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Fox - CSI - Partnership
The document outlines a marketing campaign to promote the Chevrolet Captiva using a mystery theme inspired by the TV show CSI. The objectives are to raise awareness of Captiva features, associate the car with CSI's mysterious world, and allow Foxlife viewers to discover Captiva. Activities include a Galata-themed installation where participants search the car for evidence and use QR codes to enter a contest. Social media promotion uses hashtags and photos shared on Instagram to generate buzz. The winner is the person who solves the mystery by following clues in the car's side mirrors, airbags, sunroof, parking sensors, and leather seats to identify the murderer.
Fox - CSI - Partnership
- 2. OBJECTIVE 1. Crea'ng awareness on 5 major features of Chevrolet Cap'va 2. Making Chevrolet a part of CSI’s mysterious world. 3. Offering Foxlife viewers a chance to discover Cap'va with the CSI feel. INSPIRATION Chevrolet Cap,va FEATURES CSI’S MYSTERIOUS WORLD FOXlife Viewer’s Needs and tastes
- 3. Chevy Captiva! Comfort! Prestigious! Safe! CSI! Suspicious! Mysterious! Clever!
- 4. Galata - SUNDAY,5:30 am! As the witnesses mentiones, a group of 7 people got out of nil dogan’s captiva late at night and entered the building number 23 on luleci street in galata.! During the morning prayer, one of the neighbours woke up after hearing 8 shots of gunfire and report the situation to the cops. CSI team comes to the appartment to find 7 people murdered on the floor. ler. ! CSI team suspected that the host Ms dogan was kidnapped by the murderer as her car was found abandoned on a deserted street not too far from where she lives. ! The team of crime investigators start searching captiva for any evidences.!
- 5. Galata themed installation! Ahuge platyform is set up in front of the starbucks fountains centered by chevy captiva on a higher level allowing easy access from the participants. ! Participants of groups of 4, are expected to find the evidences in the car. There is around 200 different evidences and the person who collects more evidence per day received the chance to visit the csi set in its hollywood studios.! 1.QR Code Integration!
- 6. All the shoppersat kanyon are invited to hastag #guiltyincaptiva with a photo from the event location, and enroll themselves for a chance to win gift card to be spent at any store in kanyon! 1. Creating social buzz with instagram! #guiltyincaptiva
- 7. CSI team andthe player hunts for the hints in the car to suspect the murdered by checking the 5 parts of the car.! 1. Side Mirrors! 2. Airbag Compartments! 3. Sunroof! 4. Parking sesonsors! 5. Leather seats! The winner! X number of people who follow the evidences and find the name of the murderer get the chance to win a trip to the CSI set in LA.!
- 8. 3. Sunroof! Hava yastıklarıpatladıktan sonra pencereleri ve sunroofu açan şüphelinin arabadan çıkarken sunroofu kullandığı saptandı. Sunroof düğmesinden alınan parmak iziyle bir önceki tutuyor. ! 4. Parking Sensor ! Bu kadar sıkışık bir aralığa bu kadar titiz park edebildiğine göre, sürücü park sensörleri kullanmış olmalı. Burada pek bir delil yok gibi. Bir de koltuklara bakalım.! 2. Air Bags! Araba hasar almıs olmalı! Hava yastıkları açık. İçerisinden çıkan tozlar bir çok delili kapatıyor. Bu sırada sunroof’un açılmış olduğu anlaşılır.! 1. Side Mirror! Arabayı kullanmadan önce yan aynaları ayarlayan sürücünün parmak izi evde bulunanla aynıdır, ancak CSI parmak izinin katile ait olup olmadığından emin değildir. ! Find the murderer in 5 steps!
- 9. 5. Leather Driver’sSeat! Voila! The murderer!! After searching the leather seats, the receipt from a gas station is found with the name of the person who abandoned the car! Guess what? He is our murdered!! CSI team goes to the gas station to get a more detailed description of the person.!
- 10. QR CODE SCAVANGER HUNT FACEBOOK & MOBILE SCAVENGER HUNT GAME APP REAL TIME DIGITAL
- 11. INSTAGRAM HASHTAGGING AUTOMATED TWEETS #guiltyincaptiva
- 12. broadcast Promos and sponsorshio on FIC and web. Live broadcast from Kanyon weekend ads FIC siteleri üzerinden banner kampanyası Media buying on major sites and FB Social media recharge Twier, Facebook and Pinterest accounts with related content #guiltyincap'va.