Ottawa, 16 April — Prof. Drew Westen, clinical psychologist, principal of Westen Strategies, LLC, and author of The Political Brain spoke on Effective Political Communications to Canada 2020.
Bill Clinton called Westen’s ground-breaking examination into the role of emotion in the political life of the nation, “The most interesting, informative book on politics I’ve read in many years.”
Apps for good Team Checkmate I'm Okay Powerpointcheckmateokay
The document presents a proposal for a mobile app called "I'm Okay" designed to provide support and information to LGBTQ youth. It describes high rates of homelessness, bullying, and suicidal thoughts among LGBTQ youth due to lack of support. The app aims to address this issue by providing definitions, advice, personal stories, helpline numbers, and frequently asked questions to help LGBTQ youth feel more comfortable and confident with their identity.
This document outlines Joanne Maguire's proposal for a campaign to support LGBTQ youth and their families. The campaign will include a website with information on sexual health, culture, and mental/physical health. It will also feature informational booklets, interview videos from LGBTQ individuals and their families discussing their experiences, and posters advertising the campaign. Maguire chose this topic because she is bisexual and struggled with her sexuality, facing discrimination. She wants to help other LGBTQ youth and change attitudes.
This document outlines Joanne Maguire's campaign project to support young LGBTQ adults and their families. The campaign will have four elements: a website with informational resources, booklets, interview videos, and posters. The website will include sections on sexuality, culture, health, and connecting with others. Interview videos will feature real stories and emotions. Informational booklets and posters will spread awareness. The goal is to let LGBTQ youth know they are not alone and to help families understand. Funding requests will go to Irish and UK organizations to support outreach activities.
The White Ribbon Campaign aims to engage men and boys in preventing violence against women. It provides educational resources for schools, runs awareness campaigns like "It Starts With You" targeting fathers and mentors, and organizes the Walk A Mile in Her Shoes event where men walk in women's shoes to experience challenges women face. The campaign seeks to positively change social norms and promote gender equality.
The document discusses several factors that can influence voting behavior in the UK such as class, age, gender, ethnicity, religion, and geographical area. It notes that historically, class was the strongest determinant of voting patterns, with the working class typically voting Labour and middle/upper classes voting Conservative. However, over the past 35 years, the links between social class and voting preferences have weakened as parties like Labour and Conservatives have appealed to broader segments of the population.
Wikileaks and Facebook represent two different approaches to new media in the 21st century. Wikileaks, founded by Julian Assange, aims to make government and corporate documents publicly available to increase transparency, whereas Facebook, founded by Mark Zuckerberg, is a social media platform that connects individuals. Both sites have experienced rapid growth but also criticism - Wikileaks for its radical approach to sharing secrets, and Facebook for issues around privacy and data use. Overall the document analyzes how these groups exemplify differing views of new media's role in society.
The document discusses voters and voter behavior in the United States. It begins by outlining the objectives of identifying universal voting requirements, amendments affecting voting rights, and sociological and psychological factors influencing voting. It then provides a history of voting rights in the US, extending from only white male property owners to universal suffrage. Key legislation and amendments granting women, racial minorities, younger adults the right to vote are discussed. Finally, it analyzes sociological factors like income, education, gender, age, religion, and geography that affect party affiliation and voter behavior.
The document discusses early explanations for voting behavior before introducing the "Michigan Model" of party identification (PID). It explains that the Michigan Model posits PID develops from pre-adult socialization and is a strong predictor of political attitudes and vote choice. The Michigan scholars tested their theory using 1952-1956 survey data which confirmed PID is formed in childhood and influences future voting patterns, with social pressures also causing some changes in PID over time.
Apps for good Team Checkmate I'm Okay Powerpointcheckmateokay
The document presents a proposal for a mobile app called "I'm Okay" designed to provide support and information to LGBTQ youth. It describes high rates of homelessness, bullying, and suicidal thoughts among LGBTQ youth due to lack of support. The app aims to address this issue by providing definitions, advice, personal stories, helpline numbers, and frequently asked questions to help LGBTQ youth feel more comfortable and confident with their identity.
This document outlines Joanne Maguire's proposal for a campaign to support LGBTQ youth and their families. The campaign will include a website with information on sexual health, culture, and mental/physical health. It will also feature informational booklets, interview videos from LGBTQ individuals and their families discussing their experiences, and posters advertising the campaign. Maguire chose this topic because she is bisexual and struggled with her sexuality, facing discrimination. She wants to help other LGBTQ youth and change attitudes.
