pathogens in wastewater effluent pose new public health risks as they are more resistant to treatment and infection from low doses is possible. Meeting regulatory standards may not sufficiently address risks from emerging pathogens.
- Wastewater treatment plants can discharge emerging pathogens in concentrations that exceed drinking water standards and increase health risks for downstream drinking water intakes. Additional treatment such as ultraviolet disinfection and membrane filtration can further reduce emerging pathogen levels.
- A collaborative approach between water, wastewater, and public health groups is needed to develop risk-based standards and strategies that mitigate emerging pathogen contamination of receiving waters and better protect public health.
Narita provided thorough feedback on the video and print work she was asked to review. She understood the soft narrative of the video and suggested reversing the color scheme to focus more on the artist. For the print work, Narita said it was professional, coherent with the video, and that the use of mise-en-scene linked everything well. She also noted that the print work was endearing, showing the target audience was achieved. The feedback proved useful for evaluation purposes.
Google, YouTube, and Adobe Premiere Pro were the most important tools used for video production. Google was used for research, YouTube for finding examples and uploading finished videos, and Adobe Premiere Pro was necessary for editing videos recorded using a Sony DV camera. Facebook and Myspace were primarily used for social networking and feedback. Adobe Photoshop was the main software used for editing photographs taken with a Nikon DSLR camera for print production work. A blog on Blogger was also important for documenting the entire production process.
Harriet provided feedback on the print work portion of the document, but was unable to view the video or provide feedback on it. Her feedback noted that the combinations worked well and complimented the acoustic genre. She also recognized parts of the video that were intended to please the target audience, such as the emphasis on lyrics through text and the redundant message of love. Obtaining feedback from multiple target audience members, like Harriet and Narita, provided a more useful perspective.
The document discusses Lions Gate Metals' strategy to become a major mining company through aggressive acquisitions, positioning itself as a leader in the global metals market. It notes Lions Gate has high potential copper and silver exploration projects, a closely held share structure, and an experienced management team. The company aims to develop its existing assets and pursue further acquisitions of undervalued junior mining companies during the current weak equity markets.
QuickTurn ROI & ROO: Team Ghana SailingGO_Racing
Substantial ROI & ROI-Compelling Platform: Over the course of the past two years, ranking officials in African government began discussions with top leaders and organizational investors in Global Natural Resources. Through these formed relationships, outside conversations unveiled that no Black African manned crew has sailed the original routes the slaves traveled from West Africa to Europe & the Americas...
This document proposes a partnership between AIG and an ocean racing team to use the sport as a marketing and HR platform. It would involve sponsoring the team for 2 seasons in races around the world, providing opportunities for client engagement and networking through hospitality experiences. The investment would be $2 million per year. Joining the circuit would allow AIG to showcase its brand to millions of fans internationally through the drama and challenges of ocean racing. Details are provided on the races, team, and partnership options.
Zinc Management Ltd is an award-winning event management agency that specializes in corporate meetings, incentives, conferences, and other experiential events. They deliver outstanding solutions through a dedicated team and global supplier network. Case studies describe projects like a convention for 500 dealers that improved communication, and an F1-themed incentive campaign for motor dealers that exceeded sales targets. Clients praise Zinc for motivation, execution perfection, and delivering results above expectations.
Alejandra Alvarez Aznar has extensive experience in sport marketing and event management. She has managed sponsorships and partnerships for major organizations like the Spanish Athletics Federation and helped Madrid's bid for the 2016 Olympics. Her areas of expertise include sponsorship negotiation, activation, and maximizing ROI. She also owns a sport marketing agency where she has directed numerous equestrian events with budgets up to €600,000 while overseeing teams of 50 people.
The document outlines 7 things to look for in a direct selling/network marketing company. It provides details on QNET's longevity, credibility, size, and growth. QNET has been in business for over 12 years, works with prestigious organizations, and has a global presence across many countries. It has experienced strong and stable growth, with over $1 billion in annual sales. The document establishes QNET as a well-established, credible, and successfully growing direct selling company.
Jagran Solutions provides brand activation and consumer engagement services across India. They organize various events, launches, activations, and programs. Case studies showcase work for clients in areas like events, promotions, product launches, and activating rural and emerging markets in India.
This document provides a career profile and summary for Kunal Biswas. It outlines his 13 years of experience in marketing and communications for brands in FMCG, food and beverage, luxury retail, aviation and media across several countries. It details his educational background and career history, including roles and responsibilities at various advertising agencies and companies. Recent marketing initiatives and works while heading marketing for Big Tree Brands in Africa are also summarized, focusing on brand development, digital strategies, events, trade promotions and consumer activations.
The document provides an overview of HME, an integrated marketing solutions agency that specializes in engagement marketing. It discusses HME's case studies and work in events, media, sports marketing, and models. It also outlines their clients, people, and why they are the right partner to deliver marketing solutions. HME has experience securing permits and working with government bodies in the GCC. It provides marketing services across traditional, digital, communications, and events.
