Presenter: Larry Asher, Worker Bees, SVC, Principal
We live in an information economy, right? Then why do so many people churn out boring, dense, indecipherable, and worthless information via the endless stream of horrid PowerPoints we’re forced to sit through most days? There’s another way, and you can learn it in 40 minutes at this session. We’ll show you what good storytelling, cleanly designed slides, and compelling presentation support is supposed to look like. You’ll also learn about what The Wave — that thing people do at football and baseball stadiums — has to do with dreadful presentations. Now, of course, you aren’t an offender and your PowerPoint and Keynote decks are just fine. So bring some bullet-point addict you know who really needs this. You’ll be doing us all a favor.
Today, everywhere in the world, big corporations are being challenged by smaller, younger players. We call them Superhero brands. And they are super strong.
Discover more about them in the visual presentation used by Enigma at the NEXT16 Conference in Hamburg.
Matt Knapp's Presentation at Mumbrella360JordanDervish
Matt Knapp, VP Creative, Executive Creative Director, Dollar Shave Club Presented 'Sharp AF – Why Dollar Shave Club is Investing So Much in Creativity'
Moonshot Thinking. How to disrupt your industry and beat the competition. Inspired by Google X and Peter Diamandis.
Moonshot thinking is shooting for the moon. Moonshots live in the gray area between audacious projects and pure science fiction; they are 10X improvement, not 10%.
This is the presentation I used for the 'Gamification for startups' workshop during the Uprise Startup Festival on the 26th of March 2015.
Want to learn how you can implement gamification for your startup, browse through the deck. If you have any questions, don't hesitate to contact me through Twitter on @thijsdevries.
The 4 Fears Stopping Your Team's Digital Growth James Robert Lay
There is something preventing you and your marketing team from realizing your digital growth potential.
Legacy systems and thinking that were put in place long before you got to where you are today threaten to hold you back.
What exactly are these hidden forces at play?
It’s easy to feel confused, frustrated, and overwhelmed as digital continues to transform the world at an exponential pace. Working to maximize your financial brand’s digital growth can sometimes feel like an impossible feat.
But when you examine the Circle of Chaos a little more closely, you see this condition is rooted in fear.
Financial brands are held back by four distinct fears keeping them from fully committing to their Digital Growth Journey.
These are sometimes spoken openly, but more often than not, they are whispered in confidence.
They are:
Fear of the unknown (“I know digital is important for us, but what should we do next?”)
Fear of change (“Why change now? We have had success up to this point.”)
Fear of failure (“What happens if we try this and fail? What will they think of me?”)
Fear of success (“What happens if this actually works? Can we even support this new type of growth?”)
Presenter: Larry Asher, Worker Bees, SVC, Principal
We live in an information economy, right? Then why do so many people churn out boring, dense, indecipherable, and worthless information via the endless stream of horrid PowerPoints we’re forced to sit through most days? There’s another way, and you can learn it in 40 minutes at this session. We’ll show you what good storytelling, cleanly designed slides, and compelling presentation support is supposed to look like. You’ll also learn about what The Wave — that thing people do at football and baseball stadiums — has to do with dreadful presentations. Now, of course, you aren’t an offender and your PowerPoint and Keynote decks are just fine. So bring some bullet-point addict you know who really needs this. You’ll be doing us all a favor.
Today, everywhere in the world, big corporations are being challenged by smaller, younger players. We call them Superhero brands. And they are super strong.
Discover more about them in the visual presentation used by Enigma at the NEXT16 Conference in Hamburg.
Matt Knapp's Presentation at Mumbrella360JordanDervish
Matt Knapp, VP Creative, Executive Creative Director, Dollar Shave Club Presented 'Sharp AF – Why Dollar Shave Club is Investing So Much in Creativity'
Moonshot Thinking. How to disrupt your industry and beat the competition. Inspired by Google X and Peter Diamandis.
Moonshot thinking is shooting for the moon. Moonshots live in the gray area between audacious projects and pure science fiction; they are 10X improvement, not 10%.
