The document outlines user personas for a cardiology practice considering an EHR system. It describes the key interests, goals, and concerns for four persona types: 1. The practice administrator is interested in EHR, PM, and patient portal solutions and their goals include easy implementation and intuitive workflow. Their main concerns are cost, usability, and interface issues. 2. The IT persona is focused on EHR, PM, and other solutions and their goals center around implementation impact and physician/C-suite satisfaction. Their concerns include uptime, security, and compatibility. 3. The physician persona's interests include EHR and mobile solutions and their goals relate to easy navigation and appropriate clinical workflow. Their concerns

1. PRODUCT INTEREST
• EHR, PM, RCM, NextPen®
Solutions,
Patient Portal, NextGen Care™
, Mobile,
RCM, HQM/Dashboard, Mirth®
GOALS
• Easy implementation
• Intuitive workflow
• Breadth of cardiology content
• Reasonable ROI
• Quality implementation with
long-term benefits
• Long-term partnership with vendors
• Patient outreach tools to manage
chronic illness
• Highest patient volume possible
• Data exchange with hospital and
other providers
CONCERNS
• Cost
• Usability
• Trust in vendor
• Interface with hospital system
and referring providers
• Support availability
• Shift from Fee-For-Service to Value-Based
Reimbursement models
• Payer contract management
• Eligibility and insurance verification
• Patient payment management
1
2
3
Practice
Administrator
[Gatekeeper, Initiator,
and Influencer]
DEMOGRAPHICS
• 30–60 years old
• Mostly female
TITLES
• Office Manager
• Practice Manager
Cardiology | User Personas
NextGen Healthcare Information Systems, LLC | 795 Horsham Road | Horsham, PA 19044 | nextgen.com
Copyright © 2016 NextGen Healthcare Information Systems, LLC. All rights reserved. NextGen is a registered trademark of QSI Management, LLC, an affiliate
of NextGen Healthcare Information Systems, LLC. All other names and marks are the property of their respective owners. Patent Pending.
UP6_Cardiology-1-16

2. PRODUCT INTEREST
• EHR, PM, NextPen®
Solutions, Patient
Portal, HQM/Dashboard, Mirth®
,
NextGen Care™
, Mobile
GOALS
• Implementation impact
• Return on investment
• Minimize hardware costs
• Physician and C-suite satisfaction
CONCERNS
• Uptime
• Data storage
• Maintenance
• Security
• HIPAA/PHI
• Upgrades vs.
Hot Fixes vs. Updates
• Compatibility (able to use iPad)
• Scalability
• License roles
• Contract roles
• Support availability
• Adequate training and resources
1
2
3
IT
[Influencer, Initiator]
DEMOGRAPHICS
• 25–50 years old
• Mostly male
TITLES
• IT– Internal
• IT Manager
• EHR Coordinator
• Database Analyst
• CIO
• Network Administrator
• Director of IT or IS
Cardiology | User Personas
NextGen Healthcare Information Systems, LLC | 795 Horsham Road | Horsham, PA 19044 | nextgen.com
Copyright © 2016 NextGen Healthcare Information Systems, LLC. All rights reserved. NextGen is a registered trademark of QSI Management, LLC, an affiliate
of NextGen Healthcare Information Systems, LLC. All other names and marks are the property of their respective owners. Patent Pending.
UP6_Cardiology-1-16