This session outlines ways Hotels and Venues can generate revenue in through alternative sources following the COVID-19 Pandemic. It encourages creative thinking and alternative approaches to generate success.
The examples used refer to the Irish Tourism Industry, but each of the six practical solutions are transferrable to destinations around the globe.
For a bespoke solution specific to your tourism business, contact Michael Dalton on michael@micdrop.ie to discuss.
Sally Martin has over 30 years of experience in the travel, tourism, and transportation industries. She currently serves as the Non-Executive Director of Voyage Control Tech & Logistics and Chairman of Southern Ocean Shipping. Previously, she held executive roles at Qantas Airways and directorships at Holidaybreak Plc and Qantas Holidays Plc. She has extensive experience in strategic development, marketing, brand management, and governance.
This document provides details on various marketing and branding projects Christine Duque has worked on. It includes summaries of projects for clients such as Dell, Nakheel, Chevron, World Vision, Jean Paul Gaultier, State Farm Insurance, CBS, Christian Dior Parfums, Lockheed Martin and Honeywell. The projects involved developing digital marketing programs, live events, trade shows, mobile tours, street teams, permanent environments and more. Christine Duque has expertise in fully integrating branding across various marketing channels and customer touchpoints.
The VisitScotland Growth Fund provides marketing grants of up to £65,000 to support collaborative tourism marketing projects in Scotland. Grants cover 50% of total project costs and require 25% private sector matching funds. Eligible projects include regional, national, or international marketing campaigns through materials, websites, and event attendance. Applicants submit initial inquiries and marketing plans to VisitScotland advisors who assist with the application process and panel review. Recent successful projects include marketing packages for attractions around Edinburgh and an active campaign for Loch Lomond.
The document outlines several initiatives led by the author to generate revenue and partnerships for Golf Digest. Key initiatives included:
- Creating a celebrity golf event with NBC Sports around the U.S. Open that generated over $26 million in print revenue and $3.5 million in digital revenue.
- Launching a new luxury golf magazine called "Index" that captured $3 million in incremental annual revenue.
- Introducing "Golf Digest on the iPad" to drive over $1 million in additional ad revenue.
- Developing custom content and sponsorships for brands like Rolex, MasterCard, and Jaguar that increased revenue.
- Conducting research on affluent golf consumers
Panfleto da Global Golf Company especialista em desenvolver country clubs em Espanha.
Explica o conceito e tem a lista dos componentes necessários para um Country Club (inclui Centro Equestre).
The premium PGA event in New England and a Labor Day tradition for the past decade is sponsored by one of the world’s biggest banks. The success of this event continues to grow, delivering unmatched experiences for fans and families. What makes this Championship a success on all fronts: golf action, charity contributions, and branding?
The document discusses how a music magazine presents an alternative representation of young people by portraying them as talented musicians rather than stereotypical "drunk teenagers". It challenges dominant ideologies that portray youth as lazy and disrespectful, instead emerging a view of them as talented and goal-oriented. The young people featured in the magazine are depicted as coming from middle to high socioeconomic classes and as clever, sophisticated musicians.
Wastewater Plant to Resource Recovery Facilitycrockettc
The document discusses Philadelphia Water Department's (PWD) efforts to transition from traditional wastewater treatment to resource recovery. PWD consumes 260 GWh of energy annually across its facilities. It has established goals and an organizational structure to promote energy conservation, renewable energy generation, and cost-effective energy management. Specific projects and initiatives include a 5.6 MW cogeneration facility under construction, studies of hydroelectric power and algae biofuels, solar installations, and recycling of aircraft de-icing fluid. The goal is to balance energy cost savings with the core mission of water and wastewater services.
- Emerging pathogens in wastewater effluent pose new public health risks as they are more resistant to treatment and infection from low doses is possible. Meeting regulatory standards may not sufficiently address risks from emerging pathogens.
- Wastewater treatment plants can discharge emerging pathogens in concentrations that exceed drinking water standards and increase health risks for downstream drinking water intakes. Additional treatment such as ultraviolet disinfection and membrane filtration can further reduce emerging pathogen levels.
- A collaborative approach between water, wastewater, and public health groups is needed to develop risk-based standards and strategies that mitigate emerging pathogen contamination of receiving waters and better protect public health.
Narita provided thorough feedback on the video and print work she was asked to review. She understood the soft narrative of the video and suggested reversing the color scheme to focus more on the artist. For the print work, Narita said it was professional, coherent with the video, and that the use of mise-en-scene linked everything well. She also noted that the print work was endearing, showing the target audience was achieved. The feedback proved useful for evaluation purposes.