This is the presentation I used for the 'Gamification for startups' workshop during the Uprise Startup Festival on the 26th of March 2015.
Want to learn how you can implement gamification for your startup, browse through the deck. If you have any questions, don't hesitate to contact me through Twitter on @thijsdevries.
The 4 Fears Stopping Your Team's Digital Growth James Robert Lay
There is something preventing you and your marketing team from realizing your digital growth potential.
Legacy systems and thinking that were put in place long before you got to where you are today threaten to hold you back.
What exactly are these hidden forces at play?
It’s easy to feel confused, frustrated, and overwhelmed as digital continues to transform the world at an exponential pace. Working to maximize your financial brand’s digital growth can sometimes feel like an impossible feat.
But when you examine the Circle of Chaos a little more closely, you see this condition is rooted in fear.
Financial brands are held back by four distinct fears keeping them from fully committing to their Digital Growth Journey.
These are sometimes spoken openly, but more often than not, they are whispered in confidence.
They are:
Fear of the unknown (“I know digital is important for us, but what should we do next?”)
Fear of change (“Why change now? We have had success up to this point.”)
Fear of failure (“What happens if we try this and fail? What will they think of me?”)
Fear of success (“What happens if this actually works? Can we even support this new type of growth?”)
Combined presentations from the Sales & Marketing Summit, held on August 30th, 2011. Presented by the Sales & Marketing Society of the Midsouth and the Greater Memphis Chamber, this is the biggest sales & marketing event of the year!
We had over 150 attendees, and it was a truly amazing half-day event.
Insightful Twitter Gems from our Favorite Sales ExpertsInsightSquared
Our favorite sales leaders all have gems about sales management and motivation. Here are some of our favorite Twitter quotes from our favorite sales leaders.
Want to know how companies are tripling their new sales growth? This webinar covered topics that will give you specific insights and tips you can implement right away to begin increasing sales.
What you’ll learn:
- 3 fatal mistakes sales leaders make
- How to build an outbound sales machine that can triple your pipeline
- Why salespeople shouldn’t prospect
- How to hire and grow the best kinds of salespeople
What it takes to create sales growth that scales-
Common mistakes people make when designing interactive digital media content for children and strategies to avoid these common and possibly fatal mistakes; Slideshow created by (c)Carolyn Handler Miller
7 Unconventional Marketing Tactics for Small BusinessesDave Marcello
Care of the good folks at DISRUPTIVE, this is our take on some of the often overlooked and underutilized principles of an unconventional marketer. Perfect for those folks who value creativity and strategy over big budgets and wide cast nets.
For startups, storytelling is an important way for them to connect with target audiences. This presentation talks about why storytelling is important and the step involved to develop good stories.
Summary of Book: The Experience Design BLUEPRINT by Greg OlsonDelightability, LLC
Author bio, contact details, book description and where to buy the book, The Experience Design BLUEPRINT: Recipes for Creating Happier Customers and Healthier Organizations.
10 tips to turn your Non Profit into a Brand.
I Impact India provides complete Communication Solutions (Design, Branding, Events, Marketing and Strategy) with a Social Impact. We cater to communication needs for Corporates, Non Profits, Artists, Universities, Hospitals etc.
Our Impact Consultants use our world renowned method 'Impact Thinking' to provide breakthrough solutions in 90 Days.
Know more athttp://bit.ly/impactthinking.
Kindly let us know in case you have any communication requirements at iimpactindia.com
Ten dos and don'ts for TV companies making gamesNicholas Lovell
At the Edinburgh Television Festival 2010, I was asked to tell television producers and commissioners how to make television formats work with computer games.
This is what I said.
