SlideShare a Scribd company logo
HARGA
KAPAK
Cara Naikkan Harga Web Design Service.
Siapa Edwin ni? Kecoh je ..
Nama Betul Dalam IC.
MARKETER
+ DESIGNER
Dulu seorang
CONSULTANT,
Mesiniaga Berhad
Sale Paling Tinggi
RM223 mil
2014 - Of course Team Effort.
Masuk TV
ajar ARTIST
Masuk WordCamp
Ini bukan hari saya,
Ini hari
WEB DESIGNER.
Siapa masih charge bawah RM 1k?
Siapa masih charge ikut kuantiti?
Siapa rasa susah/takut naik harga?
Konsep 3P - EDWIN
P1 - PERCAYA
P1 - Percaya
Kepada ...
TUHAN
REZEKI
P1 - Percaya
Kepada ...
TUHAN
DIRI
+VE
P1 - Percaya
Kepada ...
TUHAN
DIRIMARKET
DESIRE
Percaya Bukan Harap
Percaya = Faith
Berharap = Hope
HOPE IS NOT A
STRATEGY
FAITH IS
STRATEGY
.
NO FAITH
NO GOAL.
.
Masih Tak Yakin?
Apa jadi jika
teras bergolak?
Apa Nak Buat?
Apa Nak Buat?
MAMPUS PI
Facebook, Twitter, Customer !@#$%^
Jangan layan benda bod*h.
Jangan share benda buat orang lain tidak senang.
.. Walkaway, jangan sombong plak.
Apa Nak Buat?
FOKUS
Pada positiviti dunia. Cari buku, guru, mentor,
motivasi, berita baik.
Ajar apa yang kita tahu.
P2 - PRODUK (SERVICE)
Komposisi Servis.
Komposisi Servis.
FIZIKAL
Cuci kereta, kedai makan,
hotel murah, air asia.
Komposisi Servis.
MENTAL
Lawyer, Architect,
Motivator, Pakar Saiko.
Komposisi Servis.
EMOSI
Penyanyi, Pelakon, Badut,
Casino.
Komposisi Servis.
FIZIKAL
Cuci kereta, kedai makan,
hotel murah, air asia.
EMOSI MENTAL
Lawyer, Architect,
Motivator, Pakar Saiko.
Penyanyi, Pelakon, Badut,
Casino.
Web Design/ Dev Duduk Mana?
FIZIKAL
WEB DESIGNER/
DEVELOPER NORMAL
EMOSI MENTAL
FIZIKAL
EMOSI MENTAL
TAK CHARGE UTK
BERFIKIR?
TAK CHARGE UTK
DEMAND PELIK?
Cara Naik Harga?
FIZIKAL
BESARKAN SCOPE.
NAIK HARGA.
NAIKKAN QUALITY
DALAMKAN ILMU.
EMOSI MENTAL
1st OPTION
FIZIKAL
SCOPE BIASA.
EMOSI MENTAL
CHARGE UNTUK
STRATEGY
FIZIKAL
SCOPE BIASA.
EMOSI MENTAL
CHARGE UNTUK
STRATEGY
CHARGE UTK
PROJECT MANAGEMENT
2nd OPTION
FINISH
START
PROJECT MANAGEMENT (+ TRAINING)
WEB DESIGN & DEVELOPMENT
SEKARANG
FINISH
START
STRATEGY
PROJECT MANAGEMENT (+ TRAINING)
WEB DESIGN & DEVELOPMENT
MASA DEPAN
Apa Dalam
Strategy?
GOAL.
TARGET
AUDIENCE.
FEATURES.
Apa Dalam
Project
Manage-
ment?
DOCUMENT.
UPDATE STATUS.
DEFLECT.
TRAINING.
New Pricing
SCOPE (man days)
+STRATEGY
+ PM
New Pricing
1-PETIK JE.
2-DOUBLE-PRICE.
3-CENGKADAK.
3 JENIS PRODUCT/ SERVICES
RAW PROCESS OUTCOME
3 JENIS PRODUCT/ SERVICES
RAW PROCESS OUTCOME
Quantity Complete RESULT
3 JENIS PRODUCT/ SERVICES
RAW PROCESS OUTCOME
Quantity Complete RESULT
P2
PRODUCT
FIZIKAL
MENTALEMOSI
P3 - PROFIT
KENAPA
PROFIT?
.
Nak Profit Bukan Sebab TAMAK.
Nak Profit
Bukan Sebab NAK
PERGI HAJI BALIK
HARI.
Nak Profit
Bukan Sebab NAK
KAYA ESOK.
Kenapa
Profit
Sebab ZAKAT & AMAL
(tanpa profit, tiada zakat)
Kenapa
Profit
Sebab Islam ASSUME
kita akan KAYA.
(Niat yang betul)
KIRAAN PROFIT
PRICE COST
NETT PROFIT
PRICE - NORMAL
PRICE
SCOPE
+ MARKUP (15%)
PRICE - NEW
PRICE
SCOPE
+ MARKUP (15%)
+ STRATEGY
+ PROJECT
MANAGEMENT
COST - NORMAL
THEME
+ PLUGIN
+ HOSTINGCOST
= UNTUNG
COST - NORMAL
THEME
+ PLUGIN
+ HOSTINGCOST
= UNTUNG
Salah!
COST - HIDDEN (TERSIRAT)
THEME
+ PLUGIN + HOSTING
+ OFFICE RENTAL + STAFF
+ UTILITY + EQUIPMENT
+ COMMUTE + ADMIN FEE
+ SOFTWARE + TOOL +TAX
COST
COST - PALING MAHAL
COST
PROJECT
PARKING
DALAM OTAK.
MANA LAGI SENANG KAWAL?
NAIK
HARGA
TURUN
COST
HEALTHY MARGIN (NETT PROFIT)
PRICE - TOTAL COSTS = NETT PROFIT
NETT PROFIT/ PRICE = MARGIN (%)
MARGIN ACROSS INDUSTRY
PROPERTY (SP SETIA) = 30-45%
RETAIL (Tesco) = 7-35%
HIGHWAY (PLUS) = 17%
TELCO (Celcom) = 26-35%
Laman7 = ??
ROUTINE
Check Nett Profit &
Margin
EVERY
MONTH.
JIKA UPAH BUSINESS CONSULTANT
DIA CAKAP...
2 Sahaja..
SEMUA CONSULTANT CAKAP ...
PRICE COST
Naik Harga X
Jual Banyak. Turunkan Cost
P3
PROFIT
NETT PROFIT
COSTPRICE
BUSINESS IS A
NUMBER GAME.
(Belajar Pisahkan Emosi dan Objektif)
WRAP UP
PERCAYA
PRODUK
PROFIT
PERCAYA
PRODUKPROFIT
PERCAYA
PRODUKPROFIT
SELESAI 3 P
TAPI ADA
4 Lagi P
Soalan?

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