Google, YouTube, and Adobe Premiere Pro were the most important tools used for video production. Google was used for research, YouTube for finding examples and uploading finished videos, and Adobe Premiere Pro was necessary for editing videos recorded using a Sony DV camera. Facebook and Myspace were primarily used for social networking and feedback. Adobe Photoshop was the main software used for editing photographs taken with a Nikon DSLR camera for print production work. A blog on Blogger was also important for documenting the entire production process.
Harriet provided feedback on the print work portion of the document, but was unable to view the video or provide feedback on it. Her feedback noted that the combinations worked well and complimented the acoustic genre. She also recognized parts of the video that were intended to please the target audience, such as the emphasis on lyrics through text and the redundant message of love. Obtaining feedback from multiple target audience members, like Harriet and Narita, provided a more useful perspective.
The document discusses Lions Gate Metals' strategy to become a major mining company through aggressive acquisitions, positioning itself as a leader in the global metals market. It notes Lions Gate has high potential copper and silver exploration projects, a closely held share structure, and an experienced management team. The company aims to develop its existing assets and pursue further acquisitions of undervalued junior mining companies during the current weak equity markets.
QuickTurn ROI & ROO: Team Ghana SailingGO_Racing
Substantial ROI & ROI-Compelling Platform: Over the course of the past two years, ranking officials in African government began discussions with top leaders and organizational investors in Global Natural Resources. Through these formed relationships, outside conversations unveiled that no Black African manned crew has sailed the original routes the slaves traveled from West Africa to Europe & the Americas...
This document proposes a partnership between AIG and an ocean racing team to use the sport as a marketing and HR platform. It would involve sponsoring the team for 2 seasons in races around the world, providing opportunities for client engagement and networking through hospitality experiences. The investment would be $2 million per year. Joining the circuit would allow AIG to showcase its brand to millions of fans internationally through the drama and challenges of ocean racing. Details are provided on the races, team, and partnership options.
Zinc Management Ltd is an award-winning event management agency that specializes in corporate meetings, incentives, conferences, and other experiential events. They deliver outstanding solutions through a dedicated team and global supplier network. Case studies describe projects like a convention for 500 dealers that improved communication, and an F1-themed incentive campaign for motor dealers that exceeded sales targets. Clients praise Zinc for motivation, execution perfection, and delivering results above expectations.
Alejandra Alvarez Aznar has extensive experience in sport marketing and event management. She has managed sponsorships and partnerships for major organizations like the Spanish Athletics Federation and helped Madrid's bid for the 2016 Olympics. Her areas of expertise include sponsorship negotiation, activation, and maximizing ROI. She also owns a sport marketing agency where she has directed numerous equestrian events with budgets up to €600,000 while overseeing teams of 50 people.
The document outlines 7 things to look for in a direct selling/network marketing company. It provides details on QNET's longevity, credibility, size, and growth. QNET has been in business for over 12 years, works with prestigious organizations, and has a global presence across many countries. It has experienced strong and stable growth, with over $1 billion in annual sales. The document establishes QNET as a well-established, credible, and successfully growing direct selling company.
Jagran Solutions provides brand activation and consumer engagement services across India. They organize various events, launches, activations, and programs. Case studies showcase work for clients in areas like events, promotions, product launches, and activating rural and emerging markets in India.
This document provides a career profile and summary for Kunal Biswas. It outlines his 13 years of experience in marketing and communications for brands in FMCG, food and beverage, luxury retail, aviation and media across several countries. It details his educational background and career history, including roles and responsibilities at various advertising agencies and companies. Recent marketing initiatives and works while heading marketing for Big Tree Brands in Africa are also summarized, focusing on brand development, digital strategies, events, trade promotions and consumer activations.
The document provides an overview of HME, an integrated marketing solutions agency that specializes in engagement marketing. It discusses HME's case studies and work in events, media, sports marketing, and models. It also outlines their clients, people, and why they are the right partner to deliver marketing solutions. HME has experience securing permits and working with government bodies in the GCC. It provides marketing services across traditional, digital, communications, and events.
This session outlines ways Hotels and Venues can generate revenue in through alternative sources following the COVID-19 Pandemic. It encourages creative thinking and alternative approaches to generate success.
The examples used refer to the Irish Tourism Industry, but each of the six practical solutions are transferrable to destinations around the globe.
For a bespoke solution specific to your tourism business, contact Michael Dalton on michael@micdrop.ie to discuss.
Sally Martin has over 30 years of experience in the travel, tourism, and transportation industries. She currently serves as the Non-Executive Director of Voyage Control Tech & Logistics and Chairman of Southern Ocean Shipping. Previously, she held executive roles at Qantas Airways and directorships at Holidaybreak Plc and Qantas Holidays Plc. She has extensive experience in strategic development, marketing, brand management, and governance.