This document outlines Joanne Maguire's campaign project to support young LGBTQ adults and their families. The campaign will have four elements: a website with informational resources, booklets, interview videos, and posters. The website will include sections on sexuality, culture, health, and connecting with others. Interview videos will feature real stories and emotions. Informational booklets and posters will spread awareness. The goal is to let LGBTQ youth know they are not alone and to help families understand. Funding requests will go to Irish and UK organizations to support outreach activities.
The White Ribbon Campaign aims to engage men and boys in preventing violence against women. It provides educational resources for schools, runs awareness campaigns like "It Starts With You" targeting fathers and mentors, and organizes the Walk A Mile in Her Shoes event where men walk in women's shoes to experience challenges women face. The campaign seeks to positively change social norms and promote gender equality.
The document discusses several factors that can influence voting behavior in the UK such as class, age, gender, ethnicity, religion, and geographical area. It notes that historically, class was the strongest determinant of voting patterns, with the working class typically voting Labour and middle/upper classes voting Conservative. However, over the past 35 years, the links between social class and voting preferences have weakened as parties like Labour and Conservatives have appealed to broader segments of the population.
Wikileaks and Facebook represent two different approaches to new media in the 21st century. Wikileaks, founded by Julian Assange, aims to make government and corporate documents publicly available to increase transparency, whereas Facebook, founded by Mark Zuckerberg, is a social media platform that connects individuals. Both sites have experienced rapid growth but also criticism - Wikileaks for its radical approach to sharing secrets, and Facebook for issues around privacy and data use. Overall the document analyzes how these groups exemplify differing views of new media's role in society.
The document discusses voters and voter behavior in the United States. It begins by outlining the objectives of identifying universal voting requirements, amendments affecting voting rights, and sociological and psychological factors influencing voting. It then provides a history of voting rights in the US, extending from only white male property owners to universal suffrage. Key legislation and amendments granting women, racial minorities, younger adults the right to vote are discussed. Finally, it analyzes sociological factors like income, education, gender, age, religion, and geography that affect party affiliation and voter behavior.
The document discusses early explanations for voting behavior before introducing the "Michigan Model" of party identification (PID). It explains that the Michigan Model posits PID develops from pre-adult socialization and is a strong predictor of political attitudes and vote choice. The Michigan scholars tested their theory using 1952-1956 survey data which confirmed PID is formed in childhood and influences future voting patterns, with social pressures also causing some changes in PID over time.
Session 5 Family Mountain 7M Culture Shaping MasterClassOs Hillman
This document discusses the breakdown of the family in society and its negative consequences. It notes that healthy families are crucial for a healthy society but that foundations are being destroyed as moral and religious guidance are removed. Consequences of family breakdown include increased rates of poverty, drug and alcohol abuse, mental illness, crime, and abortion. The document advocates restoring fathers and two-parent families to improve society.
Newton’s Third Law of Physics states “For every action, there is an equal and opposite reaction” – and Y&R’s Global Planning Director Sandy Thompson has found this to be true for consumer trends, as well. She and her global planners put together "Trends with Tension," a new report that examines how emerging trends tend to have two, oppositional sides.
How To Make A Review Paper. How To Format YouMichelle Shaw
The document provides instructions for creating an account on HelpWriting.net in order to request paper writing assistance. It outlines a 5-step process: 1) Create an account with email and password; 2) Complete an order form with instructions, sources, and deadline; 3) Review writer bids and choose one; 4) Review the paper and authorize payment; 5) Request revisions until satisfied. The service uses a bidding system and promises original, high-quality content with refunds for plagiarism.
This document discusses effective communication strategies for recruiting Millennials. It notes that Millennials are the largest generation, more racially diverse than previous generations, and were raised by attached parents. The document advocates focusing recruitment messages on authenticity rather than the thousands of inauthentic marketing messages seen daily. It suggests schools describe themselves using positive adjectives and avoid words a competing school would use, focusing on authentic messages about what makes each school unique.
Yawning is highly contagious, even when reading or hearing about yawning. Marketers use this phenomenon of emotional contagion to subtly influence consumers. Undercover marketing disguises advertising as unbiased recommendations to avoid consumers realizing they are being marketed to. Corporations spend billions advertising directly to children and influencing their pestering of parents to make purchases. This targets children's insecurities and can contribute to issues like obesity, poor self-esteem, and financial problems later in life.
