What's the link between cool brands and conversations (word of mouth) by Millennials (Generation Y). Results from an InSites Consulting study for MTV Networks
Presenter: Larry Asher, Worker Bees, SVC, Principal
We live in an information economy, right? Then why do so many people churn out boring, dense, indecipherable, and worthless information via the endless stream of horrid PowerPoints we’re forced to sit through most days? There’s another way, and you can learn it in 40 minutes at this session. We’ll show you what good storytelling, cleanly designed slides, and compelling presentation support is supposed to look like. You’ll also learn about what The Wave — that thing people do at football and baseball stadiums — has to do with dreadful presentations. Now, of course, you aren’t an offender and your PowerPoint and Keynote decks are just fine. So bring some bullet-point addict you know who really needs this. You’ll be doing us all a favor.
What does it take to be a great speaker leader?Dov Baron
Picture the moment. It’s early Sunday evening. A lot of people were settled in front of their TV sets for the final numb-down of the weekend. But not where I was. The room I was in was filled with people bursting with the positive anticipation and excitement that accompanies a new beginning.
Presenter: Larry Asher, Worker Bees, SVC, Principal
We live in an information economy, right? Then why do so many people churn out boring, dense, indecipherable, and worthless information via the endless stream of horrid PowerPoints we’re forced to sit through most days? There’s another way, and you can learn it in 40 minutes at this session. We’ll show you what good storytelling, cleanly designed slides, and compelling presentation support is supposed to look like. You’ll also learn about what The Wave — that thing people do at football and baseball stadiums — has to do with dreadful presentations. Now, of course, you aren’t an offender and your PowerPoint and Keynote decks are just fine. So bring some bullet-point addict you know who really needs this. You’ll be doing us all a favor.
What does it take to be a great speaker leader?Dov Baron
Picture the moment. It’s early Sunday evening. A lot of people were settled in front of their TV sets for the final numb-down of the weekend. But not where I was. The room I was in was filled with people bursting with the positive anticipation and excitement that accompanies a new beginning.
DEVELOPING A BRAND ESSENCE TO CAPTURE AND KEEP YOUR CLIENTS 4/8/10
It’s not enough these days if they just remember your name—it’s how they feel about you. A brand essence captures the heart and intrinsic nature of your company. When your brand is strong, you develop lasting emotional ties to and the loyalty of your costumers. In this economic climate, strong brands with strong personal connections will be the ones that persevere. Richard Earl who has over 30 years of experience with notable advertising campaigns for P&G, Johnson & Johnson and more, will discuss how you can create a Brand Essence for your company.
Speaker: Richard Earl, The Regis Group
Co-sponsored by the Small Business Development Center
It’s not enough these days if they just remember your name—it’s how they feel about you. A brand essence captures the heart and intrinsic nature of your company. When your brand is strong, you develop lasting emotional ties to and the loyalty of your costumers. In this economic climate, strong brands with strong personal connections will be the ones that persevere. Richard Earl who has over 30 years of experience with notable advertising campaigns for P&G, Johnson & Johnson and more, will discuss how you can create a Brand Essence for your company.
Speaker: Richard Earl, The Regis Group
Co-sponsored by the Small Business Development Center
Ready to build culture from the ground up? DH hosted a lunch-and-learn session on how culture can impact the success of your growing organization.
Together, we discussed the burning culture questions that keep you up at night such as:
• How to create and maintain a productive company culture as you scale
• How to resolve problematic areas that do not embody desired culture
• How to hire for and measure performance based on culture
In attendance were founders looking to develop a strong company culture from the start and leaders in Employee Experience, HR, Talent Management, Learning and Development, and People Operations.
To bring our coaches to your organization for a workshop, email us: culture@deliveringhappiness.com
Learn more: http://deliveringhappiness.com/services/
Extended presentation of 'The Conversation Manager', a story about the integration of word-of-mouth into all your marketing activities. Also a guide to integrate social media as a leverage tool in your marketing strategie.
Full Brain Marketing: What is a Brand? 11.4.10EXHIB-IT!