This document provides details on various marketing and branding projects Christine Duque has worked on. It includes summaries of projects for clients such as Dell, Nakheel, Chevron, World Vision, Jean Paul Gaultier, State Farm Insurance, CBS, Christian Dior Parfums, Lockheed Martin and Honeywell. The projects involved developing digital marketing programs, live events, trade shows, mobile tours, street teams, permanent environments and more. Christine Duque has expertise in fully integrating branding across various marketing channels and customer touchpoints.
The VisitScotland Growth Fund provides marketing grants of up to £65,000 to support collaborative tourism marketing projects in Scotland. Grants cover 50% of total project costs and require 25% private sector matching funds. Eligible projects include regional, national, or international marketing campaigns through materials, websites, and event attendance. Applicants submit initial inquiries and marketing plans to VisitScotland advisors who assist with the application process and panel review. Recent successful projects include marketing packages for attractions around Edinburgh and an active campaign for Loch Lomond.
The document outlines several initiatives led by the author to generate revenue and partnerships for Golf Digest. Key initiatives included:
- Creating a celebrity golf event with NBC Sports around the U.S. Open that generated over $26 million in print revenue and $3.5 million in digital revenue.
- Launching a new luxury golf magazine called "Index" that captured $3 million in incremental annual revenue.
- Introducing "Golf Digest on the iPad" to drive over $1 million in additional ad revenue.
- Developing custom content and sponsorships for brands like Rolex, MasterCard, and Jaguar that increased revenue.
- Conducting research on affluent golf consumers
Panfleto da Global Golf Company especialista em desenvolver country clubs em Espanha.
Explica o conceito e tem a lista dos componentes necessários para um Country Club (inclui Centro Equestre).
The premium PGA event in New England and a Labor Day tradition for the past decade is sponsored by one of the world’s biggest banks. The success of this event continues to grow, delivering unmatched experiences for fans and families. What makes this Championship a success on all fronts: golf action, charity contributions, and branding?
1. It is important to first establish your own ethical code. What .docxjeremylockett77
1. It is important to first establish your own ethical code. What do you believe about practices related to ethical use of technology? Write an analysis of your own ethical beliefs related to technology. Differentiate ethical issues from legal issues. (Minimum 1000 words with references in APA format)
2. Analyze the technology issues surrounding privacy, copyright and ethics. Discuss how you would handle each issue listed below. Include resources to support your reasoning. (Minimum 1000 words with references in APA format)
Issues:
---An employee is designing a marketing campaign for a small business. They show you the layout of the campaign that includes video downloaded from YouTube and Vimeo. Since this will be used for commercial purposes, what do you say to the employee?
---The leadership of a median sized computer supply company tells you that he is concerned that someone is trying to steal company secrets. Therefor, he has started monitoring all employee email. What do you say?
---A software developer has designed a new software product that will have a major impact on the market. He designed this software on his own time but within the company’s premises and using their hardware. What issues does this present?
---While working on a consulting contract for a large medical complex, you notice that many of the staff are taking pictures of patients and other staff that they later upload to their Facebook. What issues does this present?
3. As a technology consultant you will be working with companies doing business abroad. Not all countries have the same ethical beliefs and policies as you. Issues of intellectual property, patents trademarks and trade secrets all arose. Respond to the below listed situation, stating both the positive and negative factors of operating in Asia. Be sure to include references. (Minimum 1000 words with references in APA format)
Situation: A company is considering opening manufacturing sites in Asia. However, the leadership of the company has heard from other leaders working in several Asian countries that they lost trade secrets and eventually pulled out.
4. Develop/draft an IT Code of Ethics Policy for a company. This should include:
1. An Introduction based on need
2. Policy Statement
3. Unacceptable Use Policy
a. Excessive non-priority use of computing resources
b. Unacceptable system and network activities
c. Unauthorized use of intellectual property
d. Inappropriate or malicious use of IT systems and Information
e. Misuse of electronic communication
5. Complete the IT Code of Ethics Policy for a company. Include work from # 4, adding information on:
a. Enforcement
b. Disciplinary Action
c. Resources
Sponsorship Works 2018 25
C o n t i n e n t a l a n d t h e C o n t i n e n t a l C y c l i n g H e r o e s T o u r
PROJECT DETAILS
Sponsorship title:
Continental Cycling Heroes Tour
Duration of sponsorship:
March-September 2017
Case study entered by:
Sportizon (eve ...
Exposure is a global communications agency that specializes in automotive and motorsport campaigns. They summarize four past campaigns: (1) For Martini Racing, they partnered with Porsche and events to celebrate Martini's 150th anniversary and heritage in racing. (2) For Nike FuelBand, they challenged influencers to track activity and held an event to launch the product. (3) For Umbro, they involved the England soccer team in designing their new kit and launched it through unique retail experiences. (4) For Diet Coke, they collaborated with fashion designers like Matthew Williamson to reconnect the brand with new audiences through fashion.
