College Sports Operations - Event Management & Georgetown UniversityCody Jankowski
Conducted an interview with Dan Levine of the Athletics Dept. at Georgetown University, presented the successes & challenges of Event Management in college athletics departments
FIFA World Cup 2014: Social Impacts and Policy StrategiesFlavio Kleijssen
The main aim of this study is to analyze ex-ante the likely socio- economic impact of the 2014 FIFA World Cup that will take place in Brazil. The recent trends of highly competitive bids to be designated host country of a sport mega-event show us the bidders believe such events to generate positive impacts. In this paper, we analyze through a descriptive approach the main aspects of potential economic and social effects through the organization of the World Cup, while contrasting it with the major cost and risks Brazil is bearing.
Our conclusions show that organizing a major sporting event is a unique opportunity for economic and social development, can accelerate infrastructure improvement and it is a major factor for gaining in international reputation, and, therefore, increasing in the long run a country’s soft power. However, in the case of Brazil, the high cost, widespread popular discontent, safety issues, lack of planning and coordination may have an important negative impact, which is likely to offset the benefits. It has been said that Brazil is the country of the future, and always will be. The 2014 World Cup, and 2016 Olympic Games will give a strong indication whether this still holds true.
Everything you need to know about the FIFA World Cup 2014 that is scheduled to be held in Brazil from 12 June to 13 July 2014.
Watch Full Screen for better quality
The premium PGA event in New England and a Labor Day tradition for the past decade is sponsored by one of the world’s biggest banks. The success of this event continues to grow, delivering unmatched experiences for fans and families. What makes this Championship a success on all fronts: golf action, charity contributions, and branding?
College Sports Operations - Event Management & Georgetown UniversityCody Jankowski
Conducted an interview with Dan Levine of the Athletics Dept. at Georgetown University, presented the successes & challenges of Event Management in college athletics departments
FIFA World Cup 2014: Social Impacts and Policy StrategiesFlavio Kleijssen
The main aim of this study is to analyze ex-ante the likely socio- economic impact of the 2014 FIFA World Cup that will take place in Brazil. The recent trends of highly competitive bids to be designated host country of a sport mega-event show us the bidders believe such events to generate positive impacts. In this paper, we analyze through a descriptive approach the main aspects of potential economic and social effects through the organization of the World Cup, while contrasting it with the major cost and risks Brazil is bearing.
Our conclusions show that organizing a major sporting event is a unique opportunity for economic and social development, can accelerate infrastructure improvement and it is a major factor for gaining in international reputation, and, therefore, increasing in the long run a country’s soft power. However, in the case of Brazil, the high cost, widespread popular discontent, safety issues, lack of planning and coordination may have an important negative impact, which is likely to offset the benefits. It has been said that Brazil is the country of the future, and always will be. The 2014 World Cup, and 2016 Olympic Games will give a strong indication whether this still holds true.
Everything you need to know about the FIFA World Cup 2014 that is scheduled to be held in Brazil from 12 June to 13 July 2014.
Watch Full Screen for better quality
The premium PGA event in New England and a Labor Day tradition for the past decade is sponsored by one of the world’s biggest banks. The success of this event continues to grow, delivering unmatched experiences for fans and families. What makes this Championship a success on all fronts: golf action, charity contributions, and branding?
Lokmat Grameen Khel - a unique initiative. Sports activation in rural area with massive promotions in Lokmat paper and in ground brand engagement opportunity. More than 20000 captive audience expected to be part of the event.
The college basketball tournament will arrive at in March, and with it bracket fever. Although the tournament lasts only three weeks, it can pack a huge promotional punch and the revenue potential is immense – our partners have generated upwards of $40,000 from college basketball contests!
There are 14.3 million avid college basketball fans in the US – predominantly men between the ages of 18 and 34. Combine that with the fact that 2 out of 5 internet users visit sports websites and that college basketball fans spend an average of 90 minutes per week on basketball sites, and you have an audience ripe for college basketball online promotions.