This is the presentation from our successful event with KRC Research on June 28th. It was presented by KRC's CEO Bradley Honan and Carrie Driscoll, KRC's Vice President.
To see photos from this event, visit our album here: http://bit.ly/292Horw, and for more information on this and future events from the New York American Marketing Association, vist www.NYAMA.org/Events.
Lessons From The Political Campaign Trail For Corporate Marketers PresentationNew York AMA
This is the presentation from our successful event with KRC Research on June 28th. It was presented by KRC's CEO Bradley Honan and Carrie Driscoll, KRC's Vice President.
To see photos from this event, visit our album here: http://bit.ly/292Horw, and for more information on this and future events from the New York American Marketing Association, vist www.NYAMA.org/Events.
The Role of Sex in International and Domestic AdvertisingTrevor LaRose
This document summarizes research on the use of sex in advertising. It finds that the use of sex in ads has increased over time, especially for alcohol. While sexual ads attract more male attention, they can negatively impact women and children by promoting unrealistic body images and unhealthy behaviors. International views on sexual ads vary by culture, with more restrictions in China and Thailand but more acceptance in Brazil. The roles of both women and advertising have changed in recent decades, but gender stereotypes still persist to some degree.
Report Creating Services For Your Papers - Write Paper By Ideal AuthoDawn Rodriguez
This document discusses Tesco's diversity and inclusion strategy, Coca-Cola's failed "New Coke" launch, and AIA's acquisition by ING. It analyzes each case study, discusses reasons for success or failure, considers public opinion, provides recommendations, and justifies conclusions. The document aims to apply business concepts to real-world managerial decisions.
Getting Her Attention - Online and Offline Marketing Strategies that WorkElizabeth Scott
Women are a challenge to reach for healthcare marketers these days. Hospitals need to use every opportunity to reach out to these important decision-makers and use online and offline strategies to get their valuable attention.
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This document provides information about Best Buy, a major consumer electronics retailer. It discusses that Best Buy was founded in 1966 and operates stores in the US, Canada, and Mexico. The company earns $42.5 billion annually and has over 1,050 stores worldwide, employing around 125,000 employees. Best Buy sells a wide range of consumer electronics, personal computers, software, and appliances.
The passage discusses how Walt Disney started his animation studio in 1923 with small films, then created Mickey Mouse and other beloved characters. Disney grew his studio into a billion dollar organization that still captivates audiences worldwide nearly 100 years later. His creations had a huge impact and influence on popular culture and entertainment.
Disruptive Think: Using Data to Inform & Mobilize a Community Movement to Stop African American Babies from Dying - The Greater Cleveland Experience
Michigan Maternal-Infant
Health Statewide Conference:
A Strategic Approach To
Improving Maternal and
Infant Health
Bernadette Kerrigan
Elizabeth Littman
First Year Cleveland
Case Western Reserve University
Cleveland, Ohio
Infant Mortality Data
The document discusses the process for seeking writing help from HelpWriting.net. It outlines 5 steps: 1) Create an account with a password and email. 2) Complete a 10-minute order form providing instructions, sources, and deadline. 3) Review bids from writers and choose one based on qualifications. 4) Review the completed paper and authorize payment if pleased. 5) Request revisions until fully satisfied, with the option of a refund for plagiarized work.
Ib Tok Essay Title Page Format. Online assignment writing service.Taina Myers
This document discusses the pros and cons of aneuploidy testing during pregnancy. Current testing methods like amniocentesis are invasive and carry risks, while cell-free DNA screening from maternal blood provides a non-invasive option but has limitations. False positive rates can range from 1-8% for cell-free DNA screening due to factors like maternal mosaicism or technical errors. Improved screening methods may help reduce false positives and improve the positive predictive value of non-invasive prenatal screening.
Content drivers for global brands: new innovative paths for your branded cont...Vanksen
Generation Z and major events such as the pandemic are leading the change. Our world is becoming a global, multicultural and digitalized village. Vanksen expert teams used their analytical skills to look into the main shifts impacting worldwide content creators lately.
https://www.vanksen.com/en/insights/content-drivers-for-global-brands
This summary provides an overview of the key steps involved in requesting and completing an assignment writing request through the HelpWriting.net website:
1. Create an account by providing a password and valid email address.
2. Complete a 10-minute order form providing instructions, sources, deadline, and attaching a sample of your writing if you want the style imitated.