SPORTFIVE is Europe and Africa's leading sports and TV rights marketing company. It has over 450 employees across 23 offices in 10 countries. SPORTFIVE manages rights for over 270 football clubs, 40 national federations, and both UEFA and FIFA. Its core disciplines include hospitality packages, bespoke events, inventory management, and sales incentive programs. It has experience providing hospitality for a wide range of sports including football, golf, horse racing, rugby, cricket, tennis, and motor sports. SPORTFIVE works with clients such as Siemens, Oceanico, Yes Telecom, Humber Valley Resort, iFone Sega, Akzo Nobel, and
The document summarizes the Kingfisher Premium Corporate 5s Futsal tournament, India's premier corporate futsal event. It provides details on the history and growth of the tournament over 11 editions held across multiple cities in India. The 11th edition in 2011 was being planned across 5 cities with over 2400 corporate participants. The event aims to provide entertainment and competitive football competition among corporate teams along with associated branding opportunities for sponsors.
The Great African Cycling Safari (GACS) is an annual cycling event through East Africa that has been held since 2016. It aims to promote integration and tourism in the region while bringing awareness to environmental issues. The 2022 event will see over 1,000 cyclists ride over 6,000 km through 5 East African countries and capital cities over 55 days. Sponsors are sought to support the large-scale event and its goals of showcasing the region and bringing people together through cycling.
Similar to Career Case Studies By Dana Grant Williams - As of March 2010 (20)
2. OMEGA’s Olympic Sponsorship, 2010
Objective: - Provide OMEGA‟s top clients, journalists, partners and executives from around the world with VIP experience at the
Vancouver 2010 Winter Olympic Games
- Increase awareness off OMEGA as a worldwide partner and the Official Timekeeper of the Olympic Games
through to 2020
Solution: - SMG designed, implemented and managed OMEGA‟s corporate hospitality program at the Vancouver 2010
Olympic Winter Games
- Program consisted of 9 waves over 17 days, including 3 nights in Vancouver & 2 nights in Whistler / guest / wave
- Responsibilities included: accommodations management, ticket management, transportation management,
staff hiring, training and management, food and beverage management, off-site venue management, web
enrollment and database management, on-site IT planning and management, premiums and uniform
consulting, financial management and itinerary management.
Results: - Hosted close to 300 guests and managed approx. 5000 tickets , 2000 hotel room nights and 3600 meals
- Guests raved about their VIP Olympic experience!
3. Honda @ Canadian Grand Prix F1, 2008
Objective: - Leverage Honda‟s sponsorship of the Canadian Grand Prix & Crescent Street, as well as their ownership of the
Honda Racing F1 Team
- Strengthen Honda Canada‟s Community Relations by leveraging Honda Racing F1 Team‟s Earthdreams Initiative
- Generate dealer enthusiasm by creating a platform to showcase future products and innovation and link with
performance racing heritage as brought to life at GPF1 ‟08
- Reward Honda Associates for hitting pre-defined sales targets
Solution: - Hosted 350 guests composed of Honda and Acura Dealers and their spouses, Honda and Acura contest winners,
automotive and motorcycle media and VIPs, that included travel to and from Montreal, accommodation and hospitality
- Held events under the umbrella event of GPF1 including: HDAT Meeting, ADAT Meeting, a Gala and the President‟s Dinner.
- Produced a consumer showcase on Crescent Street that included the Acura Le Mans Racing Car, racing simulators,
a Plant-a-Tree initiative and product displays
- Produced a 100‟x100‟ consumer showcase called Honda World on the Race grounds that showcased Honda‟s racing
heritage and delivered against key messaging
Results: - Hosted more than 350 Honda guests over the course of 4 days
- Received outstanding feedback from all guests on their GPF1 ‟08 experience
- More than 40,000 racing fans experienced Honda World
- More than 400,000 people walked through the Honda Zone on Crescent St.
Dana Inc.
- The traffic to Honda.ca increased by 3x
4. MukiBaum’s Capital Campaign, 2008
Objective: - To assist MukiBaum Treatment Centre (www.mukibaum.com), a charity for children and adults with complex
disabilities, with maximizing the success of their Centre For Ability Capital Campaign
Solution: - Created a Sponsorship & Naming Opportunity Proposal for prospective sponsors and/or donors. The document
provided an overview of MukiBaum Treatment Centres, including a description of the People They Serve, the
structure of the organization and the treatment approaches they specialize in and the research that supports it. It
then provided a description of the Centre For Ability and what made the environment so special. Following this,
each of the campuses and rooms were detailed including the purpose, size, features and investment. A sponsor
benefit chart was included at the back of the document.
- Produced a “Day In the Life of Muki” video to support the Match Muki Campaign, which was raising funds for the
Centre For Ability Capital Campaign. Hired video producer David Mitchell who followed Muki around for the day.