To learn more about how to succeed with a bracket of your own, watch the How to Sell a College Basketball Contest webinar recording or check out our top takeaways from the presentation:
http://secondstreetlab.com/2013/01/top-takeaways-how-to-sell-a-college-basketball-contest/
Spending is BOOming. How are you capitalizing?
Halloween is more than a child’s holiday; all age groups get into the holiday spirit. That’s why running a Halloween-themed contest is a great way to drive sponsorship revenue from advertisers. Our How to Sell a Halloween Contest webinar provides actionable tips on how to successfully prepare your sales team to target the right advertisers for a Halloween contest.
To learn more, watch a recording of the presentation or read our top takeaways:
http://secondstreetlab.com/wp-admin/post.php?post=5446&action=edit
1. THE 11th
KINGFISHER PREMIUM
CORPORATE 5’s FUTSAL
2011
INDIA’S PREMIER CORPORATE FUTSAL TOURNAMENT
A CONCEPT AND INITIATIVE OF
SPT SPORTS
2. CHRONICLES
& FACTS
• 2001 - Kicked off in Bangalore with 10 teams
• 2nd Edition - Kingfisher comes aboard as title sponsor
• 2003 to 2007– Played across 5 cities
• 2008 & 2009 – Played across 7 cities
• 2009 – Participation from 151 corporate teams and over 1500
Executives
• 2010 – Played in six cities, 187 corporate teams with over 1900
Executives
• Executed 10 editions across 7 cities
• The ONLY corporate sport event hosted successfully year
after year and STILL GROWING
• A property co-owned by KINGFISHER and SPT SPORTS
• The LARGEST NATIONAL CORPORATE FOOTBALL tournament
in India
3. EVENT FORMAT
• Title sponsor – Kingfisher Premium – The King of Good
Times
• FORMAT – “Futsal” 5-a-side Football
• The winners from each city are flown to Bangalore for the
National Finals – a MEGA entertainment and competitive event
• An international jaunt for the National Winners
• CEO vs. CELEBRITY exhibition match during the National
Finals
• Entertainment Zone – Tattoo Kiosks, Flea Market, Games,
Music/DJ, Hospitality tents, Beverages Pub Games
• COVERED on TEN SPORTS (2007, 2008, 2009 and 2010) – 1
hr Capsule
• Cheerleaders
4. REWIND - 2010
• City Winners- • City runners Up
– Bangalore – HP – Bangalore – Dell
– Hyderabad - Krebs Bio – Hyderabad - KMW
– Chennai – Antares – Chennai – Decathlon
– Mumbai - HDFC A – Mumbai - HDFC B
– Pune – WNS Aviva – Pune – WNS Aviva
– Delhi - WIPRO – Delhi - AMEX
• National Winners • National runners Up
– HDFC Bank- Mumbai – Krebs Bio - Hyderabad
• Sponsors – Kingfisher Premium, GATI, Fortune Hotels,
Xtreme Sports Bar, All Sports, Event Faqs, LMN, GVK EMRI
108, Nivia,
5. REWIND - 2010
• 187 corporate teams with over 1900 EXECUTIVES
• Captains meet held at Xtreme Sports Bar at all cities
• CEO vs. CELEBRITY exhibition match featuring
Anshuman Gaekwad and Nitin Lalwani
• Coverage on TEN Sports – Two slots of 1 hour
capsules aired on prime time
• Freestyle football skills contest for audience and
players
10. 11TH EDITION
MILESTONE EDITION
A FIVE CITY EVENT
Over 2400 PARTICIPANTS
4000 CORPORATE TARGETTED
CASINO NIGHT PARTY
11. 11TH EDITION
ENTERTAINMENT ZONE
INTERNATIONAL JAUNT
FOR NATIONAL CHAMPIONS
CEO vs. CELEBRITY MATCH
INTEGRATED MARKETING
CAMPAIGN
EXTENSIVE PR & MEDIA
12. 5 CITIES
