The document outlines a financial statement analysis methodology called the treasure map, aimed at demystifying financial statements and enhancing profit, cash flow, and returns through discovery and engagement. It identifies key participants as management and aspiring leaders, employing tools like whiteboards and group discussions to analyze financial data across multiple periods. The focus is on growth and its impact on profitability, with an invitation to explore further resources and engage with the authors.

1. Financial Statement Analysis
using the Treasure Map
Part 1
Its all about growth
Analyze
Discover
Surprise

2. What’s it all about
 Demystifying key financial statements
elements within a map
 Using these elements to discover improved
profit, cash and returns
 Creating visual engagement, motivating
powerful outcomes.
 Ensure focus is maintained and measured
within your financial statements

3. Who is it for
 All people in management (innovators especially)
 People aspiring towards management

4. Your tools
Whiteboard / canvas
Group of enthusiastic participants
The treasure map
Financial statements

5. Periods review
• 2 comparative periods
• Monthly
• Quarterly
• 6 monthly
• Annual

6. Methodology
Analyze
Discover
Surprise (Extracting the treasure)

7. The 5 chapters to the isstory
Cash the
Growth – How well are we growing
outcome of how
we manage the
first 3 chapters
Converting growth in superior profitability
With the appropriate balance sheet rigor
Providing the cash flow excellence
Delivering value
Value is the
result of the
first 4 chapters

8. This session we focus
on growth
 The amount of growth achieved
 Compare with the growth rate

9. Treasure Map principles
We integrate the way we make money.
With the way we create wealth.
Into the 5 chapters of the financial statement story
Engaging discovery
To unearth those hidden riches in your business

10. The Treasure Map
Income Statement
The way we
make money
Balance Sheet
The way we
create wealth
Discovery
What we discover and what we
will do about it
The Story
The 5 chapters
to the story

11. The Treasure Map
Income Statement
Revenue
$21.5
Balance Sheet
The Story
Growth %
Profitability
The value of revenue
growth from previous
period
Hunger measure
Cash
Value
Discovery

12. The Treasure Map
Income Statement
Balance Sheet
The Story
Previous
Revenue
$21.5 M
Growth %
Current
12 %
7%
Define the growth rate
Profitability
Hunger measure
Cash
Value
Discovery

13. The Treasure Map
Income Statement
Balance Sheet
The Story
Previous
Revenue
$21.5
Growth %
Current
12 %
7%
Define the growth rate
Profitability
Hunger measure
Cash
Value
Discovery

14. Grab our free E book
Its not the
numbers it’s the
fundamentals
Creating the
treasure map to
explore and
discover
That Improves
profit, cash and
returns
http://www.financialstatementstory.com

15. Mick is Chief Treasure Hunter. Over the last 30 years Mick has
consulted with the world’s leading companies to identify and
implement performance improvements. He has discovered that
behind every person and company is a story. Sometimes it’s a
rocking adventure, sometimes a comedy, a mystery, a drama and on
occasion, a tragedy. Going beyond mundane numbers and engaging
in the story is the key to helping companies and individuals build
corporate and personal wealth.
Mick Holly
Andre is our Evidence Wizard. He combines the Passion of intuition
with the Power of Evidence to weave amazing stories that reveal the
secrets and treasures that are locked within financial statements.
He has deployed the financial statement story discipline in over 150
different companies releasing more than $500million in value and
more importantly, demystifying the financial statements for thousands
of people.
Andre's favorite quote:
"If you change the way you look at things, the things you look at
change"
Andre Gien

16. When you have some time
(yeah right)
 To chat further give Andre a call 925 323 2802 or
mickholly@financialstatementstory.com
andregien@financialstatementstory.com
 Possibly want to join Mick and Andre on our
podcasts www.financialstatementstory.com
 Or just want to browse www.gfbridge.com

17. Next session
Review how growth impacts superior
profitability (chapter 2 of the story)