The video captures the spirit of the man and shows how he has single-handedly raised more than $500,000 for
children and adults with complex disabilities over the last 20 years. Muki was born deaf and with Cerebral Palsy.
Results: - The Sponsorship & Naming Opportunity Proposal has supported Capital Campaign donations to MukiBaum in
excess of $500,000 to-date.
- A Day in the Life of Muki video has been added to MukiBaum‟s website and is
also on YouTube. It has supported Muki in raising more than $105,000 in the
Dana Inc.
Match Muki Campaign
5. Honda @ Canadian Grand Prix F1, 2007
Objective: - Leverage Honda‟s sponsorship of the Honda Racing F1 Team and the Canadian Grand Prix
- Generate dealer enthusiasm by creating a platform to showcase future products and innovation and link with
performance racing heritage as brought to life at GPF1 ‟06
- Reward Honda Associates for hitting pre-defined sales targets
Solution: - Host 350 guests composed of Honda and Acura Dealers and their spouses, Honda and Acura contest winners, automotive
and motorcycle media and VIPs, that included travel to and from Montreal, accommodation and hospitality
- Hold events under the umbrella event of GPF1 including: HDAT Meeting, ADAT Meeting, a Gala and the President‟s Dinner.
- Brought ASIMO, Honda‟s Humanoid Robot, in from Japan to perform at Honda World; ASIMO was Honda‟s Ambassador
that delivered key messaging to GPF1 ‟07 racing fans including messaging on the environment
- Produced a consumer showcase on Crescent Street that included the Acura Le Mans Racing Car, racing simulators,
ASIMO‟s performance at Honda World on an 18‟ x 8‟ video wall, a Plant-a-Tree initiative and product displays
Results: - Hosted more than 350 Honda guests over the course of 4 days
- Received outstanding feedback from all guests on their GPF1 ‟07 experience
- More than 40,000 racing fans experienced ASIMO‟s performance at Honda World
- More than 400,000 people walked through the Honda Zone on Crescent St.
- The traffic to Honda.ca increased by 3x
6. TELUS @ Wakestock, 2006
Objectives: - Launch TELUS‟ Get Where the Going’s Good campaign and establish TELUS as the carrier to use prior to the launch of
number mobility in March „07
- Activate TELUS‟S sponsorship of Wakestock 2006
- Showcase the TELUS brand to Ontario youth
- Bring the Get Where the Going’s Good campaign and creative thematic (monkey‟s / bananas) to life in a compelling, youth
relevant facet while allowing consumers to discover the new brand promises by enhancing their Wakestock 2006
experience
Solution: - Drive consumers into the TELUS tent to experience one of four listening stations in exchange for a wrist band redeemable
for a free banana smoothie down at the TELUS Banana Lounge
- Entertain consumers in front of the TELUS tent with a Banana Split Eating Contest for one of 10 great prizes for the 10
fastest times
- Provide attendees with the opportunity to relax and watch all the Wakeskate and Wakeboard action from the best seats in
the house at the TELUS Banana Lounge
Results: - 500 Banana Split Eating Contest entries completed
- 2600 wrist bands and demos conducted
- 2630 banana smoothies distributed
- 8200 branded bottles of water distributed
- 225 branded t-shirts launched into the crowd
7. Honda @ Canadian Grand Prix, 2006
Objective: - Leverage Honda‟s sponsorship of the Canadian Grand Prix and their ownership of the Honda Racing F1 Team
- Generate dealer enthusiasm by creating a platform to showcase future products and innovation and link with
performance racing heritage as brought to life at GPF1 ‟06
- Reward Honda Associates for hitting pre-defined sales targets
Solution: - Host 600 guests composed of Honda and Acura Dealers and their spouses, Honda and Acura contest winners,
automotive and motorcycle media and VIPs, that included travel to and from Montreal, accommodation and hospitality
- Hold events under the umbrella event of GPF1 including: RDX Media Launch, RDX Dealer Launch, Honda Dealer
Meeting, HDAT Meeting, ADAT Meeting, Pit Tours, Race hospitality, a Gala and the President‟s Dinner.
