This document provides an overview of various e-commerce business models and concepts. It discusses key ingredients of a business model including value proposition, revenue model, market opportunity, competitive environment, and competitive advantage. It then categorizes and describes different business-to-consumer and business-to-business e-commerce models such as portals, e-tailers, content providers, transaction brokers, and exchanges. The document also discusses how the internet and web have changed business strategy, structure, and processes by influencing industry structure, value chains, and competitive dynamics.
7. Example of Value propositions
"You get fresh, hot pizza delivered to your door in 30
minutes or less -- or it's free.“
“You package absolutely, positively has to get there
overnight”
“The milk chocolate melts in your mouth, not in your
hand”
“It helps building strong bones 12 ways”
54. Industry Structure
E-commerce changes the nature of players in an
industry and their relative bargaining power by
changing:
the basis of competition among competitors
the barriers to entry
the threat of new substitute products
the strength of suppliers
the bargaining power of buyers
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