Capital One uses IT through data collection and analysis to customize credit card offers and marketing campaigns for individual customers. They hire people for their analytical skills rather than prior experience. This strategy allowed them to expand effectively into new segments like telecom. However, highly regulated industries like auto insurance presented challenges. Overall, Capital One's use of customer data and analytics gives them a competitive advantage.

1. Capital One
Capital One Financial Corporation
1. How is Capital One's use of IT different from other mass customization strategies? Capital One uses IT through its information–based strategy (IBS)
to "record, organize, and analyze data on the characteristics and behaviors of their customers," as stated by CEO Richard Fairbank. Their philosophy
was to exploit information by constructing scientific models that could be used to both assess the creditworthiness of potential cardholders through
FICO scoring, and to customize product offerings for existing ones. This was done through data mining, sorting, customizing offers and marketing
campaigns, and then analyzing this data to see what campaigns worked – for what reason and what...show more content...
Behavioral interviews, case interviews, and standardized tests were used to find raw talent without focusing on prior industry or marketing experience.
These four things are what separates Capital One from its competition, and will sustain their competitive advantage in the future.
3. What are the consequences of Capital One's IT strategy for expansion into different segments of the credit card industry, and into other industry's?
The immediate consequences of their expansion strategy proved the efficiency of their statistical modeling to inhibit Capital One from taking any
missteps into industry's that are either saturated or do not allow enough growth in the future. Capital One considered expanding into auto insurance and
auto financing, but fierce competition, low margins, and stringent regulation kept them from pursuing this immediately. (Capital One did recently
acquire Summit Acceptance Corporation – an auto financing company that focused on the sub–prime market). Next they looked at the energy and
telecom industries, but consumer energy usage patterns are available publicly which kept them from exploring this option further. America One was
created which resold blocks of calling time enabling Capital One to gain a foothold in telecom. An ancillary effect of Capital One looking to broaden
its horizons into other industries will promote other companies to review their current IT systems to see where their inefficiencies lie, so they can
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2. Social Capital Essay
Social capital is the is the social connections that allow for social interactions in which an individual has opportunities to build bonds, help others out,
and affect change for the better. When the social engagement is reciprocated, it can produce benefits for the multiple individuals engaged in the activity
and so further the circumstance of the society.
Robert D. Putnam, a political scientist and professor, contends in his essay titled "Bowling Alone: America's Declining Social Capital" that there has
been a decline in the social capital over the last several decades. He names that are different factors to explain this, including changes in the workforce,
mobility, demographics, and technology. However, mostly it is a change in the...show more content...
Its highest virtue is selflessness. Egoism, or selfishness, is the devotion to acting for one's own well–being. To some degree someone can act in ways
that benefit both themselves and others, but they would only have a single motive for their efforts. An individual can work for them self but with
helping others in mind. Those are the particular capitalists that utilize the markets for profits then give some too much of their accumulated wealth
in philanthropy are an example. Folks can work for them self and only benefit others when it serves to help them self. These would be the greedy
capitalists. Opposed to each of these, an individual can just work for them self, and perhaps their family, then leave society to itself. Certainly, acting
with the salvation of others in mind will be more socially responsible. A selfish person is the kind of person I believe society does not want to exist.
The completely anti–social person would not reap any benefits of society, but they would not contribute to nor experience its deficits either.
There are times where trying to help others, social capital with purely with good intentions, fails to benefit someone and so society is not enhanced. If
the person, who fell on bad times, you are trying to help chooses to not make any effort to recover from it, then there is nothing to be done to truly
help them. The expectation is that he will endeavor situate himself back to self–sufficiency to
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3. Intellectual Capital Essay
Intellectual Capital The term intellectual capital (IC) is synonymous with Intangible capital. IC collectively refers to all the resources and assets that
defy conventional accounting measures, but which still determine the value and the competitiveness of an enterprise. IC is commonly divided into the
areas of Human Capital, Structural Capital, Relationship/Relational Capital, and the Business Model. In our modern Information and Knowledge
Economy, intangibles have progressively become the driving factors around which business revolves. Conventional bricks–and–mortar accounting is
no longer sufficient to explain how Google, Netflix, LinkedIn, Apple, and General Electric are far more valuable than their financial assets. As of June
2011,...show more content...
The intangibleness refers to the fact that IC is not easily translatable in financial terms. All other assets of a company, such as a piece of real estate or
a credit note, can be monetized: i.e., there exist standard criteria for expressing their value in currency. IC, instead, is mainly made of elements (such
as the quality of employees or the reputation of a brand among consumers) for which there is no consensual model for monetary expression. A more
precise name for IC would therefore be "non–financial assets". Elements In all definitions of IC, the following taxonomy can be recognized: Human
Capital The value that the employees of a business provide through the application of skills, know how and expertise. Human capital is an
organization's combined human capability for solving business problems. Human capital is inherent in people and cannot be owned by an organization.