Houston Inventors Association - Branding Guidelines TrainingJJ Lassberg
Our success is a direct result of knowing how to market a brand and having the right people representing the brand. Greg Norman “The Great White Shark”
Branding Guidelines: Top 10 Tips to Gain the Competitive Edge
10 Ways to Bootstrap to $10M By Doing Things That Don’t Scalesaastr
Getting to $10M is hard enough, but bootstrapping your way there is rarer than a unicorn these days. In this session, Boast.AI & Traction Cofounder Lloyed Lobo shares a framework for doing just that. Specifically, Lloyed discusses how to: - find your ideal customers - validate your idea - get to product-market fit - figure out repeatable scalable growth channels - make your product sticky so customers keep coming.
Combined presentations from the Sales & Marketing Summit, held on August 30th, 2011. Presented by the Sales & Marketing Society of the Midsouth and the Greater Memphis Chamber, this is the biggest sales & marketing event of the year!
We had over 150 attendees, and it was a truly amazing half-day event.
Insightful Twitter Gems from our Favorite Sales ExpertsInsightSquared
Our favorite sales leaders all have gems about sales management and motivation. Here are some of our favorite Twitter quotes from our favorite sales leaders.
Want to know how companies are tripling their new sales growth? This webinar covered topics that will give you specific insights and tips you can implement right away to begin increasing sales.
What you’ll learn:
- 3 fatal mistakes sales leaders make
- How to build an outbound sales machine that can triple your pipeline
- Why salespeople shouldn’t prospect
- How to hire and grow the best kinds of salespeople
What it takes to create sales growth that scales-
Common mistakes people make when designing interactive digital media content for children and strategies to avoid these common and possibly fatal mistakes; Slideshow created by (c)Carolyn Handler Miller
7 Unconventional Marketing Tactics for Small BusinessesDave Marcello
Care of the good folks at DISRUPTIVE, this is our take on some of the often overlooked and underutilized principles of an unconventional marketer. Perfect for those folks who value creativity and strategy over big budgets and wide cast nets.
For startups, storytelling is an important way for them to connect with target audiences. This presentation talks about why storytelling is important and the step involved to develop good stories.
Summary of Book: The Experience Design BLUEPRINT by Greg OlsonDelightability, LLC
Author bio, contact details, book description and where to buy the book, The Experience Design BLUEPRINT: Recipes for Creating Happier Customers and Healthier Organizations.
10 tips to turn your Non Profit into a Brand.
I Impact India provides complete Communication Solutions (Design, Branding, Events, Marketing and Strategy) with a Social Impact. We cater to communication needs for Corporates, Non Profits, Artists, Universities, Hospitals etc.
Our Impact Consultants use our world renowned method 'Impact Thinking' to provide breakthrough solutions in 90 Days.
Know more athttp://bit.ly/impactthinking.
Kindly let us know in case you have any communication requirements at iimpactindia.com
Ten dos and don'ts for TV companies making gamesNicholas Lovell
At the Edinburgh Television Festival 2010, I was asked to tell television producers and commissioners how to make television formats work with computer games.
This is what I said.
Houston Inventors Association - Branding Guidelines TrainingJJ Lassberg
Our success is a direct result of knowing how to market a brand and having the right people representing the brand. Greg Norman “The Great White Shark”
Branding Guidelines: Top 10 Tips to Gain the Competitive Edge
10 Ways to Bootstrap to $10M By Doing Things That Don’t Scalesaastr
Getting to $10M is hard enough, but bootstrapping your way there is rarer than a unicorn these days. In this session, Boast.AI & Traction Cofounder Lloyed Lobo shares a framework for doing just that. Specifically, Lloyed discusses how to: - find your ideal customers - validate your idea - get to product-market fit - figure out repeatable scalable growth channels - make your product sticky so customers keep coming.
Are you preparing to take the next step in your career, but worry that you don’t stand out from the crowd? In this interactive webinar, Luanne Tierney, Vice President of Worldwide Partner Marketing at Juniper Networks, will take you through her 12 strategies to position yourself for the future world of work. The job market is changing; learning these new skills and planning for the future of your industry will help propel you to greater heights of career and personal success.
Digital Strategy And storytelling - District32 business leaders - doyle buehl...Doyle Buehler
Isn’t it cool - it’s the greatest time in history, as we have access to literally billions of people around the world.