3. Review bids from writers for your request based on qualifications, history, and feedback, then deposit funds to start the assignment.
4. Ensure the completed assignment meets expectations, then authorize final payment. Free revisions are provided.
This document discusses LGBT+ inclusion in the workplace. It begins by introducing LGBT+ terminology and explaining why inclusion is an important issue. It then discusses the impact of inclusion on the workforce in terms of attracting, retaining and engaging talent. The document also examines the impact on a company's image and how inclusion can help attract consumers and talent. It provides examples of challenges faced by LGBT+ individuals and policies companies can implement to promote inclusion. The conclusion emphasizes the importance of being an ally and maintaining an open and supportive environment.
How a Small Coalitions Leveraged Resources To Protect ChildrenHealth Easy Peasy
This document summarizes a presentation about how a small coalition of advocacy groups leveraged resources to establish a national commission to address child abuse and neglect fatalities. The coalition held meetings with government officials, conducted research, published reports, garnered media attention, and ultimately helped draft and pass bipartisan legislation to create the National Commission to Eliminate Child Abuse and Neglect Fatalities. The presentation outlines the coalition's advocacy strategies and highlights their success in elevating the issue on a national level through legislative and public awareness efforts.
1. The document provides instructions for students to request an assignment writing service from HelpWriting.net.
2. Students complete an order form with instructions, sources, and deadline, and can attach a sample of their work.
3. Writers bid on the request and students choose a writer based on qualifications, history, and feedback. Students pay a deposit to start the assignment.
4. Students can request revisions until satisfied with the completed assignment. HelpWriting.net guarantees original, high-quality work and offers refunds for plagiarized content.
Federal Authorities Urge Vigilance Amid Bird Flu Outbreak | The Lifesciences ...The Lifesciences Magazine
Federal authorities have advised the public to remain vigilant but calm in response to the ongoing bird flu outbreak of highly pathogenic avian influenza, commonly known as bird flu.
12062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
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Session 5 Family Mountain 7M Culture Shaping MasterClassOs Hillman
This document discusses the breakdown of the family in society and its negative consequences. It notes that healthy families are crucial for a healthy society but that foundations are being destroyed as moral and religious guidance are removed. Consequences of family breakdown include increased rates of poverty, drug and alcohol abuse, mental illness, crime, and abortion. The document advocates restoring fathers and two-parent families to improve society.
Newton’s Third Law of Physics states “For every action, there is an equal and opposite reaction” – and Y&R’s Global Planning Director Sandy Thompson has found this to be true for consumer trends, as well. She and her global planners put together "Trends with Tension," a new report that examines how emerging trends tend to have two, oppositional sides.
How To Make A Review Paper. How To Format YouMichelle Shaw
The document provides instructions for creating an account on HelpWriting.net in order to request paper writing assistance. It outlines a 5-step process: 1) Create an account with email and password; 2) Complete an order form with instructions, sources, and deadline; 3) Review writer bids and choose one; 4) Review the paper and authorize payment; 5) Request revisions until satisfied. The service uses a bidding system and promises original, high-quality content with refunds for plagiarism.
This document discusses effective communication strategies for recruiting Millennials. It notes that Millennials are the largest generation, more racially diverse than previous generations, and were raised by attached parents. The document advocates focusing recruitment messages on authenticity rather than the thousands of inauthentic marketing messages seen daily. It suggests schools describe themselves using positive adjectives and avoid words a competing school would use, focusing on authentic messages about what makes each school unique.
Yawning is highly contagious, even when reading or hearing about yawning. Marketers use this phenomenon of emotional contagion to subtly influence consumers. Undercover marketing disguises advertising as unbiased recommendations to avoid consumers realizing they are being marketed to. Corporations spend billions advertising directly to children and influencing their pestering of parents to make purchases. This targets children's insecurities and can contribute to issues like obesity, poor self-esteem, and financial problems later in life.
This is the presentation from our successful event with KRC Research on June 28th. It was presented by KRC's CEO Bradley Honan and Carrie Driscoll, KRC's Vice President.
To see photos from this event, visit our album here: http://bit.ly/292Horw, and for more information on this and future events from the New York American Marketing Association, vist www.NYAMA.org/Events.
