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Soaring With Eagles Linked In
The document discusses strategies for developing positive customer relationships and making a strong first impression in sales. It emphasizes the importance of upselling without traditional sales pressure and understanding customer motivations beyond price concerns. Additionally, it highlights the significance of differentiation from competition and the use of social media for marketing.
Soaring With Eagles Linked In
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- 2. IT’S ABOUT… Developinga Positive Customer Relationship Making The Best First Impression Giving Your Customer The Illusion Of Control 2
- 3. IT’S ABOUT… WhatTo Say – What NOT To Say! Upselling Without Selling 3
- 4. IT’S ABOUT… Readingand Qualifying The Customer Improving Your Closing Ratio Why Price Isn’t Their Main Concern 4
- 5. What NOT ToSay! 5
- 6. WHO LOVES TOSELL? Most Technicians Do NOT Like To Sell! Why? 6
- 7. There IS GoodNews It’s not: High Pressure Sales Misleading Tactics Psychological Trickery A Slick Presentation 7
- 8. RISK IS REAL The biggest barrier is RISK It’s the barrier… to getting a sale It’s the barrier… to getting a new customer 8
- 9. Remember this… CHEAPCUSTOMERS ARE USUALLY DIFFICULT CHEAP CUSTOMERS ARE USUALLY UNREASONABLE LET YOUR COMPETITION HAVE THEM 9
- 10. DIFFERENTIATION How are youdifferent from the competition? 7 billion people in the world 315 million people in US 200 million web / blog sites 25 million U.S. Businesses 25,000 + plumbing companies 10
- 11. Using Social Media Shouldyou use FaceBook, LinkedIn, Twitter, YouTube? Who, What, When, Why, Where, How 11
- 12. Want to attenda “Soaring With Eagles” One-day class? CALL US TODAY! Office: 419-975-9704 Cell : 419-202-6745 Fax: 330-319-8217 Twitter: @hvacpe www.mechanicalsmarketing.com dick@mechanicalsmarketing.com 12