What is a brand? This presentation answers that questions with case studies on successful brands as well as helpful information to help build your brand.
“Your brand is a story unfolding across all customer touch points.”
– Jonah Sachs
Succeeding in today’s job market requires a compelling personal story and a strategy behind it. Blue Ocean Strategy is about creating and capturing uncontested market space, thereby making the competition irrelevant.
In the workshop, Mo Moubarak presents ways to actively cultivate a sales mindset and utilize personal branding as a tool for creating your own Blue Ocean.
What makes some companies stand out when others blend with the crowd?
What is a brand vision and how does it work for individuals?
Who is your target audience?
How to remain authentic while creating a personal portrait?
Personal Branding Live Implementation WorkshopShadeed Eleazer
Personal Branding Live Implementation Workshop is a step-by-step walkthrough of how to package your knowledge, skills, and abilities into a clear message that enables each attendee to harness and leverage their influence to support and champion causes that matter to each attendee.
Text PERSONALBRAND to 44222 to receive the free audio download: 3 Personal Branding Tips to Supercharge Your Career in 2016.
Having a strong, unique and consistent Brand Voice is key to creating a successful brand across all marketing channels. This Brand Voice Toolkit will help you build a voice for your brand by first introducing the concept of Brand Voice and why it is imperative for a brand to be recognizable, identifiable, and relatable.
Your Brand Voice Toolkit should contain:
1. Brand Character + Personification
2. Brand Personality
3. Defined Vocabulary
4. Words Your Brand Says + Doesn’t Say
5. Writing Samples
Learn what each of these tools are and how they can be used to craft your Brand Voice in this deck and even explore an example toolkit.
Our Startup Branding Journey - What Makes A Brand Memorable?Customericare
We recently took on one of the biggest challenges so far: Building a solid brand and culture for our startup. We thought it could be fun to share our journey with the world and see what we learn, what we find out and how it can help others take on a journey of their own.
We wrote about the importance of branding here as a first step into the journey: https://customericare.com/startup-branding-and-culture/
In these slides we focus on what makes a brand memorable. And here's the article that goes with the slides about building a memorable customer experience: https://customericare.com/create-memorable-customer-experiences/
Hope you'll like the presentation and don't hesitate to leave your thoughts in the comments!
Some links to read more about building a memorable brand:
- Brand archetypes: http://www.allegorystudios.com/culture-audits/12-brand-archetypes/
- Brand personalities: https://faculty-gsb.stanford.edu/aaker/PDF/Dimensions_of_Brand_Personality.pdf
- Brand design tips: http://www.forbes.com/sites/johnrampton/2014/11/14/12-principles-of-great-brand-design/
- The effect of stories on our brain: https://blog.bufferapp.com/science-of-storytelling-why-telling-a-story-is-the-most-powerful-way-to-activate-our-brains
Flourish Creative is a brand experience agency that understands live audiences. In the first of a series of interactive breakfast events, consumer behaviour expert Philip Graves hosted a discussion on the role the unconscious mind plays in dissecting marketing messages.
Tanvi Bhatt at the Social Media Week InfosysTanvi Bhatt
Tanvi Bhatt presented this session at the Social Media Week Infosys, where she spoke on the power of Personal Branding in the Social B2B Eco-system. In this 2 hour intensive workshop, she empowered the audience to celebrate their thought leadership on social media by discovering, designing and delivering a powerful personal brand experience to their communities.
frAGILE - Is NextGen marketing more chemistry than science?Joeri Van den Bergh
In today’s post-truth society change comes rapidly and unexpected. How do brands speed up their NextGen (Gen Y & Z) marketing strategies to get ready for the new decade? Based on dozens of international expert interviews with senior marketing executives of renowned brands (such as PepsiCo, LEGO, Freitag, LEVI’s, Beiersdorf, Audible, MasterCard, AB InBev, eBay, IKEA, Tommy Hilfiger…), Joeri Van den Bergh (Co-founder & NextGen expert) shares insights on brands that bond beyond disruption.
