The document discusses the increasing demand for mobile data and the growth in mobile broadband subscriptions, emphasizing the significance of both cellular and Wi-Fi networks in enhancing user experience. It outlines strategies for improving network performance through densification and the integration of Wi-Fi into mobile broadband offerings. Additionally, it explores various monetization strategies for Wi-Fi services, including public and carrier-controlled access options.

1. Wi-Fi and
Heterogeneous
networks
Fabio Rodriguez

2. © Ericsson AB 2013 | 2013-07-10
Users Want
more data
› Mobile data traffic growth
› Mobile broadband
subscriptions up
› Metro densification
› More devices, more Wi-Fi
capable devices and more
Wi-Fi usage on Wi-Fi capable
devices (Wi-Fi devices doubling)
Source: Mobidia (2013)
Aug
2012
Apr
2013
33% 27%
67% 73%
Cellular
Wi-Fi

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Fast, now &
everywhere

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Data rate
However Today this is
often the case
CAN THAT HARM YOUR BUSINESS?

5. heterogeneous
networks
Rethinking network performance

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You want Seamless
user experience
+++
IMPROVE DENSIFY ADD

7. Improve
macro

8. Densify
Macro

9. Add
Small Cells

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Core network /
controller
Internet
grade
Main
Unit
Macro
RBS
AP Small
RBS
Small
RBS
Small
RRU
Small
RRU
Small
RRU
Small
RRUAP
The result:
One Network

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Wi-Fi is part of that
performance experience
How?

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IN CITY centers

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And High Traffic
Venues

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In Offices

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And Special events

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Wi-fi is integrated into
the mbb offering
Technology visualization
WiFi performance not guaranteed
Cumbersome to monetize Carrier WiFi
Performance & business visualization
Carrier WiFi performance guaranteed
Monetize Carrier WiFi (part of data bucket)
2G 3G 4G
Carrier & Public WiFi
Mobile Broadband
Public WiFi
Performance
indicator
Operator controlled access
(2G/3G/4G/WiFi)
Today Vision
Coverage & Access technology

17. MONETIZING WI-FI

18. © Ericsson AB 2013 | 2013-07-10
Public
Free
[Advertisers pay -
display and push LBA]
Public
Paid
[Hrly, Dly, Wkly...]
Other Carrier
[Roaming Agreement]
Other Carrier
[Offload eg.
$/Mbps/mo.]
City Free Wi-Fi
[City-owned
mounting/power assets]
Stadiums SMB and Chains Special Events
Free
with Broadband
Subscription
[Churn Reduction]
DIRECT
OPERATOR MANAGED SERVICES to ENTERPRISE
WHOLESALE
More revenue potential
through better access

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JOIN THE
CONVERSATION
Ericsson.com/jm
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Twitter.com/EricssonCarib
YouTube.com/Ericsson

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