Yet, it’s also the worst time in history because we have access to… literally billions of other people around the world.
Competition is fierce; you’re essentially 1-click away from disaster.
It’s never been easier to get your story out there, but it’s also the hardest time because there is so much more noise out there. Isn't business fun?
In the Digital Age, story matters now more than ever. If you have a strategy you can tell your true story. If you don't, you get lost in the noise of everything else.
We were born to tell stories & we know how to listen to them, but rarely how to tell them. The story is what gives your customer clarity & certainty.
It’s not a story about how awesome you are. Nor even how you might be the next “amazing” founder.
Nor how you are going to “change the world”. They’ve heard it all before.
Nothing seems to work in marketing? Can’t figure out who to blame?
Ask yourself, what’s your strategy & how are you telling your story?
Story matters in creating your own certainty, your own future for the real hero, your customers.
This is your strategy. Welcome to digital storytelling.
#digitaltransformation #strategy #leadership
Digital Strategy Executive Boardroom Strategy Session With Doyle Buehler Doyle Buehler
Digital Strategy And Marketing Executive Boardroom Strategy Session With Doyle Buehler
We often focus on the wrong things, at the wrong time, and leave too much up to chance or hope. Build it and they will come doesn’t work in the digital space. Content is king doesn’t work either. Automation is not a full solution either. There are sometimes too many factors to try to consider all at once. We fundamentally are missing some of the key ingredients to be able to build a clear and compelling marketing message, without the fluff.
Here's some of what we're going to be covering...
How to build a persuasive digital platform that speaks to your target audience
How to create a strategy and execute tactics so you can surround your buyers with a complete and experiential journey
How to position yourself in the top 3% of online businesses
How to create, drive and schedule your content that reflects your audience and their buying journey
How to maximise your content’s reach with a strategic alignment
How to generate more warm referrals and attract more prospects, and the underlying process that allows you to sell more
Your digital toolkit that will save you time and make you more productive
How to understand, develop and enhance the way that you manage your digital assets and ecosystem, through your DigitalGenius
6 Principles You Need to Know Before Taking the Social Plunge (and introducin...Jeff Hilimire
This is a presentation that Mike Friedman (Darden Restaurants) and I gave at Digital Marketing Days (DMA) in NY on June 16th, 2010. It talks about overcoming the major obstacles that stop marketers from embracing social media, and it introduces the concept of 1to1toEveryone.
My Secret Sauce by Cesar Prato AMA Chapter FIU Miami October 1st 2014Cesar Prato
Presentation made by Cesar Prato Churromania Marketing and Business Development Director to the American Marketing Association Florida International University Chapter Industry Night on October 1st 2014
6. WHO LOVES TO SELL?
Most Technicians
Do NOT Like To Sell!
Why?
6
7. There IS Good News
It’s not:
High Pressure Sales
Misleading Tactics
Psychological Trickery
A Slick Presentation
7
8. RISK IS
REAL
The biggest barrier is RISK
It’s the barrier…
to getting a sale
It’s the barrier…
to getting a new customer
8
9. Remember this…
CHEAP CUSTOMERS ARE
USUALLY DIFFICULT
CHEAP CUSTOMERS ARE
USUALLY UNREASONABLE
LET YOUR COMPETITION
HAVE THEM
9
10. DIFFERENTIATION
How are you different from the competition?
7 billion people in the world
315 million people in US
200 million web / blog sites
25 million U.S. Businesses
25,000 + plumbing
companies
10
11. Using Social Media
Should you use FaceBook, LinkedIn, Twitter, YouTube?
Who, What, When, Why, Where, How
11
12. Want to attend a
“Soaring With Eagles”
One-day class?
CALL US TODAY!
Office: 419-975-9704
Cell : 419-202-6745
Fax: 330-319-8217
Twitter: @hvacpe
www.mechanicalsmarketing.com
dick@mechanicalsmarketing.com
12