BANGALORE
MUMBAI
HYDERABAD
DELHI
PUNE
13. SCHEDULE
BANGALORE Aug 20 – 21
HYDERABAD Aug 27 – 28
DELHI Sep 10 – 11
MUMBAI Sep 24 – 25
PUNE Oct 1 – 2
MEGA NATIONAL FINALS @ Oct 29 – 30
BANGALORE
15. ATL ACTIVITIES
• In-flight entertainment
channel on Kingfisher
PUBLICITY Airlines
• NDTV Good Times 30 sec
ads
• One week campaign in all cities
two weeks prior to the event
• Extensive air time coverage
RADIO
• Pre and post event interviews
• Dedicated website
• Facebook page reaching over
CYBERSPACE 1.3 million people
• Extensive promotion through
Kingfisherworld.com
16. ATL ACTIVITIES
ELECTRONIC
MEDIA
TV Partner – TEN SPORTS
Coverage of the National Finals with interviews
with Title and presenting sponsors Reps
17. BTL ACTIVITIES
• National press conference to
announce the event
PR & MEDIA • Pre and post press releases in
each city
• Event website presence
• Tie up with Event FAQ’s –
ONLINE MARKETING mailers and ads
• Promotions in various other
prominent portals
Extensive event promotion through
• FACEBOOK
SOCIAL MEDIA • ORKUT
• TWITTER
NETWORKING • AN EXCLUSIVE BLOG
18. BTL ACTIVITIES
• Exclusive event souvenir – 8
page booklet
DIRECT • Marketing to over 400-600
corporate houses in each city
MARKETING
• In total of 4000 corporate
houses
• Tie up with Sports bars
• Run contests
• Standee campaign
GROUND
• Opportunity to showcase
ACTIVATIONS products / services at premises
of these corporate houses
19. OTHER
BRANDING OPPS
• Start and finish will include
EXECUTIVE sponsor’s key executives and
local dignitaries
REPRESENTATION • Complimentary participation
for sponsor’s team
• Player Jerseys
• Promotional give aways, T-
MERCHANDISE shirts
• Trophies, Medals and
Certificates
• Event mementoes
• Event booklet, runner boards,
event backdrop, gate arches,
COLLATERALS signage's, standees, posters,
registration kit, etc.
20. SPONSORSHIP
CATEGORIES
• TITLE SPONSOR – KINGFISHER PREMIUM
• PRESENTING SPONSOR -
• ASSOCIATE SPONSOR – KREEDA SPORTS TOURISM
• HOSPITALITY PARTNER - ITC FORTUNE HOTELS
• EQUIPMENT PARTNER - NIVIA
• MAGAZINE PARTNERS -
• MEDICAL PARTNER - FORTIS HOSPITALS
• LOGISTICS PARTNER -
• MEDIA PARTNER - TEN SPORTS
• RADIO PARTNER - RADIO CITY 91.1 FM
• PAIN RELIEF PARTNERS - RELISPRAY
21. ABOUT SPT
OUR AIM
To Enhance, Foster, Recognise and Engage sports
talent in India
We are an INTEGRATED SPORTS MANAGEMENT Company
Apart from our various grassroots initiatives aimed at fostering
sports talent, we operate through various business verticals:
4. Sports Event Management & Marketing
5. Sports Academies
6. Sports Infrastructure Consulting & Development
7. Sports Scholarship
8. Sports Tourism – KREEDA Sports Tourism
9. Golf Retailing
10. Indian Golf Teacher’s Federation (IGTF)
22. OUR EXPERTISE
• National level sports event managers with a team of
dedicated and passionate professionals with vast
experience in event management.
• We have conducted over 350+ sports events over the
span of 13 years
• Proven expertise in conducting national events
• Organised number of SIGNATURE events like
Kingfisher Corporate 5s, GATI Golf Swing, Sunfeast
Inter School Football, TaylorMade Skills Challenge,
etc.
• 1st sports management company to be listed in
LIMCA Book of Records in 2003