Lessons From The Political Campaign Trail For Corporate Marketers PresentationNew York AMA
This is the presentation from our successful event with KRC Research on June 28th. It was presented by KRC's CEO Bradley Honan and Carrie Driscoll, KRC's Vice President.
To see photos from this event, visit our album here: http://bit.ly/292Horw, and for more information on this and future events from the New York American Marketing Association, vist www.NYAMA.org/Events.
The Role of Sex in International and Domestic AdvertisingTrevor LaRose
This document summarizes research on the use of sex in advertising. It finds that the use of sex in ads has increased over time, especially for alcohol. While sexual ads attract more male attention, they can negatively impact women and children by promoting unrealistic body images and unhealthy behaviors. International views on sexual ads vary by culture, with more restrictions in China and Thailand but more acceptance in Brazil. The roles of both women and advertising have changed in recent decades, but gender stereotypes still persist to some degree.
Report Creating Services For Your Papers - Write Paper By Ideal AuthoDawn Rodriguez
This document discusses Tesco's diversity and inclusion strategy, Coca-Cola's failed "New Coke" launch, and AIA's acquisition by ING. It analyzes each case study, discusses reasons for success or failure, considers public opinion, provides recommendations, and justifies conclusions. The document aims to apply business concepts to real-world managerial decisions.
Getting Her Attention - Online and Offline Marketing Strategies that WorkElizabeth Scott
Women are a challenge to reach for healthcare marketers these days. Hospitals need to use every opportunity to reach out to these important decision-makers and use online and offline strategies to get their valuable attention.
Prospectus Format Research Paper - This Page Is No LonAndrew Molina
This document provides information about Best Buy, a major consumer electronics retailer. It discusses that Best Buy was founded in 1966 and operates stores in the US, Canada, and Mexico. The company earns $42.5 billion annually and has over 1,050 stores worldwide, employing around 125,000 employees. Best Buy sells a wide range of consumer electronics, personal computers, software, and appliances.
The passage discusses how Walt Disney started his animation studio in 1923 with small films, then created Mickey Mouse and other beloved characters. Disney grew his studio into a billion dollar organization that still captivates audiences worldwide nearly 100 years later. His creations had a huge impact and influence on popular culture and entertainment.
Disruptive Think: Using Data to Inform & Mobilize a Community Movement to Stop African American Babies from Dying - The Greater Cleveland Experience
Michigan Maternal-Infant
Health Statewide Conference:
A Strategic Approach To
Improving Maternal and
Infant Health
Bernadette Kerrigan
Elizabeth Littman
First Year Cleveland
Case Western Reserve University
Cleveland, Ohio
Infant Mortality Data
The document discusses the process for seeking writing help from HelpWriting.net. It outlines 5 steps: 1) Create an account with a password and email. 2) Complete a 10-minute order form providing instructions, sources, and deadline. 3) Review bids from writers and choose one based on qualifications. 4) Review the completed paper and authorize payment if pleased. 5) Request revisions until fully satisfied, with the option of a refund for plagiarized work.
Ib Tok Essay Title Page Format. Online assignment writing service.Taina Myers
This document discusses the pros and cons of aneuploidy testing during pregnancy. Current testing methods like amniocentesis are invasive and carry risks, while cell-free DNA screening from maternal blood provides a non-invasive option but has limitations. False positive rates can range from 1-8% for cell-free DNA screening due to factors like maternal mosaicism or technical errors. Improved screening methods may help reduce false positives and improve the positive predictive value of non-invasive prenatal screening.
Content drivers for global brands: new innovative paths for your branded cont...Vanksen
Generation Z and major events such as the pandemic are leading the change. Our world is becoming a global, multicultural and digitalized village. Vanksen expert teams used their analytical skills to look into the main shifts impacting worldwide content creators lately.
https://www.vanksen.com/en/insights/content-drivers-for-global-brands
This summary provides an overview of the key steps involved in requesting and completing an assignment writing request through the HelpWriting.net website:
1. Create an account by providing a password and valid email address.
2. Complete a 10-minute order form providing instructions, sources, deadline, and attaching a sample of your writing if you want the style imitated.
3. Review bids from writers for your request based on qualifications, history, and feedback, then deposit funds to start the assignment.