Work-life balance is the most important aspect in a job for Millennials. In the US, 72% of Millennials (aged 20 to 36 years old) find a positive work-life balance key. Yet global research by InSites Consulting also shows that Millennials are clearly struggling to find this equilibrium, with 71% of US Millennials stating they are unhappy with their current work-life ratio.
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Similar to Can't get you out off my head - word-of-mouth & cool brands
DEVELOPING A BRAND ESSENCE TO CAPTURE AND KEEP YOUR CLIENTS 4/8/10
It’s not enough these days if they just remember your name—it’s how they feel about you. A brand essence captures the heart and intrinsic nature of your company. When your brand is strong, you develop lasting emotional ties to and the loyalty of your costumers. In this economic climate, strong brands with strong personal connections will be the ones that persevere. Richard Earl who has over 30 years of experience with notable advertising campaigns for P&G, Johnson & Johnson and more, will discuss how you can create a Brand Essence for your company.
Speaker: Richard Earl, The Regis Group
Co-sponsored by the Small Business Development Center
It’s not enough these days if they just remember your name—it’s how they feel about you. A brand essence captures the heart and intrinsic nature of your company. When your brand is strong, you develop lasting emotional ties to and the loyalty of your costumers. In this economic climate, strong brands with strong personal connections will be the ones that persevere. Richard Earl who has over 30 years of experience with notable advertising campaigns for P&G, Johnson & Johnson and more, will discuss how you can create a Brand Essence for your company.
Speaker: Richard Earl, The Regis Group
Co-sponsored by the Small Business Development Center
Ready to build culture from the ground up? DH hosted a lunch-and-learn session on how culture can impact the success of your growing organization.
Together, we discussed the burning culture questions that keep you up at night such as:
• How to create and maintain a productive company culture as you scale
• How to resolve problematic areas that do not embody desired culture
• How to hire for and measure performance based on culture
In attendance were founders looking to develop a strong company culture from the start and leaders in Employee Experience, HR, Talent Management, Learning and Development, and People Operations.
To bring our coaches to your organization for a workshop, email us: culture@deliveringhappiness.com
Learn more: http://deliveringhappiness.com/services/
Extended presentation of 'The Conversation Manager', a story about the integration of word-of-mouth into all your marketing activities. Also a guide to integrate social media as a leverage tool in your marketing strategie.
Full Brain Marketing: What is a Brand? 11.4.10EXHIB-IT!
What is a brand? This presentation answers that questions with case studies on successful brands as well as helpful information to help build your brand.
“Your brand is a story unfolding across all customer touch points.”
– Jonah Sachs
Succeeding in today’s job market requires a compelling personal story and a strategy behind it. Blue Ocean Strategy is about creating and capturing uncontested market space, thereby making the competition irrelevant.
In the workshop, Mo Moubarak presents ways to actively cultivate a sales mindset and utilize personal branding as a tool for creating your own Blue Ocean.
What makes some companies stand out when others blend with the crowd?
What is a brand vision and how does it work for individuals?
Who is your target audience?
How to remain authentic while creating a personal portrait?
Personal Branding Live Implementation WorkshopShadeed Eleazer
Personal Branding Live Implementation Workshop is a step-by-step walkthrough of how to package your knowledge, skills, and abilities into a clear message that enables each attendee to harness and leverage their influence to support and champion causes that matter to each attendee.
Text PERSONALBRAND to 44222 to receive the free audio download: 3 Personal Branding Tips to Supercharge Your Career in 2016.
Having a strong, unique and consistent Brand Voice is key to creating a successful brand across all marketing channels. This Brand Voice Toolkit will help you build a voice for your brand by first introducing the concept of Brand Voice and why it is imperative for a brand to be recognizable, identifiable, and relatable.
Your Brand Voice Toolkit should contain:
1. Brand Character + Personification
2. Brand Personality
3. Defined Vocabulary
4. Words Your Brand Says + Doesn’t Say
5. Writing Samples
Learn what each of these tools are and how they can be used to craft your Brand Voice in this deck and even explore an example toolkit.
Our Startup Branding Journey - What Makes A Brand Memorable?Customericare
We recently took on one of the biggest challenges so far: Building a solid brand and culture for our startup. We thought it could be fun to share our journey with the world and see what we learn, what we find out and how it can help others take on a journey of their own.
