The document discusses a trailer for a psychological horror/thriller film called "Canine". The trailer aims to shock and scare audiences and leave them with unanswered questions. To scare audiences, the trailer uses techniques like increasing heart rate sound effects and unexpected transitions between calm and frightening scenes. However, camera quality issues prevented the trailer from including very dark footage. The summary discusses the different sections of the trailer, how they manipulate audiences' emotions, and compares the trailer's approach to horror film trailer conventions.

1. Canine Trailer Evaluation

2. My film
Canine is a psychological horror/thriller in which the lives
of a brother and sister are changed forever when one
thinks they have killed the other, and the other thinks
they are a werewolf.
It will be targeted at the 18 – 25 year old audience with
an 18 certificate. By targeting the film for this age
range we are not only showing that it is a genuinely
scary movie and so would suit younger adults, but at
the same time creating interest for the younger
teenage audiences of horror films (15 – 17) as they
want to watch only the scariest films to impress their
friends.

3. The Aims of my Trailer
• To scare and shock the audience:
I have used some of the methods from the Alien trailer in order create
a sense of unease for the audience which will then make them
easier to scare.
• To leave the audience with unanswered
questions:
If the audience have questions that they want to be answered after
watching my trailer then they are more likely to search for the
official website or use the web address at the base of the poster.
This increased number of visitors to the website and other digital
sources will create hype for my film because more people are
talking about it. This will also hopefully aid in its success at the box
office.

4. Heartbeat Technique
• One way in which I will create the sense of unease for
my audience is by increasing their heart rate and
making them feel tense and anxious.
• To do this I will use the sound technique from the Alien
trailer in which many of the sounds resembled heart
beats. As these heart beats increase in speed the heart
of anybody watching is going to speed up also as it trys
to keep time with the audio.
• It is this faster heart beat and the resulting state of
unease that will allow me to scare my audience more
effectively and draw the horror fans to see the whole
film.

5. Complications
• Unfortunately the cameras that we were given
to used were not of a high enough quality to
capture usable footage whilst dark. This
meant that the dark settings of The Wolfman
and Alien were not within our capabilities to
copy. We therefore had to make the trailer
scary but not as dark as you would expect
from a monster film.

6. Section 1
One of my aims is to shock and scare the audience. I am doing this firstly by
tricking the audience and lulling them into a false sense of security by
making my trailer not look like that of a horror film. I have begun by using
the found footage technique, something that will appeal to fans of The Blair
Witch Project and Cloverfield, to give the impression that this is a fond
memory being looked back on. The Super 8mm recorder sound is playing in
the background and there are beeps to mark changing shots. These beeps
are examples of the heart beat technique that I am employing but will have
little effect at the moment.

7. Section 1 Cont.
The mood of this section is very happy. The male character
(Gareth/The brother) does begin by being grumpy but is soon
laughing and joking along with the female (Ramandeep/The
sister). I have not even included any tension building music during
this section as I want people to begin to question whether or not
this trailer matches the tone of my poster and Mag cover. This
uncertainty will cause them to continue watching to get an answer.

8. Section 1 Cont.
• This is the point where the façade is given up and I begin to introduce some
horror elements. Just before the attack the Sister screams ‘Gareth what’s
that’ will start to unnerve the audience as her fear is passed on to them.
The shaking camera also connotes panic and a loss of control whilst she is
running away from the scene of the attack. After this particular scene the
trailer cuts straight to black in order to emphasise the shock of the attack
the feeling of fear from the sister.

9. Section 1 Cont.
This is the last part of this section and marks the end of the found footage style
shots. The Super 8mm camera comes to the end of it’s film reel during this
particular scene which shows the sister continuing to run away from the
scene of the attack. The sound produced by the handheld camera has been
muted to ensure that the ending of the film reel can be heard. It coming to
an end also has connotations of a fresh start or more worryingly
somebody’s time being up i.e. death.

10. Section 2
This is where I am using a psychological technique to scare/shock the audience. From
the found footage scenes we cut straight to the word ‘blood’ written in red to
represent itself, followed by ‘is’ and ‘thicker’ on separate screens. These straight
cuts are accompanied by bass booms which make the transitions more dramatic
and makes the audience feel uneasy when they watch. The psychological technique
revolves around the connotation of the phrase ‘blood is thicker’, short for ‘blood is
thicker than water’, which is that there was some kind of very strong family bond
between the two characters. The fact that it appears in red connotes that the bond
has been damaged or broken which provides us with tension.

11. Section 3
Bass booms and straight cuts are again used to present the grey
scale POV shots through the woodland. It is grey scale to
mimic the colour blindness of a dog or wolf, providing the
audience with a subtle hint that there is a werewolf on the
hunt. These different bass booms sound like a strange, almost
alien heart beat and are used to create the effects detailed on
slide 4.

12. Section 3 Cont.
The moment captured here is the point where the danger
really sets in. The creature has spotted a potential
victim sat alone on a park bench. This then cuts straight
to black to emphasise the overwhelming danger which
will be felt by the audience as they watch, adding to the
sense of anxiety and unease.

13. Section 4
The creature is stalking it’s prey and we are presented with flash transitions and short scenes
that connote as the possible memories of the creature, raising the question as to whether or
not it is just human or something a little more feral. We begin with another cheerful scene
but they quickly turn into serious and very faced paced, with the underlying human
heartbeat sounds slide 4. The characters in these scenes display much of the same terror
shown in the closing stages of the Alien trailer and this fear will be passed on to the viewing
audience. The suspense is increased by the use of a cinematic build-up sound that lets the
audience know that something big is coming. These scenes are juxtaposed with gradual POV
shots of the creature getting closer to its target, connoting once more that maybe they are
memories and thoughts rushing through it’s head. This is one unanswered question that my
audience will desire answered.

14. Section 5
Throughout my trailer I have been preparing my audience for the big scares
that occur towards the end, just like the trailer for Alien. By the time the
audience hear the girl scream they are in such a state of unease that the
terror is amplified and will hopefully stay in their memory. The title of my
film fades in and a big clue about the werewolf comes in the form of a howl
against rushing wind. The howl forms a sound bridge as another victim
fades into view.

15. Section 5 Cont
The howl fades out to leave just the wind momentarily before an ominous
silence sets over. As the girl looks around she is suddenly pulled back by
what we can only assume is the creature. This action and her scream is the
second big scare and work well together to shock the audience, as does the
bass boom that I have used to mark the appearance of the tag line ‘There’s
one in all of us’. This then fades to black and concludes the trailer.

16. Norms and Convention
I challenge the norms and conventions of most horror trailers
by making the beginning look out of place i.e. it doesn’t
look like it should be in a horror trailer. I am providing my
audience with a false sense of security as they believe the
trailer to be more light-hearted than it really will be. This
makes the shocks and the jumps far more effective in the
later stages of the trailer.
I conform to the norms and conventions by using a structure
similar to most other movie trailers. I also wait to reveal my
title until the end of the trailer, just like most others. I have
used these techniques so that movie lovers will recognise
the video as a film trailer and the balance of pacing and
content is just right to get audiences interested.