- Create a consumer showcase for Honda on the Island for racing fans called Honda World
- Create a consumer showcase for Honda on Crescent Street for all racing fans, attending GPF1 or not
- Secured maximum on-track exposure for the Honda brand through on-track signage, on-site media,
a parade lap and remote displays
- Hosted pit tours for Honda Sales Associate winners
Results: - Hosted more than 600 guests over the course of 4 days and 11 events
- Received outstanding feedback from all guests on their GPF1 ‟06 experience
- More than 40,000 ticketed race fans experienced Honda World
- More than 350,000 racing fans experienced Honda Zone on Crescent Street
8. Bell ExpressVu Way Better TV Tour, 2005
Objectives: - Create excitement and awareness about Bell‟s Way Better TV campaign among potential consumers
- Educate consumers on the advantage of digital vs analog television
Solution: - The Way Better TV Tour was a 10-week Canadian national mall tour that promoted Bell ExpressVu to consumers
- The environments consisted of a 20‟ x 20‟ display divided into four themed quadrants: technology, movies, sports and family
entertainment
- Consumers who watch the WBTV 100 second demo were eligible for a draw to win 1 of 10 HD PVR Plus (9220) with 6
months of free programming credits
- Through a variety of advertising mediums, consumers were driven to bell.ca/waybettertv for a chance to win a $10,000
Samsung HD Home Theatre Room
Results: - Managers of retail outlets that carry Bell ExpressVu credited promotional teams for helping them sell out
of their units on the days the Way Better TV Tour was in their mall.
9. Global’s Calling Campaign, 2005
Objectives: - Increase Global‟s summer audience in July and August, 2005
- Build name, schedule recognition and viewing of Global‟s Fall programs
- Position Global TV as a dynamic energized network
Solution: - Create a grassroots extension to the Global‟s Calling national watch-and-win promotion targeting Toronto and
Vancouver, including:
- Global‟s Calling Brinks Trucks at targeted events
- Registration for the Global‟s Calling Contest
- A Global‟s Calling cash machine with up to $1000 / consumer available to be won (up to $3000 / activation day)
- Highlight reel of Global‟s Prime Time Line-up showcased on LCD on side of truck
- Make house calls to qualified candidates in Toronto and Vancouver for the Global‟s Calling promotion using the
branded Brinks Truck and staff. If the candidate knew the password, Global‟s Calling staff presented them with a
cheque for $1000, or $10,000 depending on the night.
Results: - Named one of the Top 3 Promotions of the Summer by Strategy Magazine in August 2005
- $29,950 given away to 130 consumers through the Global‟s Calling Money Machine at 13 targeted
events over 20 event days
- More than 10,000 registrations collected for the Global‟s Calling promotion
- More than $30,000 awarded to Global‟s Calling winners through home visits
in Toronto and Vancouver
10. NIKE Run TO, 2005
Objectives: - Inspire and mobilize 10,000 Torontonians to run a 10K on May 29th, 2005
- Position the event as the thing to do in Toronto
- Provide an unprecedented experience from registration to race day
- Hire 5 unique individuals to represent different boroughs of Toronto
Solution: - Identify a champion in each of Toronto‟s six most notable boroughs who, post-launch, can work to help influence their
fellow residents to participate in RunTO. Each champion selected to represent their borough will be made into a local
celebrity as they become the face and voice for their community in the battle to determine “Who Runs This Town?”
- Hold auditions to fill the positions of the Nike Running Rivals, have them back-up the advertising campaign in market
- Create a team of individuals “Nike Sweats” and send them into the streets of Toronto to perform live theatre and build
up hype around the event
- Create a partnership with Chrysler and brand 4 key vehicles to be used in all onsite activations/training runs
Results: - Successfully brought the “rivalry” campaign thematic to live through 5 unique characters:
Mississauga‟s Urban Suburban, High Park‟s Mother Nature, Markham‟s Domestic Diva,
Downtown‟s Bay Street Brat, and Yonge & Eglinton‟s Uptown Girl
- Secured radio spots to amplify voice of the rivals (and RunTO key messaging)
- Exceeded registration target of 10,000 runners
11. Lipton Winter Dreams Tour, 2005
Objectives: - Build trail and penetration of Lipton Specialty Teas
- Demonstrate to the target, 20 – 29 year old urban adult explorers, that Lipton Specialty Tea is not your grandmothers
tea experience!
Solution: - Create an integrated eight-week cross Canada live sampling program that flips tea on its head by presenting Lipton
specialty teas to consumers in new and exciting ways & locations.