We wrote about the importance of branding here as a first step into the journey: https://customericare.com/startup-branding-and-culture/
In these slides we focus on what makes a brand memorable. And here's the article that goes with the slides about building a memorable customer experience: https://customericare.com/create-memorable-customer-experiences/
Hope you'll like the presentation and don't hesitate to leave your thoughts in the comments!
Some links to read more about building a memorable brand:
- Brand archetypes: http://www.allegorystudios.com/culture-audits/12-brand-archetypes/
- Brand personalities: https://faculty-gsb.stanford.edu/aaker/PDF/Dimensions_of_Brand_Personality.pdf
- Brand design tips: http://www.forbes.com/sites/johnrampton/2014/11/14/12-principles-of-great-brand-design/
- The effect of stories on our brain: https://blog.bufferapp.com/science-of-storytelling-why-telling-a-story-is-the-most-powerful-way-to-activate-our-brains
Flourish Creative is a brand experience agency that understands live audiences. In the first of a series of interactive breakfast events, consumer behaviour expert Philip Graves hosted a discussion on the role the unconscious mind plays in dissecting marketing messages.
Tanvi Bhatt at the Social Media Week InfosysTanvi Bhatt
Tanvi Bhatt presented this session at the Social Media Week Infosys, where she spoke on the power of Personal Branding in the Social B2B Eco-system. In this 2 hour intensive workshop, she empowered the audience to celebrate their thought leadership on social media by discovering, designing and delivering a powerful personal brand experience to their communities.
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In today’s post-truth society change comes rapidly and unexpected. How do brands speed up their NextGen (Gen Y & Z) marketing strategies to get ready for the new decade? Based on dozens of international expert interviews with senior marketing executives of renowned brands (such as PepsiCo, LEGO, Freitag, LEVI’s, Beiersdorf, Audible, MasterCard, AB InBev, eBay, IKEA, Tommy Hilfiger…), Joeri Van den Bergh (Co-founder & NextGen expert) shares insights on brands that bond beyond disruption.
Work-life balance is the most important aspect in a job for Millennials. In the US, 72% of Millennials (aged 20 to 36 years old) find a positive work-life balance key. Yet global research by InSites Consulting also shows that Millennials are clearly struggling to find this equilibrium, with 71% of US Millennials stating they are unhappy with their current work-life ratio.
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New data from an InSites Consulting Generation Next study in which we interviewed more than 10,000 people from four different generations: Babyboomers, Generation X, Y and Z.
Although the NextGens (Y & Z) is 24H connected, the need for real facetime is bigger than ever. The NextGen is looking for soulmates and allies in life, in brands and companies. Joeri Van den Bergh (co-founder & NextGen specialist at InSites Consulting & author of ‘How Cool Brands Stay Hot’) studies the current behavior of the youngest generations to understand how marketing will change tomorrow.
Who's up NXT? A cross-generational view on NextGen marketingJoeri Van den Bergh
The current young population (Generation Y and Z) is the most diverse and best educated generation ever. They have been shaped by technology and are true marketing game changers. Old handbook marketing approaches are bound to fail with this large consumer demographic. High time for a cross-generational reality check!
In a recent InSites Consulting global research project (in cooperation with GMI) we talked to Baby Boomers, Gen X, Gen Y & Gen Z consumers, taking a closer look at what differentiates these new consumer generations in the market today from the post ones.
For more information visit http://www.howcoolbrandsstayhot.com/trends
Enjoy the inspiration!
Early 2014, five trend watchers teamed up to share their views on the consumer and societal evolutions for 2014 and beyond. In this brand-new consumer trends paper, we gathered 5 paradoxical trends defining the consumer of today and of the future:
1. Learn from Joeri Van den Bergh how global brands such as Heineken and Renault are using serendipity in their advertising.
2. Find out from Steven Van Belleghem how companies benefit from the abundance of useful information to predict consumer behavior.