Therefore, human capital can leave an organization when people leave. Human capital also encompasses how effectively an organization uses its
people resources as measured by creativity and innovation. Structural Capital The supportive infrastructure, processes and databases of the organization
that enable human capital to function. Structural capital includes such traditional things as buildings, hardware, software, processes, patents, and
trademarks. In addition, structural capital includes such things as the organization's image, organization,
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4. capital budget 1
Critically reflect on the importance of capital budgeting. Why is this heated subject in many boardrooms? How does capital budgeting promote the
financial health of an organization? How will you use the financial techniques you have learned this week to promote the financial health of your
organization?
A capital budget is very important for a business. It is a heated subject because a decision about capital budgeting can help the business to determine if
the proposed investments or project are worth taking or not. There are two things that a business has to take into consideration when it is making a
capital budget decision. First there are financial decisions that have to be made. Second, there is an investment decision that is also...show more
content...
If the business was to make an investment on a project that was not right or not profitable the smart thing to do would be to not invest in the project
or consider it at all. An investment that does not make any money can be wasteful for the business and make it lose a lot of money in the long run.
That is why it is important for those who make the decision to evaluate all of their alternatives, risks, and returns, etc in order to decide on whether or
not to reject or accept a project that it might have in mind.
As a result, to promote the financial health of any organization one should know the present value of the investment and have a good ideal of how
long that investment will take to mature and give back returns. In order to create a capital budget I have to consider the needs of the organization,
look at the finances, goals, and position that the business is. In doing I could make a decision about the needs of that business. Second, I would have
to collect, compare, analyze, and evaluate the cash and financial statements in order to compare the cost and revenue. It would give me some lead way
into the position of the business when it moves forward to the future. Third, the capital budget would have to be compared to the cash flow, because it
will help me to know how important it is to make the investment only if it increases the financial bottom line and increase the total financial
performance of the business. I can use the
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5. Capital Budgeting Essay
Capital Budgeting Introduction Capital budgeting is the process of evaluating and selecting long–term investments that are consistent with the firm's
goal of maximizing owner wealth. A firm using capital budgeting, their goal is to see if there fixed income will cover itself for profit. Fixed incomes
are things such as land, plant and equipment. When a firm using a machine to produce its good or service. They most of the time what the machine to
produce the amount that they paid for the machine and more. The capital expenditure is the outlay of fund that a firm expects to produce and benefit
with in a one year. The Capital Budgeting Process When approaching the problem of trying to the measure capital budgeting. The first step...show more
content...
=53,742 Global Capital Budgeting In the international business world firms also use the Capital budgeting process. When entering in to the
international market there a couple of thing that are measured different. The First thing is the cash outflows and inflows that occur in foreign currently
Companies face long–term and short–term currency risk related to both the invested capital and the cash flows resulting form it. The Second thing is
the foreign investment entail potentially significant political risk. Political risks can be minimized by using both operating and financial strategies.
TECHNOLOGY When discussing capital budgeting, one must include the effects of technology. Technology assessment can support the capital
budgeting process by providing key information for making decisions about capital requests. Technology assessment has been defined as a method for
evaluating the effectiveness of equipment, drugs, and clinical procedures.(e) However, in terms of capital equipment planning, technology assessment
can be defined more broadly as a method of evaluating current and requested capital equipment by considering the results of published clinical
investigations and of physical assessment of the equipment in the decision–making process. Technology assessment provides information for decision
making in three areas. The department's equipment needs. Information about a department's needs might include the
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6. Social Capital Essay
Social Capital Social capital has gained tremendous popularity in recent years, driven in large part by the work of James Coleman, Pierre Bourdieu,
and Robert Putaman. This increased attention for social capital is evident among several research topics, conference papers, dissertations, and
educational journals. Social capital is the name given to a store of value generated when a group of individuals invests resources in fostering a body of
relationships with each other (a "social network"). These relationships, it is argued, create trust by fostering shared norms, improve contract
enforcement by easing information flows, and enhance sanctions against...show more content...
Emphasis is given on analyzing gender discrimination in terms of social capital. Analyzing gender discrimination in terms of social capital can help us
understand why there is inequality of women's in society. Social capital as catalysts for change ======================================
The early history of the concept of community development and women activism has its roots in the tradition of democratic localism. In 1920 and 1930
women they were community activists engaged in building community cohesion and they did not have voting rights and equal status in the political
system. They played critical roles in the temperance and settlement house movements and brought about fundamental change in the approach to the
problems of poverty. Particularly the contact with the poor in deteriorated city neighborhoods led activist women to recognize that the causes of
poverty were social and economic. The revitalization and stabilization of neighborhoods and communities became a priority for women's organizations.
At the same time, working class and poor women themselves provided the connection in communities between family, church, schools, and other
organizations. (Gittell, Bustamante and Steffy, 1999). In the
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