4. Ensure the completed assignment meets expectations, then authorize final payment. Free revisions are provided.
This document discusses LGBT+ inclusion in the workplace. It begins by introducing LGBT+ terminology and explaining why inclusion is an important issue. It then discusses the impact of inclusion on the workforce in terms of attracting, retaining and engaging talent. The document also examines the impact on a company's image and how inclusion can help attract consumers and talent. It provides examples of challenges faced by LGBT+ individuals and policies companies can implement to promote inclusion. The conclusion emphasizes the importance of being an ally and maintaining an open and supportive environment.
How a Small Coalitions Leveraged Resources To Protect ChildrenHealth Easy Peasy
This document summarizes a presentation about how a small coalition of advocacy groups leveraged resources to establish a national commission to address child abuse and neglect fatalities. The coalition held meetings with government officials, conducted research, published reports, garnered media attention, and ultimately helped draft and pass bipartisan legislation to create the National Commission to Eliminate Child Abuse and Neglect Fatalities. The presentation outlines the coalition's advocacy strategies and highlights their success in elevating the issue on a national level through legislative and public awareness efforts.
1. The document provides instructions for students to request an assignment writing service from HelpWriting.net.
2. Students complete an order form with instructions, sources, and deadline, and can attach a sample of their work.
3. Writers bid on the request and students choose a writer based on qualifications, history, and feedback. Students pay a deposit to start the assignment.
4. Students can request revisions until satisfied with the completed assignment. HelpWriting.net guarantees original, high-quality work and offers refunds for plagiarized content.
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Federal Authorities Urge Vigilance Amid Bird Flu Outbreak | The Lifesciences ...The Lifesciences Magazine
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Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
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CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
16062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
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3. Suppose someone knew how to shape
and activate networks in voters?
Volvo-driving
Tax and Spend
Elite
Godless atheists
LIBERAL
Sushi-eating
Cut and run
Big government
Special interests
Latte-drinking
Delivered to www.canada2020.ca on April 16, 2009
4. How were Democrats so
successful at losing for so long?
The conservative catechism
The conscience of a liberal progressive
Examples from health care
S-CHIP
People who work for a living ought to be able to
take their kids to the doctor
Universal health care
A family doctor for every family
The uninsured and the underinsured
Delivered to www.canada2020.ca on April 16, 2009
5. Three principles of effective
messaging
Tell a compelling, memorable story
If you don’t feel it, don’t use it
Know what networks you’re activating
Delivered to www.canada2020.ca on April 16, 2009
6. Principle 1: Tell a
coherent, memorable story
We are a story-telling species
Grab-bags of facts, policies, and 12-point plans lack
Emotional resonance
Memorability
Clear principles (the moral of the story)
Your policies should reflect your values, not the other way
around
What happens when you don’t tell a story: you lose
Jim Martin’s introduction to the people of Georgia
Hillary’s Christmas
A tale of tale ads: Obama’s Christmas
Delivered to www.canada2020.ca on April 16, 2009
7. The four stories that matter
the most in a campaign
What you say about yourself
What your opponent says about him/herself
What your opponent says about you
What you say about your opponent
Delivered to www.canada2020.ca on April 16, 2009
8. Principle 2: If you don’t feel
it, don’t use it
Human behavior is motivated by emotion
The structure of traditional Democratic arguments
Jim Webb’s response to the State of the Union
Beyond words: Images, music, and “hooks” to personal
experiences generate emotions
Positive and negative emotions are not the opposites of
each other
You don’t win with half a brain
It’s 3am, and don’t believe everything you hear in focus
groups
Delivered to www.canada2020.ca on April 16, 2009
9. Why does speaking with emotion
matter?
Feelings toward the parties and their
principles
Feelings toward the candidates
Feelings toward the candidates’ personal
attributes
Feelings toward the candidates’ policies
Facts about the candidate’s policies
Trickle Up Politics
Delivered to www.canada2020.ca on April 16, 2009
10. Principle 3: Know what
networks you’re activating
Do you really want your Secretaries of Defense
and Commerce to be Republicans?
A methodology for developing messages that
work
Study the existing data, particularly polls
Develop and focus-group narratives and taglines
Online polling and dial-tests
Refine and test again
Later, rinse, repeat: An example on immigration
A case example: Messaging abortion
Delivered to www.canada2020.ca on April 16, 2009
11. Are Georgians pro-life? (Westen Strategies and Lake
Research Partners, October, 2007)
I’m not pro life, I’m not pro
choice, I’m pro common
sense. No one truly knows what’s
in the mind of God, and the
government shouldn’t be telling a
man and a woman when they
should and shouldn’t have kids
based on somebody else’s
interpretation of Scripture. But
people shouldn’t be using abortion
as birth control, and they shouldn’t
be able to get late-term abortions
except when the mother’s health
or life is in danger.