3. PRODUCT INTEREST
• EHR, PM, EDR, NextPen®
Solutions, Mirth®
,
NextGen Care™
, Mobile, HQM/
Dashboard
GOALS
• Easy navigation
• Rich ophthalmic content
• Interoperability and ability
to interface with other practices,
specialists, imaging systems
• Appropriate training and support
• Appropriate clinical workflow
• Configurable to meet specific
physician needs
• Detailed implementation
• Dictation/transcription abilities
CONCERNS
• Usability
• Outcomes
• Impact on patient volume
• Impact on physician – charting,
navigation, ease of use, simple to learn
• Impact on staff and practice – will they
have to purchase add-ons, hire more staff,
etc., to make it work.
• Are the documents, “My notes legible, formatted
properly, meaningful, and easy to read.”
• Click-sensitive
• Uptime
• Shrinking reimbursement models and the ability
to bill and collect revenue faster
• Shift from Fee-For-Service to Value-Based
Reimbursement models
1
2
3
Physician
[Influencer]
DEMOGRAPHICS
• 35– 75 years old
• Mostly male
Cardiology | User Personas
NextGen Healthcare Information Systems, LLC | 795 Horsham Road | Horsham, PA 19044 | nextgen.com
Copyright © 2016 NextGen Healthcare Information Systems, LLC. All rights reserved. NextGen is a registered trademark of QSI Management, LLC, an affiliate
of NextGen Healthcare Information Systems, LLC. All other names and marks are the property of their respective owners. Patent Pending.
UP6_Cardiology-1-16

4. PRODUCT INTEREST
• Business Analytics/Intelligence Tools
(Financial, Clinical, Operational), EHR,
PM, RCM, NextPen®
Solutions, Patient
Portal, Mirth®
, NextGen Care™
Mobile,
HQM/Dashboard
GOALS
• Competitive pricing
• Reduction of Overhead
• ROI
• Quality product and services
• Detailed reporting (BI, auditing)
• Ability to upgrade with minimal
disruption and downtime
• Single source for software and hardware
• Availability of support
• Interoperability and ability to interface
preferred products
• Appropriate training and support
• Appropriate clinical workflow
• Configurable to meet specific
practice needs
• Detailed implementation with emphasis
on improving business outcomes and
key performance indicators
CONCERNS
• Cost
• Sustainability
• Staff’s willingness to change systems/
workflows - rallying the troops
• Usability
• Data sharing with other entities
• Meaningful Use
• Uptime
• Shrinking reimbursement models
and the ability to bill and collect
revenue faster
• Shift from Fee-For-Service to Value-Based
Reimbursement models
• Medicare reimbursements
• Reducing payroll
1
2
3
C-Suite and
Administrator
[Decision Maker
and Buyer]
DEMOGRAPHICS
• 45– 70 years old
• Mostly male
TITLES
• CEO
• CIO
• COO
• CTO
• President
• CMO
• CFO
• CMIO
Cardiology | User Personas

5. QUESTIONS I’LL NEED
TO ANSWER
• What kind of hardware will I need?
• What is the process to get changes
made to our EHR?
• How many Cardiology clients do
you have?
• How much will I need to configure my
system for each provider? Is it simple?
• Can we get user illustrations with each
update/upgrade in addition to the
release notes? We only want to
know what affects us.
• How much are add-ons going to cost us?
• What costs can we expect moving forward?
• What systems do you have to help me
share data with other providers,
hospitals, and entities?
• Why should I use NextGen Healthcare
instead of the hospital system?
• We are owned by a hospital; will data
travel seamlessly between us?
• What tools do you offer to help me use
my data more effectively?
• When will the iPad app be available to
effectively use and to document visits?
• Why is your physician mobile application
web-based and not a native application?
• What registries can I report to with
NextGen Healthcare?
• Tell me about your PACS integration and
other imaging system.
• What does your software offer that will
help reduce administrative time?
• When will you have a dashboard that
assists in displaying MU and PQRS status?
Your competitors are doing these—why
aren’t you?
· C-SuiteCardiology | User Personas
4
NextGen Healthcare Information Systems, LLC | 795 Horsham Road | Horsham, PA 19044 | nextgen.com
Copyright © 2016 NextGen Healthcare Information Systems, LLC. All rights reserved. NextGen is a registered trademark of QSI Management, LLC, an affiliate
of NextGen Healthcare Information Systems, LLC. All other names and marks are the property of their respective owners. Patent Pending.
UP6_Cardiology-1-16