The document outlines a marketing campaign to promote the Chevrolet Captiva using a mystery theme inspired by the TV show CSI. The objectives are to raise awareness of Captiva features, associate the car with CSI's mysterious world, and allow Foxlife viewers to discover Captiva. Activities include a Galata-themed installation where participants search the car for evidence and use QR codes to enter a contest. Social media promotion uses hashtags and photos shared on Instagram to generate buzz. The winner is the person who solves the mystery by following clues in the car's side mirrors, airbags, sunroof, parking sensors, and leather seats to identify the murderer.