Delivered to www.canada2020.ca on April 16, 2009
12. A Strong Progressive Message on Abortion (Westen
Strategies and Greenberg, Quinlan, & Rosner, January, 2009)
Message Rating, 0 - 10
% Rating 8-10 % Rating 6-10
Abortion is a matter between a
woman, her doctor, and her 56 67
God. This is a moral and a personal
issue, not a political one, and 0 20 40 60 80 100
politicians need to stop using it to
Vote on Abortion
try to score political points. But we
need to do everything possible to
Democratic candidate Republican candidate
reduce the number of unwanted
pregnancies, teen pregnancies, and 57
abortions. That means teaching our 51
kids not only about abstinence but
41
39
also about responsible use of birth
control, so that all the children born
in this country are wanted children.
Total Independents
Delivered to www.canada2020.ca on April 16, 2009
13. A Strong Progressive Message on Abortion (Westen
Strategies and Greenberg, Quinlan, & Rosner, January, 2009)
Message Rating, 0 - 10
% Rating 8-10 % Rating 6-10
Freedom and responsibility go hand in
hand. That's why I'm both pro-choice and 56 64
pro-personal responsibility. Politicians
shouldn't intrude on a woman or couple's most
personal and painful decisions, and no one has 0 20 40 60 80 100
the right to use government to impose their Vote on Abortion
religious beliefs on somebody else. A woman
should be able to trust that the advice she gets
Democratic candidate Republican candidate
from her doctor reflects what her doctor really
believes, not something the government forced
58
her doctor to say. But that doesn't mean people 56
should engage in unprotected sex and use
abortion as a form of birth control. The best 39
36
way to reduce abortions is to reduce unwanted
and teen pregnancies. That means making sure
every adult has access to medically accurate
information and birth control, and providing
honest, age appropriate sex education to our Total Independents
kids. Delivered to www.canada2020.ca on April 16, 2009
14. Conscious and unconscious responses to
racial ads in the 2008 Presidential election
Racial stealth ads: Kwame Kilpatrick
Conscious vs. unconscious prejudice
We developed and tested two advertising
approaches to reducing the impact of unconscious
prejudice
Activate voters’ conscious values
Address voters’ unconscious concerns and
conflicts directly
Delivered to www.canada2020.ca on April 16, 2009
15. Favorability Ratings for Five Ads
Mean Favorability Ratings for Ads
7.5
ALL GOD'S CHILDREN 1*
7.4
ALL GOD'S CHILDREN 2*
5.5
I'M AN AMERICAN - WOMAN
5.5
I'M AN AMERICAN - MAN
3.6
RACIST
Delivered to www.canada2020.ca on April 16, 2009 15
16. Subliminal response to Obama
90
80
70
60
50
40
30
20
10
0
Kwame I’m an I’m an All God’s All God’s
Kilpatrick American American Children Children
(racist) (Female) (Male) (2 families) (3 families)
Delivered to www.canada2020.ca on April 16, 2009
17. What applies in elections applies
in governing
Lessons from the stimulus package
Never let attacks go unanswered
Tell the story of how we got in this mess or you’ll own it
Tell a coherent story about deficit spending
Don’t count on government to re-brand itself
Lessons for the Obama agenda: Don’t give away
the store when you can give away the labels
Salazar and expanding offshore drilling
The alternative government health care plan
Delivered to www.canada2020.ca on April 16, 2009
18. Conclusions
A campaign is not “a debate on the issues”
The economy was the deciding issue in the 2008 Presidential election
6 in 10 voters reported having no idea how Obama intended to fix it
An effective campaign is a set of values-based, emotionally compelling
narratives
An effective campaign is one that moves voters
In the words of that great unsung political strategist, Duke Ellington…
Contact: dwesten@westenstrategies.com
Delivered to www.canada2020.ca on April 16, 2009
19. The Democratic primary election of
2008
What Went Wrong?