- Strike a partnership with Intrawest Resorts to sample Lipton Specialty Tea from “Tea Bars” and Rocket Packs on
mountains; use Intrawest Resort facilities to host corporate off-sites
- Use traditional and non traditional media to invite consumers to visit Lipton at its various tour stops and to participate in
the national over-arching sweepstakes
Results: - Negotiated a partnership agreement with Intrawest Resort
- Drove purchase intent by 41% by aware attendees, exceeding IMI‟s Impact Norms
- Total aided recall of Lipton‟s sponsorship was 65% exceeding IMI Impact Norms of 50% across all categories
- Sales of Specialty Teas increased during promotional period
12. Carb Zone Girls’ Night Campaign, 2004
Objectives: - Contribute to the trial of Slim-Fast Carb Zone (including breakfast bars)
- Create in-store merchandising opportunities
- Build the girlfriend personality for Slim-Fast – position the brand as “one of the girls”
Solution: - Win the chance to attend the movie premiere of Bridget Jones: The Edge of Reason by entering online at www.slimfast.ca
- Partner with Universal Pictures and to secure the rights to host six exclusive premieres across Canada for Slim Fast
customers to be the first to see Bridget Jones: The Edge of Reason
- Sample Carb Zone bars to women between the ages of 25 – 49 at participating Cineplex Odeon theatres for four weeks
prior to the launch
- Leverage the brand‟s in-theatre media buy and secure promotional spots to promote the sweepstakes
Results: - Sampled 200,000 Carb Zone bars to the target consumer at theatres across Canada
- Secured the rights to the Canadian Premiere of Bridget Jones: The Edge of Reason
- Hosted 1600 women and their girlfriends at the Premiere for Bridget Jones: The Edge of Reason
- Increased website traffic by 20% during promotional time period
13. Bid to Host the 2000 NHL All-Star Game, 1998
Objective: - Win the bid to host the 2000 NHL All-Star Game in Toronto at the brand new Air Canada Centre
Solution: - Maple Leaf Sport and Entertainment hired Landmark Sport Group to write the bid to host the 2000 NHL All-Star
Game and Landmark assigned me to the project. At the time I had committed to working with Landmark Sport
Group upon graduation, however, at the time was still in my fourth year university in the middle of studying for
finals.
- Worked with the City of Toronto to ensure Maple Leaf Sport and Entertainment and the City could support all
aspects of the bid (hotel room nights, transportation requirements, venue facilities etc)
- Worked with the Toronto Maple Leafs Hall of Fame to research the history of the team in order to tell a compelling
story as to why it would be so meaningful for Toronto to host the historic 50th Anniversary of the NHL All-Star Game
- Hired creative design boutique, Amoeba Corp., to professionally produce the document
Results: - Co-presented the bid document to the NHL with Maple Leaf Sport and Entertainment
- Won the bid to host the 2000 NHL All-Star Game in Toronto!
14. Labatt Blue / NHL Pick-Up Marathon, 2000
Objective: - Leverage Labatt‟s sponsorship of the 2000 NHL All Star Game by creating an event activation that generates
significant media coverage for the brand while raising money for the NHL‟s charity Hockey Fights Cancer
Solution: - The Labatt Blue / NHL Pick-up Marathon was announced with the goal of establishing a Guinness World Record
for the longest game of hockey ever played during the 50th NHL All Star Game Weekend Celebration
- Participation was open to amateur hockey players in Ontario over the age of 18
- The game was held on the outdoor rink at Nathan Phillips Square in front of Toronto City Hall
- The game followed NHL regulations and officiated by CARHA (Canadian Adult Recreational Hockey Association)
Results: - The event made it into the Guinness Book of World Records for the Longest Game of Hockey Ever Played!
- The event lasted 18 hours and 56 minutes and spanned 26 periods over the course of the 2000 NHL All-Star
Weekend on Nathan Phillips Square in Toronto
- Thousands of amateur hockey players in Ontario tried out for the event and 36 were selected to play – all walked
away with Labatt and NHL branded merchandise
- The event generated more than 1.5 million media impressions for Labatt and the NHL
- The event raised more than $10,000 for Hockey Fights Cancer
15. Africa Study Tour with World Vision, 1991
Objectives: - Complete a Grade 11 Independent Study Project (ISP); the topic I selected was “The State of the World‟s Children”
- Through that project I learned that 40,000 children were dying every day due to easily preventable diseases
- Even once I got a 90% on my project, I felt that I needed to do something!
Solution: - Participate in World Vision‟s 30 Hour Famine where you go without food for 30 hours to
experience first-hand what it‟s like for people in the Third World
- Get friends and family to sponsor me for participating in the 30 Hour Famine
Results: - Raised the most money on a national level for World Vision‟s 30 Hour Famine
- Interviewed by a panel of World Vision judges on my understanding of the Plight of the World‟s Children
- Selected by World Vision Canada to represent Canada in Africa out of more than 100,000 candidates to see first hand
the realities of the Third World on a three week study tour
- Visited a refugee camp where 10,000 Somalians were living on 15 acres of land because civil war had broken out in their
country; stood 5 feet away from two little girls dying of malaria
- Visited a slum, home to more than 100,000 people, to see the work they are doing to prevent the spread of HIV
- Slept over night in a mud hut with a family whose daughter was sponsored by World Vision Canada
- Spent a day with a Masai woman to experience what it‟s like to travel miles on foot for clean water
- Experience in Africa was turned into a documentary by Much Music and sent to High Schools across Canada
- Became a spokesperson for World Vision Canada and shared my experience in Africa with over 20,000 high school
students delivering the message: YOU CAN MAKE A DIFFERENCE
- The subsequent year I organized a 30 Hour Famine for six high schools in the York Region Catholic School
Board and collectively raised close to $10,000 for people in the Third World