3. Follow Tom Palmaerts to experience four possible cloaking channels: de-facing, de-sharing, de-leting and the dark web…
4. Discover with Sven Mastbooms how existing business models are under pressure due to the consumers’ urge to take a quicker, easier and cheaper shortcut to the solution.
5. And finally tune in to Herman Konings to find out how consumers are taking control of their own health.
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The big majority of Gen Yers across the globe believe they’re honest and reliable, but not that many see themselves as real and authentic. Millennials are clearly in an identity struggle, finding their place under the sun. Especially Belgian Yers lack self-confidence to see themselves as such. Half of the Italians, Brazilians and Americans believe they’re authentic and real. In their identity search, Gen Yers are not always acting as we would expect. They feel most at ease in their direct social environment, surrounded by their partner, friends and parents. At the same time, 1 out of 4 Millennials can only be his/her true self when being alone!
Globally youngsters think Facebook pages of brands are not credible Blogs, friends and brand users are more credible.
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This InSites Consulting marketing paper on Generation Y is based on interviews with 21 global marketing executives from various industries (such as Converse, Heineken, Abercrombie & Fitch, BBC, Microsoft, Reckitt & Benckiser and many more) and it offers a 5step plan for marketers to improve their marketing towards the demanding Gen Y customers.
How Cool Brands Stay Hot at the WOMMA Summit 2012, presented by Joeri Van den Bergh (Gen Y expert InSites Consulting and author of How Cool Brands Stay Hot) and Anna Zanghi (Head of Global Innovation & Product Development at MasterCard Worldwide) in Las Vegas (US) on November 14, 2012.
This global Gen Y research report shares insights into what uniqueness means for Generation Y. The full report offers results of over 15 countries worldwide.
The big majority of Millennials find themselvers unique. Russian, Romanian and especially Brazilian Yers are absolutely convinced that they're truly unique. This perception is mainly driven by the things they say to others, the clothes they wear and the music they're listening to.
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This Marketing paper offers insights on what drives Generation Y and how global brands can really connect with youth worldwide. By discussing trends with young people in our global research community, we managed to gather 10 interesting Gen Y evolutions. The paper also highlights the key dimensions behind cool places, products and brands.
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Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Can't get you out off my head - word-of-mouth & cool brands
1.
2.
3. 5 years of cool research
1. Trends & Brands: ° CBA 2006
2. Wicked? Sick? Dry? Or... ‘Cool’ 2007
3. The Magic Cool Formula: OPA 2008
4. Cool Today, Gone Tomorrow? 2009
5. Can’t get you out of my head 2010
Book on ‘Branding to Gen Y’ 2011
4.
5. It’s the brain, stupid
• The visceral brain
• The limbic system & amygdale
• The neo-cortex & frontal lobes
• Interplay, feedback & identity construction
6.
7. If it makes you happy
• Pleasures: the 5 senses
• Gratifications: challenge & personal
experiences
27. High Buzz – Low Impact
Why low impact?
• In-crowd? => break out of in-crowd
Add non-disputable content to surpass the ‘taste’ discourse
• Too distant? => increase emotional levels & end user involvement
Happiness: LOCAL gratifications
E.g. Coca Cola Expedition 206
28.
29. Low Buzz – Low Impact
• Increase conversations
Add disputable buzzworthy cool content to create conversations
• But watch out to outshine the brand
Conversations about the stunt... STAY TRUE & RELEVANT
E.g. Doritos Late Night Augmented reality concerts
30. Low Buzz – High Impact
• OBSERVATION !
often critical incident talks
• Or lower youth involvement
with category:
making the category cooler
and your brand cooler will
increase the buzz
E.g. Braun CruZer King of
Snow
31. King of snow
Share of Tongue King of Snow
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
32. High Buzz – High Impact
• Ongoing conversations
OBSERVE the content
• FACILITATE conversations
Feed with right cool content
• JOIN conversations
Co-create & design
E.g. Communities:
- AB Inbev Idea Brewers
- De Standaard
37. 3 D(o’s) of the day
1. Design buzz worthy content
2. Drive cool conversations
3. Demonstrate brand’s vision emotionally
If you DO the DDD, youth won’t go Zzz...