Nothing Went Wrong
A tale of two ads: Christmas in Iowa
Hillary’s Christmas
Obama’s Christmas
Delivered to www.canada2020.ca on April 16, 2009
20. A tale of two ads
Bill Clinton’s first ad in 1992
John Kerry’s first ad in 2004
Identical surface
structure, divergent emotional
structure
Delivered to www.canada2020.ca on April 16, 2009
21. Conclusion: Lessons from the
past
The aftermath of Selma
The face of a child
Delivered to www.canada2020.ca on April 16, 2009
22. Countering stealth racial attacks
Distinguishing conscious and unconscious
prejudice
Theoretically, two approaches to reducing the
impact of unconscious prejudice
Activate voters’ conscious values
Address voters’ unconscious concerns and
conflicts directly
Delivered to www.canada2020.ca on April 16, 2009
23. Race in the race: The 2008
Presidential election
The only way to beat Obama: to make him not “one of us”
Muslim, B. Hussein Obama, Pledge of Allegiance, Fox News:
terrorist fist-bump and Barack as Michelle Barack’s “baby
mama,” National Review: need to see his birth
certificate, John McCain: The American President Americans
Have Been Waiting For, John McCain: Country First
Countering racial stealth attacks: Distinguishing conscious
and unconscious prejudice
Two approaches to reducing the impact of unconscious
prejudice
Activate voters’ conscious values
Address voters’ unconscious concerns and conflicts directly
Delivered to www.canada2020.ca on April 16, 2009
24. Racist ad (Kwame-Obama association)
“Obama: I want to first of all acknowledge
you’re a great Mayor, Kwame Kilpatrick. He
is a leader, not just in Detroit, not just in
Michigan, but all across the country people
look to him. We know that he’s going to be
doing astounding things for many years to
come. I’m grateful to call him a friend and a
colleague. I’m looking forward to a lengthy
collaboration.”
[Text overlay: YOU SHOULD KNOW WHO
BARACK OBAMA’S FRIEND ARE]
Delivered to www.canada2020.ca on April 16, 2009
25. Favorability Ratings for Five Ads
Mean Favorability Ratings for Ads
7.5
GOD'S CHILDREN 1*
7.4
GOD'S CHILDREN 2*
5.5
I'M AN AMERICAN - WOMAN
5.5
I'M AN AMERICAN - MAN
3.6
RACIST
On a scale from 0 - 10, please say how you feel about this ad overall, with 10 meaning a very WARM, FAVORABLE feeling, 0 meaning a very
COLD, UNFAVORABLE feeling, and 5 meaning not particularly warm or cold.
Delivered to www.canada2020.ca on April 16, 2009 25
*Shown to half the sample
26. Subliminal response to Obama
All God’s Children (3 families)
Effect size (SD)
All God’s Children (2 families)
I’m an American (Male)
I’m an American (Female)
Kwame Kilpatrick (racist)
-1 -0.5 0 0.5 1 1.5 2 2.5
Delivered to www.canada2020.ca on April 16, 2009
27. What applies in elections applies in
governing
Governing requires the same principles of
messaging as campaigning
Lessons from the stimulus package
Never let attacks go unanswered
Tell the story of how we got in this mess or you’ll own it
Tell a coherent story about deficit spending
You have to re-brand government
Why a Democrat doesn’t want his Secretaries of
Defense and Commerce to be Republicans
Delivered to www.canada2020.ca on April 16, 2009
28. Conclusions
A campaign is not “a debate on the issues”
The economy was the deciding issue in the 2008 Presidential election
6 in 10 voters reported having no idea how Obama intended to fix it
An effective campaign is a set of narratives embedded within
a values-based, emotionally compelling master narrative
An effective campaign is one that moves voters
Contact: dwesten@westenstrategies.com
Delivered to www.canada2020.ca on April 16, 2009
29. A tale of two ads
Bill Clinton’s first ad in 1992
John Kerry’s first ad in 2004
Identical surface
structure, divergent emotional
structure
Delivered to www.canada2020.ca on April 16, 2009
30. Conclusion: Lessons from the
past
The aftermath of Selma
The face of a child
Delivered to www.canada2020.ca on April 16, 2009
31. The Shrinking of the
Presidency
How the 2008 Election was Won
Drew Westen, Ph.D.
Departments of Psychology and Psychiatry
Emory University
Delivered to www.canada2020.ca on April 16, 2009
32. Subliminal response to Obama
All God’s Children (3 families)
Effect size (SD)
All God’s Children (2 families)
I’m an American (Male)
I’m an American (Female)
Kwame Kilpatrick (racist)
-1 -0.5 0 0.5 1 1.5 2 2.5
Delivered to www.canada2020.ca on April 16, 2009